Latest news with #DubaiFestivalsandRetailEstablishment
Hi Dubai
2 days ago
- Sport
- Hi Dubai
Dubai Fitness Challenge Unveils New Brand and Launches Ninth Edition for 2025
The Dubai Fitness Challenge (DFC) has revealed a refreshed brand identity ahead of its highly anticipated ninth edition, set to run from 1 to 30 November 2025. The announcement, made at a special gathering honouring partners and contributors, highlights DFC's growing impact on the city's health, wellbeing, and sense of community. Launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the initiative encourages residents and visitors to commit to 30 minutes of activity daily for 30 days. Since its inception, over 13 million people have participated, with engagement rising by 200% over eight editions. His Excellency Khalfan Belhoul, Vice Chairman of the Dubai Sports Council, praised the dedication of the community in his keynote address and emphasised the role of DFC in supporting the Dubai Economic Agenda D33. He described the Challenge as a movement that has turned Dubai into a 'world-class sporting hub.' The 2025 edition coincides with the UAE's Year of Community, with a renewed focus on inclusivity and wellbeing. His Excellency Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, introduced the initiative's new visual identity, designed to reflect its bold, inclusive spirit and growing momentum. This year's programme includes a calendar of free fitness events across the city, from community classes to large-scale gatherings. Signature events like Dubai Ride, Dubai Run, and Dubai Stand-Up Paddle return, while a new flagship event, Dubai Yoga, will close the month with a sunset session on 30 November. The 2024 edition saw over 2.7 million participants, with many reporting improved physical fitness, better mental wellbeing, and increased self-esteem — a trend organisers aim to build on as DFC continues to shape a healthier, more connected Dubai. News Source: Dubai Media Office
What's On
3 days ago
- Entertainment
- What's On
Get up to 90 per cent off at the massive 3-day super sale this weekend
Dubai's biggest shopping weekend is back – this is the most exciting weekend for shoppers with the season's biggest-ever discounts of up to 90 per cent. Running from May 3o to June 1, this is the hotly-anticipated 3 day super sale – a citywide slash of up to 90 per cent at some of the most famous retail names. As always, this edition, organised by Dubai Festivals and Retail Establishment (DFRE), covers lifestyle, electronics, fashion, beauty and homeware brands and much more. So, whatever it is that your heart desires, now is the time to get it at the best price possible. Exclusive deals will be available from more than 500 brands in over 2,500 stores across Dubai. Now more than ever, with the holiday season of gifting, is the perfect time to take full advantage of the sales while also being kind to your wallet. Whether you're shopping for yourself or buying gifts for family and friends, there will be something for everyone. Locations covering the sale include all the top retail hotspots of Dubai, including BurJuman, City Centre Al Shindagha, City Centre Deira, City Centre Me'aisem, City Centre Mirdif, City Walk, Dubai Festival City Mall, Dubai Hills Mall, Dubai Outlet Mall, Festival Plaza, Ibn Battuta Mall, Mall of the Emirates, Mercato, Nad Al Sheba Mall, Nakheel Mall, The Outlet Village, WAFI Mall, and many others. Participating brands will include Sephora, Coral Perfumes, Pure Gold Jewellers, Rivoli, Daniel Wellington, Crate & Barrel, Home Centre, Chattels & More, Mothercare, Kipling, Ted Baker, Sacoor Brothers, Lululemon, Puma, Under Armour, Virgin Megastore, Samsung, Marks & Spencer, Debenhams, LEGO, Toys R Us, Steve Madden, Level Shoe District, Ray Ban, Al Jaber Optical, amongst several other leading retailers. Shoppers will be also be able to unlock even greater value by using their favourite loyalty programmes. Think incredible rewards, points, and exclusive perks unlocked with BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, and Skywards Everyday – ranging from cashback and air miles to future discounts. This season, we have something new and exciting – Dubai Festival City Mall will raise the stakes even higher with a Spend & Win promotion throughout the weekend, giving shoppers who spend Dhs300 or more the chance to win a whopping Dhs20,000 mall gift card. Every Dhs300 spent equals 1 entry into the competition, but purchases from fashion retailers double the entries into the draw. For more information on the sale, visit and @dubaifestivals across social media channels. Happy shopping! Three Day Super Sale, across various outlets, Nov 24 to 26, @dubaifestivals Images: Supplied
Arabian Post
3 days ago
- Business
- Arabian Post
Dubai's Retail Scene Set for Major Boost with Three-Day Mega Sale
Dubai is gearing up for its largest shopping event of the year, as the Three-Day Super Sale returns from May 30 to June 1, offering discounts of up to 90% across more than 2,500 outlets and over 500 brands citywide. The event, strategically timed ahead of Eid Al Adha, is expected to draw significant footfall from both residents and tourists seeking value-driven purchases. Organised by the Dubai Festivals and Retail Establishment , the biannual sale encompasses a broad spectrum of products, including fashion, electronics, homeware, beauty, and groceries. Prominent brands such as IKEA, Marks & Spencer, Sephora, Sharaf DG, and Damas are participating, with substantial markdowns anticipated. Key shopping destinations like Mall of the Emirates, Dubai Mall, City Centre Deira, and Ibn Battuta Mall are among the venues hosting the sale. Additionally, Dubai Festival City Mall is offering a 10% cashback on purchases of AED 1,000 or more, with an increased cashback of 12.5% for BLUE rewards members. ADVERTISEMENT The timing of the sale aligns with the upcoming Eid Al Adha festivities, providing shoppers an opportunity to prepare for the holiday season. Families, who often spend up to AED 4,000 on Eid shopping, are expected to benefit significantly from the discounts. Retailers are optimistic about the event's impact on sales and customer engagement. The 3DSS has historically led to a substantial increase in consumer spending, with some outlets reporting a 200% surge during the sale period. Shoppers are advised to plan their visits strategically to avoid peak hours and ensure a more comfortable shopping experience. Early morning visits are recommended to secure the best deals and avoid large crowds.
