Latest news with #DigitalSilk
Globe and Mail
an hour ago
- Business
- Globe and Mail
Digital Silk Releases Technical SEO Checklist to Help Businesses Assess Site Performance and Indexing Readiness
Miami, Florida--(Newsfile Corp. - July 29, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new Technical SEO Checklist designed to support marketing and development teams in identifying critical website issues that may affect search engine visibility and user experience. Digital Silk Releases Technical SEO Checklist to Help Businesses Assess Site Performance and Indexing Readiness To view an enhanced version of this graphic, please visit: The checklist outlines essential technical elements that contribute to effective indexing, faster site load times, and mobile usability—factors that search engines use to evaluate web performance. This resource aims to guide brands through a structured review process that can help improve search readiness and align websites with evolving SEO best practices. Search Visibility Hinges on Technical Infrastructure According to Google's SEO Starter Guide, technical site health—including crawlability, internal linking, mobile compatibility, and structured data—can significantly impact organic performance and content discoverability. With frequent updates to Google's ranking systems, businesses are increasingly prioritizing technical SEO as a foundation for broader digital strategies. "We often see well-designed websites that are held back by underlying technical issues," said Gabriel Shaoolian, CEO of Digital Silk. "This checklist helps teams surface those issues and take corrective steps that may improve visibility and overall site health." What the Technical SEO Checklist Covers: Core Web Vitals and page speed insights HTTPS security and canonicalization Mobile-friendliness and responsive design configuration and sitemap validation Redirect chains, broken links, and crawl errors Index coverage status and structured data markup A Practical Tool for Marketing and Development Teams Digital Silk's checklist is intended as a practical tool for cross-functional website teams. It supports both high-level audits and detailed assessments that may help uncover performance gaps before they affect rankings or user engagement. The full Technical SEO Checklist is now available on the Digital Silk blog. Read the full checklist here About Digital Silk Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Yahoo
a day ago
- Business
- Yahoo
Digital Silk Publishes New Resource on Common Email Marketing Mistakes Impacting Campaign Performance
Miami, Florida--(Newsfile Corp. - July 28, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article addressing the most frequent mistakes businesses make in email marketing efforts, potentially affecting engagement, deliverability, and ROI. Digital Silk Publishes New Resource on Common Email Marketing Mistakes Impacting Campaign Performance To view an enhanced version of this graphic, please visit: The resource, titled "13 Common Email Marketing Mistakes", outlines critical pitfalls including poor list segmentation, lack of personalization, neglecting mobile optimization, and sending without clear consent. The guide is designed to support marketing teams in identifying inefficiencies and strengthening their email campaign strategies. Poor Email Habits May Be Undermining Marketing Budgets According to the Data & Marketing Association, email marketing can generate an average ROI, but only when executed with attention to relevance, timing, and content quality. Digital Silk's latest content highlights how missteps in frequency, design, or subscriber targeting can potentially reduce the effectiveness of even the most well-funded campaigns. Key Topics in the New Article Include: How weak subject lines may lower open rates The importance of responsive design across devices Common compliance errors with opt-ins and unsubscribe options Why unsegmented lists may lead to increased spam flags Overlooking A/B testing and performance analytics Statement from Digital Silk Leadership "Email remains one of the most cost-effective marketing channels, but even small missteps can lead to big performance gaps," said Gabriel Shaoolian, CEO of Digital Silk. "We created this resource to help brands pinpoint where they might be falling short—and how to improve their outreach strategies." The full article is now live and available for marketing professionals looking to refine their approach to email campaigns. Read it here: 13 Common Email Marketing Mistakes. About Digital SilkDigital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
22-07-2025
- Business
- Globe and Mail
Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article exploring how tech companies can address branding challenges in today's innovation-driven and highly saturated markets. The article, now available on the company's blog, identifies key obstacles to effective brand positioning and shares recommendations for tech founders and CMOs building scalable brand identities. Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025 To view an enhanced version of this graphic, please visit: Report Highlights Growing Branding Gaps in Tech Sector According to Digital Silk's research, many tech companies face disconnects between their brand promise and user perception. Common challenges include overly product-centric messaging, inconsistent brand visuals across channels, and lack of clarity on brand purpose. These gaps can potentially impact user trust, brand differentiation, and investor interest. "As tech companies scale, their brand needs to scale with them," said Gabriel Shaoolian, CEO of Digital Silk. "This article aims to help companies recognize where their brand architecture may be limiting growth or confusing audiences." Top Branding Obstacles Identified Digital Silk's article outlines five common brand development issues facing the tech sector: Lack of clear positioning in competitive markets Messaging that focuses on features instead of customer value Visual branding that fails to scale across platforms Disconnected internal and external brand communication Difficulty articulating a brand purpose beyond product features Why Brand Strategy Is a Growth Lever for Tech Firms Data from McKinsey shows that strong brands can outperform competitors by up to 20% in key financial metrics, including customer acquisition and lifetime value. Digital Silk's content emphasizes that tech firms investing in cohesive brand strategy may better align teams, enhance customer understanding, and support market expansion efforts. The full article, "Branding for Tech Companies: 5 Challenges and How to Solve Them," is available at: About Digital Silk Digital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Yahoo
22-07-2025
- Business
- Yahoo
Digital Silk Publishes Guide on Key Performance Indicators for Digital Marketing Success in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new guide to help businesses define and track digital marketing KPIs (key performance indicators) that align with their goals in 2025. The report outlines how businesses can potentially use KPI frameworks to measure performance across platforms and improve long-term digital outcomes. Digital Silk Publishes Guide on Key Performance Indicators for Digital Marketing Success in 2025To view an enhanced version of this graphic, please visit: The Role of KPIs in a Shifting Marketing Landscape As marketing teams adjust to new privacy laws, AI-generated content, and shifting algorithms, clear performance metrics are becoming more important. Digital Silk's guide explores how KPIs may help businesses move beyond vanity metrics and focus on measurable results tied to ROI, visibility, and user engagement. The article outlines KPI categories such as SEO traffic, cost-per-click (CPC), return on ad spend (ROAS), customer lifetime value (CLV), and organic conversion rates-each potentially offering insight into digital strategy performance. According to a 2024 Statista report, 54% of U.S. marketers cite data and analytics as a primary focus in their digital strategies, reinforcing the need for structured performance tracking frameworks (source). "KPIs can potentially offer brands a benchmark to measure what's working and where to shift their strategies," said Gabriel Shaoolian, CEO of Digital Silk. "This guide offers a structured way to assess digital marketing outcomes beyond impressions or likes." Highlights from the Guide Overview of performance-focused KPIs by marketing channel Recommendations on pairing KPIs with business goals Tips on avoiding vanity metrics and aligning reports with decision-making Explanation of platform-specific KPIs for SEO, PPC, social media, and email campaigns Why This Resource Matters for U.S. Brands in 2025 With marketing spend under increased scrutiny and budgets shifting toward measurable results, this guide aims to provide businesses with a starting point to refine their tracking practices. It is now available on the Digital Silk blog. Read the full article here: About Digital SilkDigital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
22-07-2025
- Business
- Yahoo
Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article exploring how tech companies can address branding challenges in today's innovation-driven and highly saturated markets. The article, now available on the company's blog, identifies key obstacles to effective brand positioning and shares recommendations for tech founders and CMOs building scalable brand identities. Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025To view an enhanced version of this graphic, please visit: Report Highlights Growing Branding Gaps in Tech Sector According to Digital Silk's research, many tech companies face disconnects between their brand promise and user perception. Common challenges include overly product-centric messaging, inconsistent brand visuals across channels, and lack of clarity on brand purpose. These gaps can potentially impact user trust, brand differentiation, and investor interest. "As tech companies scale, their brand needs to scale with them," said Gabriel Shaoolian, CEO of Digital Silk. "This article aims to help companies recognize where their brand architecture may be limiting growth or confusing audiences." Top Branding Obstacles Identified Digital Silk's article outlines five common brand development issues facing the tech sector: Lack of clear positioning in competitive markets Messaging that focuses on features instead of customer value Visual branding that fails to scale across platforms Disconnected internal and external brand communication Difficulty articulating a brand purpose beyond product features Why Brand Strategy Is a Growth Lever for Tech Firms Data from McKinsey shows that strong brands can outperform competitors by up to 20% in key financial metrics, including customer acquisition and lifetime value. Digital Silk's content emphasizes that tech firms investing in cohesive brand strategy may better align teams, enhance customer understanding, and support market expansion efforts. The full article, "Branding for Tech Companies: 5 Challenges and How to Solve Them," is available at: About Digital SilkDigital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit
