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PepsiCo announced as official partner of Formula 1
PepsiCo announced as official partner of Formula 1

Time of India

time27-05-2025

  • Automotive
  • Time of India

PepsiCo announced as official partner of Formula 1

HighlightsFormula 1 and PepsiCo have entered into a multi-year partnership that will last until 2030, allowing PepsiCo to become an official partner of the motorsport. Sting Energy will be the official energy drink of Formula 1, while Gatorade will partner with the F1 Sprint events, and Doritos will serve as the official savoury snack partner. Starting in 2026, PepsiCo's broader brand portfolio will be integrated into the Formula 1 ecosystem, enhancing fan engagement through themed packaging and promotional materials. Formula 1 and PepsiCo has announced a multi-year agreement that will see PepsiCo become an official partner of the sport until 2030. The deal offers huge potential to both the global brands and their worldwide fans, as it joins together the thrill of motorsport with some of the powerhouse products of the PepsiCo family, including Sting Energy, Gatorade and Doritos. With Formula 1's fanbase of more than 820 million people worldwide and PepsiCo's coverage of over 200 markets, the two brands together have unrivalled opportunities to engage existing, new and diverse audiences around the world at an unprecedented scale. PepsiCo will prioritise the creation of meaningful fan engagement beyond just the race venues through exciting on-pack promotions, digital experiences, and unique content that will bring Formula 1 to an even wider audience. This partnership includes opportunities such as immersive brand experiences in Formula 1 Fan Zones and rights for limited edition, co-branded products. Sting Energy will join Formula 1 as its official energy drink, delivering the taste and refreshment of a soft drink with the energising benefits of an energy drink. As PepsiCo's flagship energy brand, Sting has seen rapid global growth across key markets such as India, Pakistan, Egypt and Vietnam. The partnership marks a powerful platform for Sting's continued expansion alongside Formula 1's global audience. Gatorade, the world's sports and isotonic drinks brand, will become the official partner of F1 Sprint, bringing its legacy of fuelling peak athletic performance to motorsport's most dynamic format from Spa-Francorchamps later this year, continuing through the events at Austin, São Paulo and Qatar. The Sprint has proved to be hugely popular among fans with TV viewership on those weekends on average ten per cent greater than a non-Sprint weekend. Doritos becomes the official savoury snack partner of Formula 1. With global activation rights, the partnership will bring Doritos to fans at every turn, whether in the stands or on the sofa. PepsiCo will also extend their partnership to F1 Academy, with further details to be announced. From 2026, PepsiCo's broader brand portfolio will become integrated into the Formula 1 ecosystem through pouring and supply at all Formula 1 Grands Prix. PepsiCo will also leverage its retail footprint to connect with F1 fans through themed packaging, point-of-sale materials and promotions. As the sport celebrates its 75th anniversary, this partnership epitomises the recent rise in its popularity and commitment to cultural engagement. Stefano Domenicali, president and chief executive officer of Formula 1 said, 'Today is a moment to celebrate the partnership between two iconic and historic global brands. A sparkling union that will bring together tradition and innovation, generating excitement, entertainment and unforgettable experiences for our fans and customers around the world.' 'PepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences and we will benefit from their energy, their extraordinary products and their loyal community. With a long-lasting history of creativity and ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner to share together unique moments along our journey," Domenicali added. Eugene Willemsen, chief executive officer, international beverages, PepsiCo said, 'This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences... Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence.'

Lewis Hamilton Is the Formula 1 driver with the most wins – here's the full list
Lewis Hamilton Is the Formula 1 driver with the most wins – here's the full list

