Latest news with #ExceedEntertainment
Time of India
3 days ago
- Business
- Time of India
Escape Plan announces partnership with Hrithik Roshan's HRX
Designed with the modern explorer in mind, the HRX and Escape Plan collection blends performance, style, and utility across products such as luggage, organisers, and other travel essentials, it said. Tired of too many ads? Remove Ads Tech-enabled travel platform Escape Plan on Wednesday announced a partnership with HRX , a homegrown fitness brand founded by Bollywood actor Hrithik Roshan and Exceed Entertainment , to launch a co-branded line of premium travel gear The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller , the company said in a a rapidly growing direct to customer (D2C) presence and a Rs 100 crore annualised run rate achieved within just three months of launch, with over 20% coming from offline stores, Escape Plan is reimagining how India travels: combining performance, design, and tech-driven functionality across its expanding product portfolio, it with the modern explorer in mind, the HRX and Escape Plan collection blends performance, style, and utility across products such as luggage, organisers, and other travel essentials, it curated range will be available through Escape Plan's own and partner platforms and offline stores, reflecting its ethos of building products that today's consumers love, it added.
Economic Times
3 days ago
- Entertainment
- Economic Times
Escape Plan announces partnership with Hrithik Roshan's HRX
Tech-enabled travel platform Escape Plan on Wednesday announced a partnership with HRX, a homegrown fitness brand founded by Bollywood actor Hrithik Roshan and Exceed Entertainment, to launch a co-branded line of premium travel gear. The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller, the company said in a statement. With a rapidly growing direct to customer (D2C) presence and a Rs 100 crore annualised run rate achieved within just three months of launch, with over 20% coming from offline stores, Escape Plan is reimagining how India travels: combining performance, design, and tech-driven functionality across its expanding product portfolio, it said. Designed with the modern explorer in mind, the HRX and Escape Plan collection blends performance, style, and utility across products such as luggage, organisers, and other travel essentials, it said. The curated range will be available through Escape Plan's own and partner platforms and offline stores, reflecting its ethos of building products that today's consumers love, it added.
India.com
29-04-2025
- Entertainment
- India.com
Meet Hrithik Roshan's business partner, once a salaried employee, built a company worth Rs 1,000 crore, helped actor with..., his name is...
HRX is one of the biggest domestic fitness brands in the country. Its face is Bollywood actor Hrithik Roshan. He is not only the brand ambassador of the company but also the co-owner. His partner in this company is Afsar Zaidi. He is the CEO and co-founder of this company. Under the leadership of Zaidi, this company has flourished rapidly. The revenue of this company is more than Rs 1,000 crore. Founder of Exceed Entertainment HRX was started in 2013 by Hrithik Roshan and Exceed Entertainment. It offers shoes and workout clothes. Afsar Zaidi is the CEO and co-founder of the company. His brand competes with global companies like Nike, Puma and Decathlon. Zaidi is also the founder of celebrity management company Exceed Entertainment. It is headquartered in Mumbai. It was started in 2005. Co-founder of The House of Pataudi Exide has served celebrities like Hrithik Roshan, Saif Ali Khan, Priyanka Chopra, Sonakshi Sinha, Ajay Devgn, Kajol, Shahid Kapoor, Arjun Rampal, Emraan Hashmi, Malaika Arora, Bipasha Basu, Shilpa Shetty, Chitrangada Singh, Mithila Palkar, Dia Mirza, Zarine Khan, and Rahul Khanna. Afsar Zaidi is also the co-founder of Saif Ali Khan's apparel brand The House of Pataudi. Till 2005, he was a salaried employee Afsar Zaidi was a salaried employee until 2005. He worked for Mahesh Bhupathi's Globosport India Pvt Ltd. He started a sports management firm called Carving Dreams. This company later became Accident, one of India's leading celebrity management companies. Actor Ajay Devgan signed a contract with him in less than a minute. This gave him a lot of confidence. Started many new trends Afsar Zaidi started the trend of making contracts for celebrities dancing at weddings. He used to be the manager of both Roshan and Khan. This collaboration turned into a business partnership. Roshan has been associated with HRX for 13 years. When Hrithik Roshan entered the business, e-commerce in India was in its nascent stage. However, he partnered with Myntra. The company's turnover was Rs 350 crore in that financial year itself. The House of Pataudi also followed the same lines.
