Latest news with #DeemFinance
Khaleej Times
15-07-2025
- Business
- Khaleej Times
Deem Finance redefines credit card rewards with customer-first loyalty programme
Deem Finance has introduced a first-of-its-kind approach to customer empowerment. Their latest offering, the Joy-Win Credit Card Program, reimagines the traditional credit card rewards model by giving users the flexibility to choose how and when they want to be rewarded. Launched recently through the Deem Mobile App, the loyalty scheme allows cardholders to switch between two distinct reward options: Joy: which offers guaranteed returns on lifestyle or travel spending. Win: which gives users the chance to enter a grand prize draw of Dh 250,000. The switch can be made once every month with no paperwork, no extra fees, and no long-winded terms and conditions. "We noticed a gap in the market," said Chris Taylor, CEO of Deem Finance. "Most credit card rewards in the region are rigid. You either get fixed cashback or limited prize opportunities, with no real say in how you want to be rewarded." The Joy-Win model was developed to address that exact gap by offering customers control and flexibility to shift between rewards based on their lifestyle, situation, and monthly goals. While Win mode caters to those who enjoy high-value, aspirational incentives with the excitement of a grand prize, Joy is designed for customers who prefer consistent, predictable value through everyday spending. The development of the Joy-Win Credit Card was heavily shaped by customer feedback and behavioural insights. Surveys and digital touchpoints revealed that users were looking for greater clarity, simplicity, and the ability to choose how their rewards are earned. Recognising that some users prioritise guaranteed cashback while others are motivated by big-ticket draws, Deem built a product to serve both needs, with the added convenience of switching modes through a single mobile interface. This launch signals more than just a product update; it reflects a broader strategy to align financial tools with evolving customer expectations in a digital-first, post-pandemic world. According to Taylor, Deem's mission is centred around simplicity, transparency, and choice, and the Joy-Win programme is a direct reflection of that philosophy. It moves away from one-size-fits-all solutions and offers a personalised experience built for modern lifestyles. Since its rollout, the Joy-Win programme has gained notable traction, especially among millennials and Gen Z. These segments, known for their tech-driven habits and preference for personalisation, have responded positively to the ability to switch between reward models seamlessly. 'In a market where rewards often feel pre-decided for you,' said Taylor, 'we're handing the reins back to the customer.' Customers can switch between JOY and WIN via the Deem Mobile App every month where JOY Mode offers guaranteed rewards on lifestyle or travel spend, up to Dh 1,000, depending on spend thresholds. WIN Mode earns users entries into an Dh 250,000 prize draw for every Dh 100 spent. The programme is available to all eligible Deem credit card users at no extra cost.
Web Release
03-07-2025
- Business
- Web Release
Spend, Earn & Win with Deem Finance's first-of-its-kind loyalty program
In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, cardholders can switch between guaranteed rewards with Joy and the chance to win big through a lucky draw with Win, all based on their everyday spending. The program was developed using feedback from customers, who want clear, flexible reward options. Some prefer guaranteed benefits, while others enjoy the thrill of prize draws. Now, both groups can get what they want — when they want — without any extra cost. Every dirham spent brings customers closer to the rewards that suit them best. The Power of Choice: Two Programs, One Card Designed to be flexible, switchable, and rewarding, the program allows cardholders to switch between two unique reward modes directly from the Deem Mobile App · JOY Program: Earn guaranteed rewards on Lifestyle and Travel spend · WIN Program: Earn entries into an AED 250,000 grand draw every time you spend AED 100 The program underlines Deem's promise to simplify access to finance and build trust through transparency by designing products based on customer needs and preferences. 'At Deem, we empower customers through simplicity, transparency, and choice,' said Chris Taylor, CEO of Deem Finance. 'The Joy-Win Credit Card reflects this by giving people real freedom in how they're rewarded. We're not just launching a product, we're delivering on our promise to make financial tools more meaningful and accessible for everyone. 'We're putting the power of choice back in the customer's hands,' said Suji Gopalakrishnan, Head of Retail Assets. 'As our customer feedback revealed a desire for more control, transparency, and flexibility in how rewards are earned and redeemed, we curated a card to serve this requirement. Whether you prefer guaranteed rewards or a shot at a big win, you can now switch between both, all within the same card, every month.' How it works: Customers can switch modes monthly via the Deem App. Those choosing JOY can also toggle between Lifestyle and Travel categories and earn accelerated rewards up to AED 1,000 based on spend thresholds. With Deem's new loyalty experience, every dirham spent is the customer's choice to win big or earn more. For more details, visit
Mid East Info
02-07-2025
- Business
- Mid East Info
Spend, Earn & Win with Deem Finance's first-of-its-kind loyalty program - Middle East Business News and Information
