Latest news with #EnglishPremierLeague
Al-Ahram Weekly
5 hours ago
- Sport
- Al-Ahram Weekly
Arsenal off to winning pre-season start in Singapore - World
Arsenal kicked off their pre-season campaign with a 1–0 win over Italian giants AC Milan at the National Stadium in Singapore on Wednesday. Manager Mikel Arteta started the match with several regulars, including Declan Rice, Kai Havertz and Ben White. Christian Norgaard, a new signing from Brentford, made his first appearance for the Gunners, while fellow arrivals Kepa Arrizabalaga and Martin Zubimendi started on the bench. In front of more than 22,800 fans, Arsenal, who finished runner-up in the last three consecutive seasons in the English Premier League, looked the more lively of the two sides in the first half, dominating possession but failing to convert their chances. Arteta then made six changes at the break, with Arrizabalaga and Zubimendi introduced to the Arsenal faithful. Their breakthrough came just seven minutes into the restart, as England international Bukayo Saka latched onto a cross from defender Jakub Kiwior and slotted the ball home into the far corner. Saka, later named Man of the Match, made way for 15-year-old Max Dowman -- a product of the club academy -- who impressed with his confidence and flair. Arsenal continued to press for a second goal, but Milan's substitute goalkeeper Lorenzo Torriani denied Mikel Merino's header with a full-stretch save in the 75th minute. He was called into action again seven minutes later, tipping Leandro Trossard's close-range effort over the bar to keep the scoreline in Arsenal's favour. "I'm very happy with the attitude and the domination we had shown throughout the game. But there are always things to improve," Arteta said at the post-match press conference. "I have to find that cohesion within the players, and they have to continue to step up to the next level. But we are heading in a good direction." The Londoners next take on fellow Premier League side Newcastle on Sunday. (For more sports news and updates, follow Ahram Online Sports on Twitter at @AO_Sports and on Facebook at AhramOnlineSports.) Follow us on: Facebook Instagram Whatsapp Short link:
Business Times
a day ago
- Business
- Business Times
From football to tennis to the NBA, Emirates tapping the power of sports
[SINGAPORE] There are perhaps few brands out there that are as omnipresent on the global sporting stage as Emirates. With its logo emblazoned across Arsenal and Real Madrid football jerseys, at tennis stadiums from Melbourne to Madrid, and even courtside at NBA matches, the Dubai-based carrier has steadily built a sponsorship portfolio that is as vast as its flight network. But it is football that stands out for Emirates, as its ability to 'captivate and inspire' audiences around the world makes it one of the most 'commercially effective' platforms for the airline, said Boutros Boutros, the company's executive vice-president for corporate communications, marketing and brand. 'As one of the world's most popular sports, football offers unparalleled reach, connecting over five billion fans across continents,' he said in an e-mail interview, ahead of Arsenal's pre-season friendly against Italian club AC Milan at the National Stadium on Wednesday (Jul 23) night. This is the first of two games at this week's Singapore Festival of Football. The Gunners (Arsenal's nickname) will also play fellow English Premier League (EPL) team Newcastle United at the same venue on Sunday. 'The game provides year-round engagement opportunities, with matches and tournaments watched by millions worldwide,' he added. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up 'Football also helps us build deeper emotional equity with our customers, as the passion and loyalty of fans often extend to the brands they associate with their favourite teams.' Emirates executive VP Boutros Boutros says football's ability to captivate and inspire audiences globally makes it one of the most commercially effective platforms for the airline. PHOTO: EMIRATES Emirates began its relationship with Arsenal back in 2006, with its current sponsorship deal lasting until 2028 – making it the longest-running deal in the history of the EPL. The deal includes the naming rights to Arsenal's Emirates Stadium in North London. The airline's ties with AC Milan are similarly deep and goes back to 2007. Its logo currently appears on the men's first team and academy kits, with the deal extending to 2031. Arsenal and AC Milan are flagship assets in a football portfolio that also includes Real Madrid, Benfica, Olympique Lyonnais, and England's FA Cup, alongside domestic leagues such as the UAE Pro League. 