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Egypt tops global shisha tobacco ‘maassel' exports in 2024
Egypt tops global shisha tobacco ‘maassel' exports in 2024

Daily News Egypt

time20-07-2025

  • Business
  • Daily News Egypt

Egypt tops global shisha tobacco ‘maassel' exports in 2024

Egypt has retained its position as the world's largest exporter of shisha tobacco (maassel) in 2024, capturing 32% of global exports with a total value of $127.4m and an export volume of 27,000 tonnes. According to the Food Export Council, Egypt's maassel exports have recorded steady growth over recent years, increasing at an annual rate of 7% in value and 4% in volume between 2020 and 2024. The year-on-year growth from 2023 to 2024 alone reached 15% in value, underlining the product's rising demand in regional and international markets. The council reported that Iraq emerged as Egypt's top maassel market in 2024, importing $32 million worth of shisha tobacco, representing 25% of Egypt's total export value. Libya followed with imports worth $24m (19%), while Syria accounted for $14m (11%), Saudi Arabia for $13m (10%), and Kuwait for approximately $7m (5%). Combined, these five countries represented about 70% of Egypt's total maassel exports last year, underscoring the strong presence and competitiveness of Egyptian shisha tobacco in key regional markets. The Food Export Council highlighted that Egypt's sustained performance reflects the strength of its local production base, competitive pricing, and the diverse range of flavours offered by Egyptian producers. These factors, alongside relatively low production costs, skilled labour, and institutional support, have allowed Egyptian maassel to maintain a leading edge in both established and emerging markets. The council also pointed to the role of growing regional demand and the opening of new export destinations in driving this upward trend, reinforcing Egypt's status as a global hub for shisha tobacco exports.

Egyptian Swiss Group expands into U.S. Market, showcases at Fancy Food Show 2025 in New York
Egyptian Swiss Group expands into U.S. Market, showcases at Fancy Food Show 2025 in New York

Zawya

time30-06-2025

  • Business
  • Zawya

Egyptian Swiss Group expands into U.S. Market, showcases at Fancy Food Show 2025 in New York

Elsebai: U.S. market holds massive purchasing power; Fancy Food Show is a gateway to global growth Egypt ranks pasta as 10th among top food exports to the U.S., says Elsebai Egyptian Swiss Group for Pasta, Milling, and Concentrates has taken a strategic leap toward global expansion through its participation in the Summer Fancy Food Show 2025, held in New York City from June 29 to July 1, joining 45 Egyptian companies under the coordination of the Food Export Council and the Egyptian General Organization for Exhibitions and Conferences. Strong Egyptian Presence at a Premier Global Event The exhibition is one of the world's largest and most prestigious events in the food and beverage industry, attracting thousands of exhibitors and buyers from across the globe. The show reflects rising global demand for premium food products with quality, diversity, and authenticity. Elsebai: U.S. Market a Strategic Launchpad Speaking at the event, Eng. Ahmed Elsebai, General Manager of Egyptian Swiss, stated that participation in the Fancy Food Show offers a strategic opportunity to strengthen the company's presence in the U.S. market, which he described as having 'massive purchasing power' and providing direct access to leading international buyers. Elsebai confirmed that Egyptian Swiss holds all the necessary certifications for entering the American market, including FDA approval from the U.S. Food and Drug Administration, allowing it to export its pasta products to the U.S. The group now aims to expand exports to include sauces and concentrates following its successful market penetration in South America. Fancy Food Show as a Gateway to Key Markets 'We see the U.S. market as one of the most important targets in our expansion strategy,' said Elsebai. 'Its size, openness to high-quality, innovative products, and the diversity of buyers make it a natural fit for our brand. The Fancy Food Show offers a perfect platform to promote our products and network directly with importers from North America, Latin America, Europe, and Asia.' Egyptian Pasta Among Top 10 U.S. Food Imports Elsebai pointed out that pasta ranks 10th among Egypt's top food exports to the U.S., with export values nearing $10 million in 2024. Meanwhile, tomato paste exports reached $6 million during the same period, highlighting growing demand for Egyptian food products in American markets. The Egyptian pavilion featured a wide range of offerings including pasta, sauces, frozen vegetables, confectionery, dairy products, edible oils, olives, and pickled goods, showcasing the evolution and diversification of Egypt's food industry. Support from Egyptian Trade Authorities During a meeting with Minister Plenipotentiary Yehia El Wathik Bellah, Head of Egypt's Commercial Office in Washington, Elsebai praised the vital role played by the Egyptian Commercial Service in organizing high-level importer visits to the Egyptian pavilion and facilitating productive B2B engagements between U.S. and Egyptian companies. Egypt's Food Exports to the U.S. According to official figures, Egypt's food exports to the United States reached $322 million in 2024, with exports standing at $57 million by mid-2025, reflecting continued momentum in trade relations. About Egyptian Swiss Group Founded in 1995, Egyptian Swiss began operations in grain and flour trading before gradually evolving into one of Egypt's leading food manufacturing groups. Its expansions include: Flour mills in Assiut, Borg El Arab, and 10th of Ramadan City A pasta factory with a production capacity of 8,000 tons per month A sauce and concentrate factory producing 3,000 tons per month Wheat silos with a storage capacity of 50,000 tons The company operates with fully automated European production lines, ensuring high-quality output across all products. Currently, over 80% of its total production is exported to more than 40 countries across Africa, Asia, Europe, and Latin America. The company received praise from Egyptian Prime Minister Mostafa Madbouly, who described Egyptian Swiss as a model of successful industrial growth, combining domestic production excellence with global market expansion.