Time of India

time19-05-2025

  • Automotive
  • Time of India

Lewis Hamilton Is the Formula 1 driver with the most wins – here's the full list

Image credit: Getty Images 51 wins51 winsLewis Hamilton may not have reached the podium at the Emilia Romagna Grand Prix on Sunday, but he came close, securing fourth place—his best performance in a main race this season. He had started from the 12th position and finished fourth. And this is what matters. Over the course of his illustrious career, most of which he has spent with Mercedes, Hamilton remains the leading F1 driver with the most wins in the sport's history. Here are the drivers with the highest number of wins in Formula 1. F1 drivers with most wins Lewis Hamilton has 105 wins in his 18-year-long F1 career. Michael Schumacher ranks second with 91 wins over his F1 career. He is followed by current Red Bull driver and reigning F1 world champion Max Verstappen , who now has 65 wins, including his latest triumph at the Emilia Romagna Grand Prix. Here's a look at the most successful F1 drivers of all time. Lewis Hamilton 105 wins Michael Schumacher 91 wins Max Verstappen 65 wins Sebastien Vettel 53 wins Alain Prost 51 wins Ayrton Senna 41 wins Fernando Alonso 32 wins Lewis Hamilton's first race on Ferrari's homeground The seven-time world champion is still adjusting to life at Ferrari and had arrived in Italy to race on the team's home turf with high expectations. As Ferrari fans packed the stands in Imola—waving placards and flashing team merchandise— Lewis Hamilton finally gave them a reason to smile, delivering a performance that met their hopes, if not exceeded them. As a result, he has finally moved up a spot in the F1 Driver Standings and now sits in sixth position with 53 points. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng với sàn môi giới tin cậy IC Markets Đăng ký Undo After failing to finish in the top ten during the Qualifying race on Saturday, the Ferrari driver appeared visibly disappointed and expressed his frustration in post-race interviews. Leclerc told Sky Sports F1 ahead of the Sunday race, '[It's been a] tough one. Ultimately I feel super gutted, devastated, that we weren't able to get through. I really feel like we have made so many positive steps through the weekend.' Also Read: Emilia Romagna Grand Prix 2025 Results: Max Verstappen clinches second win of season after daughter's birth; Lando Norris takes second place Hamilton finally expressed his satisfaction after finishing fourth in the main race. His last major success had come with a win at the F1 Sprint during the Chinese Grand Prix. "China was really great but I would say this one was better. I've always loved when you're fighting from further back and coming through. That's how I started off as a kid,' he told Reuters.

Unwell Charles Leclerc skips media day ahead of Emilia-Romagna Grand Prix, expected to race
Unwell Charles Leclerc skips media day ahead of Emilia-Romagna Grand Prix, expected to race

Time of India

time15-05-2025

  • Automotive
  • Time of India

Unwell Charles Leclerc skips media day ahead of Emilia-Romagna Grand Prix, expected to race

Image credit: Ferrari/X Charles Leclerc is currently in Italy but skipped media day on Thursday ahead of the Emilia-Romagna Grand Prix . The Ferrari driver wasn't feeling well and chose to take the day off to rest and recover ahead of the race weekend starting Friday. Ferrari fans have wished him quick recovery on social media. Charles Leclerc takes a day off ahead of Imola race The official X account of Scuderia Ferrari shared a statement regarding Leclerc's absence from the FIA press conference on Thursday. The statement read: 'Charles is feeling unwell and will not be coming to the track today. He will rest and focus on recovering and we expect him to be in the car tomorrow.' Some fans expressed concern about whether Leclerc would be fit in time for Friday's practice session. 'Who is the reserve driver if he can't make it this weekend?' asked one X user. Another said, 'Get well Charles, I hope he will be okay to race this weekend.' One more added, 'Charles, take plenty of rest and I wish you a speedy recovery.' Others took the opportunity to comment on Ferrari's underwhelming form this season, especially as new driver Lewis Hamilton continues to struggle with adapting to the car. One F1 fan remarked sarcastically, 'I'd be sick too if I had to drive that car.' Another quipped, 'He saw the development plan, and felt sick.' Leclerc currently sits fifth in the 2025 F1 Driver Standings with 55 points, two spots ahead of Hamilton, who holds seventh place with 41 points. Leclerc has made it to the podium once this season, finishing third at the Saudi Arabian Grand Prix in Jeddah. Hamilton, meanwhile, won the F1 Sprint in China but has yet to claim a podium in a main race. Also Read: Charles Leclerc, who finished the 2025 Australian Grand Prix in eighth, calls for fixes in two key areas Ferrari is expected to perform better on home turf in Italy, with the team also anticipated to introduce new car upgrades at Imola starting Friday. If Leclerc's condition improves, he may speak to the media ahead of the first practice session. Qualifying is scheduled for Saturday, with the main race on Sunday. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.

Lewis Hamilton both ‘nervous' and ‘excited' for his Ferrari debut in Italy
Lewis Hamilton both ‘nervous' and ‘excited' for his Ferrari debut in Italy

