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Black America Web
12-05-2025
- Entertainment
- Black America Web
Rihanna's Fenty Beauty Teams Up With The New York Liberty – Because Mommy Moguls Stay In Their Bag
Black America Web Featured Video CLOSE Source: NDZ/Star Max / Gettyw Rihanna is back in her bag, and this time, it's courtside. The beauty mogul and multi-hyphenate superstar just announced that Fenty Beauty and Fenty Skin are now the official beauty sponsors of the WNBA's reigning champs, the New York Liberty. The new partnership is giving glow, game, and greatness – and we are here for it all. This will be Fenty's first-ever whole team collab in the WNBA. The collab is also another example of how Rihanna continues to champion power, play, and presence for women—on and off the court. Keep scrolling for details. The collab represents a full-circle moment between the beauty empire and one of the hottest teams in women's sports. Let's not forget – Fenty was born in NYC. So this collab isn't just smart branding its a move rooted in legacy and local love. As WNBA viewership climbs and women's sports gain their long-overdue shine, Fenty x NY Liberty shows us that Black women aren't just participating in the culture—we are the culture. The Liberty will rock Fenty logos on their warm-up jackets and shooting shirts throughout the season. At the same time, WNBA fans can enjoy in-arena beauty activations and custom product drops. And yes, even Ellie the Elephant has a role! The Liberty's lovable mascot is getting the Fenty treatment. Rihanna summed it up perfectly in a media statement: 'The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible.' That same strength makes Rihanna a beacon for Black women everywhere, showing that motherhood, mogulhood, and major moves can coexist. And she's far from alone. This Mother's Day, we're shouting our Rihanna and several other celebrity moms who inspire us. Give these Black women their flowers for not only killing their career and business games but for balancing it all looking effortless at the same time. Here are a few more mommy moguls we love.
Yahoo
11-05-2025
- Entertainment
- Yahoo
Fenty Gets In The Game: Rihanna's Beauty Empire Joins Forces With The New York Liberty
Rihanna's Fenty Beauty and Fenty Skin have taken their WNBA partnership to the next level, inking a new deal with the reigning champions, the New York Liberty, to become the team's official makeup and beauty sponsor—an announcement made on May 7. According to Allure, whom Rihanna gave an exclusive interview to after the partnership was announced, the deal marks Fenty's first foray into business with the WNBA, and will entail the inclusion of Fenty logos on the team's pregame warm-up jackets and shooting sleeves as well as some in-arena activations and product discovery moments. Advertisement 'I've always said that makeup is there to have fun with, to express yourself with. It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I'm excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season,' Rihanna told Allure in an interview. The Liberty also feature arguably the best mascot in all of sports, and the WNBA's most recognizable and marketable one, Ellie the Elephant, and the Black-woman coded pachyderm will be a big part of the in-arena activations and other promotions that will highlight the collaboration between the team and Rihanna's Fenty Beauty and Skin lines. As Shana Stevenson, the Liberty's chief brand officer told Fast Company about the mascot, Ellie represents the Liberty's location in Brooklyn and the borough's energy on a level that few other mascots do. Advertisement 'The person that we know as Ellie today auditioned during that open audition, and just blew us away with their talent and with their interpretation of Ellie,' Stephenson recalled to the outlet. 'It was so different, so fresh, so raw. And we were like, 'This is our person.' And it also felt very New York, very Brooklyn in a way that we hadn't seen before.' Keia Clarke, the CEO of the New York Liberty, expressed the team's excitement at the sponsorship with Rihanna's beauty brands, Clarke believes that Fenty and the team share values like championing women and celebrating individuality. 'The New York Liberty are thrilled to team up with Fenty Beauty—a trailblazing brand that shares our values of championing women and celebrating individuality, authenticity and confidence. Aligning with like-minded brands allows us to deliver meaningful connections and experiences that truly resonate with our fan base. Together, we will embrace empowerment, boldness, and a commitment to creativity,' Clarke said in a statement. On the heels of the Met Gala, which some Liberty players like Jonquel Jones, Breanna Stewart, and Sabrina Ionescu attended in addition to Rihanna herself, Rihanna alluded to her belief that New York is perfectly embodied by the Liberty squad in a press release. Advertisement 'There is no energy and spirit like New York City's,' Rihanna said in a statement. 'The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible. We're excited to partner with them to get their game faces on.' RELATED CONTENT: Let Her Cook: GloRilla Is Now Ambassador For All Of Rihanna's Fenty Brands


Daily Record
09-05-2025
- Entertainment
- Daily Record
Molly-Mae hails 'buttery' £28 body moisturiser from Boots as 'the best ever'
