Latest news with #DisneyPrincesses
Business Insider
3 days ago
- Business
- Business Insider
Bath & Body Works is ready to go international after a bruising year saw its stock fall 40%
Bath & Body Works' new CEO is only 10 days into the job, but is already planning a major strategy shakeup. The home fragrance retailer reported a strong start to 2025, with net sales up 2.9% to $1.4 billion in the first quarter of 2025. Earnings per diluted share jumped 29% to $0.49, surpassing the firm's own projections. A new Disney collaboration leading to the launch of six Disney Princesses fragrances helped to boost earnings from the most recent period, Bath & Body Works said. In its statement, the company also introduced its new CEO, Daniel Heaf, who was previously Nike 's chief strategy and transformation officer and senior vice president at different departments in Burberry. Speaking about his plans for the Columbus-headquartered retailer just 10 days into the job, Heaf said the firm would be listening to customers to gather insights, using those insights to create products, sharing brand and product stories, and bringing all of that together in an integrated global marketplace. "Today, international represents about 5% of our business, but from my experience at both Nike and Burberry, I know that international growth is incremental," he told investors in the earnings call on Thursday. "It can define an era." "In the coming weeks, I'll be on the ground with our partners and customers internationally to explore how we scale effectively," Heaf said. Bath & Body Works has suffered a bruising year. Stock is down over 40% since the end of May 2024. Earlier this year, it forecast annual sales generally below predictions, citing uncertainty about President Donald Trump 's tariffs. Before that, when the company's market capitalization fell to about $6.6 billion in September, it was removed from the S&P 500, which at the time required a market cap of at least $18 billion. It was instead moved to the S&P SmallCap 600. "Bath & Body Works is no longer representative of the large-cap market space," the stock market index provider said in a statement. The beauty chain operates 1,900 stores in the US and Canada, and 524 international franchised locations. 14 new stores internationally were opened during the last quarter. 19 stores were closed, predominantly in the United States. "Our international expansion plans for 2025 remain on track with at least 30 planned net new store openings," Heaf said in the call. Eva Boratto, chief financial officer, said Bath & Body Works' guidance for this fiscal year includes the anticipated impact of tariffs and the predicted financial effects of the CEO transition. The company has maintained its guidance for 2025 of 1% to 3% growth in net sales.
Fashion Network
5 days ago
- Entertainment
- Fashion Network
Max Fashion partners with Disney to launch Lilo & Stitch inspired collection
Max Fashion has launched a new apparel collection inspired by Disney 's Lilo & Stitch, ahead of the film's upcoming theatrical release in India, to engage fans. Designed for children, teenagers, and young adults, the collection blends the animated film's tropical setting with a playful aesthetic and seasonal designs. 'This isn't our first time working together, our relationship with Disney goes way back,' said Sumit Chandna, deputy CEO of Max Fashion, in a press release. 'Taking inspiration from cult classics always helps kids connect with the collection in a big way. And after so many incredible collaborations with Disney, it feels less like a partnership and more like a creative friendship- we just get each other.' This marks the ninth collaboration between Max Fashion and Disney, following previous co-branded collections themed around the Jungle Book, Disney Princesses, Star Wars, and Guardians of the Galaxy. The latest line features vibrant prints, breezy fabrics, and a summer palette of oranges, blues, greens, and pastels. The collection debuted on May 24 with a launch event at Megumi in Mumbai, including a themed runway walk featuring mothers and children. Actor Bipasha Basu appeared as the showstopper at the event. Now available in over 520 Max Fashion stores and online, the line aims to strengthen the brand's positioning in licensed youth fashion. 'It's a win-win for both the brands,' said Priya Nijhara, director of consumer products at the Walt Disney Company.
Fashion Value Chain
5 days ago
- Entertainment
- Fashion Value Chain
Max Fashion's 9th Disney Collaboration Launches with a Lilo & Stitch-Themed Kids Festival, Featuring Neha Dhupia in a Playful Style Celebration
Building on its legacy as a pioneer in the Indian fashion landscape, Max Fashion launched the latest edition of Max Kids Festival in Bangalore on 25th May 2025. Max's long-running partnership with Disney gets a playful update this year with the addition of Stitch, creating a whimsical and imaginative space where fashion meets fun. Neha Dhupia teams up with Sumit Chandna for a fun-filled day at the Max Kids Festival! The event was kickstarted with much enthusiasm at Phoenix Mall Of Asia, Bangalore, with celebrated doting mother and actress Neha Dhupia joining in to launch the Max x Disney Lilo & Stitch collection. The launch featured an adorable kids' fashion show, where kid models strutted down the runway in vibrant pieces inspired by Stitch's mischievous charm – setting the tone for a summer filled with colour and creativity. Part of the celebration was the 'Paint and Win' competition which invited kids to unleash their imagination through art. Participants expressed their creativity by painting themed illustrations – with the most creative entries winning exclusive gratifications. This interactive activity will travel across 160+ stores, 14 cities, bringing smiles to families nationwide and cementing Max's commitment to nurturing young talent. Sumit Chandna, President & Deputy CEO of Max Fashion India, shared, 'At Max, our endeavour has always been to build meaningful experiences for families and kids. This year, our collaboration with Disney and the much-loved character Lilo & Stitch brings a whole new level of joy to the Max Kids Festival. Through initiatives like 'Paint and Win', we aim to provide a vibrant platform for children to express themselves, while continuing to lead in the kidswear category.' With this being their 9th collaboration with Disney, Max Fashion further solidifies its reputation as a storytelling-driven brand that resonates across generations. Past successful collections have drawn from Disney favorites such as The Jungle Book, Disney Princesses, Star Wars, Avengers End Game and Guardians of the Galaxy. The Max x Stitch collection is now available in 520+ Max stores across India and online at The range captures the bright spirit of Disney's Lilo & Stitch through breezy prints, joyful colors, and playful details – bringing the energy of island adventures and childhood wonder to every wardrobe. Stay tuned as the Max Kids Festival continues its journey across India, celebrating childhood, creativity, and connection – one city at a time. About Max Fashion India Max Fashion, known for 'everyday fashion' is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 520+ stores & presence across 210+ cities; Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion's brand vision is to 'democratize fashion' for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. Max Fashion is a true Omni-channel brand with outstanding Online shopping experience through the website as well as an engaging app which is enjoyed by millions of consumers. For more information, visit
