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Business of Fashion
16 hours ago
- Business
- Business of Fashion
Can Deodorant Be a Luxury Product?
For decades, the number one prestige body product in the US has not been a pricey cellulite lotion or an ultraluxe bath oil, but a deodorant that was minted in 1994. Donna Karan's Cashmere Mist deodorant was invented to flank the brand's flagship white flower and musk scent before becoming a star all its own. Parent company Interparfums confirmed to The Business of Beauty that it still tops the charts according to Circana data. Proponents liken the smell to warm sheets or upscale baby shampoo. Navya Dev, a New York-based nose and founder of the custom perfumery Creature, doesn't wear perfume herself, but wears perfumed deodorants. She appreciates Cashmere Mist and other fine fragrance deodorants for their lowkey sillage. 'People will smell deodorant on me and they're like, 'You smell so good right now.' And I'm like, that's fascinating, because all I'm wearing is deodorant,'' Dev said. Today, the inclusion of fine fragrance in body care products, but especially deodorants, are table stakes as brands seek to value-pack their products with experiences. As trends like perfume layering gain traction in the global West, 'brands are reimagining body care as a fragrance-first category,' said Aishwarya Rajpara, a consultant at market research firm Euromonitor, pointing to a new guard of 'high-quality, complex fragrance compositions that rival traditional perfumes.' Spray deodorants are increasingly functioning as "fine fragrance mists," according to Papatui's Jenna Fagnan, driving demand. (BoF Team) Full-body spray has become the world's preferred deodorant format, selling more than roll-ons, sticks, creams and wipes combined — in no small part thanks to their resemblance to atomised fragrances. By 2026, the global deodorant market is forecasted to be worth $29 billion, according to Euromonitor, but much of this growth is being driven by the prestige segment, sales of which grew 24 percent in 2024, compared to 1 percent for mass formulas, said Circana. Few brands embody the Cashmere Mist effect like minimalist bodycare label Salt and Stone, a Sephora darling whose stick deodorant has become the best-selling product in its category on Amazon. In scents like Rose and Oud, it costs $20. Founder Nima Jalali, a pro snowboarder with an entrepreneurial streak, created the brand in 2017 as an upscale alternative to an unattractive category, and also contracted DSM-Firmenich to help develop a core scent collection. 'It was shocking to look at what was out there and how much I wanted to hide it away in my cabinet once I bought it,' Jalali said. 'Everything that I was seeing from the mass brands was very drugstore smelling — like 'mountain air.'' He shook his head. Elevating the Essential It sounds simple in theory: Mix a $10 speed stick with a drop of $200 perfume and upsell the customer. In practice, fusing deodorant and fine fragrance is a delicate and laborious alchemy, with its first ingredient being investment. Companies at every level and price point will partner with fragrance houses, from Burberry to Bath and Body Works, to imbue their products with 'elevating' scent experiences. A more recent phenomenon sees mass brands partnering with certain noses known for indie successes, like perfumer Frank Voelkl, who has earned an unlikely bit of celebrity for his creation of Le Labo's now-ubiquitous Santal 33. 'It's like using a fine fragrance mist at the same time,' said Jenna Fagnan, the co-founder of Dwyane 'the Rock' Johnson's personal care brand Papatui. (Johnson is, she said, a fine fragrance freak.) When it came to formulating its deodorant range, Fagnan and Johnson tapped Dsm-Firmenich, alongside Voelkl, to create scents like Sandalwood Suede. Dwayne "the Rock" Johnson's personal care line Papatui features deodorants with fragrances cooked up by Frank Voelkl, the creator of Le Labo Santal 33. (Golden Hours) While Papatui's Fagnan did not describe the cost of Voelkl's collaboration, she said it was more than they expected. 'We were a little naive to think that you could easily use fine fragrance and have something affordable,' Fagnan explained, citing the cost of high-quality perfume oil in particular. Fagnan said it cut into their margins but was a worthy investment to get customers hooked. Each and Every, founded in 2019 by Lauren Lovelady, reintroduced their line of deodorants this year with scents like Sunday Morning and Eternal Summer, created with essential oils in partnership with fragrance houses; the text on their new sleek black packaging revolves around the scent name, as on a perfume bottle. 