Yahoo

time13-05-2025

  • Automotive
  • Yahoo

Lewis Hamilton both ‘nervous' and ‘excited' for his Ferrari debut in Italy

Lewis Hamilton is about to experience a first. His first home race in Italy as a driver for Ferrari. This week marks the Emilia Romagna Grand Prix, held at the historic Imola Circuit. However, the full name of the track is the Autodromo Internazionale Enzo e Dino Ferrari, which speaks to the importance of this race for Ferrari, and now for Hamilton. Advertisement Ahead of his first home race as a Ferrari driver, Hamilton and the team shared this video on social media, with the driver talking about his hopes and expectations for this week: 'I'm getting the feel, the love, and the desire, and the passion from every single person that Ferrari touches. It's something that I've never experienced before,' begins Hamilton. 'Coming to Italy for the first time, as a Ferrari driver, I'm both nervous and also excited. To be actually in Italy and being home with the team in their home country, I think is something that I am really, really looking forward to experiencing. 'Thank you for the welcome that you've given me, to being in the family and the team. I am incredibly honored to be a part of it. I'm working very hard to make sure that we get the results that you deserve and the team deserves, and I won't give up until I achieve that.' Advertisement Hamilton's first season with Ferrari has produced mixed results to date. He secured his first win for the team in the F1 Sprint race at the Chinese Grand Prix and added a second podium in the F1 Sprint race with a P3 at the Miami Grand Prix. However, his best Grand Prix result came in the Bahrain Grand Prix, with a fifth-place finish. After placing eighth in the Miami Grand Prix — and seeming frustrated on the radio during the race — Hamilton outlined to the media, including SB Nation, just how much potential he sees in the team. 'I generally, I had a good day in general,' began Hamilton when speaking with the media after the Miami Grand Prix. 'Eighth doesn't really look like that, but I feel optimistic for the future. 'I think this car really does have performance. Advertisement 'But something's holding us back at the moment, which, we've lost performance since China. It's there, it's just we can't use it. 'So [until] we get a fix for that, then is where we are. But in the meantime, we can work on all the other stuff, processes, but as I said I came from the same last week. I felt like I generally had a better weekend. To get the third yesterday [in the F1 Sprint race] was a positive.' The driver also detailed how he still has the 'fire' to fight at the front. 'I still got that fire in my, in my belly. I can feel a little bit of it like, really coming out there, and I'm not gonna apologize for being a fighter,' added Hamilton after the Miami Grand Prix. 'I'm not gonna apologize for still wanting it. And I know everyone in the team does too. And I truly believe that when we fix some of the problems that we have with the car, we'll be back in the fight with the Mercedes, with the [Red] Bulls and it just can't come quick enough. But we'll try something different in the next race. Advertisement 'We'll keep working on our processes. 'I look forward to a time when maybe I can fight for a podium, that would be nice.' Could that first Grand Prix podium fight come in his first home race with Ferrari?

Lucas Di Grassi links Lewis Hamilton's struggles to ageing: 'It also has to do with how hungry he is, how many millions he has in bank'
Lucas Di Grassi links Lewis Hamilton's struggles to ageing: 'It also has to do with how hungry he is, how many millions he has in bank'

Time of India

time10-05-2025

  • Automotive
  • Time of India

Lucas Di Grassi links Lewis Hamilton's struggles to ageing: 'It also has to do with how hungry he is, how many millions he has in bank'

Image credit: Lucas Di Grassi/Instagram Formula E champion Lucas Di Grassi has spoken about his old rival and current Formula 1 champion, Lewis Hamilton , and all the talk surrounding his lack of form after switching from Mercedes to Ferrari. The Lola Yamaha ABT driver competed with him during their karting, F3, and F2 days. He has talked about the hunger Hamilton needs—like the kind tennis star Rafael Nadal had on the court—and added that the Ferrari driver is not at the peak of his abilities right now. Lucas Di Grassi on Lewis Hamilton's performance in current F1 season Talking about Lewis Hamilton's struggles at Ferrari, Lucas Di Grassi told RacingNews365 in an interview: 'I think it has to do with ageing. Operation Sindoor 'Common sense prevailed': Trump on India-Pak ceasefire on Truth Social 'Pakistan initiated call; both nations agreed to stop military action after direct talks', says India Ceasefire took effect at 5pm; top India, Pak military officials to talk again on May 12 But it also has to do with how hungry he is, how many millions he has in the bank account, how much he really wants a title, is he able to compromise his whole life now the way he used to when he wanted his first title [and] how much time he spent on the simulator. I think there are a lot of things, yes. And I think age and progress in the career are part of this, right?' Giving an example of tennis star Nadal, Di Grassi said: 'So being as hungry as Nadal is in tennis in every single point, also makes a big, big difference here. Being able to sacrifice everything, and as you grow old, you have your family, you made your career, you have other opportunities. So it depends a lot on the psychology of different people, and I'm 100% sure that Lewis is not at the peak in terms of his technical abilities." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 10-Month-old is battling for his life and only you can save him! Give Hope India Donate Now Undo "He is one of the greatest drivers ever to live. So that's why he can have this. And people expect a very, very high level from him, but you have to understand that it's not only about the abilities,' he added, hinting to F1 fans to read between the lines. Also Read: Lewis Hamilton reveals all about his MET Gala look and the purpose behind it, see pics Lewis Hamilton is currently in seventh position in the Formula 1 Driver Standings this season. He won the F1 Sprint in China and the third spot on the podium in Miami Sprint but is yet to win a main race this year with Ferrari. He, however, has a lot of other things going on outside of F1. He recently made a glamorous appearance at the MET Gala, where he was a co-chair. He also bought a new house in Milan.

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