Using the Deem Mobile App, customers can seamlessly switch between two distinct reward programs to earn rewards on their credit card spend. Dubai, United Arab Emirates: In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, cardholders can switch between guaranteed rewards with Joy and the chance to win big through a lucky draw with Win, all based on their everyday spending. The program was developed using feedback from customers, who want clear, flexible reward options. Some prefer guaranteed benefits, while others enjoy the thrill of prize draws. Now, both groups can get what they want — when they want — without any extra cost. Every dirham spent brings customers closer to the rewards that suit them best. The Power of Choice: Two Programs, One Card Designed to be flexible, switchable, and rewarding, the program allows cardholders to switch between two unique reward modes directly from the Deem Mobile App JOY Program: Earn guaranteed rewards on Lifestyle and Travel spend Earn on Lifestyle and Travel spend WIN Program: Earn entries into an AED 250,000 grand draw every time you spend AED 100 The program underlines Deem's promise to simplify access to finance and build trust through transparency by designing products based on customer needs and preferences. 'At Deem, we empower customers through simplicity, transparency, and choice,' said Chris Taylor, CEO of Deem Finance. 'The Joy-Win Credit Card reflects this by giving people real freedom in how they're rewarded. We're not just launching a product, we're delivering on our promise to make financial tools more meaningful and accessible for everyone. 'We're putting the power of choice back in the customer's hands,' said Suji Gopalakrishnan, Head of Retail Assets. 'As our customer feedback revealed a desire for more control, transparency, and flexibility in how rewards are earned and redeemed, we curated a card to serve this requirement. Whether you prefer guaranteed rewards or a shot at a big win, you can now switch between both, all within the same card, every month.' How it works: Customers can switch modes monthly via the Deem App. Those choosing JOY can also toggle between Lifestyle and Travel categories and earn accelerated rewards up to AED 1,000 based on spend thresholds. With Deem's new loyalty experience, every dirham spent is the customer's choice to win big or earn more.
Zawya
02-07-2025
- Business
- Zawya
Spend, earn & win with Deem Finance's first-of-its-kind loyalty program
In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, cardholders can switch between guaranteed rewards with Joy and the chance to win big through a lucky draw with Win, all based on their everyday spending. The program was developed using feedback from customers, who want clear, flexible reward options. Some prefer guaranteed benefits, while others enjoy the thrill of prize draws. Now, both groups can get what they want — when they want — without any extra cost. Every dirham spent brings customers closer to the rewards that suit them best. The Power of Choice: Two Programs, One Card Designed to be flexible, switchable, and rewarding, the program allows cardholders to switch between two unique reward modes directly from the Deem Mobile App JOY Program: Earn guaranteed rewards on Lifestyle and Travel spend WIN Program: Earn entries into an AED 250,000 grand draw every time you spend AED 100 The program underlines Deem's promise to simplify access to finance and build trust through transparency by designing products based on customer needs and preferences. 'At Deem, we empower customers through simplicity, transparency, and choice,' said Chris Taylor, CEO of Deem Finance. 'The Joy-Win Credit Card reflects this by giving people real freedom in how they're rewarded. We're not just launching a product, we're delivering on our promise to make financial tools more meaningful and accessible for everyone. 'We're putting the power of choice back in the customer's hands,' said Suji Gopalakrishnan, Head of Retail Assets. 'As our customer feedback revealed a desire for more control, transparency, and flexibility in how rewards are earned and redeemed, we curated a card to serve this requirement. Whether you prefer guaranteed rewards or a shot at a big win, you can now switch between both, all within the same card, every month.' How it works: Customers can switch modes monthly via the Deem App. Those choosing JOY can also toggle between Lifestyle and Travel categories and earn accelerated rewards up to AED 1,000 based on spend thresholds. With Deem's new loyalty experience, every dirham spent is the customer's choice to win big or earn more. For more details, visit -Ends- About Deem Finance: Deem Finance LLC is a digitally-led financial services provider established in 2008 and regulated by the Central Bank of the UAE. The financial service provider was acquired in September 2021 by the Gargash Group, one of UAE's leading business conglomerates. With a commitment to innovation, Deem offers a wide range of personal and corporate financial services, including credit cards, personal loans, merchant financing, auto loans, and corporate investments.
CairoScene
15-04-2025
- Business
- CairoScene
UAE's Deem Finance Secures $400 Million Debt Facility From JP Morgan
The financing will support Deem's expansion into consumer and SME lending, as demand for non-bank credit grows across the UAE. Apr 15, 2025 Deem Finance, a UAE-based non-bank lender backed by the Gargash Group, has secured a $400 million debt financing facility from JP Morgan. The asset-backed securitisation (ABS) deal is structured as a senior revolving facility and is backed by receivables from across Deem's existing portfolio, including credit cards and other consumer financial products. The funding is set to enhance Deem's balance sheet and support the company's ongoing expansion into consumer and small business lending. Deem currently offers a suite of products targeting underserved segments in the UAE, ranging from personal loans and credit cards to auto loans and SME financing. Daman Investments acted as Deem's financial advisor for the transaction. The facility marks a significant step in the lender's strategy to diversify its capital base and meet the growing demand for alternative financing solutions in the UAE. Founded in 2019, Deem Finance is fully owned by the Gargash Group, a family-run conglomerate with longstanding operations in both the automotive and financial services sectors. The deal aligns with a broader trend in the region, where non-bank financial institutions are tapping international capital markets to bolster lending capabilities and fuel fintech innovation.
