Latest news with #FireflyBoards
Techday NZ
18-07-2025
- Techday NZ
Adobe Firefly adds AI sound & video tools to boost creativity
Adobe Firefly has introduced a suite of new tools and partner models to streamline AI-driven video production and editing, emphasising flexibility, precision, and creative control for content creators. New sound effects generation The new Generate Sound Effects (beta) feature allows users to create bespoke sound effects either by entering a text prompt or using their voice. This tool is designed to enable creators to easily add custom audio elements that fit the emotional and atmospheric requirements of their videos. According to the company, Firefly listens to the timing and energy of the user's voice input to match the action in the corresponding video, providing more cinematic alignment between audio and visuals. "Sound is a powerful storytelling tool that adds emotion and depth to your videos. Generate Sound Effects (beta) makes it easy to create custom sounds, like a lion's roar or ambient nature sounds, that enhance your visuals. And like our other Firefly generative AI models, Generate Sound Effects (beta) is commercially safe, so you can create with confidence. Just type a simple text prompt to generate the sound effect you need. Want even more control? Use your voice to guide the timing and intensity of the sound. Firefly listens to the energy and rhythm of your voice to place sound effects precisely where they belong - matching the action in your video with cinematic timing," the company said. Expanded partner ecosystem Firefly has broadened its partner ecosystem to include additional generative AI models. Users now have access to Moonvalley's Marey, Google's Veo 3 (with audio), and Runway's Gen-4 Video, allowing a greater range of creative options in video style and production without requiring users to move between different applications or workflows. Additional models from Topaz Labs and Luma AI are scheduled to become available soon in Firefly Boards and Generate Video. The company stated, "Creatives enjoy experimenting with different styles, so we're continuously expanding the models we offer inside the Firefly app. Recently, we added Runway's Gen-4 Video and Google Veo3 with Audio to Firefly Boards and Veo3 with Audio in Generate Video. And there are more partner models coming soon to the Firefly app: Topaz Labs' Image and Video Upscalers and Moonvalley's Marey will be launching soon in Firefly Boards. Luma AI's Ray 2 and Pika 2.2, which are already available in Boards, will soon be added to Generate Video." Enhanced video controls Firefly has released advanced video controls that give users the ability to direct specific aspects of composition, pacing and style on a frame-by-frame basis. The app now supports flexible aspect ratio selection - vertical, horizontal, or square - streamlining the creation process for multiple formats such as mobile, widescreen, or social content. Among the new tools is Composition Reference for Video, which enables creators to upload a reference video and a description, from which Firefly generates new content that maintains the original's visual structure. This is particularly helpful for repurposing content or maintaining consistency across scenes. The Style Presets tool allows users to apply visual styles such as claymation, anime, or line art with a single click, expediting the setting of tone for pitches, briefs, or final productions. Keyframe Cropping provides an intuitive solution for managing framing transitions. Users set the initial and final frames and the intended crop, and Firefly handles the video generation to fit the format, aiming to make the entire process efficient without exiting the creative workflow. Composition Reference, Style Presets, and Keyframe Cropping are built to give you more control, more speed, and more creative freedom. And they're just the beginning. Even more enhancements are on the way to help you push your storytelling further. Text to avatar and prompt enhancement Firefly has also launched Text to Avatar (beta), which enables creators to generate avatar-led videos from scripts with a few clicks. The tool offers a library of avatars, customisable backgrounds, and a selection of accents to match the desired tone or audience. The company said, "With Text to avatar (beta), you can turn your scripts into engaging, avatar-led videos in just a few clicks. Choose from a diverse library of avatars, customise your background with a colour, image, or video, and select the accent that best fits your video. Firefly handles the rest." The tool is being used for video lessons, transforming written content for social media, and creating internal training materials with a virtual presenter. Recognising the challenges some users face in crafting prompts, the new Enhance Prompt feature in Generate Video takes user input and augments it for greater clarity and direction, reducing the time spent refining prompt language. Commercial safety and creative rights Adobe maintains that all generative AI models within Firefly are trained only on assets for which it holds the appropriate permissions. The company emphasises that user-generated content within Firefly will not be used for further model training, aiming to respect and protect creator rights. A user guide and best practice tutorials are available to help users get started quickly and to assist with optimising their creative processes within the Firefly platform.
