Latest news with #Elroy
Globe and Mail
14-07-2025
- Entertainment
- Globe and Mail
Keith Urban Announces the Winner of Old El Paso's 'Castin' the Cowboy' Content Series
After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso's wildly flavorful 'Castin' the Cowboy' content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm. This press release features multimedia. View the full release here: Elroy, the winner of Old El Paso's 'Castin' the Cowboy,' is the new voice of taco night in a new ad campaign. Elroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he's more than just a cowboy; he's the voice of taco night. Elroy is stepping into the spotlight with a new ad campaign rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it's crunchy Stand 'N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy's here to remind us that a little joy and a good taco can go a long way. 'When we launched 'Castin' the Cowboy,' our goal was to celebrate the spirit of taco night in a way only Old El Paso can,' said Jenny Jonker, Brand Experience Manager at Old El Paso. 'From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!' The full 'Castin' the Cowboy' content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso on Instagram and @ OldElPaso_Official on TikTok. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Keith Urban Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He's won 4 GRAMMY© Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People's Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, 'The Road,' which highlights his, and Blake Shelton's journey in search of the next big musician.
Business Wire
14-07-2025
- Entertainment
- Business Wire
Keith Urban Announces the Winner of Old El Paso's 'Castin' the Cowboy' Content Series
MINNEAPOLIS--(BUSINESS WIRE)--After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso's wildly flavorful 'Castin' the Cowboy' content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm. Elroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he's more than just a cowboy; he's the voice of taco night. Elroy is stepping into the spotlight with a new ad campaign rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it's crunchy Stand 'N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy's here to remind us that a little joy and a good taco can go a long way. 'When we launched 'Castin' the Cowboy,' our goal was to celebrate the spirit of taco night in a way only Old El Paso can,' said Jenny Jonker, Brand Experience Manager at Old El Paso. 'From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!' The full 'Castin' the Cowboy' content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso on Instagram and @ OldElPaso_Official on TikTok. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit About Keith Urban Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He's won 4 GRAMMY© Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People's Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, 'The Road,' which highlights his, and Blake Shelton's journey in search of the next big musician.
IOL News
09-05-2025
- Sport
- IOL News
Elroy Gelant inspires Stephen Mokoka with record-breaking marathon run
CAPE TOWN - STEPHEN Mokoka has lauded Elroy Gelant as 'an inspiration' following the latter's record-breaking marathon run in Hamburg earlier this month. Mokoka had looked the most likely athlete to break Gert Thys' 2.06.33 record from 1999 and actually came within six seconds of doing so. But it was his former teammate at Boxer Athletic Club Gelant who smashed the 26-year-old mark in Hamburg a fortnight ago, the man from Pacaltsdorp in George running a 2.05.36. 'It's amazing that Elroy managed to run a 2:05 and has shown us that it can be done. He is my inspiration because I've always benchmarked at 2.06, but Elroy has changed that plan and now I must go for a 205. "Yes my goal has always been to run a 2.05 before I retire and now Elroy has inspired me to go for it. I believe lots of us will now believe we can do it.' Ahead of Sunday's Absa RUN YOUR CITY Cape Town 10k that both men will be racing alongside a stellar field of top class local and east African athletes, Mokoka was in reflective mood as the race celebrates a decade's existence. 'I've had some special runs in the series and I think I have four podium finishes – two when the race was still 12K and twice in the tens. For me, it was especially great joining the sub 28 minutes and what's been memorable is running 27 minutes in two consecutive years,' the veteran runner who has won just about every title in local road running said. 'The event (Absa RUN YOUR CITY Series) has made a positive impact and elevated road running in the country. We now no longer have to go out of the country to try to run sub 27 minutes, because now the guys are putting their foot down and committing to getting fast times. In the beginning they used to get guys from outside to come pull us through but now we see a stream of local runners dominating and hopefully it grows like that and lifts the others into running faster.' His presence in the sport has served as inspiration for many and Mokoka continues to be a role model deep into the twilight of his stellar career. He is excited by the growth of the sport and the emergence of new talent. 'It is amazing and I wish they can continue to be committed so that one day we get world class runners out of this. For me, it is amazing and a great feeling to be with these youngsters who call me malome (uncle) when we are in the hotels or in the street but on the start line they are my opponents. They are a new generation and I just enjoy the challenge they bring and with the experience I have I give my A game no matter the results. Hopefully my legs will keep on carrying me (to be competitive).' On Sunday, Mokoka will be out to have a better race in the Cape Town leg of the five city series than the one he did last year. 'This is the first one (race), hopefully I can run a 28 minutes and not a 29 like last year,' Mokoka chuckles 'I then would have had seven to eight weeks of preparations for Durban where we've been running 27:55 and now the time for the incentives is 27:40 so if I can run a good 28 here (Cape Town) I will be on to a good thing in Durban.'
TimesLIVE
27-04-2025
- Sport
- TimesLIVE
Comeback king Elroy Gelant shatters 26-year-old SA marathon record
Elroy Gelant has broken the 26-year-old South African men's marathon record, finishing the 42.2km race in Hamburg on Sunday in fourth place in in 2hr 05min 36sec. The three-time Olympian who finished 11th at the Paris Games last year beat the 2:06.33 mark set by Gert Thys in Tokyo in February 1999. It was a massive feat for the 38-year-old who went into the race ranked 11th on the all-time national list with the 2:08.56 he ran in Seville last year, leap-frogging greats like Hendrick Ramaala, Ian Syster, Josia Thugwane, Zithulele Sinqe and Willie Mtolo. Gelant quit the sport in late 2022, picking up weight to the point that he was sporting a boep. But the junior lecturer at North West University in Potchefstroom changed his mind after a chance encounter with an ex-con while on holiday in Pacaltsdorp, near George, where he grew up. Gelant was coming out of a shop when heard the gangster call him in a deep voice, 'hey, Elroy'. 'Obviously it's a gangster,' he said in a previous interview with TimesLIVE, adding that thugs had hung out at that shop even when he was a kid. He wasn't sure whether to engage the hoodlum or carry on walking. 'I went back to him and he said 'Elroy, I got out of jail yesterday and you know what inspiration you mean for our community'.' Gelant, who had planned to tell his agent not to renew his contract extension, changed his mind then and there, and since then he's been running the best times of his career.