The 25 year-old Love Islander is back with another beauty recommendation straight from the high street. When it comes to beauty recommendations, we can always count on Molly-Mae Hague. Despite a net worth of millions, many of the Love Islander's favourites can be bought straight from the high street. Ahead of the second part of the 25-year-old's tell it all documentary that dropped on Amazon today, Friday, May 9, the blonde beauty shared her latest go-to product - and it can be bought straight from Boots. Taking to her Instagram stories yesterday, Molly raved over Fenty Skin's Butta Drop Hydrating Body Milk that she says "soaks into your skin immediately", before hailing it as "one of the best" she has ever used. Costing £28 at Boots, this body moisturiser has earned a legion of fans for its "creamy" formula that has been designed to absorb almost instantly. Since it "plumps skin with hydration instantly", it is ideal for those who suffer from dry, thirsty skin. Just a few nourishing ingredients include kalahari melon, baobab and coconut oils for a healthy sheen that isn't greasy, while the likes of shea, mango and coconut butters leave your skin soft, conditioned and smooth. Fenty Skin Butta Drop Hydrating Body Milk £28 Boots Buy Now on Boots Product Description Meanwhile, Barbados cherry packs a powerful vitamin C punch that "revives" your skin", while vitamin E keeps your skin protected from harmful radicals. Shoppers also love the iconic fresh scent of bergamot, jasmine and white orchid they have called "spa-like." Beauty fans who maybe want to consider something a little more affordable, yet still very similar, can check out the £7.77 Fenjal Intensive Body Milk that boasts a similar texture and fragrance. We've also spotted the Hinoki Body Milk from another of Molly-Mae's loved brands, Tatcha. Costing £26 for a travel-sized 50ml, this lotion is said to "relax the mind for a restorative moment of self-care." Talking about the Butta Drop Body Milk, Molly-Mae said in her story: "I can confidently say that this is one of the best body moisturisers I have EVER that's a huge statement for me because I've tried and tested SO many over the years and especially through pregnancy. This soaks into your skin immediately!!! I've never known a moisturiser like it! 11/10. @fentyskin." Beauty deal of the week Looking to incorporate peptides into your skincare routine? Then we know the essential first step. It's Boots' brand new No7 Future Renew Peptides Cleanser - and it can be bought for £10 less. Worth £24.95 for a 150ml bottle, shoppers can use the code REVERSE10 to reduce the price to under £15. Using No7's Pepticology, it boasts a "purifying" formula that can remove daily build-up of environmental pollutants, makeup, excess oil and other impurities, all while making sure your skin is not stripped of its moisture. It also boasts other powerhouse ingredients such as vitamin C and niacinamide that work together to help your skin feel, not just fully clean, but also nourished, visibly renewed and brighter. However, if you're keen on No7's latest addition, then the Peptide Cleanser has already amassed a 4.5 and 90 percent approval rating from Boots shoppers who have hailed it as "creamy" and "the cleanser of dreams". One beauty fan praised: "Absolutely loved the formula of this product. It's creamy texture removed all make up leaving my skin feeling silky soft and glowing. The results were visible in days and I've had so many compliments. I love this product so much." While someone else added: "This is the cleanser of my dreams. Absolute perfection. It has a thick creamy texture that just glides over the skin. It removed all my makeup including waterproof mascara and it didn't leave my skin feeling stripped of all moisture. "I couldn't detect any fragrance which I loved. My skin felt soft and nicely hydrated after using it. I will be buying this again and again once I use this one up." Get £10 off the new No7 Future Renew Peptide Cleanser (150ml) by using the REVERSE10 when shopping online here. For the Molly-Mae fans who are keen on trying out her Fenty Skin recommendation, then they should note it has amassed an incredible 4.9 rating from Boots shoppers who love its "buttery" texture as they hail it as an "absolute 10 out of 10." One particular fan said: "One of the best body moisturisers I've used, the body milk sinks in quickly and left my skin looking plump and glowy. The scent is lovely and spa-like and is a nice all year scent (not too summery), the packaging is also lovely with the bottle being glass and the pump is very easy to use." A second agreed: "I absolutely love this moisturiser. It smells amazing. The texture is so buttery. It melts into the skin, no residue. It feels so creamy and hydrating, but doesn't sit on you. I will absolutely be purchasing this again when it's run out. I also love the glass bottle, The pump let us out the perfect amount. Absolute 10 out of 10!" Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. While there are no majorly negative reviews for the formula, which beauty fans universally agree is hydrating, the price-tag has been met with some criticism. One such shopper said: "It's perfect. 4 stars because the bottle is too small for that price." Despite this, another five-star review read: "Best body lotion I HAVE EVER used. Probably will not use anything ever again. My skin feels like BABY SOFT. I used to see moisturising my body after the shower as a chore and now I actually look forward to it. Amazing product 10/10. Will never stop buying this." Purchase Molly-Mae's go-to the Fenty Skin Butta Drop Hydrating Body Milk for £28 at Boots here.


