Latest news with #DigitalMarketsAct
Yahoo
22 minutes ago
- Business
- Yahoo
Exclusive-Apple set to stave off daily fines, EU to accept App Store changes, sources say
By Foo Yun Chee BRUSSELS (Reuters) -Apple's changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker. The company last month said developers will pay a 20% processing fee for purchases made via the App Store, though the fees could go as low as 13% for Apple's small-business program. Developers who send customers outside the App Store for payment will pay a fee between 5% and 15%. They will also be able to use as many links as they wish to send users to outside forms of payment. Apple made the changes after the EU antitrust enforcer handed it a 500 million euro ($586.7 million) fine in April and gave it 60 days to comply with the Digital Markets Act aimed at reining in Big Tech and giving rivals more room to compete. The European Commission is expected to approve the changes in the coming weeks, although the timing could still change, the people said. "All options remain on the table. We are still assessing Apple's proposed changes," the EU watchdog said. Apple did not immediately respond to a request for comment. The company earlier this month said it had implemented the changes to avoid punitive daily fines, while criticising the Commission for mandating how it runs its store. The company could have been hit with daily fines of 5% of its average daily worldwide revenue, or about 50 million euros per day. ($1 = 0.8554 euros) (Reporting by Foo Yun Chee; Editing by Jan Harvey)
Irish Times
23 minutes ago
- Business
- Irish Times
Apple set to stave off daily fines, EU to accept App Store changes
Apple's changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker. The company last month said developers will pay a 20 per cent processing fee for purchases made via the App Store, though the fees could go as low as 13 per cent for Apple's small-business program. Developers who send customers outside the App Store for payment will pay a fee between 5 per cent and 15 per cent. They will also be able to use as many links as they wish to send users to outside forms of payment. Apple made the changes after the EU antitrust enforcer handed it a €500 million fine in April and gave it 60 days to comply with the Digital Markets Act aimed at reining in Big Tech and giving rivals more room to compete. The European Commission is expected to approve the changes in the coming weeks, although the timing could still change, the people said. 'All options remain on the table. We are still assessing Apple's proposed changes,' the EU watchdog said. Apple did not immediately respond to a request for comment. The company earlier this month said it had implemented the changes to avoid punitive daily fines, while criticising the Commission for mandating how it runs its store. The company could have been hit with daily fines of 5 per cent of its average daily worldwide revenue, or about 50 million euros per day. --Reuters (c) Copyright Thomson Reuters 2025
CNA
23 minutes ago
- Business
- CNA
Exclusive-Apple set to stave off daily fines, EU to accept App Store changes, sources say
BRUSSELS :Apple's changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker. The company last month said developers will pay a 20 per cent processing fee for purchases made via the App Store, though the fees could go as low as 13 per cent for Apple's small-business program. Developers who send customers outside the App Store for payment will pay a fee between 5 per cent and 15 per cent. They will also be able to use as many links as they wish to send users to outside forms of payment. Apple made the changes after the EU antitrust enforcer handed it a 500 million euro ($586.7 million) fine in April and gave it 60 days to comply with the Digital Markets Act aimed at reining in Big Tech and giving rivals more room to compete. The European Commission is expected to approve the changes in the coming weeks, although the timing could still change, the people said. "All options remain on the table. We are still assessing Apple's proposed changes," the EU watchdog said. Apple did not immediately respond to a request for comment. The company earlier this month said it had implemented the changes to avoid punitive daily fines, while criticising the Commission for mandating how it runs its store. The company could have been hit with daily fines of 5 per cent of its average daily worldwide revenue, or about 50 million euros per day.