'Partnering with renowned clubs like Arsenal and AC Milan provides Emirates with strategic value by connecting our brand to multi-generational, global audiences,' said Boutros. Arsenal players (from far left) Martin Zubimendi, Mikel Merino, Myles Lewis‑Skelly and Riccardo Calafiori wearing the new away jersey at an event in Singapore on Jul 21. PHOTO: DYLAN TAN Beyond the pitch While football remains the cornerstone, Emirates is also one of the most prominent sponsors in tennis, holding rights across all four Grand Slam tournaments – the Australian Open, French Open, Wimbledon and the US Open – as well as over 60 other tournaments globally. 'Tennis allows us to engage with premium audiences and reinforces our association with excellence and prestige,' said Boutros. That prestige is mirrored in the company's involvement in golf and even horse racing which 'helps us cultivate relationships with high-net-worth individuals while celebrating tradition and heritage'. Beyond sports, Emirates also sponsors arts and culture initiatives, including music, film and literature events. As consumer habits evolve, Emirates has adapted its activations to match. 'We have expanded live football coverage on our in-flight entertainment system, added behind-the-scenes content, trivia games and real-time notifications,' said Boutros. 'We also work with clubs and leagues to create exclusive digital content, virtual-reality experiences and multi-view streaming options.' Arsenal legend Ray Parlour (centre) wears the new away jersey at a private launch hosted by Chivas Regal in Singapore on Jul 21. PHOTO: ADIDAS SINGAPORE Calculated playbook At Emirates, sponsorship decisions are not made lightly as it employs a cross-functional team spanning marketing, communications and commercial departments to evaluate each opportunity. Boutros cited the Porsche Singapore Classic golf tournament as a successful recent example. 'It resonates with a sophisticated demographic – business leaders and frequent flyers – and provides strong on-ground visibility and digital storytelling across South-east Asia, Japan and South Korea,' he said. He also said that horse racing events helps the carrier cultivate relationships with high-net-worth individuals while celebrating tradition and heritage, particularly though events such as the Dubai World Cup. Emirates is also constantly exploring opportunities within some emerging sports sectors, such as women's sports and esports 'These areas have demonstrated rapid growth and increasing global influence, and resonate strongly with modern audiences,' said Boutros. Earlier this month, Emirates and World Rugby announced a new partnership which will see the airline become an official partner of the Women's Rugby World Cup 2025, which begins on Aug 22 in England. While Emirates' current sponsorship empire is vast, the airline is playing the long game and expanding its portfolio – one shirt, stadium, and game at a time. Tickets for the Singapore Festival of Football can be purchased on Ticketek.
Straits Times
a day ago
- Sport
- Straits Times
Arsenal now have ‘power, strength' to compete on all fronts, says Gunners' legend Gilberto Silva
Martin Zubimendi's addition to Arsenal's midfield means it now has quality, power and strength, said former Gunners' star Gilberto Silva. SINGAPORE – There are not many footballers who can say that they have been a part of two iconic football teams, at club and international level. Gilberto Silva is one of the few. As the midfield lynchpin of the 'Invincibles' Arsenal side that lifted the 2003-04 English Premier League title and 2002 World Cup winners Brazil, he knows what a winning team need. And the 48-year-old believes Arsenal's new-look midfield has what it takes to compete on multiple fronts in the coming season. This summer, the Gunners signed Martin Zubimendi from Real Sociedad for around £55 million (S$95 million) and the Spaniard is expected to be part of Arsenal's new-look midfield trio with Declan Rice and club captain Martin Odegaard. 'They have a lot of quality (and) offer power and strength in the middle. This is what the club need, because the Premier League is so competitive,' Gilberto told The Straits Times on July 22 at Molly Malone's Irish Pub, where Arsenal announced a multi-year global partnership with Guinness at an event attended by over 300 local supporters. 