Perth Now
08-05-2025
- Entertainment
- Perth Now
Fenty Beauty and Fenty Skin to partner with New York Liberty
Rihanna is "proud" that Fenty Beauty and Fenty Skin are partnering with New York Liberty. The 'Diamonds' hitmaker's Fenty Beauty have previously sponsored the WBNA All-Star Weekend but the new venture marks the brand's first WNBA partnership and Rihanna is "excited" to see the players "put their game face on". She told Allure magazine: 'I've always said that make-up is there to have fun with, to express yourself with. "It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I'm excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season.' She also said in a statement: 'There is no energy and spirit like New York City's. And the women of the New York Liberty exemplify such beauty, power and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible." The partnership will see the logos feature on the team's pre-game warm-up jackets and shooting shirts, while the brand will also engage with fans through activations inside the Barclays Center in Brooklyn, and other "product discovery moments". Keia Clarke, CEO of the New York Liberty, said in a statement "The New York Liberty are thrilled to team up with Fenty Beauty—a trailblazing brand that shares our values of championing women and celebrating individuality, authenticity and confidence. "Aligning with like-minded brands allows us to deliver meaningful connections and experiences that truly resonate with our fan base. Together, we will embrace empowerment, boldness, and a commitment to creativity." Partnering with the Big Apple-based team was a "natural" move for the brand. Heather Fisher, CMO of Fenty Beauty, said: 'New York is where we launched Fenty Beauty. We, and Rihanna, have deep roots and love for this city, so the NY Liberty was a natural first WBNA partner for us. 'Everything we do with Fenty Beauty and Fenty Skin not only upholds Rihanna's mission of 'Beauty for All,' but reflects her personal connections and inspirations. "They're reigning champs and a powerhouse team and the NY Liberty's incredible display of female beauty, power and strength is a perfect match for us.'


Forbes
06-05-2025
- Entertainment
- Forbes
Why Rihanna's Maternity Style Is A Masterclass In Brand Architecture
Rihanna has become one of those celebrities that doesn't dress for the red carpet but curates moments for market memory. Her approach to maternity style, now on full display during her third pregnancy, isn't about soft-focus portraits or feigned vulnerability but strategy and precision. For business leaders, it's a masterclass in brand architecture. At the 2025 Met Gala, Rihanna arrived wearing tailored pinstripes, a reinterpretation of classic menswear, styled with high-concept flair. Her structured, baby bump-hugging gown was layered beneath a cropped tuxedo jacket, unbuttoned just enough to reveal her third pregnancy nonchalantly but intentionally. She wore it the way she wears everything: like she controls the narrative. Topping off the look was an oversized black wide-brimmed hat that cast a theatrical silhouette, balancing old Hollywood drama with modern swagger. The unexpected detail of two mismatched ties pushed the look into deliberate experimentation, balancing structure with subversion. The result was commanding, architectural and entirely Rihanna. Although Rihanna's third pregnancy has made the headlines, the real story from her Met Gala appearance was in the silhouette. In her pinstriped three-piece suit and dramatic wide-brimmed hat, Rihanna reclaimed, expanded, and rewrote maternity dressing, all while positioning it within her brand's DNA. That is what brand leaders should be watching. Pregnancy has historically sidelined women in public-facing roles, especially in industries driven by image. Rihanna has flipped the script; motherhood isn't a detour from her career but an extension of it. Each appearance, whether at the Met Gala, the Super Bowl or on Instagram, is a brand asset that continues that conversation. This strategy aligns well with how she has built Fenty Beauty, Savage X Fenty and Fenty Skin: around authenticity, innovation and the unapologetic centering of Black women. Her maternity style expands on those principles; it's unbothered, well-constructed and unperformed. Rihanna's brand strength has always relied on how she navigates visibility. By not allowing her fans or even the media to dictate the tempo, she is able to effectively leverage important cultural stages, like Fashion Week, the Met Gala and a Super Bowl halftime show, to reinforce a simple but profound message: that she owns her brand image. Ownership is important, especially in the business world. In a time when brands struggle to manage perception and cut through the noise to stay relevant, engaged, and unique for their target markets, Rihanna has mastered this. Her style rejects the need to perform traditional femininity or maternal glow. Instead, it reinforces her identity as both tycoon and muse. There's purpose in that focus, but there's also vulnerability in choosing to show up pregnant, powerful and unapologetically herself, knowing the world will try to dissect it. Not only is she representing a brand, but she's protecting her body, her baby and boundaries in front of a world that demands access to all three. At the Met Gala, the Barbados-born singer also reinforced a principle of her billion-dollar empire: when the blueprint is strong, there's no need to over-design. Rihanna's maternity fashion has proven yet again that it is not here to follow trends but rather another layer of scaffolding holding her empire together. It also symbolizes a visual proof point of her long-term narrative control. It shows brand leaders that you don't need to dilute complexity to achieve impact. She models how you can be many things: a mother, tycoon and fashion muse, and still command every room. The most enduring brands are those that know who they are, trust their timing and act with purpose. Rihanna reminds us that brand power doesn't shout. Instead, it arrives, stands still and waits for the world to catch up.