Latest news with #Enhypen
GMA Network
25-05-2025
- Entertainment
- GMA Network
Bella Poarch feasts over some street food during Philippine trip
Bella Poarch is making the most out of her trip back to the homeland! On Instagram, the social media personality shared a video of herself with her friends exploring the streets of Manila and eating some street food. In the video, Bella can be seen eating kwek kwek, kikiam hotdogs and balut. "Street food in Manila," she wrote. According to Bella, it's been 14 years since the last time she ate Filipino street food. Bella returned to the Philippines in early May after being away for 14 years. While here, she got eye surgery, explored Bohol and went farming. Aside from being a TikToker, Bella is also a singer. Her songs include "Build a Bitch," "Inferno," "Living Hell," and "Crush." The Filipina personality is also featured in Enhypen's track, "Sweet Venom." —Jade Veronique Yap/MGP, GMA Integrated News
![[Exclusive Interview] TikTok becomes K-pop's launchpad: BTS, Blackpink lead the way](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F05%2F22%2Fnews-p.v1.20250522.4c7719f48d114bfe9e2a023f747b0189_T1.jpg&w=3840&q=100)
![[Exclusive Interview] TikTok becomes K-pop's launchpad: BTS, Blackpink lead the way](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Fkoreaherald.com.png&w=48&q=75){kind=small}
Korea Herald
23-05-2025
- Entertainment
- Korea Herald
[Exclusive Interview] TikTok becomes K-pop's launchpad: BTS, Blackpink lead the way
The platform's 'Stecu' challenge shows how Southeast Asian trends are shaping K-pop content strategies SINGAPORE — TikTok, the short-form video platform owned by ByteDance, is expanding its influence in the music industry — evolving from a space for streaming songs to an active driver of discovery and promotion. In K-pop especially, the platform partners with idols and creators to fuel fan-driven engagement and cross-cultural momentum that goes beyond traditional chart metrics. The Korea Herald recently spoke with Christo Putra, Southeast Asia music and artist partnership lead at TikTok APAC, about how the platform is deploying its strategy in the region and the results so far. 'Top-tier artists like BTS' Jin and J-Hope have (recently) used TikTok to prerelease music and engage global fans,' said Putra during a video interview in Singapore on May 12. 'Prerelease strategies on TikTok aim to generate early buzz through fan-created content, increase anticipation and drive prestream momentum.' J-Hope first unveiled his digital single 'Sweet Dreams (feat. Miguel)' during his solo world tour 'Hope on the Stage' in Seoul on Feb. 28. While fans eagerly awaited the official release on March 7, the track was already available exclusively on TikTok for seven days starting from the date of the Seoul concert. As of May 10, TikTok videos using 'Sweet Dreams (feat. Miguel)' had surpassed 144,000. With a portion of the track released on TikTok at 11 p.m. on Feb. 28, users uploaded an average of about 14,000 videos per day using the track's audio. Blackpink's Rose also partnered with TikTok for a multimedia campaign titled '#rosie' to mark the release of her first solo album "rosie" in December. Through the platform, fans gained access to exclusive content and interactive experiences tailored to deepen engagement. This success is attributed to TikTok's suite of music-focused features, including exclusive microsites, profile frames, music-based challenges and in-app rewards — all designed to help artists creatively engage fans before official releases. But TikTok's strategy in music goes beyond collaborations with renowned K-pop stars. According to Putra, TikTok's real strength lies in organic music discovery driven by user creativity rather than chart rankings. Some K-pop tracks, especially in Southeast Asia, which is home to one of the genre's most passionate and loyal fanbases, have gone viral or enjoyed renewed popularity thanks to the platform. Notable examples include Treasure's 'Darari,' Enhypen's 'Polaroid Love,' Dynamic Duo's 'AEAO' and Illit's 'Magnetic.' In 2022, 'Darari' — originally a B-side — surpassed 2 million global TikTok uses, with its momentum further boosted after Treasure met the viral dance creator during their tour in Indonesia. In 2023, Dynamic Duo's 'AEAO' experienced a resurgence that began in the Philippines. Meanwhile, Enhypen's 'Polaroid Love' went viral again through a TikTok Valentine's campaign. Illit's 'Magnetic,' prereleased on TikTok in 2024, saw early buzz fueled by widely shared video templates in Southeast Asia. 'Such examples illustrate how even previously overlooked tracks can find new life on TikTok and go viral through dance trends, memes or fan edits,' Putra said. 'This kind of resurgence not only boosts streaming, but also generates global interest in artists beyond their domestic markets.' As TikTok evolves into a hub for music discovery and promotion, its core focus remains the identification, cultivation and amplification of music trends. A recent success was 'Stecu,' a song that debuted in Indonesia in March. With its upbeat rhythm and easy-to-follow dance, 'Stecu' began gaining momentum in search results in April. TikTok pitched it to over 30 popular creators as well as K-pop idols such as Ive, NCT Wish, Boynextdoor and TWS. Within a week, they uploaded over 20 videos, fueling the 'Stecu' challenge to generate 1.5 to 2 million search views per day. 'TikTok is encouraging cross-cultural exchanges, as seen in the 'Stecu' challenge, a campaign with Indonesian artists that went viral and drew participation from Korean idols at fan demand,' said Putra. 'The company launches localized creator activations and fan engagement events across markets to build a stronger artist-fan ecosystem.' Putra added, 'Southeast Asia's deep embrace of K-pop stems from strong cultural resonance. The region has rich traditions in music and dance, and K-pop naturally blends into everyday life — whether in food courts, malls or fashion trends. The high degree of social media connectivity only accelerates this integration.'