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Business Standard
18-06-2025
- Business
- Business Standard
Adobe launches Firefly app for mobile with AI image, video tools: Details
Adobe has launched its Firefly app for iOS and Android devices, enabling users to create AI-generated images and videos directly on their phones. Already available as a web app, Firefly allows users to input text prompts to generate or edit content using Adobe's own tools as well as models from OpenAI, Google, Flux, and others. The app syncs with Creative Cloud, allowing creators to begin projects on mobile and continue them seamlessly on desktop applications like Photoshop and Premiere Pro. Pricing and availability Firefly Mobile is now available for download from the App Store and Google Play. Firefly Boards is currently in beta on the web version. All new features introduced across the Firefly web and mobile apps are included in the Creative Cloud Pro plan. Pricing (inclusive of GST) is as follows: Firefly mobile app features The Firefly mobile app consolidates multiple creative AI tools in one interface. It lets users generate and edit visuals using prompts or reference inputs, and supports mixing different models for tailored output. Key features include: Text to Image: Generate images from text prompts Text to Video: Create short video clips from descriptions Image to Video: Animate stills into moving visuals Generative Fill: Add or remove elements from images with AI Generative Expand: Extend images by intelligently filling expanded areas AI Model Access: Use Adobe Firefly models along with OpenAI, Google Imagen 3/4, Veo 2/3 Creative Cloud Sync: Sync projects across mobile, web and desktop apps AI transparency and creative rights To enhance trust and protect creator rights, Adobe Firefly attaches Content Credentials to every AI-generated output. These credentials disclose which AI model was used—Adobe's or a third party—ensuring transparency and giving creators control over attribution. Firefly Boards (Public Beta) Adobe has also introduced Firefly Boards, a collaborative tool for creative brainstorming. Teams can use text prompts to generate and remix visuals and videos. It supports integration with Adobe's Firefly Video Model, Google's Veo 3, Luma AI's Ray2, and Pika 2.2. Firefly Boards is currently available as a Public Beta on the web.
Gulf Business
18-06-2025
- Business
- Gulf Business
Adobe brings Firefly to mobile, expands AI ecosystem for creators
Image: Adobe Adobe has extended its leadership in creative ideation with a major expansion of Adobe Firefly – its destination for AI-assisted content ideation, creation, and production – by bringing Firefly's powerful image and video generation tools to phones. The newly launched Firefly iOS and Android app gives creators the freedom to explore ideas and generate or edit images and videos using AI, anytime and anywhere. Whether starting from scratch or refining content on the go, creators can now experience Firefly as a standalone mobile or web app, with seamless syncing to Adobe Creative Cloud applications, ensuring uninterrupted project continuity from ideation to production. Also introduced in this expansion is Firefly Boards, now available in public beta on the web. This AI-first moodboarding surface is transforming how creative teams collaborate on concepts. With the addition of video capabilities, Firefly Boards allows professionals to explore, edit, and iterate across media types using AI-powered tools in a collaborative environment. Read: Adobe expands Firefly generative AI ecosystem The new partner models are initially launching in Firefly Boards and will soon become accessible across the Firefly app, giving creators unprecedented flexibility to work with diverse aesthetic styles and media formats. The goal is to offer creators a comprehensive, AI-powered toolkit — on mobile and web — that supports everything from early ideation to final production. And for those wondering about transparency in AI-generated content – Adobe continues to embed Content Credentials into every asset, clearly identifying which models and tools were used. It's a move toward trust and accountability in an increasingly AI-driven creative world. Since its launch, Firefly has generated more than 24 billion assets, and interest continues to climb. Adobe has seen traffic and paid subscriptions to Firefly rise by 30 per cent quarter over quarter, signalling a growing appetite for AI-powered tools that still prioritise creative control.
Time of India
18-06-2025
- Business
- Time of India
Adobe brings AI-image generation app to phones, adds partners
Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new Firefly mobile app packages Adobe's own AI model together with models from OpenAI and Google and is available on iOS and Android phones. In addition, Adobe is integrating models from new partner firms Ideogram, Luma AI, Pika and Runway, which can be accessed in Firefly Boards, a product that is part of the Firefly web app. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.
