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Digital Trends
2 days ago
- Digital Trends
iPhone: everything you need to know
Apple's smartphones have built a reputation as some of the best phones around. The honor is well-earned, as they offer a blend of fluid software with useful features and top-notch hardware that will last you for years. Over recent few years, capabilities like global device location tracking and satellite communication support have further propped up their appeal. Apple has, expectedly, diversified the iPhone range to serve customers with different demands and budgets. As a result, it can get a bit overwhelming to decide which iPhone is best for you. Here's our full guide on the iPhone situation to assist you with your next purchase. What is the Apple iPhone? Every brand picks a name for its phones. Some go with special names, or just numbers attached to the brand name. In 2007, Apple picked 'iPhone' for its first handset, and the name's stuck with every iPhone released to date. There's a rich history behind it. Recommended Videos 'An iPod, a phone and an internet communicator. An iPod, a phone — are you getting it? These are not separate devices. This is one device. And we are calling it iPhone,' Apple co-founder and CEO, Steve Jobs, explained when he introduced the world to the first iPhone. What's the newest iPhone? The latest smartphone launched by Apple is the iPhone 16e. It's a budget-centric device that focuses on delivering the signature iPhone experience at a lower price and a few feature cuts in tow. If we focus on the latest mainstream iPhones, those include the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max – launched together late in 2024. Our latest iPhone reviews At Digital Trends, we have reviewed every iPhone that is currently on the store shelf. The iPhone 16e won praise for its compact size, strong camera, and great battery life. The mainline iPhone 16 offered a great mix of vibrant design, custom buttons, and reliable performance. The lack of a high-refresh-rate screen and fast charging on a phone that costs at least $800 earned it some valid criticism. Then we have the iPhone 16 Pro and its Max versions, both of which stand tall as one of the best smartphone cameras that you can get your hands on at the moment. The next iPhone The iPhone 17 series is expected to plan in land in the Fall season, and if Apple sticks to its usual schedule, the devices should go on sale towards the end of September. Apple is rumored to introduce four new smartphones, but instead of the usual 'Plus' model, we could get a new 'Air' variant. As per the leaks, the iPhone 17 will look the same as its predecessor. On the iPhone 17 series, Apple is going with a much larger camera bump to accommodate upgraded imaging hardware. The iPhone 17 Air could feature a single camera and a slightly taller display, and will be among the thinnest phones out there. Every iPhone variant explained Apple currently has five different iPhones listed for sale. For an average buyer, picking between them can get confusing, especially with the names, features, and the narrow price gap between a few of them. Let's break it down. The 'e' model, or the iPhone 16e, is the spiritual successor of the iPhone SE. Starting at $599, it's all about offering the fluid iOS experience running atop signature iPhone hardware, and the ecosystem benefits that come with it. Think of it as a no-frills, no-fuss device for people who seek the comfort of Apple's smartphone ecosystem without too many demands. The vanilla iPhone 16 is where we enter the 'latest and greatest' territory. It combines a fast processor, more cameras, a modern design, and the best iOS experience. For most people, it will get the job done. If you need a larger screen and a bigger battery, the 'Plus' model, aka the iPhone 16 Plus, is where you should put your money. The rest of the package remains the same. Then we have the 'Pro' and 'Pro Max' iPhones, the best that Apple has to offer. These stand out with a triple camera setup, advanced features focused on creators, a more premium build, better screens, and the fastest smartphone processor from Apple. The iPhone 16 Pro and iPhone 16 Pro Max offer one of the most consistently reliable and advanced camera tools you will find on a phone out there. What iPhone do I have? Each year, Apple launches smartphones with a fresh set of features, alongside next-gen software. Sometimes, these new capabilities are locked, but on a few occasions, they also make it to older iPhones. For an average user, it can get confusing whether the iPhone in their hand supports these features being advertised everywhere. The best way forward is to confirm the model name and year of your iPhone. It can be done by following this path: Settings > General > About. Here, you can also check the software version and the warranty details of your iPhone, as well. How much does an iPhone cost? The pricing of current-generation Apple smartphones starts at $599 for the iPhone 16e. Going up, you have the iPhone 16, with a base price of $799, while the iPhone 16 Plus will set you back $899. The starting price of the iPhone 16 Pro is $999, while the iPhone 16 Pro Max is currently up for grabs at $1,199. You can save some money by picking up a previous-generation iPhone without losing too many features. Apple still sells the iPhone 15 and its Plus variant at a discount price starting at $699 in the US. Which iPhone should I buy? Buying an iPhone can be a tad confusing, especially when Apple sells no less than five iPhones from its latest 16 series, and two of the previous-generation models, as well. Here's a quick rundown on how to pick the right one. If you are looking for an entry-level iPhone that gets the basic bits right and your budget can't go beyond $599, the iPhone 16e is your best bet. For folks after a slightly more modern package in terms of looks, features, and future-proofing, the iPhone 16 is the right choice at a sticker price of $799. Assuming battery mileage is what you seek, and you're not averse to a slightly bigger screen, the iPhone 16 Plus should be the right investment. At a slightly lower asking price (and no Apple Intelligence), the iPhone 15 is still a great choice at $699. In case the budget is not a constraint and you only want the best that Apple has to offer in terms of camera and silicon capabilities, the iPhone 16 Pro is the ideal choice and a worthy $999 investment. But if you intend to push it at creative tasks like long video capture and gaming, a larger battery and screen will come in handy. For this type of workflow, the $1,199 iPhone 16 Pro Max should serve you just fine.
