Latest news with #Flodesk
Yahoo
19-02-2025
- Business
- Yahoo
HoneyBook Expands Platform Capabilities Through Strategic Partnerships and Integrations to Empower Independent Businesses
SAN FRANCISCO, February 19, 2025--(BUSINESS WIRE)--HoneyBook, the leading business management platform for entrepreneurs, today announced new strategic partnerships and integrations designed to simplify operations, increase efficiency, and enhance client experiences. Managing multiple tools and workflows remains a top challenge for independent business owners. Research shows that nearly half of small business owners use more than four software applications daily to manage operations, leading to inefficiencies and added costs.1 HoneyBook's latest integrations directly address this challenge by unifying essential tools into a single platform, enabling independent business owners to concentrate on business growth or their craft rather than managing fragmented systems. "Entrepreneurs juggle countless tools to keep their operations running. With these integrations, HoneyBook becomes the central hub that simplifies their workflows, allowing them to focus on what they do best—serving their clients," said Oz Alon, HoneyBook co-founder and CEO. With these new integrations, HoneyBook members can now: Design seamlessly with Canva, importing visuals directly into HoneyBook's Template and Smart File Library. Streamline client collaboration with Zoom, an AI-first work platform, bringing meeting capabilities directly into HoneyBook workflows. Manage photography projects effortlessly with Pic-Time, optimizing client galleries and communication. Enhance event planning with Prismm, bringing spatial design capabilities to event professionals. Connect HoneyBook to Flodesk to automate their email marketing and ensure clients and leads receive the right content at the right time. Access business insurance solutions through NEXT Insurance, tailored specifically for independent business owners. Build custom websites with Showit, integrating HoneyBook templates for a frictionless client experience. Additionally, HoneyBook continues to support seamless connectivity with QuickBooks, Calendly, Acuity Scheduling, and Zapier, ensuring businesses can tailor workflows to their specific needs. "Business is chaotic. The last thing you need is clunky tools that don't talk to each other. Our HoneyBook integration just works—client relationships and email marketing, seamlessly together. No hassle. No wasted time," said Martha Bitar, co-founder and CEO of Flodesk. "HoneyBook gets it. They care about great design. They put customers first. That's why this partnership makes sense." With over 25 million client relationships and more than $12 billion in processed payments, HoneyBook continues to drive efficiency, revenue growth, and client satisfaction for its members. The company remains committed to expanding its ecosystem to meet the evolving needs of independent business owners. For more information about HoneyBook's partnerships and integrations, email partnerships@ About HoneyBook: HoneyBook is the leading business management platform for entrepreneurs. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed more than $12 billion in payments on the platform. 1 Chamber of Commerce, Impact of Technology on Small Business Report, 2024 View source version on Contacts Press Contact: Christina TaylorHead of HoneyBook, Inc.
Bloomberg
14-02-2025
- Business
- Bloomberg
Flodesk Driving to Best-In-Class Email Marketing: Tech Disruptors
Automating email marketing with best-of-breed design and user experience is Flodesk's central strategy. Martha Bitar, CEO and founder of Flodesk, speaks to empowering entrepreneurs and small businesses to reach their target customers more effectively. In this episode of the Tech Disruptors podcast, Martha dives in with Bloomberg Intelligence analyst Niraj Patel on why 85,000 customers choose Flodesk, its position in the software ecosystem with e-commerce vendors like Shopify, the convergence of decision makers and end users and insight on the company's ability to navigate a fragmented competitive landscape. Tune it to hear her insight on AI email marketing content generation, customer changes post the introduction of GenAI and the upcoming wave of authentic connection.
Yahoo
08-02-2025
- Business
- Yahoo
How Flodesk wants to create the most loved email platform in the world
When Californian Rebecca Shostak was pictured, as a 13-year-old, on the cover of Silicon Valley magazine, the then-teenager dreamt of one day owning her own business and graphic design firm. She later achieved this by co-founding Flodesk which, says Shostak, aims to help people make emails more dynamic. The company is now turning over $27m (£21.5m) and they still own 90% of the firm they founded five years ago. Shostak hails from a tech-savvy family of some credential, her father having discovered the mathematics behind blockchains. She had an Apple computer in her hands as a three-year-old and was figuring out Adobe Photoshop as a child. Read More: Meet the Rat Race founder whose repeat customer always asks: 'Where next?' Shostak has also been in tune with customers' pain points since working as a graphic designer across merchandise for the likes of Linkin Park, Rihanna and Sheryl Crow before understanding the power of branding when she left to start her own template company catering for the wedding industry. 'The existing tools on the legacy platforms [around 2012] were so intimidating, expensive, difficult to use and uninspiring,' says Shostak. 'They wrote off email as the ugly duckling of the marketing world compared to social media, as they couldn't get it to be exciting and sexy." Introduced by a mutual friend, Shostak clicked with Martha Bitar, who was working on business development at a management platform for small businesses. The duo immediately shared a vision on what the market needed. 'We just went after it,' adds Shostak. The duo were joined by a third co-founder, CTO Trong Dong, as they sought business community feedback in San Francisco which was then embedded into their early prototypes. 'We didn't touch a line of code until we had a semblance of product market fit,' says Shostak, as they created custom emails to their network in photoshop and gave files to put into existing email tools. Read More: The entrepreneurs making the next generation of 'premium' nappies 'It wasn't a complete solution but we learned about what design and experience they were after,' she admits. 'By the time we launched we not only had a product that was fitting the market like a glove, but we were putting a lot of effort into the SMB space." They set a launch date before an influencer friend asked to beta test the product. When she posted on social media, Flodesk received 100 trials an hour. Within 24 hours there were tutorials on YouTube on how to use Flodesk. The company had effectively pre-launched itself and email subscribers took off. 'It was one of the most exhilarating moments of my life,' says Shostak. 'Looking back, we got a lot of things right.' Shostak says it is 'critical' now for businesses to have an email list. 'Any given social media post you maybe have a 3%-5% chance of it being seen on a given day,' she admits. 'With email marketing and those with good open rates and sender reputation you are looking up to 75% who can see your communications. It's a no brainer.' Flodesk, a fully remote company of about 60 employees, currently has 100,000 active paying members, with customers ranging from solopreneurs, florists and consultants to the top demographic of business coaches, influencers, health and wellness and food and beverage. Read More: 'It was scary writing a £80k cheque for our sparkling rhubarb idea' 'We care about creating something that lets you express your brand and showcase everything that these SMBs have to offer in compelling ways,' says Shostak. 'Our vision is to create the most loved email platform in the world. 'The email industry seems to be going all in one direction, trying to get into websites, online stores and suites of products. "Flodesk wants to be the best in email marketing. We want to build the most incredible, exciting and innovative email company in the world, rather than to build a suite of tools.'When we grew our platform couldn't deal with it and there was friction with the co-founders as we tried to show how perfect and smart we were. We were afraid to be vulnerable and having open discussions on the problems we were facing. We have since come a long way. How to build a successful start-up Build something that people really want. Research and you can get a product to market fit without building it. Sketch out your idea, talk to people who you think are your ideal customers, validate your idea before investing resource into it. As soon as you take your idea out and in front of people, you will get a lot of feedback. Pivot until you find a solution to a real problem that gets people excited. Read more: Meet the siblings who have grown UK's best-selling probiotics brand into £24m firm 'I went from photography to owning a £26m wedding venue business' How premium tea brand Birchall has shunned price war for qualitySign in to access your portfolio