CIB signs strategic partnership with Food Export Council
CIB signs strategic partnership with Food Export Council

Daily News Egypt

time16-06-2025

  • Business
  • Daily News Egypt

CIB signs strategic partnership with Food Export Council

The Commercial International Bank – Egypt (CIB), the country's largest private-sector bank, has signed a strategic partnership agreement with the Food Export Council, becoming its official banking partner until the end of 2027. The agreement underscores CIB's continued commitment to supporting Egyptian exports and accelerating the growth of the food industries sector. The signing ceremony was attended by Mahmoud Bazan, Chairperson of the Food Export Council, and Amr El-Ganainy, Executive Vice President and Executive Board Member of CIB, along with Council board members and senior CIB executives. As part of the partnership, CIB will sponsor the launch of an integrated digital platform aimed at streamlining the registration process for member companies. The platform will enable potential integration with CIB's systems, giving exporters seamless access to the bank's full suite of commercial and financial services. The initiative aims to improve both financial inclusion and operational efficiency across the sector. CIB will also participate in major local and international events organised by the Council, including trade exhibitions, commercial delegations, workshops, and seminars. This complements the Council's strategy to open new export markets for Egyptian companies—particularly in Africa, where CIB maintains an on-ground presence in Kenya, facilitating regional expansion. Commenting on the agreement, Amr El-Ganainy said: 'At CIB, we believe the food industries sector is a key driver of Egypt's economic growth and place it at the heart of our strategic priorities. This partnership is designed to empower Egyptian exporters by providing a comprehensive package of financing, logistics support, advisory services, and marketing tools—helping them scale and expand internationally.' He added that the partnership aligns with CIB's mission to deliver advanced digital banking solutions, promote financial inclusion, and support national efforts to increase exports and strengthen the role of the private sector in economic development. For his part, Mahmoud Bazan described the agreement as a 'qualitative leap' in digitalising the export landscape and enhancing exporters' access to financing and global markets. 'The Council is working in line with the state's vision of increasing Egyptian exports to $145 billion. This partnership brings us closer to that goal, particularly through improved access to financial services and international opportunities,' he noted. The announcement comes amid strong momentum in Egypt's food exports, which reached approximately $6.1bn in 2024—marking a 21% increase year-on-year. Established in 1995, the Food Export Council comprises over 650 exporting companies. It plays a key role in facilitating international trade through its support for participation in global exhibitions, trade missions, training programmes, and close coordination with both public and private sector stakeholders.