Techday NZ
18-06-2025
- Business
- Techday NZ
Adobe launches Firefly app, bringing AI image & video to mobile
Adobe has introduced Firefly image and video generation capabilities to mobile devices via a new application now available for iOS and Android. The rollout of the Firefly mobile app brings AI-powered tools directly to creators, granting the ability to generate, edit and iterate on images and videos from their phones. With both a standalone web and mobile experience, Firefly seamlessly synchronises with Adobe's suite of Creative Cloud applications, allowing users to maintain project continuity and create workflows that transition efficiently from concept to production. Mobile expansion The Firefly mobile app gives creators, from professionals to casual users, the option to generate images and videos using text prompts (Text to Image, Text to Video), convert images into videos (Image to Video), add or remove elements from visuals using Generative Fill, and extend image sizes with AI-generated backgrounds through Generative Expand. Integration with Adobe's Creative Cloud means assets developed on mobile can be continued seamlessly on desktop versions of Photoshop, Premiere Pro and other applications. Adobe states that the Firefly mobile application builds on its existing ecosystem of mobile products, which includes Photoshop, Lightroom and Adobe Express. Utilising AI models that also power desktop Adobe software, these mobile offerings allow for professional content creation suitable for social media, presentations, print and other formats. Firefly Boards for collaboration Firefly Boards, now in public beta, introduces an AI-first moodboarding platform aimed at transforming ideation and team collaboration. Incorporating both video and image generation and editing, Firefly Boards enables creative teams to work together on hundreds of ideas simultaneously, interact with various media types, and modify assets using conversational text prompts and AI-powered tooling from both Adobe and partnering companies. Teams can remix video clips, generate new footage using Adobe's commercially safe Firefly Video Model, or tap into partner models, including those offered by Google, Luma AI, and Pika. Additional image editing features rely on Black Forest Labs' Flux.1 Kontext and OpenAI's generative models, which allow for iterative changes based on user instructions. Expanded AI model ecosystem Adobe has broadened the Firefly ecosystem by incorporating generative AI models from new partners such as Ideogram, Luma AI, Pika, and Runway, supplementing its existing integrations with OpenAI, Google and Black Forest Labs. These models introduce different styles and media capabilities, giving creators the option to experiment with and combine model outputs for greater creative flexibility. The recently added models include Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, Ray2 by Luma AI, Pika 2.2 text-to-video, Gen-4 Image by Runway, as well as Google's Imagen 4 and Veo 3. The expanded model offering is available initially through Firefly Boards and will be rolled out to the broader Firefly app in future updates. Adobe also continues to maintain native support for its in-house image, video, audio, and vector models within the platform. Content credentials and creator rights In a move to support transparency and uphold creators' rights, Adobe attaches Content Credentials to all AI-generated content produced with Firefly. These credentials visibly specify which model—Adobe's or a partner's—was used in the generation process, aiming to empower creators and stakeholders to identify the provenance of creative assets. Adobe states, "At Adobe, we take the most creator-friendly approach to AI in the industry, driven by our roots in the creative community and our respect for creators." Ongoing updates across Creative Cloud Alongside the Firefly launch, Adobe announced enhancements to Creative Cloud products such as Lightroom, Photoshop and Illustrator, all geared towards enabling users to move from initial concepts to final outputs more efficiently through AI-driven workflow improvements. Updates include batch photo refinement, advanced vector resizing and new capabilities for typography fine-tuning. Firefly usage and growth According to Adobe, over 24 billion assets have been produced globally using Firefly's generative AI models. Creators are using Firefly Image Model 4 and its Ultra variant for highly detailed lifelike images, generating 1080p video from prompts, and producing vector artwork including logos via Text-to-Vector tools. The company also reports a 30 percent quarter-on-quarter increase in Firefly usage and a similar rise in first-time subscribers, while paid subscriptions nearly doubled in the same period. "Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they're dreaming up in the Firefly app using models from both Adobe and our partners," said Ely Greenfield, Senior Vice President and Chief Technology Officer. "Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing." The Firefly mobile app is available to download on iOS and Android. Firefly Boards is currently accessible in public beta through the Firefly web application, and all features are offered as part of Adobe's Creative Cloud Pro plan.
