Latest news with #Formula1®
The Wire
08-08-2025
- Automotive
- The Wire
Get, Set, and Build: The LEGO® Group and Formula 1® Unveil First-Ever Interactive Racing Experience in India
Hands-on fun for kids and their families — with creative zones, racing games, and F1®-themed LEGO® sets! India, 8th August 2025: LEGO® India, in collaboration with Formula 1®, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites kids and their families, from curious first-timers to lifelong enthusiasts, to build, race, and take on fun challenges designed to spark imagination and hands-on learning. Kicking off in Pune from 8th to 17th August at Phoenix Marketcity, followed by Bengaluru at Orion Mall from 5th to 14th September, the experience offers F1® fans a unique way to share their passion with their kids, transforming the racing adventure into playful, interactive LEGO® experiences. Building on the momentum, India's first Formula 1® driver, Narain Karthikeyan, will make a special appearance in both cities to meet fans and celebrate the spirit of the sport. Young fans will get to dive deeper into the thrill of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane, and garages in LEGO® brick form, offering an opportunity to step into the driver's seat and experience the complexities of elite motorsport in a whole new way. Select participants will also take home iconic F1®-themed LEGO® sets. Here is a sneak peek at the activities lined up: ●Racer Reflexes & Pedal Power: Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. ●Rapid Repairs: A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. ●Gear Up Garage & Virtual Velocity: Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. ●Race Day – The Ultimate LEGO® Grand Prix: Heading into the final leg, F1® enthusiasts (young and old) launch their LEGO® F1® cars on a dedicated circuit, cheering each other on and experiencing the adrenaline of race day. Tied to the global multi-year partnership between the LEGO® Group and Formula 1®, announced last year, this activation reflects the shared vision of bringing the high-octane world of motorsport closer to fans, brick by brick. Speaking about the collaboration, Julia Goldin, Chief Product & Marketing Officer, the LEGO® Group, said:'At the LEGO®Group, we have a proud history of having recreated many F1® cars in LEGO® brick form in the past, and we believe this new partnership, through LEGO® play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO® creativity and imagination further enhance the thrill of F1®. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1® and LEGO® brand fans alike, at home and on track.' Echoing this sentiment, Formula 1® views the partnership as the beginning of a more connected fan experience, introducing the sport to its global audience in a fresh and engaging format. Emily Prazer, Chief Commercial Officer of Formula 1®, said:'The LEGO® brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1®, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1® to the LEGO® Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.' Rooted in the energy of Formula 1® and the wonder of LEGO® play, the experience reminds us that while racing begins on the track, the magic of building lives wherever imagination takes shape — across ages, spaces, and generations. Grab your tickets now on BookMyShow! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Founded in 1932 in Billund, Denmark, the company is still family-owned and sells products in more than 120 countries. This is an auto-published feed from PTI with no editorial input from The Wire.
