Latest news with #EmbracerGroup
Geek Tyrant
29-05-2025
- Business
- Geek Tyrant
Embracer Transforms Into Fellowship Entertainment, Goes All-In on THE LORD OF THE RINGS — GeekTyrant
After years of buying up everything in sight, Embracer Group finally hit its breaking point last year. The once-expanding megacorp had grown too fast, too wide, and inevitably had to reassess its priorities before things completely fell apart. Now, in an interesting pivot, the company is rebranding itself as Fellowship Entertainment, with the future of Middle-earth at the center of its business strategy. Fellowship Entertainment is throwing its full weight behind The Lord of the Rings and the works of J.R.R. Tolkien. The company says its new focus will be on "creating and stewarding the works of J.R.R. Tolkien into different commercial and transmedia endeavors." That means everything from video games and merchandise to comics, movies, and who knows what else. The rebrand comes after a year of drastic restructuring. Embracer already spun off tabletop giant Asmodee in February 2025, and now it's making more cuts. The popular Coffee Stain Group (home to Deep Rock Galactic, Goat Simulator, and Satisfactory) will be spun off as a completely separate company by the end of the year. That division will also take Ghost Ship, Tuxedo Labs, and a few Amplifier Game Invest studios with it. But Fellowship Entertainment isn't just about hobbits and orcs. The company still retains the rights to major gaming IPs including Kingdom Come: Deliverance , Metro , Dead Island , Darksiders , Tomb Raider , and more. Studios like 4A Games, Aspyr Media, Crystal Dynamics, Dambuster Studios, Dark Horse, Gunfire Games, Limited Run Games, Middle-earth Enterprises, THQ Nordic, Tripwire Interactive, and Warhorse Studios all fall under this new umbrella. That said, the spotlight is clearly shifting toward Tolkien's legendarium and that comes with big expectations. The legacy of J.R.R. Tolkien has always been handled with extreme care by his son, Christopher Tolkien, and the Tolkien Estate. There's hope that this new commercial direction won't lose sight of that literary foundation. Fellowship Entertainment says: "The journey doesn't end here. Renaming the brand is just another path, one that different labels may take." The next age of Middle-earth has begun, and it's corporate. Let's just hope the new stewards of the One IP to Rule Them All wield it wisely.
Yahoo
17-02-2025
- Entertainment
- Yahoo
As nearly 2 million sales laugh in the face of live-service pushes, Kingdom Come: Deliverance 2's success "is a reminder" to release "great" games: "High-quality teams need to have the resources and the time to execute their visions"
When you buy through links on our articles, Future and its syndication partners may earn a commission. Kingdom Come: Deliverance 2 has had a phenomenal start, and owner of developer Warhorse Studios – Embracer Group – has now celebrated its success in its latest financial results, calling it "a reminder" to release "great" games. Spotted by VGC, in CEO Lars Wingefors' comments in the company's Q3 results, he says: "We are immensely proud of the teams involved in the successful release of Kingdom Come: Deliverance 2, which has significantly outperformed our expectations so far." He goes on to say that since selling one million copies in its first day, the RPG is "fast approaching two million," and it's expected to keep raking in the cash "over the coming years," too. Before wrapping up his comments, Wingefors highlights a couple of points that are, uh, mostly just common sense, but it's still positive to see the company spotlight their importance. "The success of Kingdom Come: Deliverance 2 is a reminder of our core – to bring great products to the market," Wingefors says. "High-quality teams need to have the resources and the time to execute their visions. When you have [the] right teams, this trust benefits everyone, including gamers, employees and shareholders. I am convinced that we will remain among the industry leaders in our core business verticals in the future." That point about giving teams the resources and time they need is particularly nice to hear given the headlines Embracer has made in recent times as a result of its widespread restructuring program, which saw multiple studios shut down, unannounced games canceled, and an enormous number of staff laid off. Wingefors previously said he's sure "I deserve a lot of criticism," but stated that "ultimately I need to believe in the mission we set out and that is still valid." As for Kingdom Come: Deliverance 2, Warhorse Studios just announced yesterday that official mod support is coming to PC via Steamworks, so you can look forward to even more weird and wonderful mods for the RPG in the future. The developer has already outlined plans for free content updates and DLC this year in its Kingdom Come: Deliverance 2 roadmap, so there's even more to look forward to. While you're here, be sure to check out our top Kingdom Come: Deliverance 2 tips that are sure to be useful for your adventure in Bohemia.