Digital Trends
5 days ago
- Entertainment
- Digital Trends
Happy Gilmore 2 review: A chaotic, nostalgia-fueled sequel
Happy Gilmore 2 Score Details 'The jokes in this film are hit-or-miss, but Happy Gilmore 2 is still Adam Sandler at the top of his game.' Pros A heartfelt story The return of Happy, Shooter, and Hal Some funny new characters Cons Kills off Virginia early Some jokes get old fast 'Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and rating products, services and apps to help you make a sound buying decision. Find out more about how we test and score products.' Comedy icon Adam Sandler has returned to the putting green with the release of Netflix and director Kyle Newacheck's new film, Happy Gilmore 2. Set almost 30 years after the original movie, Happy Gilmore 2 follows the titular character as he comes out of retirement from professional golf to compete for a prize that will help pay for his daughter's (Sunny Sandler) ballet school. Recommended Videos Like traditional Adam Sandler movies, Happy Gilmore 2 unleashes a wacky, vulgar comedy extravaganza that aims to entertain. While it certainly isn't pitch perfect, Happy Gilmore 2 presents a decent sequel that puts a new spin on the original film's formula. At the same time, it plays it safe by featuring plenty of comedic callbacks to the first film while bringing back plenty of fan favorite characters, both in the flesh and in spirit. The more things change, the more they stay the same Fair warning: this long-awaited film may disappoint in its first few minutes with the sudden death of Julie Bowen's beloved character, Virginia. Audiences today aren't as fond of the films 'fridging' female characters as they were in the '90s. Happy Gilmore has invoked this kind of dark humor many times before with accidental deaths. In this case, Viriginia's death seems a step too far, even with her subsequent appearances in the hero's 'Happy Place.' Nevertheless, Virginia's shocking death paves the way for a poignant tale of Happy struggling to cope with his resulting guilt and alcoholism and provide for his children as a single father. This harkens back to how Happy cared for his grandmother in the first film. However, the sequel also reverses this dynamic as the middle-aged Happy needs to be cared for as well. All in all, Happy Gilmore 2 is a story about a grown-ish man coping with change, having seen so many people in his life die. This battle against change can be seen on the golf course, as Manatee threatens the sport Happy loves by starting American Ninja Warrior-style league catered to the new generation. Wacky characters old and new After all this time, Sandler proves he hasn't lost his comedic edge with his portrayal of Happy Gilmore. The character's still the same angry man-child he was in the first film. Despite that, Happy displays enough heart and maturity now that he is a middle-aged father. This movie capitalizes on the nostalgia factor by featuring several returning characters. Shooter McGavin (Christopher MacDonald) proves he's as wicked and hilarious as ever. However, his joining forces with Happy to take down the Maxi league presents an intriguing new dynamic that keeps the story fresh. On the other hand, Hal L. (Ben Stiller) is still up to his under-handed schemes as a support group leader, showing how some things never changes, even after 30 years. While there are plenty of beloved returning characters, the film delivers plenty of terriffic newcomers. It's clear actor Benny Safdie had a blast portraying the film's heinous and comical new villain, Frank Manatee. Bad Bunny holds up quite well playing Happy's new caddy, Oscar. Though many new characters like Slim Peterson (Lavell Crawford) and Drago Larson try to replicate characters whose actors have passed on, they still bring enough laughs. Cheap thrills, for better or worse Happy Gilmore 2 generates some decent laughs with its brand of slapstick comedy and toilet humor. There's more than enough of it to go around in this film, as the protagonist now raises four young Happy Gilmores who moon people and make phallus jokes whenever they can. However, the many scenes of characters receiving golf balls to the crotch and Happy sneaking drinks from hidden flasks can get old fast. Though Happy is up to his childish antics on the golf course again, the film makes a mature but questionable choice of having him try to control his comedic anger. It all pays off in the movie's over-the-top climax, which shows Happy unleashing the beast as he and his team play on Manatee's extreme golf course. Is Happy Gilmore 2 worth a watch? Happy Gilmore 2 is what you'd expect from an Adam Sandler movie, but overall, that's a good thing. The humor in this film is hit-or-miss, with the franchise showing that it has some of its fire after all these years. Fortunately, the movie brings plenty of heart with Happy's cartoonish journey back from the brink with his new family. This sequel is no hole-in-one, and it may not satisfy everyone, but it is still an entertaining sports comedy. Happy Gilmore 2 is now streaming on Netflix.
