Latest news with #EmiratiWomen'sDay
Mid East Info
26-05-2025
- Business
- Mid East Info
Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story' Campaign - Middle East Business News and Information
Yango Ads Wins Silver at SMARTIES MENA for 'Journey into Her Story' Campaign Dubai, UAE, 26 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign 'Journey into Her Story,' created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women's Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE. The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign's execution, the project's success demonstrated the platform's ability to deliver precise, context-aware advertising that resonates with local audiences. 'Our goal was to make advertising feel less like an interruption and more like a discovery,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'As the UAE's digital advertising market is set to exceed $8 billion in 2025 , brands are seeking smarter, more impactful ways to cut through the noise. Through geo-ads, we're enabling brands to reach people in real-time, making each journey more engaging and relevant. For our team and our partners, this recognition validates our belief that advertising should not only perform well, but it should add value to the user experience and reflect the community it speaks to.' Yuliya Kim, Head of Partnerships at Yango Ads MEA, highlighted the importance of creative and strategic alignment: 'This campaign represents what's possible when storytelling and data work together. We want to build a bridge between brands and the communities they serve, and create impact in the real world. The response, both in terms of user engagement and now industry recognition, reinforces that audiences want more than impressions. They want experiences that matter.' Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings. The Silver win at the MMA MENA SMARTIES™ 2025 reflects a growing track record of innovation for Yango Ads. With operations across 30+ countries, access to 50,000 websites, and integration with over 20,000 apps, the platform empowers brands with AI-driven tools and more than 600 targeting options. This campaign stands as proof of Yango Ads' ability to turn cultural moments into measurable success, cementing its role in shaping the future of digital advertising across the region. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Trade Arabia
08-03-2025
- Business
- Trade Arabia
EGA unveils gender-inclusive safety signage at company's plants
Emirates Global Aluminium, the largest industrial company in the UAE outside oil and gas, marked International Women's Day by unveiling new safety signage at its facilities in Jebel Ali and Al Taweelah with icons that features both women and men. The new safety signage highlights the growing role of women in heavy industry, and is already installed in EGA's Casthouses and potlines. It will now be rolled out across the group. The new signage is the latest initiative from 'Break the Mould', a campaign that aims to inspire young women with interest in science, technology, engineering, and mathematics (STEM) to follow in the footsteps of pioneering women who have contributed significantly to the UAE's industrial sector, said the Emirati group in a statement. This initiative advances gender equity and inclusion in traditionally male-dominated industries, reinforcing the momentum behind this year's International Women's Day theme, 'Accelerate Action,' it stated. According to EGA, the company today employs over 670 women in the UAE in total, including 305 in operations. The company aims to have women hold 25% of supervisory roles to be held by women by the end of this year, up from 23.3% today, and 15% of all positions by 2026, it added. CEO Abdulnasser Bin Kalban said: "Creating a truly inclusive workplace means ensuring that all employees feel represented and valued. At EGA, we are committed to fostering an environment where talent thrives, regardless of gender." "Our dedication to diversity strengthens our organisation, drives innovation, and enables us to attract and retain the best people to lead our industry into the future. By cultivating an inclusive culture, we empower our employees to reach their full potential and contribute meaningfully to EGA's long-term success," he added. Launched on Emirati Women's Day 2024, Break the Mould promotes the unique experiences of the women who have risen to leadership positions and made significant contributions to the UAE's industrial sector.
Zawya
07-03-2025
- Business
- Zawya
EGA unveils gender-inclusive safety signage at Jebel Ali and Al Taweelah to mark International Women's Day
Abu Dhabi, United Arab Emirates: Emirates Global Aluminium, the largest industrial company in the United Arab Emirates outside oil and gas, marked International Women's Day by unveiling new safety signage at its facilities with icons that features both women and men. The new safety signage highlights the growing role of women in heavy industry and is already installed in EGA's Casthouses and potlines. It will now be rolled out across EGA. EGA is also making the designs for the new signage available to any industrial company that wishes to follow EGA's example. The new signage is the latest initiative from 'Break the Mould', a campaign that aims to inspire young women with interest in science, technology, engineering, and mathematics (STEM) to follow in the footsteps of pioneering women who have contributed significantly to the UAE's industrial sector. This initiative advances gender equity and inclusion in traditionally male-dominated industries, reinforcing the momentum behind this year's International Women's Day theme, 'Accelerate Action.' EGA today employs over 670 women in the UAE in total, including 305 in operations. The company aims to have women hold 25 per cent of supervisory roles to be held by women by the end of this year, up from 23.3 per cent today, and 15 per cent of all positions by 2026. EGA hired 110 UAE National women in 2024, more than half of company's Emirati intake for the year. Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: 'Creating a truly inclusive workplace means ensuring that all employees feel represented and valued. At EGA, we are committed to fostering an environment where talent thrives, regardless of gender. Our dedication to diversity strengthens our organisation, drives innovation, and enables us to attract and retain the best people to lead our industry into the future. By cultivating an inclusive culture, we empower our employees to reach their full potential and contribute meaningfully to EGA's long-term success.' Launched on Emirati Women's Day 2024, Break the Mould promotes the unique experiences of the women who have risen to leadership positions and made significant contributions to the UAE's industrial sector. At the centre of the campaign are the 'Heavy Lifters', a collective of extraordinary women who established themselves as pioneers across their respective fields. In January 2025, EGA partnered with the United Arab Emirates University's (UAEU) College of Engineering to engage with aspiring STEM Talent. Heavy Lifters comprising representatives from EGA and Strata Manufacturing met with students, sharing their experiences of working and flourishing in heavy industry. A special mural by UAE artists, Fatima Al Hammadi and Wesal Al Ali, was commissioned by EGA and presented to the University, serving as an inspiring symbol of the role of women in heavy industry.