Hindustan Times
08-08-2025
- Automotive
- Hindustan Times
Get, Set, and Build: The LEGO® Group and Formula 1® Unveil First-Ever Interactive Racing Experience in India
India, 8th August 2025: LEGO® India, in collaboration with Formula 1®, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites kids and their families, from curious first-timers to lifelong enthusiasts, to build, race, and take on fun challenges designed to spark imagination and hands-on learning. Kicking off in Pune from 8th to 17th August at Phoenix Marketcity, followed by Bengaluru at Orion Mall from 5th to 14th September, the experience offers F1® fans a unique way to share their passion with their kids, transforming the racing adventure into playful, interactive LEGO® experiences. Building on the momentum, India's first Formula 1® driver, Narain Karthikeyan, will make a special appearance in both cities to meet fans and celebrate the spirit of the sport. Young fans will get to dive deeper into the thrill of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane, and garages in LEGO® brick form, offering an opportunity to step into the driver's seat and experience the complexities of elite motorsport in a whole new way. Select participants will also take home iconic F1®-themed LEGO® sets. Here is a sneak peek at the activities lined up: Racer Reflexes & Pedal Power: Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. Rapid Repairs: A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. Gear Up Garage & Virtual Velocity: Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. Race Day – The Ultimate LEGO® Grand Prix: Heading into the final leg, F1® enthusiasts (young and old) launch their LEGO® F1® cars on a dedicated circuit, cheering each other on and experiencing the adrenaline of race day. Tied to the global multi-year partnership between the LEGO® Group and Formula 1®, announced last year, this activation reflects the shared vision of bringing the high-octane world of motorsport closer to fans, brick by brick. Speaking about the collaboration, Julia Goldin, Chief Product & Marketing Officer, the LEGO® Group, said: 'At the LEGO®Group, we have a proud history of having recreated many F1® cars in LEGO® brick form in the past, and we believe this new partnership, through LEGO® play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO® creativity and imagination further enhance the thrill of F1®. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1® and LEGO® brand fans alike, at home and on track.' Echoing this sentiment, Formula 1® views the partnership as the beginning of a more connected fan experience, introducing the sport to its global audience in a fresh and engaging format. Emily Prazer, Chief Commercial Officer of Formula 1®, said: 'The LEGO® brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1®, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1® to the LEGO® Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.' Rooted in the energy of Formula 1® and the wonder of LEGO® play, the experience reminds us that while racing begins on the track, the magic of building lives wherever imagination takes shape — across ages, spaces, and generations. Grab your tickets now on BookMyShow! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Founded in 1932 in Billund, Denmark, the company is still family-owned and sells products in more than 120 countries. Learn more at Note To Readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
Business Standard
08-08-2025
- Automotive
- Business Standard
Get, Set, and Build: The LEGO® Group and Formula 1® Unveil First-Ever Interactive Racing Experience in India
VMPL New Delhi [India], August 8: LEGO® India, in collaboration with Formula 1®, is set to bring the world of racing to life for kids across the country. Blending the dynamic spirit of motorsports with creative play, the event invites kids and their families, from curious first-timers to lifelong enthusiasts, to build, race, and take on fun challenges designed to spark imagination and hands-on learning. Kicking off in Pune from 8th to 17th August at Phoenix Marketcity, followed by Bengaluru at Orion Mall from 5th to 14th September, the experience offers F1® fans a unique way to share their passion with their kids, transforming the racing adventure into playful, interactive LEGO® experiences. Building on the momentum, India's first Formula 1® driver, Narain Karthikeyan, will make a special appearance in both cities to meet fans and celebrate the spirit of the sport. Young fans will get to dive deeper into the thrill of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane, and garages in LEGO® brick form, offering an opportunity to step into the driver's seat and experience the complexities of elite motorsport in a whole new way. Select participants will also take home iconic F1®-themed LEGO® sets. Here is a sneak peek at the activities lined up: - Racer Reflexes & Pedal Power: Children put their reflexes and stamina to the test, competing in challenges designed to match real F1® drivers. - Rapid Repairs: A fast-paced pit-stop simulation where kids race against time to assemble and repair LEGO® F1® cars. - Gear Up Garage & Virtual Velocity: Visitors step into the shoes of a team principal, designing their dream LEGO® F1® car and taking it for a virtual spin on a high-speed simulator. - Race Day - The Ultimate LEGO® Grand Prix: Heading into the final leg, F1® enthusiasts (young and old) launch their LEGO® F1® cars on a dedicated circuit, cheering each other on and experiencing the adrenaline of race day. Tied to the global multi-year partnership between the LEGO® Group and Formula 1®, announced last year, this activation reflects the shared vision of bringing the high-octane world of motorsport closer to fans, brick by brick. Speaking about the collaboration, Julia Goldin, Chief Product & Marketing Officer, the LEGO® Group, said:"At the LEGO®Group, we have a proud history of having recreated many F1® cars in LEGO® brick form in the past, and we believe this new partnership, through LEGO® play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO® creativity and imagination further enhance the thrill of F1®. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1® and LEGO® brand fans alike, at home and on track." Echoing this sentiment, Formula 1® views the partnership as the beginning of a more connected fan experience, introducing the sport to its global audience in a fresh and engaging format. Emily Prazer, Chief Commercial Officer of Formula 1®, said:"The LEGO® brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1®, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1® to the LEGO® Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family." Rooted in the energy of Formula 1® and the wonder of LEGO® play, the experience reminds us that while racing begins on the track, the magic of building lives wherever imagination takes shape -- across ages, spaces, and generations. Grab your tickets now on BookMyShow! About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. Founded in 1932 in Billund, Denmark, the company is still family-owned and sells products in more than 120 countries.