Mint
20-07-2025
- Business
- Mint
Human-centered AI is empowering the future of marketing
Duncan Egan Forget one-size-fits-all—Today's consumers crave hyper-personalized experiences, and AI isn't just a trend—it's the engine driving this revolution in marketing. Far from replacing human ingenuity, AI acts as a powerful force multiplier. Duncan Egan is the vice president of enterprise marketing, Asia Pacific and Japan, Adobe. Gift this article Personalization is no longer a luxury, it's a necessity. Today's consumers don't just want products—they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise. For marketing teams, this presents a critical challenge—creating fresh, compelling content across an increasing number of channels and customer segments. To remain relevant, brands must move beyond basic segmentation and deliver hyper-personalized experiences that resonate on a deeper level. Personalization is no longer a luxury, it's a necessity. Today's consumers don't just want products—they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise. For marketing teams, this presents a critical challenge—creating fresh, compelling content across an increasing number of channels and customer segments. To remain relevant, brands must move beyond basic segmentation and deliver hyper-personalized experiences that resonate on a deeper level. AI-driven personalization is key to meeting this demand at scale. By leveraging AI, marketing teams can tailor messaging, content, product recommendations and offers based on individual preferences, behaviours and past interactions. This not only enhances the customer experience but also transforms every touchpoint into an opportunity to build loyalty and drive growth. According to our latest AI and Digital Trends report, 86% of marketing leaders believe Generative AI will rapidly boost content speed and volume. The shift is no longer about if AI will reshape marketing, but how we can leverage it responsibly to elevate creativity, forge deeper customer connections, and accelerate business growth. Distinctive take on human-centred AI It's clear why AI is topping marketers' agendas for 2025; however, this isn't about technology replacing people. In fact, 69% of leaders plan to increase their investment in talent alongside AI adoption. When it comes to enhancing marketing, we believe in AI being a force multiplier and not a substitute for human creativity. Also Read | Deep research with AI is days' worth of work in minutes The approach lies in human-centred AI, as it ensures that marketing and creativity remain deeply personal, authentic, and impactful. When AI works alongside marketing teams, it unlocks new levels of relevance and resonance in customer experiences, ultimately driving stronger satisfaction and business impact. Now's the time for marketing leaders to shift from experimentation to real enablement, empowering teams to leverage the technology where it matters the most. For example, Adobe's own marketing teams need to create assets rapidly and test high-performing content variants, boosting engagement while staying true to brand voice. At MAX, our global creativity conference, we leveraged AI to experiment with design treatments, resulting in a 57% lift in engagement for one specific variation. The takeaway? It's not about replacing creative teams—it's about enabling them to move faster and with greater impact. The hurdles to AI adoption in marketing Today's marketing teams are under pressure. Consumers expect hyper-personalized, seamless interactions across every channel, but traditional content creation methods are struggling to keep up. There are three biggest challenges that the marketing leaders are facing when it comes to AI adoption. 1. Prioritizing AI use cases: Companies often struggle to identify which use cases will yield the highest value. Some fear it may produce generic or even unhelpful experiences that dilute brand authenticity, but an intentional and focused implementation can actually enhance creativity and strategic impact. 2. Closing the gap between ideation and impact: AI use should not be limited to just content ideation. The real value comes from embedding AI across the full marketing lifecycle including data analysis, content creation, and orchestration eventually turning ideas into measurable outcomes. 