'You can elevate this simple daily ritual into something that feels luxurious,' said Lovelady, who was inspired by how brands like Supergoop and Vacation used texture and scent, respectively, to turn sunscreen into a beauty staple. Scent Overload The ubiquity of ultraluxe scents like Baccarat Rouge 540, and the countless dupes they've spawned across the price spectrum, have no doubt stoked demand for inventions like vetiver or oud deodorant. But fine fragrance's descent to the least sexy of personal care categories feels irreversible. After the armpit, where else could perfume possibly go? Strong demand for hair perfumes, hand lotions and body soaps indicate that the infusion is far from over. But fine fragrance fatigue is already beginning to set in, as surges in sales and social media content conspire to make these scents ubiquitous — cheapening them in the process. Analysts predict sales to soften in the US as price hikes and a 15 percent tariff on goods imported from Europe take effect. Perfumer Dev thinks, optimistically, that more niche formulations will help brands (and shoppers) continue the fragrance conversation, sustaining sales in the process. 'People are so willing to get niche about every step of their style,' Dev said. She should know: Dev recently became the in-house perfumer for indie bodycare label Soft Services, where she's building a long runway of scent launches. Though the brand originally debuted without fragrances — to show shoppers that it was more geared toward solutions than sensuality — founder Rebecca Zhou said that it has since become a priority. (It's also become a priority at Sephora, where Soft Services sits in the bodycare section alongside Sol de Janeiro, Touchland and Salt and Stone.) After contacting fragrance houses like DSM-Firmenich and Givaudan, she decided to hire Dev to quicken the product development process. 'Now in one day we'll make 12 fragrances, and we can iterate on one of them three times,' Zhou said. 'We want scents that are unique and stick in your mind,' she continued. 'But you know, at the end of the day, we're not a niche fragrance brand. We need something that people can connect to at mass.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
Forbes
2 days ago
- Entertainment
- Forbes
Donna Karan New York Launches Summer 2025 Social Media Campaign
Model Helen Christensen in the Summer 2025 Donna Karan New York campaign. When Donna Karan launched a collection in 1985 that founded her namesake designer brand, she did so with the concept of 'Seven Easy Pieces,' aka wardrobe staples and builders—the bodysuit, tailored jacket, pants, skirt, cashmere sweater, leather jacket, and evening look—geared at the working woman. While a lot has changed with the Donna Karan brand in the last 40 years—it's now owned by G-III Apparel—today's iteration offers those seven pieces and more at a price point once referred to in department stores as moderate. Model Isabeli Fontana in the Summer 2025 Donna Karan New York campaign. With a stunning campaign art directed by Trey Laird, the initial launch campaign for Spring 2024, shot by Annie Leibovitz, starred supermodels Cindy Crawford, Linda Evangelista, Karlie Kloss, and more. It was followed up with the Fall 2024 campaign 'Reflections on Women,' shot by Mikael Jansson and starring Christy Turlington, Amber Valletta, and Alek Wek. Now, the brand aimed at today's professional woman is introducing its latest campaign for summer 2025, building on the launch campaign. This time, the media initiative, which will launch on Donna Karan New York's Instagram, TikTok, YouTube, and Facebook channels, along with stars Helena Christensen, Isabeli Fontana, Cindy Bruna, and Esther Cañadas, women who have had key moments in advertising and fashion shows during the brand's designer powerhouse days. Today, they represent women who inspire the brand story. For this latest effort, the campaign features interviews and behind-the-scenes coverage of the photo shoot. In a series of videos, the models reflect on their time with the brand. For instance, Cindy Bruna recalls her first runway show for Donna Karan and echoes the sentiment of the campaign, saying, 'It's all about walking down the street like it's your runway and feeling powerful.' Model Ester Canadas in the Summer 2025 Donna Karan New York campaign. Ester Cañadas recalls coming to New York for a Donna Karan campaign for one day and staying for 10 years. The Spanish model and actress noted Karen's trailblazing campaigns featuring diverse types of women, which 'is really about you.' Dutch supermodel Helena Christensen touts, 'Donna Karan, Peter Lindberg and New York is such a great combination. I always felt like a feminine, powerful woman. That's the most important way a designer can make a woman feel,' in her video. Brazilian supermodel Isabeli Fontana recalls her first campaign for Donna Karan and coming to New York at 15 in 2002. (Though presumptively the model was referring to the 2011 campaign shot by the star photography couple Inez & Vinoodh when she was closer to 28 years old.) In the video, Fontana speaks about the ground-breaking campaign that showed the model 'testifying' in a courtroom. 'It's a woman who knows what she is doing, and she is using her power and her feminine side to create a better planet.' Model Cindy Bruna in the Summer 2025 Donna Karan New York campaign. Once again, Trey Laird, who has been instrumental to the brand's image dating back to the late Eighties, led the Creative Direction. Christian Ferretti shot hero images, and Natalie Paul captured BTS stills. Former Vanity Fair editor Jessica Diehl styled the shoot with hair and makeup by Shay Ashual and Francelle Daly, respectively.