Qatar Tribune
4 days ago
- Entertainment
- Qatar Tribune
Dubai Summer Surprises reveals dates for most value-packed edition ever
DUBAI: The highly anticipated countdown to Dubai Summer Surprises (DSS) 2025 has officially begun! Dubai Festivals and Retail Establishment (DFRE) will bring together the entire city like never before for the most value-packed edition of DSS ever, promising a summer well spent for residents and visitors packed with thousands of things to do, see, experience, and explore from June 27 to August 31. Exceptional savings, endless excitement, and amazing new adventures spanning 66 epic days will showcase everything that makes Dubai a truly global, world-class, and diverse summer family destination, making this season the best time to be in the emirate for families, friends, couples, and residents alike. For the first time ever in DSS history, Dubai's retail sector will be anchored around three distinct shopping windows: Summer Holiday Offers from June 27 to July 17, Great Dubai Summer Sale from July 18 to August 10, and Back to School from August 11 to 31. Each period will unlock brand new offers, exclusive retail promotions, endless rewards, and spectacular mall activations, taking the city's retail sector to exciting new heights. This refreshed programming will feature unforgettable experiences across exceptional shopping malls, theme parks, attractions, hotels, as well as star-powered performances, thrilling live entertainment, diverse culinary delights, enchanting experiences with everyone's favourite Modesh, and so much more. As always, the city's favourite summer festival will also bring countless opportunities for shoppers to win grand prizes in grand raffles. Dubai residents and visitors should mark their calendars for renowned performers and celebrities in a showstopping line-up of live concerts including stellar DSS Opening Weekend celebrations from June 27 to 29. Adding to the city's electric energy will be the eagerly awaited return of the Beat The Heat DXB concert series for two epic weekends at Dubai World Trade Centre (DWTC) from July 4 to 13, kicking off with Tul8te and Almas on July4 - with tickets now on sale. The jam-packed DSS entertainment calendar will also include Jazziyat ft. Banah at Jumeirah Zabeel Saray on June 27, followed by Adnan Sami live at Coca-Cola Arena on June 29 Adonis taking the stage at Dubai Opera on July 3 , Shreya Ghoshal live at DWTC on July 19, and Made in Kuwaiti theatrical play at Dubai Opera on August 29 and 30, amongst several other electrifying performances. The excitement doesn't stop there. DSS also returns with highly awaited signature citywide experiences for every interest. Ever-popular dining experiences like Summer Restaurant Week from July 4 to 12 will once again serve up delicious offers, while shoppers will find the season's biggest-ever shopping deals this summer with exclusive limited-time flash sales like the 12 Hour Sale and Daily Surprises. Plus, families can unwind with unbeatable staycation deals at citywide hotels and extended getaways at iconic attractions, perfect for creating lasting memories with loved ones. Several more concerts, brand-new dining experiences, exclusive retail activations, and much more coming to DSS for the first time ever will be announced in the coming weeks as part of the full calendar of events, showcasing a comprehensive guide on how to enjoy a summer well spent in Dubai. Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
TECHx
22-05-2025
- Entertainment
- TECHx
Dubai Esports Festival 2025 Sets New Records and Growth
Home » Emerging technologies » Gaming » Dubai Esports Festival 2025 Sets New Records and Growth Dubai's gaming economy took a major step forward with the Dubai Esports and Games Festival (DEF) 2025. Organisers announced that the event was the biggest edition yet, showcasing innovation, talent, and investment opportunities across the city. The fourth season of the region's largest esports festival concluded with record-breaking attendance and strong industry impact. DEF 2025 welcomed over 45,000 fans, families, and professionals. The festival spanned 17 days and featured 12 major events. It combined family-friendly activities with strategic programming aimed at growing the gaming sector. Organisers reported that the flagship GameExpo event attracted more than 34,800 attendees. It offered interactive zones, tournaments, cosplay competitions, and exclusive giveaways. Live streams on TikTok MENA highlighted key moments from popular games like Valorant, Fortnite, and Tekken 8. The festival featured 3.8 million gamers competing in over 90 tournaments. Popular titles included EA FC 25, Yalla Ludo, and Fortnite. In total, DEF showcased more than 130 games, including over 10 new releases. Furthermore, DEF 2025 hosted 2,000 industry professionals from 70 countries in two B2B events. The festival spotlighted 260 SMEs from gaming and tech sectors. These companies gained access to investor networks and collaboration opportunities. Youth engagement was a key focus. The DEF Education Programme involved more than 16,000 students and educators from 250 schools across the UAE. It included gaming tournaments, workshops, career advice, and a mobile game truck visiting schools. The event aligned with Dubai's Economic Agenda D33 and the Dubai Program for Gaming 2033. The CEO of Dubai Festivals and Retail Establishment, Ahmed Al Khaja, revealed that DEF supports Dubai's goal to become a global hub for gaming and digital innovation. Highlights included: The Dubai Cosplay Championship with a prize pool of AED 30,000. An all-female Valorant faceoff supported by Benefit. The GameExpo Summit, which gathered over 1,700 professionals to discuss AI, Web3, and investment. Retail promotions were also reported. More than 2,500 outlets offered deals during the festival. Selected Rove Hotels provided exclusive discounts to attendees. The Dubai Esports and Games Festival 2025 was supported by key partners such as Amazon, du, Dubai Police, Emirates NBD, Red Bull, and Virgin Radio. This year's event confirmed Dubai's expanding role in the global esports landscape and its commitment to nurturing the gaming ecosystem for entertainment, education, and economic growth.