AsiaOne
16-05-2025
- Entertainment
- AsiaOne
K-pop idols IU, Enhypen's Jungwon and Seventeen join in on cat shadow trend, Entertainment News
Even if you aren't a cat person, you might want to try this cute trend that have enraptured some K-pop idols. A Tumblr post made on May 4 of a young woman crouching on a road with her arms crossed and her fingers sticking out to form a cat's silhouette has garnered much attention on the platform. milady — ₊ ✚ bugbug ✚ ₊ (@bugbug000) May 8, 2025 Thereafter the photo was reposted on X and went viral, amassing a total of 75 million views. K-pop fans took the opportunity to ask their idols to recreate the pose, which sparked the trend — here's a list of some of the idols we've spotted trying their 'paw' at the fun. IU On May 14, IU uploaded pictures of her rendition of the cat shadow onto her exclusive Berriz fan page. This week has been eventful for the actress-singer, as today (May 16) marks her 32nd birthday and just earlier this week, she announced an album release scheduled for this month, with a music video featuring Cha Eun-woo. Enhypen's Jungwon Yesterday, boy band Enhypen's Jungwon also got onto Weverse and uploaded a video of him attempting to do the cat shadow. The 21-year-old had promised his fans earlier that he would give it a try. The group's sixth mini-album Desire: Unleash will be released on June 5. Seventeen Boy band Seventeen had a bit of a different take on the trend, as members The8 and DK decided to pose as a frog and dog respectively. Their animal poses were both posted on Seventeen's official X page on May 15. Aptly, The8's pose reflects his mascot animal which is a frog. Seventeen's album Happy Burstday will be released on May 26, and sub-unit HxW made up of members Hoshi and Woozi is set to perform at Kcon LA on Aug 3. TXT's Taehyun Boy band TXT's Taehyun, 23, took advantage of the sun's bright light to cast his own shadow for the trend and posted the photo on the group's X page on May 14. On May 2, the group released their new digital single Love Language. Le Sserafim's Eunchae Girl group Le Sserafim's Eunchae took to Instagram on May 12 to share her attempt at the trend. The group is currently on its Easy Crazy Hot world tour that started April 19 in South Korea and will come to the Singapore Indoor Stadium as its last stop on Aug 16. Exo's Xiumin Finally, we have Xiumin from boy band Exo who also participated in the trend. On May 12, the 35-year-old got on Instagram and simply "meowed" in his caption — how straightforward. Currently, he is touring around Asia for his first solo tour X Times ( ) that will end on May 25. [[nid:717955]]
Cosmopolitan ME
15-05-2025
- Entertainment
- Cosmopolitan ME
Enhypen Desire: Unleash UAE release: Concept cinema, official MV, dates and more
Dearest Engenes, it's been a minute–we haven't had a new album in a little over five months *stress*. If you're anything like us at Cosmo ME HQ, we've been steadily waiting (and stalking every TikTok and X teasers) for K-pop sensation Enhypen to drop their next drop in expanding vampire universe–it couldn't come soon enough! But thankfully, the boys have done their bit, having produced yet another upcoming stellar album soon to be released, Desire: Unleash. Since unveiling the album title at their first Coachella appearance in April, fans have been gearing up for yet another SOTY (song of the year), following their slew of back-to-back achievements and awards in the music industry. Needless to say, the boys, which includes, Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki, have been cooking in the studio. And OG and new fans are more than ready to cop the next EP (extended play) album release in the UAE and in the GCC. Keen to know more about the album? Enhypen Desire: Unleash UAE: Promotional Calendar May 6 (7pm GST) (May 7, 2025, 12am KST) – DESIRE Concept Cinema Teaser. May 11 (8am GST) (May 11, 2025, 1pm KST) – DESIRE Concept Cinema Premier Event. May 11 (7pm GST) (May 12, 2025, 12pm KST) – DESIRE Concept Cinema. May 16 (5pm GST) (May 16, 2025, 10pmKST) – Concept Film 'MAKE'. May 16 (7pm GST) (May 17, 2025, 12am KST) – Concept Photo 'MAKE'. May 17 (5pm GST) (May 17, 2025, 10pm KST) – Concept Film 'YOU'. May 17 (7pm GST) (May 18, 2025, 12am KST) – Concept Photo 'YOU'. May 18 (5pm GST) (May 18, 2025, 10pm KST) – Concept Film 'MINE'. May 18 (7pm GST) (May 19, 2025, 12am KST) – Concept Photo 'MINE'. May 19 (5pm GST) (May 20, 2025, 10pm KST) – Concept Film 'ENGENE'. May 20 (7pm GST) (May 21, 2025, 12am KST) – Concept Photo 'ENGENE'. May 21 (7pm GST) (May 22, 2025, 12am KST) – Tracklist Poster. May 22 (7pm GST) (May 23, 2025, 12am KST) – Album Preview. June 5 (8am GST) (June 5, 2025, 1pm KST) – Official MV & Album Release ‼️. Enhypen Desire: Unleash UAE Concept Cinema: When did Enhypen release the DESIRE Concept Cinema? On May 11, 2025, the group held an exclusive premiere of their concept film in Seoul, aptly titled 'Desire Concept Cinema'. It's an eight-minute visual-focused, storytelling video which shows another narrative of the vampire concept (currently on a chokehold). Watch it above! Enhypen Desire: Unleash UAE MV release: When will the official music video come out? According to the promotional calendar posted on their official social media accounts, Enhypen's 'Desire: Unleash' album and music video is slated on June 5, 2025, which is merely two weeks away. Enhypen Desire: Unleash lore: Where does it fit in story? Following their previous album 'ROMANCE : UNTOLD -daydream-,' which followed a more daydream style compared to their usual dark fantasy style. Now, returning back to their usual concept, the EP album reveals the darker allure of romance, shifting away from the previous albums theme of youthful, into a more deeper sense. Enhypen Desire: Unleash album: Where can you buy the album? Checkout our K-pop guide on the best album sellers in the UAE. However, fans can buy through the official app, Weverse. Here's your K-Pop fan official survival guide in the UAE.
Time Out
28-04-2025
- Entertainment
- Time Out
Lisa ranks second in EMV – Thailand's global icon stuns at Coachella 2025
Coachella 2025 had it all – viral moments, surprise guests, and enough star power to crash the internet. Lisa Lalisa Manobal, global pop sensation and member of BLACKPINK, has once again proven her status as a powerhouse performer, claiming the number two spot in earned media value (EMV) during Coachella 2025. According to influencer analytics platform Lisa generated an impressive $9.5 million (approx. B350 million) in EMV, placing just behind fellow BLACKPINK member Jennie, who topped the chart at $13 million (approx. B480 million) following her solo debut performance of Ruby. Also in the top five EMV rankings were Enhypen at number three with $9.3 million (approx. B342 million), Benson Boone with $6.7 million (approximately B247 million), and Travis Scott with $5 million (approx. B183 million). Held across two weekends in California's Colorado Desert, this year's Coachella lineup was brimming with global stars – from Lady Gaga to Travis Scott and Post Malone. But it was Lisa's electrifying presence on the Sahara Stage that sparked a global buzz online, with fans and fashion insiders praising her powerful performance and genre-defying looks. Lisa's Coachella 2025 appearance marked her return as a solo artist, with two sets across both weekends. Her week one performance hit the Sahara tent and quickly became one of the most talked-about highlights of the festival, breaking into Coachella's Top 10 most-viewed videos of all time on YouTube. But she didn't stop there. On 19 April (Thailand time), Lisa took the stage once more for a 55-minute set that brought her Alter Ego album concept to life. Performing under five personas – Roxi, Kiki, Vixi, Sunni, and Speedi – Lisa delivered a high-octane showcase divided into five sub-acts, each with distinct visual themes. Rounding out her fashion moments was a custom Off-White mini skirt and corset, covered in crystals and styled with a playful varsity twist. With Coachella 2025 in the rearview mirror, one thing's clear – Lisa isn't just riding the global wave; she's the one making it.