USA Today
22-07-2025
- Entertainment
- USA Today
Is it Black Friday in July? Shop the hottest summer sales at Nordstrom, Beis and more
We shared a few of the hottest deals with PIX11 Morning News, and you can shop all the secret savings right here! If you think it feels like Black Friday in July, you're not alone. From Amazon Prime Day's four-day sale and Walmart's competing deals in early July to the current celebrity-loved Nordstrom Anniversary Sale, retailers are serving up summer savings like we've never seen before. It is no secret that seasonal shopping starts earlier and earlier every single year. This summer, we're seeing huge price cuts on almost everything, from clothing and beauty to back-to-school essentials. We're even seeing some Halloween decor on sale at popular retailers like Pottery Barn and more holiday finds at Wayfair! Below, I've highlighted a few summer sales and deals that our readers are currently loving. Nordstrom Anniversary Sale The Nordstrom Anniversary Sale 2025 is a huge opportunity to stock up on chic accessories, premium beauty, designer apparel and must-have home decor in the middle of summer. The sale runs now through Sunday, August 3. T3 Airebrush Blow Dry Brush For less than $100, this hair styling tool is an easy win. Get ready in the morning faster and more affordably! Great for back-to-school season. $99.99 at Nordstrom (Save $60) Barefoot Dreams CozyChic Rib Throw Blanket Get ready for fall, this best-seller is a must-have item for cozy season. Also perfect as a holiday hostess gift (it is never too early to stock up!) $111.99 at Nordstrom (Save $56.01) Donna Karan New York Cashmere Mist Deodorant Trio Set When this deodorant was discontinued a few years ago, I almost lost my mind. It has since returned and is on sale in a pack of three. $72 at Nordstrom (Save $24) Deal alert! $20 off viral Zella leggings at the Nordstrom Anniversary Sale Yves Saint Laurent The Best of YSL Lips Set Treat yourself to premium lippies that will take you from summer siren to fall beauty, without the splurge. $57 At Nordstrom (Save $28) Olaplex Every Wash, Everywhere Healthy Hair Set Olaplex rarely goes on sale, so to score a value set like this for less than $65 is a steal. $64 at Nordstrom (Save $32) Drybar Double Shot Blow-Dryer Brush Get this best-selling blow dryer hair styling brush on sale for less than $105 at Nordstrom. $103.85 at Nordstrom (Save $51.15) Béis secret sale Save up to 50% on viral weekender bags, luggage, travel accessories and more from Shay Mitchell's viral brand. More: Shh! The Béis secret sale has up to 50% off viral weekender bags and luggage 👀 Béis Convertible Mini Weekender Arguably one of the most popular Béis products, this convertible weekender is perfect for short weekend getaways and long trips alike. Save $47 at Béis Béis The Premium Duffle If you want something that's compact like a weekender bag, with the packing space of a small carry-on suitcase, then this Béis duffle is your perfect buy. Save $154 at Béis Pottery Barn Halloween Shop Pottery Barn dropped its 2025 Halloween Shop early and we found a few hidden discounts on must-have viral seasonal items. Wednesday Ornament Set Get ready for spooky season with this playful ornament set on sale at Pottery Barn. $16.97 at Pottery Barn (Save $42.03) Wayfair's Black Friday in July sale Wayfair's big Black Friday in July sale is live from Thursday, July 24 through Monday, July 28 with up to 80% off. This is a great time to shop for college dorm furniture, space-saving storage solutions and seasonal home decor upgrades. Shop Wayfair deals
Wall Street Journal
18-07-2025
- Entertainment
- Wall Street Journal
‘Claire McCardell' Review: Practical Elegance
In the 2022 exhibition 'In America: An Anthology of Fashion,' staged in the American Wing period rooms at the Metropolitan Museum of Art, one tableau stood out from the rest. Framed in the meditative Shaker Retiring Room (ca. 1835), flooded with warm light, five mannequins wore dresses designed between 1938 and 1949, all of them the work of one woman. Here was the dawn of American sportswear. In the seeming simplicity of their problem solving and their honest use of buttons, belts and drawstrings, these garments, by the American phenom Claire McCardell (1905-58), clearly share the Shakers' values. Yet in their lean lines and rejection of froufrou, and in their sturdy materials with built-in wear, they are unquestionably midcentury modern. McCardell dropped into the rag-trade ecosystem in 1929, when big-fish suits were forcing backroom