Mint
6 days ago
- Entertainment
- Mint
Max Fashion & Disney Launch 9th Collab with a Playful Lilo & Stitch-Inspired Collection
Ahead of the highly anticipated theatrical release of Disney's Lilo & Stitch, Max Fashion has unveiled their latest collection - for Kids, Teens & Youth. This exciting new line captures the Aloha spirit and tropical charm, offering a fresh and engaging style for all. Max Fashion, a leading fashion brand known for its trendy and accessible apparel, continues its successful long-standing partnership with Disney, the global leader in entertainment. This collaboration marks their 9th edition, building on the success of previous popular collections inspired by Disney's Jungle Book, Disney Princesses, Star Wars, Guardians of the Galaxy & more. This alliance has established them as a prominent force in apparel, consistently delivering sought-after merchandise that resonates with everyone. 'This isn't our first time working together, our relationship with Disney goes way back,' Sumit Chandna, the deputy CEO of Max Fashion, said. 'Taking inspiration from cult classics always helps kids connect with the collection in a big way. And after so many incredible collaborations with Disney, it feels less like a partnership and more like a creative friendship — we just get each other.' The vibrant Lilo & Stitch collection launched on May 24th at a lively showcase in Megumi, Mumbai, featuring a playful fashion walk with Mom Influencers and their kids that brought the movie's island spirit to life. Actress Bipasha Basu graced the show as the showstopper, emphasizing the collection's stylish appeal, which boasts whimsical movie-inspired elements, vibrant prints, and a bright summer palette of oranges, breezy blues, refreshing greens, and dreamy pastels. This collection is now available at 520+ Max stores across India and online at ready to add a sprinkle of Disney magic to every wardrobe. 'Movie Licensing Merchandise is honestly such a big and exciting part of any project, and it's also such a great way for both of us to level up our marketing game, especially when our audience overlaps,' Priya Nijhara, Director, Disney consumer products of the Walt Disney Company, said. 'It's a win-win for both the brands.' About Max Fashion India Max Fashion, known for 'everyday fashion', is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 520+ stores & presence across 210+ cities, Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion's brand vision is to 'democratize fashion' for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. Max Fashion is a true omnichannel brand with an outstanding Online shopping experience through the website as well as an engaging app which is enjoyed by millions of consumers. For more information, visit
Business Upturn
6 days ago
- Entertainment
- Business Upturn
Max Fashion & Disney: The Iconic Duo Strikes Again and Unleashed Their 9th Collab- a Lilo & Stitch Inspired Collection
By Business Wire Published on May 27, 2025, 11:10 IST Mumbai, Maharashtra, India: Ahead of the highly anticipated theatrical release of Disney's Lilo & Stitch, Max Fashion has unveiled their latest collection – for Kids, Teens & Youth. This exciting new line captures the Aloha spirit and tropical charm, offering a fresh and engaging style for all. Max Fashion, a leading fashion brand known for its trendy and accessible apparel, continues its successful long-standing partnership with Disney, the global leader in entertainment. This collaboration marks their 9th edition, building on the success of previous popular collections inspired by Disney's Jungle Book, Disney Princesses, Star Wars, Guardians of the Galaxy & more. This alliance has established them as a prominent force in apparel, consistently delivering sought-after merchandise that resonates with everyone. 'This isn't our first time working together, our relationship with Disney goes way back,' Sumit Chandna, the deputy CEO of Max Fashion, said. 'Taking inspiration from cult classics always helps kids connect with the collection in a big way. And after so many incredible collaborations with Disney, it feels less like a partnership and more like a creative friendship — we just get each other.' The vibrant Lilo & Stitch collection launched on May 24th at a lively showcase in Megumi, Mumbai, featuring a playful fashion walk with Mom Influencers and their kids that brought the movie's island spirit to life. Actress Bipasha Basu graced the show as the showstopper, emphasizing the collection's stylish appeal, which boasts whimsical movie-inspired elements, vibrant prints, and a bright summer palette of oranges, breezy blues, refreshing greens, and dreamy pastels. This collection is now available at 520+ Max stores across India and online at ready to add a sprinkle of Disney magic to every wardrobe. 'Movie Licensing Merchandise is honestly such a big and exciting part of any project, and it's also such a great way for both of us to level up our marketing game, especially when our audience overlaps,' Priya Nijhara, Director, Disney consumer products of the Walt Disney Company, said. 'It's a win-win for both the brands.' About Max Fashion India Max Fashion, known for 'everyday fashion', is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 520+ stores & presence across 210+ cities, Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion's brand vision is to 'democratize fashion' for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. Max Fashion is a true omnichannel brand with an outstanding Online shopping experience through the website as well as an engaging app which is enjoyed by millions of consumers. For more information, visit Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