'Arsenal are back in the Champions League, and they are going to face many challenges again. Last year they had a great campaign (reaching the semi-finals) , and I hope this year they can get through to the final, and why not win it? Top stories Swipe. Select. Stay informed. Singapore Two found dead after fire in Toa Payoh flat Singapore Singaporeans aged 21 to 59 can claim $600 SG60 vouchers from July 22 Singapore Singaporeans continue to hold world's most powerful passport in latest ranking Singapore Singapore, Vietnam agree to step up defence ties, dialogue between leaders Asia Malaysia govt's reform pledge tested as DAP chief bows over unresolved 2009 death of political aide Singapore Woman evacuated from lift in Supreme Court building after falling glass triggers emergency halt Singapore Prosecution says judge who acquitted duo of bribing ex-LTA official had copied defence arguments Singapore Ports and planes: The 2 Singapore firms helping to keep the world moving 'It is what, as a fan, we expect and hope that the midfield (players) can do a great job. Because when you control this part of the field, it is so important for the development of the game and for the results.' Gilberto, who starred in Arsenal's historic 2003-04 EPL triumph, joined Arsenal in August 2002 from Brazilian side Atletico Mineiro and also won the FA Cup twice with the North London side, in 2003 and 2005. Now an ambassador for the club, Gilberto, like fellow Arsenal fans, has endured the pain of seeing the Gunners finish second in the league for three consecutive seasons. Last season, Odegaard, defenders Ben White and Gabriel Magalhaes and attackers Kai Havertz and Bukayo Saka all missed parts of the campaign through injuries and Arsenal sputtered to the finishing line, winning just five of their final 13 league games. The additions of Zubimendi, another midfielder in Christian Norgaard from Brentford, and winger Noni Madueke from Chelsea, are indications that Arsenal have gleaned lessons. Gilberto believes the club should continue to build their squad depth ahead of the new season. 'There is a way for the club to look forward and improve the squad in terms of quality players,' said the Brazilian. 'When we have so many games in the season, there are a lot of things you cannot predict. For example, with injuries last year, Arsenal suffered quite a lot. Some important players got injured, which cost them a lot. 'But you need quality players not only in the first XI, but players that can come in during the match... (and) keep the same quality and intensity, because it is so important to have the consistency during the season.' Another of Gilberto's former teams that have struggled with the weight of expectation are Brazil, who were eliminated in the quarter-finals at the 2022 World Cup in Qatar. But Gilberto hopes that, just like the Gunners, Brazil can get their hands on the trophy in 2026. The Selecao qualified for the 2026 World Cup in North America with a 1-0 win over Paraguay in June, in what was Italian tactician Carlo Ancelotti's first victory as Brazil coach. Gilberto said Ancelotti – appointed in May – has the experience to deal with the expectations. The 66-year-old has led AC Milan and Real Madrid to the Champions League title and has also won domestic league honours in England, Germany, France, Spain and Italy. 'When you are manager of Brazil, you are under a huge amount of pressure, but with his experience, he can handle everything, and I'm sure he's going to do a great job. And I hope that they achieve the title (in 2026),' said Gilberto. With a squad featuring players from some of the best teams in the world, he is confident Brazil will perform well in North America – if they show heart as well. 'One important aspect when you play for the national team is that you have to be proud to be there, because not many good players had an opportunity to wear that shirt. Once you are there, you have to be like a soldier who goes to a war to fight for the country. This is what we expect from them.' Gilberto will be in stands at the National Stadium alongside the Arsenal fans when the Gunners' pre-season tour of Asia begins against Italian giants AC Milan on July 23. The Gunners will conduct an open training session on July 25 at the same venue, before facing English League Cup holders Newcastle United two days later. Gilberto is thankful that his former side gets to visit this part of the world, saying: 'It's a good way to make a connection with the fans around the world. I really enjoy it. 'The only tough thing sometimes is just the first few days because of the time difference, but then we adapt and we have the love of everyone. 'Everyone feels happy and we enjoy that.' Tickets to the Singapore Festival of Football are available at .