Egypt's food exports surge 21% in 2024
Egypt's food exports surge 21% in 2024

Zawya

time15-05-2025

  • Business
  • Zawya

Egypt's food exports surge 21% in 2024

Egypt's Food Export Council reported that food industry exports reached approximately $6.1bn in 2024, marking a 21% increase from 2023. The council said that frozen vegetables and fruits contributed $960m, representing 16% of the sector's total exports. The council participated in a meeting organized by the Frozen and Processed Fruits and Vegetables Division of the Chamber of Food Industries on Wednesday at the Federation of Egyptian Industries headquarters. The meeting was held as part of efforts to enhance the competitiveness of exports in this vital sector and to address key challenges facing it. Frozen strawberries topped the sector's exports, generating $383m and accounting for 40% of total frozen vegetable and fruit exports. They were followed by frozen vegetables at $262m and frozen potatoes at $225m. The council noted that 739 companies are active in exporting from this sector, with 116 companies surpassing $1m in exports and 25 companies exceeding $10m. The presentation also covered the key global import markets, with the top 15 destinations accounting for around 75% of the sector's total exports. It further addressed the main challenges facing exporters, including high transportation costs, strict quality requirements, and the need to better leverage international trade agreements. The council added that Saudi Arabia was the largest importer of processed food from Egypt in 2024, accounting for 8% of the sector's total exports with a value of approximately $491m, compared to $400m in 2023 — a growth rate of 23%. It also noted an increase in the number of Egyptian food industry exporters to the Saudi market, reaching 538 companies, 73 of which exceeded $1m in exports, collectively accounting for $429m— representing 87% of total exports to the Kingdom. This meeting is part of the Council's ongoing efforts to enhance the performance of food industry exports and provide technical and informational support to exporters, aiming to boost the competitiveness of Egyptian products in global markets.

Egypt's food exports surge 21% in 2024
Egypt's food exports surge 21% in 2024

Daily News Egypt

time14-05-2025

  • Business
  • Daily News Egypt

Egypt's food exports surge 21% in 2024

Egypt's Food Export Council reported that food industry exports reached approximately $6.1bn in 2024, marking a 21% increase from 2023. The council said that frozen vegetables and fruits contributed $960m, representing 16% of the sector's total exports. The council participated in a meeting organized by the Frozen and Processed Fruits and Vegetables Division of the Chamber of Food Industries on Wednesday at the Federation of Egyptian Industries headquarters. The meeting was held as part of efforts to enhance the competitiveness of exports in this vital sector and to address key challenges facing it. Frozen strawberries topped the sector's exports, generating $383m and accounting for 40% of total frozen vegetable and fruit exports. They were followed by frozen vegetables at $262m and frozen potatoes at $225m. The council noted that 739 companies are active in exporting from this sector, with 116 companies surpassing $1m in exports and 25 companies exceeding $10m. The presentation also covered the key global import markets, with the top 15 destinations accounting for around 75% of the sector's total exports. It further addressed the main challenges facing exporters, including high transportation costs, strict quality requirements, and the need to better leverage international trade agreements. The council added that Saudi Arabia was the largest importer of processed food from Egypt in 2024, accounting for 8% of the sector's total exports with a value of approximately $491m, compared to $400m in 2023 — a growth rate of 23%. It also noted an increase in the number of Egyptian food industry exporters to the Saudi market, reaching 538 companies, 73 of which exceeded $1m in exports, collectively accounting for $429m— representing 87% of total exports to the Kingdom. This meeting is part of the Council's ongoing efforts to enhance the performance of food industry exports and provide technical and informational support to exporters, aiming to boost the competitiveness of Egyptian products in global markets.

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