Economic Key
27-06-2025
- Automotive
- Economic Key
Mercedes-Benz Egypt Hosts Exclusive F1® Movie Premiere in ScreenX
Mercedes-Benz Egypt brought together VIP customers, fans of the brand, partners, media guests, and motorsport enthusiasts for an exclusive Red Carpet movie premiere night of the highly anticipated F1® The Movie at Scene Cinemas, debuting in its exclusive ScreenX hall by Scene Cinema at Cairo Festival City Mall. This special event is a part of the global co-promotion campaign between Mercedes-AMG and Apple Original Films, celebrating the cinematic debut of one of the year's most exciting racing blockbusters. Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, MercedesAMG supported the film crew with F1® team know-how as well as performance vehicles and sports-car models from its current portfolio. Off the racetrack, an SL, a G-class and a GT are featured on screen. The MercedesAMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG's core markets supporting the movie's release will round off the partnership. Before the screening, Stefanie Volz, CEO of Mercedes-Benz Egypt, welcomed guests with opening remarks, saying: 'We're incredibly proud to be hosting Egypt's first-ever movie premiere at the newly launched ScreenX by Scene Cinema, offering a viewing experience that mirrors the adrenaline and intensity of Formula 1. The F1 film is a tribute to passion, performance, and authenticity—filmed at actual Grand Prix events and brought to life with Mercedes-AMG's performance vehicles and motorsport expertise. I would also like to extend our sincere thanks to Scene Cinemas for introducing this exceptional format to Egypt and Africa for the first time, and to United Motion Pictures for their valued support as the sole theatrical distributor of Warner Bros. in Egypt. The event started with red carpet moments for the VIP guests, along with a special display for the latest Mercedes-AMG GT 63 Coupé at the entrance, followed by a hospitality & cocktail reception in the cinema VIP area. It is worth mentioning that this is the first-ever movie premiere in Egypt to be held in the ScreenX format, delivering an immersive panoramic viewing experience that brought the high-stakes world of Formula 1® to life, across three walls of cinema. Oplus_16908288 تم نسخ الرابط
Biz Bahrain
21-06-2025
- Entertainment
- Biz Bahrain
Formula 1 launches new personalised mobile app and website
Formula 1® has relaunched its mobile app and website to make them easier to navigate and to allow fans to personalise their experience, accessing all the information and content they want more quickly and in a way that suits them. Within the innovative, updated F1 mobile app, fans can now curate their experience by selecting multiple drivers and teams for detailed tracking during sessions, as well as following their overall performance across the season. The redesigned homepage promotes both short-form and long-form video content and introduces new formats such as mobile-first stories and vertical video, which provide a more modern and familiar user experience and integrate best practices from across social platforms and digital entertainment products. Both redesigned platforms will also showcase content from F1 TV for fans who want to watch premium live and on-demand action, as well as key telemetry and data points from the embedded Live Timing subscription service. The ultimate F1 companions, the app and website were tested with the fan-base throughout the development, ensuring their requests were prioritised alongside all of the other enhancements. Accessibility was an important element, with video overlays enabling fans to watch content with or without sound, while the adaptive font-sizes and dark/light modes ensure content is available to the widest possible audience. The app and website changes initially focus on improved content discovery across breaking news, race and technical analysis, location guides, along with the much-loved Fantasy and Predict games, where fans can test their knowledge against each other. Future phases are now planned for the addition of a wider range of exciting content themes, as well as an enhanced F1 Unlocked membership offering. Visit and download the app from the iOS or Android stores.