3. Finding ethical, enterprise-grade AI:The AI technology that marketers use must be responsible, secure, and enterprise-ready. As marketers scale AI, they must prioritize security, fairness, and brand safety in every use case, wherein, trust and transparency should be non-negotiable. What's ahead: Welcome to the age of agentic AI The next evolution in marketing lies in agentic AI—intelligent systems that don't just assist, but act. These AI agents can autonomously manage complex, multichannel workflows, helping brands streamline execution and deliver personalized experiences at scale. More than just tools, AI agents are intelligent operators. They interpret goals, create plans, take action, and work independently or alongside humans. With skills like planning, reasoning, and memory-based decision-making, these agents are transforming how marketing gets done. Today, 65% of marketers are already using AI agents for tasks like asset tagging, task assignment, and content review. Modern marketers are putting AI to work to increase efficiency and deliver concierge-like experiences defined by speed and relevance. This shift is also accelerating the transformation from Customer Experience Management to Customer Experience Orchestration. While customer experience remains central, AI and agents are making it more dynamic—and more complex. Orchestrating how these agents interact across systems, vendors and customer touchpoints is becoming essential. As experiences grow more fluid, so must the systems that deliver them. The future of marketing lies in seamlessly blending data, creativity and AI to orchestrate smarter, more scalable and deeply personalized customer journeys. As AI continues to transform the marketing landscape, one truth stands firm—AI is not a substitute for human creativity, it's a catalyst for it. When thoughtfully integrated, AI empowers marketers to work smarter, move faster, and think bigger. By amplifying both creativity and productivity, human-centered AI ensures that marketing remains deeply personal and impactful. The future belongs to teams that embrace AI not as a shortcut, but as a creative partner—one that elevates what's possible and keeps the human touch at the heart of every experience. Duncan Egan is vice president of enterprise marketing, Asia Pacific and Japan, Adobe. Topics You May Be Interested In
Digital Trends
17-07-2025
- Automotive
- Digital Trends
Drone Zips to 124mph in 1 second
What's Happened? A video circulating social media and YouTube showcases a custom racing drone built by Trinx Pepino, accelerating from 0 to 200 km/h in just one second, leaving even Formula 1 cars in the dust. Shared across platforms like Reddit and X, this feat highlights the raw power of modern FPV (First Person View) drones, built for speed and agility. These drones, like the AstroX TrueX 5, use high-voltage batteries (6S or higher) and lightweight designs to achieve mind-blowing acceleration, hitting speeds that rival supercars. This custom racing drone built by Trinx Pepino can hit 200 KM/H in one second. That's faster off the line than an F1 Car. Video: trinxfpv / Instagram#drone #droneracing #TechNews — Digital Trends (@DigitalTrends) July 15, 2025 This Is Important Because: This level of performance underscores the rapid evolution of drone technology. Unlike filming drones that prioritize stability, racing drones are engineered for maximum speed, boasting power-to-weight ratios that enable 5.6g acceleration.. Posts on X and Reddit note these drones outpace F1 cars in initial acceleration, signaling potential applications beyond racing, from cinematography to military use. Recommended Videos Why You Should Care: The tech behind these drones isn't just for thrill-seekers or drone racing. It's pushing boundaries in industries like filmmaking, where drones capture dynamic shots unattainable by traditional cameras, and logistics, where speed could redefine delivery systems. However, concerns arise about safety and regulation, as Reddit users speculate about the risks of such high-speed devices in untrained hands or militarized contexts. Ok, What's Next? Expect drone racing to gain traction, with events like the Drone Racing League showcasing these speed demons. Innovations in battery life and AI could make drones even faster and smarter, potentially integrating with autonomous systems. Meanwhile, regulators may tighten rules to address safety concerns. FYI, is it a Drone or UAP? Since November of 2024, residents across New Jersey and New York have reported signs of large unidentified drones at night, often mistaken for Unidentified Aerial Phenomena (UAPs). With drones hitting speeds as reported above, it's easy to see how people may confuse them as objects from out of this world.
Digital Trends
17-07-2025
- Digital Trends
Japan shatters internet speed record, can download entire Netflix library in seconds
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