Reuters
24 minutes ago
- Business
- Reuters
Exclusive: Apple set to stave off daily fines, EU to accept App Store changes, sources say
BRUSSELS, July 22 (Reuters) - Apple's (AAPL.O), opens new tab changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker. The company last month said developers will pay a 20% processing fee for purchases made via the App Store, though the fees could go as low as 13% for Apple's small-business program. Developers who send customers outside the App Store for payment will pay a fee between 5% and 15%. They will also be able to use as many links as they wish to send users to outside forms of payment. Apple made the changes after the EU antitrust enforcer handed it a 500 million euro ($586.7 million) fine in April and gave it 60 days to comply with the Digital Markets Act aimed at reining in Big Tech and giving rivals more room to compete. The European Commission is expected to approve the changes in the coming weeks, although the timing could still change, the people said. "All options remain on the table. We are still assessing Apple's proposed changes," the EU watchdog said. Apple did not immediately respond to a request for comment. The company earlier this month said it had implemented the changes to avoid punitive daily fines, while criticising the Commission for mandating how it runs its store. The company could have been hit with daily fines of 5% of its average daily worldwide revenue, or about 50 million euros per day. ($1 = 0.8554 euros)
Forbes
a day ago
- Business
- Forbes
The Real Wallet War Isn't Apple Vs. Google. It's Platforms Vs. Merchants
Everyone wants to own your wallet. Apple, Amazon, Klarna and Samsung are all building their own gateways to own the customer experience. But this isn't just a race to replace your physical card. It's a deeper power shift that many merchants are only beginning to understand. The real wallet war isn't between payment apps. It's between platforms and merchants. And the battleground is customer control. Wallets used to be utilities. Now they decide who gets seen, which offers get surfaced, and which brands stay top of mind. Whoever owns the wallet owns the transaction and the relationship. This shift is already underway. And the smartest merchants are taking action. Wallets Are Now Commerce Platforms Wallets have evolved from payment tools to decision engines. Every tap influences rewards, credit, identity, and brand exposure. They're no longer just a step in checkout. They're the surface where decisions get made. Apple and Amazon are building closed ecosystems. Klarna is embedding into browsers and checkout flows. Samsung is playing a different game by focusing on access, integration, and utility. At the same time, brand-owned wallets are gaining traction. Merchants are embedding payments and loyalty inside their apps to preserve data, deepen engagement, and drive conversion. The Three Levers That Define Wallet Winners Winning wallets succeed across three strategic levers: Who's Getting It Right Samsung Wallet emphasizes flexibility. It supports payments, loyalty cards, IDs, car keys, and even crypto credentials. Its utility-first approach is resonating in markets where interoperability matters. Amazon, through Buy with Prime, is turning its wallet into infrastructure. Stored credentials and trusted delivery are extending far beyond its own marketplace. Retailers like Walmart, Starbucks, and Target treat wallets as strategic assets. Their apps bring together payments, loyalty, and offers into one branded flow. That gives them more control, more data, and more reasons for customers to come back. Why Merchants Are Reassessing Wallet Strategy The conversation has shifted. It's no longer 'Should we support wallets?' It's 'How do we offer speed and simplicity without giving up the relationship?' Merchants are asking better questions. Does this wallet return data or just dollars? Does it reinforce our brand or replace it? Are we building loyalty or outsourcing it? More brands are looking to offer installment options, loyalty features, and personalized offers inside their own experience. Redirecting to third parties often means handing off the customer and the data that powers growth. Regulation and the New Playbook for Wallets Regulators are watching. In the U.S., the DOJ is investigating Apple's limits on NFC access. In Europe, the Digital Markets Act is already forcing structural change. This isn't just about fairness. It's about how digital commerce gets built. Platforms that extract value while blocking data or access are now under pressure. AI and the Risk of Being Written Out Artificial intelligence is reshaping the wallet landscape. The next evolution won't be about faster payments or stronger security. It will be about anticipating intent and influencing behavior. We're entering the age of predictive payments, invisible checkout, and personalized offers. But the question isn't just what AI can do. It's who it will serve. In closed platforms, AI will optimize for the platform. It will retain users and prioritize internal value. In open ecosystems, AI can enhance brand connection, drive conversion, and create loyalty that sticks. The real battleground isn't the checkout screen. It's the intelligence layer that guides customers there. This creates risk. Smarter wallets are already deciding which brand to show, what offer to surface, what method to suggest. If you're not part of that logic, your brand becomes invisible. Still in the cart, but out of the relationship. That's not convenience. That's disintermediation. Be the Brand in the Wallet, Not Just the Shipment Behind It This is not a payments story. It's a control story. Wallets are becoming the interface layer of digital commerce. They influence discovery, loyalty, and decision-making. The winners will treat wallets as strategic channels. Branded. Data-rich. AI-smart. Built around experience, not just access. You don't need to own the rails. But you do need to own the moment. Because in the wallet era, whoever owns the experience owns the relationship.
