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South Wales Guardian
2 days ago
- Entertainment
- South Wales Guardian
Snoop Dogg officially becomes co-owner of Swansea City
The 53-year-old star, who hinted at investing in the club by helping promote the club's shirt launch earlier this week, has joined Croatian midfielder Luka Modric in linking up with the Swans. He said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. He found the shirt that fits. @snoopdogg 🦢 — Swansea City AFC (@SwansOfficial) July 17, 2025 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club.' On Sunday Snoop Dogg unveiled Swansea's new kit with the south Wales club taking a playful dig at Wrexham's Hollywood owner Ryan Reynolds. Deadpool actor Reynolds had responded to Wrexham's own kit launch by posting a picture of himself on Instagram wearing the latest shirt while holding a dog. Dogg included @SnoopDogg Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales. @VancityReynolds @Wrexham_AFC #JackArmy 🐶⚔️🦢 — Swansea City AFC (@SwansOfficial) July 12, 2025 Swansea reacted by turning to another famous 'canine' face for their kit unveiling ahead of the 2025-26 season, posting on X: 'Dogg included @SnoopDogg. 'Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales.' Now the Swans have confirmed another high-profile owner has arrived in both Welsh football and, along with former American football star Tom Brady at Birmingham, in next season's Championship. The Swans said in a statement: 'Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club's latest high-profile co-owner and investor. 'The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian football great Luka Modrić became part of Swansea City. 'Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years. 'The Death Row Records owner has won countless awards and received 17 Grammy nominations. 'He has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the FIFA video game series, and has been pictured wearing a variety of team jerseys over the years. 'Swansea's home kit may be the latest in that sequence, but Snoop's ties to the club will run deeper than the donning of the famous white shirt as he formally becomes a member of club ownership. 'And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.' The club say they have unveiled a mural of Snoop Dogg on the stadium's West Stand. Chief executive Tom Gorringe said: 'It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. 'His enjoyment and love of football is well documented and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition. 'Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.'
Time of India
2 days ago
- Entertainment
- Time of India
Legendary Rapper Snoop Dogg Joins Ownership Group of Welsh Soccer Club Swansea City
Images via Swansea City and Imagn: Snoop Dogg It looks like Swansea City could be the next soccer fairytale in the making, following in the footsteps of Wrexham's Hollywood rise led by Deadpool star Ryan Reynolds. But why the sudden buzz? The Welsh club recently dropped their 2025–26 home kit in a reveal video on Monday that featured none other than rap legend Snoop Dogg . While fans were surprised by the cameo, the bigger news soon followed. Swansea has now officially confirmed that Dogg will invest in the Welsh club and join them as a co-owner. His involvement reportedly stems from a mutual connection with Swansea's American investors, Brett Cravatt and Jason Cohen. Snoop Dogg's Minority Ownership to Boost the Profile of Swansea City This investment is part of the owners' effort to increase the club's brand value and commercial revenue. And with Dogg, who currently boasts around 89 million Instagram followers, that attempt is certainly in the right direction. The club owners explained in a statement, 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile." Moreover, even Dogg was thrilled to embark on his new sporting endeavour. He has previously revealed his favorite football club to be Celtic. "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Spacious 4 BHK Homes starting @ ₹5.25 Cr* on Dwarka E-Way Emaar India Get Quote Undo He added, "The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS." Snoop Dogg has previously been involved in working as a guest commentator for WWE and a correspondent for NBC at the Olympics. The exact financial details of the deal are unknown at this point, but Dogg's global popularity will certainly be helpful for the Welsh club. Moreover, the club recently posted a pre-tax loss of around 20.39 million dollars, so this new investment from Dogg could serve as a lifeline. And Dogg isn't the only prominent name that has invested in Swansea as of late. Luka Modric Became a Co-owner of Swansea in April This Year Just like Snoop Dogg, former Real Madrid legend Luka Modric also joined the club as an investor and co-owner in April of this year. Figures of his investment were not revealed, but his football experience is expected to serve the club well. "This is an exciting opportunity. Swansea has a strong identity, an incredible fanbase, and the ambition to compete at the highest level. My goal is to support the club's growth in a positive way and to help to build an exciting future," Modric said in a statement. The 2018 Ballon d'Or winner recently signed with Italian giants AC Milan after leaving Real Madrid as its most decorated player in history. At 39, this seems to be a venture in the right direction for the veteran soccer player. Also read: Chelsea's Cole Palmer reveals what Donald Trump told him after FIFA Club World Cup win Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
The 42
2 days ago
- Entertainment
- The 42
Snoop Dogg becomes co-owner of Swansea
AMERICAN RAPPER Snoop Dogg has officially become co-owner of Championship club Swansea. The 53-year-old star, who hinted at investing in the club by helping promote the club's shirt launch earlier this week, has joined Croatian midfielder Luka Modric in linking up with the Swans. He said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club.' On Sunday, Snoop Dogg unveiled Swansea's new kit with the south Wales club taking a playful dig at Wrexham's Hollywood owner Ryan Reynolds. Advertisement Deadpool actor Reynolds had responded to Wrexham's own kit launch by posting a picture of himself on Instagram wearing the latest shirt while holding a dog. Swansea reacted by turning to another famous 'canine' face for their kit unveiling ahead of the 2025-26 season, posting on X: 'Dogg included @SnoopDogg. 'Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales.' Now the Swans have confirmed another high-profile owner has arrived in both Welsh football and, along with former American football star Tom Brady at Birmingham, in next season's Championship. The Swans said in a statement: 'Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club's latest high-profile co-owner and investor. 'The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian football great Luka Modrić became part of Swansea City. 'Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years. 'The Death Row Records owner has won countless awards and received 17 Grammy nominations. 'He has also always had a deep love of sport, and football in particular. At one point, he was a brand ambassador for the Fifa video game series, and has been pictured wearing a variety of team jerseys over the years. 'Swansea's home kit may be the latest in that sequence, but Snoop's ties to the club will run deeper than the donning of the famous white shirt as he formally becomes a member of club ownership. 'And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.' The club say they have unveiled a mural of Snoop Dogg on the stadium's West Stand. Chief executive Tom Gorringe said: 'It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. 'His enjoyment and love of football are well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition. 'Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.'
