Latest news with #Esaad
Arabian Post
10-06-2025
- Business
- Arabian Post
Dubai Police Crowned World's Most Respected Force
Dubai Police has achieved the highest possible worldwide ranking in policing reputation, securing a prestigious AAA+ rating and a score of 9.2 out of 10 in the Brand Finance Institutional Brand Value Index. This accolade eclipsed law enforcement agencies across ten countries, drawing on insights from over 8,000 stakeholders and institutions. The evaluation focused on core measures such as professionalism, integrity, effectiveness, fairness and transparency, marking a clear leadership position for the force. ADVERTISEMENT Public perception placed Dubai Police well above global averages in eleven reputation metrics. In categories like safety and security assurance, fair treatment of individuals, commitment and integrity, and ethical conduct, the force significantly outperformed its peers. Excellence was also noted in professional engagement, field performance, innovation in crime prevention, and its presence on social media. This endorsement builds on the findings of Brand Finance's National Brand Report, placing Dubai Police at a brand valuation of AED 57.9 billion. The contribution made by the force represents a sizeable portion of the UAE's total national brand value, estimated at AED 4.48 trillion. Brand Finance highlighted how the institution's reputation enhances the country's soft power, improving perceptions of Dubai and the UAE as preferred destinations for tourism, investment and residency. Lieutenant General Abdulla Khalifa Al Marri, Commander‑in‑Chief of Dubai Police, credited the recognition to visionary guidance from President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Vice‑President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum. He said, 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life.' He described the achievement as the result of 'visionary leadership and an unwavering pursuit of excellence', pointing to the force's transition into a forward‑thinking, intelligent and sustainable policing model. A variety of strategic initiatives have driven this transformation. Smart Police Stations, the SWAT Challenge, e‑sports tournaments and the Esaad programme are among the flagship projects cited. The adoption of artificial intelligence for crime prediction and the roll‑out of Smart Police Stations reflect a commitment to modernising public service delivery. Community engagement and outreach efforts have also improved trust between citizens and law enforcement. David Haigh, CEO and Chairman of Brand Finance, highlighted the link between perception and influence: 'Perceptions drive behaviour. The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions.' The institute used existing city and nation brand metrics as a foundation, supplemented with a bespoke public survey to assess the force across ten global markets. Dubai Police outperformed global benchmarks in key areas: Safety and security assurance: 67% Effective duty performance: 64% Strong operational field presence: 63% Transparent communication: 51% Modern, progressive development: 54% These figures confirm the force's positioning as both a law enforcement body and an instrument of national branding and soft power. The emphasis on innovative service delivery through digital channels and media engagement also featured prominently in the assessment. Dubai Police maintains an active digital footprint, using platforms such as Twitter and Instagram to foster transparency and proactive public communication. Stakeholders from government and community sectors described the force's branding as inclusive and human‑centric, praising its alignment with universal values—justice, innovation and transparency—and its ability to humanise policing. Brand Finance's report also quantified the economic impact of reputation. Dubai Police's brand contributes an estimated AED 57.9 billion to the UAE's soft power value, reinforcing the UAE's attractiveness on the global stage.
Sharjah 24
18-03-2025
- Health
- Sharjah 24
FOCP spreads joy to cancer patients, families during Ramadan
Nourishing hearts and souls through Iftar gatherings On the 7th of March, FOCP commenced its Ramadan event series with a supportive Iftar gathering hosted in collaboration with TIME Grand Plaza Hotel (Dubai) for 50 children battling cancer, their parents, and also for survivors. This touching tribute timed with International Women's Day, also celebrated and honored the resilience of mothers, whose strength often forms the foundational support of their children's brave journeys. Now a tradition within FOCP's yearly efforts, the annual Iftar at Al Jawaher Reception and Convention Centre (JRCC) brought together more than 200 patients, families, and FOCP Board and team members, and was generously sponsored by philanthropist and renowned business woman Mrs. Lubna Allana. The evening, held on the 10th of March, was also supported with generous gifts of chocolate boxes from 'Patchi', perfume gift bags from 'Taif Al Emarat', and free coffee for attendees during the evening from Claro Specialty Coffee. What has also become a yearly highlight, FOCP will be organising an intimate Iftar gathering for 100 people, graciously hosted by Sheraton Sharjah Beach Resort & Spa. Offering a serene seaside setting for families to break their fast, this event, taking place on Tuesday 18th March, will give attendees the opportunity to find solace and connect with the FOCP community. Creating joy through compassion On the 16th of March, FOCP, with the support of UAE Food Bank and Dubai Police's Esaad initiative, distributed 400 Al Meer Al Ramadany Food Boxes to families, ensuring they could share in the blessings of the season. In partnership with Landmark Group, and held at Oasis Mall in Sharjah, FOCP invited 30 child cancer patients accompanied by volunteers to experience the joy of selecting their very own Eid outfits from Max Fashion. The activity which took place on the 14th of March was followed by a memorable playtime experience at the mall's 'Fun City', ensuring the day was filled with fun and joy. Collaborating with Sharjah Children Center, FOCP is also organising a special visit to pediatric cancer patients at the Mediclinic City Hospital on 24th March, spreading cheer through gifts, companionship, and moments of pure joy amidst the children's treatment journeys. Reflecting on these initiatives, Aisha Al Mulla, Director of FOCP, shared, 'Ramadan is a time to embrace empathy, unity, and the profound strength of community, and through these events, FOCP has continued our mission to ignite hope, reminding every patient and family that they are never alone. We also give our deepest gratitude to our partners, whose generosity turns compassion into action, lighting the path toward healing and joy.'
