Latest news with #EasyBakeLooseBakingandSettingPowder
The Irish Sun
09-07-2025
- Entertainment
- The Irish Sun
Beauty fans in frenzy over new pastel makeup range in Primark that's the perfect dupe for pricier brand but £30 cheaper
PRIMARK'S dupes regularly delight fashion fans thanks to their purse-friendly prices. Being able to nab copy cats of cult-loved products without breaking the bank is the stuff of dreams amid the cost of living crisis. Advertisement 4 Primark has launched a new violet makeup range Credit: TikTok/@prmrkbeauty 4 The loose powder is priced at just £3.50 Credit: TikTok/@prmrkbeauty 4 There's also a liquid blush up for grabs Credit: TikTok/@prmrkbeauty 4 Shoppers are running to Primark for the new beauty buys Credit: TikTok/@prmrkbeauty We've been spoiled with imitations of everything from the luxury to viral . And the latest dupe added to the fast fashion giant's beauty arsenal is the PS... Violet Loose Setting Powder. The inspiration for the new launch is Huda Beauty's Easy Bake Loose Baking and Setting Powder in shade Ube Birthday Cake. The product is described as the gloal makeup brand's "holy grail product" and the key to a flawless finish. Advertisement But while the pricier version will set you back £34, Primark's dupe only costs £3.50 - meaning beauty fans can save an impressive £30.50. There's also a liquid blush up for grabs for £3 in the same lavender hue. The Primark team took to Instagram to promote the fresh addition to their dupe line up. They penned: "It's official, we're in a lavender haze. Advertisement Most read in Fabulous "Our soft-girl glam just got an upgrade. Meet the pastel products your summer makeup bag has been waiting for" Beauty buffs were quick to gush over the new arrivals and hailed them as perfect for the sunny months. Primark drops brand new Benefit dupes ahead of summer - there's a copycat of the iconic bronzer and even a freckle pen One wrote: "I got the blush yesterday, and I am so in love, it blends so well into my skin with full glam and it is super pigmented as you can build it up." "I'm running right now", insisted a second. Advertisement A third cried: "Oh thats 100% my shade! I need." "Omg I need", echoed a fourth. A fifth added: "That colour is popping. Beautiful, sooo summery." Meanwhile, a sixth said: "Oh woweee this is gorg." Advertisement We told earlier how the fast fashion giant designed a brand new PS... Lip and Cheek Tint which is priced at £3.50. And while it's not an outright dupe for anything, Primark bosses believe that 'your no-make-up-make-up looks need this.' They said: 'Light and emollient, this multi-use tint is a great way to add a natural flush of colour to the complexion and lips, for a natural blush and just bitten look. Advertisement 'The product is housed inside a single compact, which allows it to be stored easily inside a cosmetic bag or taken on the go. 'We'd suggest using the warmth of your fingers to apply this tint for a blended and perfectly diffused look.' Read more on the Irish Sun They also unveiled a £3.50 PS… Freckle Pen, which means you no longer need to bank on the weather or genetics to achieve a freckly sun-kissed look. Shoppers have gushed that it is 'perfect for summer'. Advertisement
Scottish Sun
09-07-2025
- Entertainment
- Scottish Sun
Beauty fans in frenzy over new pastel makeup range in Primark that's the perfect dupe for pricier brand but £30 cheaper
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PRIMARK'S dupes regularly delight fashion fans thanks to their purse-friendly prices. Being able to nab copy cats of cult-loved products without breaking the bank is the stuff of dreams amid the cost of living crisis. 4 Primark has launched a new violet makeup range Credit: TikTok/@prmrkbeauty 4 The loose powder is priced at just £3.50 Credit: TikTok/@prmrkbeauty 4 There's also a liquid blush up for grabs Credit: TikTok/@prmrkbeauty 4 Shoppers are running to Primark for the new beauty buys Credit: TikTok/@prmrkbeauty We've been spoiled with imitations of everything from the luxury Bobbi Brown Vitamin Enriched Face Base to viral Sol de Janeiro perfume mists. And the latest dupe added to the fast fashion giant's beauty arsenal is the PS... Violet Loose Setting Powder. The inspiration for the new launch is Huda Beauty's Easy Bake Loose Baking and Setting Powder in shade Ube Birthday Cake. The product is described as the gloal makeup brand's "holy grail product" and the key to a flawless finish. But while the pricier version will set you back £34, Primark's dupe only costs £3.50 - meaning beauty fans can save an impressive £30.50. There's also a liquid blush up for grabs for £3 in the same lavender hue. The Primark team took to Instagram to promote the fresh addition to their dupe line up. They penned: "It's official, we're in a lavender haze. "Our soft-girl glam just got an upgrade. Meet the pastel products your summer makeup bag has been waiting for" Beauty buffs were quick to gush over the new arrivals and hailed them as perfect for the sunny months. Primark drops brand new Benefit dupes ahead of summer - there's a copycat of the iconic bronzer and even a freckle pen One wrote: "I got the blush yesterday, and I am so in love, it blends so well into my skin with full glam and it is super pigmented as you can build it up." "I'm running right now", insisted a second. A third cried: "Oh thats 100% my shade! I need." "Omg I need", echoed a fourth. A fifth added: "That colour is popping. Beautiful, sooo summery." Meanwhile, a sixth said: "Oh woweee this is gorg." We told earlier how the fast fashion giant designed a brand new PS... Lip and Cheek Tint which is priced at £3.50. And while it's not an outright dupe for anything, Primark bosses believe that 'your no-make-up-make-up looks need this.' They said: 'Light and emollient, this multi-use tint is a great way to add a natural flush of colour to the complexion and lips, for a natural blush and just bitten look. 'The product is housed inside a single compact, which allows it to be stored easily inside a cosmetic bag or taken on the go. 'We'd suggest using the warmth of your fingers to apply this tint for a blended and perfectly diffused look.' They also unveiled a £3.50 PS… Freckle Pen, which means you no longer need to bank on the weather or genetics to achieve a freckly sun-kissed look. Shoppers have gushed that it is 'perfect for summer'.
Emirates Woman
03-06-2025
- Business
- Emirates Woman
Huda Kattan reclaims full ownership of her namesake brand Huda Beauty
Huda Kattan has reclaimed complete ownership of her renowned namesake brand, Huda Beauty, after an eight-year partnership with TSG Consumer. Kattan's brand was initially founded in 2013, built after the success of her beauty blog and her reputation as a makeup artist, with a $6,000 (Dhs22,037) loan from her sister, Alya Kattan, starting with a range of viral eyelashes. From there, Huda Beauty has remained a household name in the beauty space, launching products that blend artistry and innovation, such as the bestselling Easy Bake Loose Baking and Setting Powder and #FAUXFILTER Color Corrector, which has truly changed the game and launched a beauty movement rooted in self-expression, empowerment, and authenticity. View this post on Instagram A post shared by HUDA BEAUTY (@hudabeauty) Prior to regaining full ownership, TSG Consumer acquired a minority stake of the company in 2017. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity. With this move, Huda Beauty is now a fully independent business and marks a powerful new chapter for the brand. The decision to reclaim full ownership allows Huda Kattan, now at the helm as the sole owner, to have complete control over her brand's direction, future product launches, and a deeper community engagement along with her husband, Christopher Goncalo, who's serving alongside her as Co-CEO, and her sister, Alya Kattan, leading the social strategy. 'Taking back full ownership of Huda Beauty is a deeply very important moment for me,' said Huda Kattan. 'It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.' – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
