03-04-2025
- Entertainment
- Khaleej Times
FamCinema launches new Ramadan-themed lineup to meet growing demand for family entertainment
FamCinema, a growing streaming platform focused exclusively on family-friendly content, has launched its new Ramadan-themed programming lineup. This expands its mission to provide entertainment that bridges cultural gaps while maintaining traditional values.
A first-generation American with Egyptian heritage, FamCinema was created to counter negative portrayals of Arab and Muslim communities in mainstream media while offering content free from violence, sexual themes, and profanity.
"Growing up, I rarely, if ever, saw positive representations of Arab and Muslim communities in film and tv. We were mostly the villains," said Dr Ali Shehata, CEO and founder of FamCinema. "Our mission is to create content where diverse families see themselves represented positively, without compromising on entertainment value."
Changing the narrative: Positive representation in family entertainment
The platform's Ramadan slate includes a new sitcom with themes centered around the holy month, a comedy cooking programme on FamCinema's YouTube channel showcasing unique Iftar meal preparations, and a travel documentary featuring British hosts Chris and Ben exploring Cairo, Egypt.
Unlike major streaming services, FamCinema implements a ticket system designed to encourage families to watch content together rather than promoting solo binge viewing. This approach aims to foster discussion and shared experiences similar to traditional movie outings.
"We hope families will watch together, then discuss what they saw - like after a trip to the theatre," Dr Ali explained. "Our viewers should feel seen and valued watching our shows."
Bringing families together through shared viewing experiences
The company has already seen success with its debut feature film, The Green Game and two original series, The Ramadan Pact and Chris and Ben's Tip-Top Tour. FamCinema plans to increase production next year with four new projects already in development.
Media analysts note that while niche streaming services are unlikely to compete directly with giants like Netflix and Disney+, platforms like FamCinema can still achieve significant success by serving underrepresented audiences seeking content aligned with their values.
Recent polls indicate parents spend approximately three hours weekly searching for appropriate content for their children, suggesting a substantial market for pre-vetted, values-based programming. "People want these kinds of shows," Dr Ali said. "Why pack every programme with violence or sex? Classic films like Roman Holiday never needed that - and we continue to enjoy them today."