guppies to copy Parisian trends. She proceeded to ignore Paris, instead absorbing American ideals into affordable fashions for the Everywoman. She was not so much a bomb going off as a stealthy tectonic shift. But bombs get more attention. While McCardell is revered by fashion scholars and a continuing cycle of designers she's inspired (for instance Tory Burch, Donna Karan, Calvin Klein, Isaac Mizrahi), there are many in the general public—fashionistas and design hounds among them—who don't know her name or its significance. The discontinuation of her label, following her death from colon cancer at the age of 52, began the erasure. Which is why Elizabeth Evitts Dickinson's 'Claire McCardell: The Designer Who Set Women Free'—the first comprehensive McCardell biography—is so welcome. This book, Ms. Dickinson's first, grew out of a 2018 feature the journalist wrote for the Washington Post Magazine—an 80th-anniversary tribute to McCardell's breakthrough, her 1938 Monastic dress. Based on an Algerian robe, it was shaped like a tent and cut on the bias; add a belt and the folds could be arranged to flatter every figure. The dress would be a perennial must-have with many variations.
BBC News
15-07-2025
- Entertainment
- BBC News
Hairdresser to the stars Charlie Miller dies aged 80
Top Scottish hairdresser Charlie Miller - who cut the hair of the late Sir Sean Connery, Hollywood actor Leslie Nielsen, and fashion designer Donna Karan - has died at the age of sons Jason and Josh told BBC Scotland their dad, who had Alzheimer's disease for many years, died on Monday at Queen's Manor Care Home in grandfather-of-four, who leaves behind wife Janet, started his training at the age of 15 at Bob's Barber Shop in Edinburgh's West Port but later cut the hair of many A-list eponymous Charlie Miller brand, which is still internationally recognised, still has four salons in Edinburgh with 80 staff. His sons said: "Our dad was so much more than the name above the salon doors."He was a force of creativity, integrity, and love - for his work, for his team, and most of all his family."Whether you knew him as a hairdresser, a mentor, a colleague, or a friend, you'll know the warmth he brought to every conversation and the generosity with which he gave his time, his talent, and his heart."They said they were heartbroken but promised to continue their father's legacy. 'Best dressed man in town' Miller, who once had more than 100 staff working at his salons, had a career that spanned six for his trademark silvery shoulder-length hair, he was known as the "best dressed man in town", according to his friend Victor Spence told BBC Scotland: "A great man has been lost to Edinburgh and the global world of hairdressing."He has lovingly touched the lives of so many people directly and indirectly."I hope Charlie's wife, Janet, his immediate and wider family and close friends are comforted with the outpouring of love and affection for Charlie." Miller was the first Scottish hairdresser to receive an OBE for services to hairdressing, presented by Her Majesty the Queen in was great friends with the late Sir Tom Farmer and famously cut his hair at the North was also three-time Scottish Hairdresser of the Year, Avant-Garde Hairdresser of the Year, and had two nominations for British Hairdresser of the was also a judge for major competitions around the world, including the British Hairdressing Awards, L'Oréal Colour Trophy (UK and internationally), and Creative HEAD's Most Wanted also judged international titles such as Japanese, Dutch, and Norwegian Hairdresser of the Year. In 2007, he began personally styling real-hair wigs for teenagers through the Teenage Cancer Trust and was instrumental in launching the 'Hair 4 U' initiative in Scotland, now operated by The Little Princess described himself as a "spiritual nomad", exploring paths through yoga, Buddhism, and Christian mysticism, and learned from the Dalai Lama - whom he gifted a tartan-pouched hair clipper in 1988.A Charlie Miller spokeswoman said: "Charlie was not only a talented hairdresser but also a visionary leader whose passion, creativity, and commitment to excellence helped shape the careers of countless professionals across the industry. His work earned international recognition, and his salons became synonymous with quality, innovation, and style."Charlie's kindness, humility, and genuine love for people defined both his personal and professional life. He touched the lives of so many - from his loyal clients and trusted colleagues to the wider creative community."