Scottish Sun
2 days ago
- Sport
- Scottish Sun
Liverpool star Owen Beck closes in on next transfer amid links with move to Rangers
NOT COMING BECK Liverpool star Owen Beck closes in on next transfer amid links with move to Rangers LIVERPOOL defender Owen Beck made a stunning impact in Scottish football during his spell at Dundee. But he WON'T be having another crack at the Premiership with Rangers. Advertisement 2 Owen Beck had a brilliant spell with Dundee Credit: Willie Vass 2 Beck has made a handful of first team appearances for Liverpool Credit: Getty Beck, 22, enjoyed a superb campaign while on loan at Dundee during the 2023/24 season. The Wales under-21 cap was named in the PFA Premiership Team of the Year after a brilliant season at Dens Park. Beck had two stints with Dundee that season, either side of a brief return to Liverpool amid an injury crisis at Anfield. Prior to making his return to the Dee, Beck was handed his English Premier League debut by Jurgen Klopp. Advertisement Beck's form in Scotland saw him linked with a move to Celtic, both in the January prior to returning to Dundee and again in the summer last year. Nothing would materialise and Beck ended up spending last season on loan at Blackburn, where he once again impressed. This summer, Beck was linked with a move to Rangers. However, SunSport understood when those links first emerged that it was a deal that was always unlikely to happen. Advertisement Now, he's closing in on a move elsewhere. Beck looks set to be heading back to the English Championship for another season. Ex-Rangers supremo David Murray on the club's new owners and why Gio shouldn't have been sacked According to The Telegraph, Beck is close to joining Derby County on loan for the upcoming campaign. It's being reported that Beck will undergo a medical later this week ahead of sealing a switch to Pride Park. Advertisement Derby's manager John Eustace appears to have been a major factor in Beck heading to the club. He was Beck's manager at Blackburn last season before his shock decision to quit to join Derby during the course of the season. Rangers, meanwhile, take on Panathinaikos at Ibrox tonight. It's the first competitive game of the Russell Martin era and sees the Gers begin their quest to reach the Champions League. Advertisement Keep up to date with ALL the latest news and transfers at the Scottish Sun football page xxxx " "Great team spirit there which is important and good to see too." Advertisement "Looks a great atmosphere which is a huge thing."
New Straits Times
2 days ago
- Business
- New Straits Times
Arteta coy on Gyokeres, but says 'a lot of time left' for transfers
SINGAPORE: Arsenal manager Mikel Arteta was reluctant to talk Monday about transfer target Viktor Gyokeres, but said there was "a lot of time left in the window" to strengthen his squad. "He's not part of our group yet," Arteta told reporters in Singapore of Sporting Lisbon's Swedish striker ahead of pre-season friendlies against AC Milan and Newcastle United this week. "And I don't have anything concrete to offer to any player who is not part of the group yet," he added. English Premier League Arsenal have so far signed Kepa Arrizabalaga from Chelsea, Christian Norgaard from Brentford, Martin Zubimendi from Real Sociedad and, most recently, Noni Madueke from Chelsea. Arteta is still looking to beef up his attacking options, with Arsenal reportedly offering a deal worth £70 million ($94 million) for the prolific Gyokeres, who scored 54 goals in 52 games in Portugal last season. "There's still a lot of time in the transfer window, and we are still seeking the numbers," said Arteta "We are short, and we have to improve the depth and quality of the squad. "But for now, I'm focusing on the players we already have, and I'm very pleased with what I've seen so far." Arteta is acutely aware that Arsenal have not won the Premier League since 2004 and that his squad need to go one better after finishing second in each of the past three seasons. "I don't have to convince (the players) about winning the Premier League. I know how good they are, and we all want to take the next step," said Arteta. "Our job is to put ourselves in the best competitive position to achieve our goal. That's our individual responsibility," he added.