Qatar Tribune
2 days ago
- Entertainment
- Qatar Tribune
Snoop Dogg officially becomes co-owner of Swansea
PA Media/dpa London American rapper Snoop Dogg has officially become co-owner of Championship club Swansea. The 53-year-old star, who hinted at investing in the club by helping promote the club's shirt launch earlier this week, has joined Croatian midfielder Luka Modric in linking up with the Swans. He said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.' On Sunday Snoop Dogg unveiled Swansea's new kit with the south Wales club taking a playful dig at Wrexham's Hollywood owner Ryan Reynolds. Deadpool actor Reynolds had responded to Wrexham's own kit launch by posting a picture of himself on Instagram wearing the latest shirt while holding a dog. Swansea reacted by turning to another famous 'canine' face for their kit unveiling ahead of the 2025-26 season, posting on X: 'Dogg included @SnoopDogg. 'Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales.' Now the Swans have confirmed another high-profile owner has arrived in both Welsh football and, along with former American football star Tom Brady at Birmingham, in next season's Championship. The Swans said in a statement: 'Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club's latest high-profile co-owner and investor. 'The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian football great Luka Modri? became part of Swansea City. 'Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years. 'The Death Row Records owner has won countless awards and received 17 Grammy nominations. 'He has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the FIFA video game series, and has been pictured wearing a variety of team jerseys over the years. 'Swansea's home kit may be the latest in that sequence, but Snoop's ties to the club will run deeper than the donning of the famous white shirt as he formally becomes a member of club ownership. 'And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.' The club say they have unveiled a mural of Snoop Dogg on the stadium's West Stand. Chief executive Tom Gorringe said: 'It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City.'
Powys County Times
2 days ago
- Entertainment
- Powys County Times
Snoop Dogg becomes co-owner of Swansea City football team
US rapper Snoop Dogg has officially become co-owner of Championship football club Swansea City. The Drop It Like It's Hot rapper, 53, who had hinted at an investment while helping to promote the club's shirt launch at the weekend, has joined Croatian footballing great Luka Modric in buying into the Swans. Snoop said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club's latest high-profile co-owner and investor. 👉 — Swansea City AFC (@SwansOfficial) July 17, 2025 'The story of the club and the area really struck a chord with me. 'This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.' Snoop Dogg, real name Calvin Broadus, unveiled Swansea's new kit last weekend, with the South Wales club taking a playful dig at Wrexham's Hollywood co-owner Ryan Reynolds. Deadpool actor Reynolds had responded to Wrexham's own kit launch by posting a picture of himself on Instagram wearing the squad's latest shirt while petting a dog. Swansea reacted by posting the photo alongside an image of Snoop Dogg in their kit, in a post captioned: 'Dogg included… Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales.' The Swans said in a statement: 'Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club's latest high-profile co-owner and investor. 'The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian football great Luka Modric became part of Swansea City. 'Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years… Official like a referee with a whistle, baby 💯 @SnoopDogg 🔥 Available to buy now 👉 — Swansea City AFC (@SwansOfficial) July 15, 2025 'He has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the FIFA video game series, and has been pictured wearing a variety of team jerseys over the years. 'Swansea's home kit may be the latest in that sequence, but Snoop's ties to the club will run deeper than the donning of the famous white shirt as he formally becomes a member of club ownership. 'And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.' The club, which plays in the second-highest division of English football, say they have unveiled a Snoop Dogg mural at the West Stand of the Stadium. Snoop Dogg, whose music is rooted in West Coast hip-hop, is known for songs including Sensual Seduction and Sweat. He has earned nine top 10 singles in the UK chart and is a keen sports fan having worked as a correspondent for NBC at the Paris Olympics last year.
