Latest news with #Fujifilm
Business Wire
38 minutes ago
- Business
- Business Wire
Fujifilm Launches FDR Go iQ Portable Digital Radiography System
LEXINGTON, Mass.--(BUSINESS WIRE)--FUJIFILM Healthcare Americas Corporation, a leading provider of diagnostic and enterprise imaging solutions, today announced the U.S. launch of the FDR Go iQ, an innovative portable digital radiography (DR) solution built for hospitals and ambulatory surgery centers. Equipped with intuitive touchscreen controls and a display at the tube head, as well as convenient built-in smart charging, technologists can acquire x-ray room image quality at the patient bedside. 'This new portable digital radiography system represents a major step forward in imaging mobility, performance, and user experience,' said Rob Fabrizio, director of strategic marketing, medical imaging systems, FUJIFILM Healthcare Americas Corporation. 'The FDR Go iQ has an extremely slim and lightweight design, a retractable column, and an ultra-low profile, all of which enhances safety and maneuverability in even the busiest clinical settings. Additionally, the innovative built-in charging and touchscreen tube head controls ensure speed and precision wherever care is delivered.' FDR Go iQ features include: a built-in 3D camera with advanced positioning guidance and ability to upgrade to future AI technologies intelligent smart charging automated in bin connection keeps the detector powered for extended use a touchscreen tube head display and controls, provide advanced positioning and tube alignment guidance, motion detection and exam parameters easily within reach an extra-large 19-inch display for confident image verification at the bedside a slim and lightweight design at just 22.5 inches wide and 970 pounds for optimized mobility in tight spaces mark-free polyurethane wheels and 360-degree swivel casters for smooth travel and turning dedicated storage with a detector lock convenient detector holding slots at the top of the main body to hold the DR detector securely during bagging and wipe down wipes and gloves storage to support fast access and infection controls The system features innovative technologies to optimize image quality, workflow and patient safety. The FDR Go IQ coupled with FDR D-EVO III ultra-lightweight glass-free detectors feature Fujifilm's exclusive Hydro AG antibacterial coating and patented Irradiated Side Sampling (ISS) for higher-resolution and improved dose efficiency compared to conventional circuitry designs. By acquiring its data on the patient side of the circuitry, ISS increases sharpness and Detective Quantum Efficiency (DQE) and reduces scatter and blur at ultra-low doses. Additionally, the system's onboard technologist console features Fujifilm's proprietary Dynamic Visualization™ II intelligent feature recognition processing which automatically adapts to anatomic characteristics and hardware to produce exceptional images with higher detail and contrast levels throughout. The FDR Go iQ will be available for demonstration at The Association for Medical Imaging Management (AHRA) 2025 Annual Meeting and Exhibition on August 3-5 in Las Vegas. Visit the Fujifilm booth #303 and learn more online here. About Fujifilm FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm's innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The Non-Destructive Testing group delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries. The company is headquartered in Lexington, Massachusetts. For more information on healthcare offerings, please visit and for NDT portfolio, please visit FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of 'giving our world more smiles,' we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen. For more information, please visit:
Scotsman
5 hours ago
- Entertainment
- Scotsman
Strike a pose! Calling all selfie takers! Here's how your latest selfie could bag you £500, as a new map of the UK reveals the best selfie locations
Fujifilm selfie competition Selfie takers are being encouraged to submit their best poses as part of a nationwide search for the UK's best selfie taker. Sign up to our Arts and Culture newsletter, get the latest news and reviews from our specialist arts writers Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Photo gifting store MyFUJIFILM, from photography brand Fujifilm, has launched a new selfie map of the UK – and is looking for selfies to show off the region. The winning selfie taker, who will be judged on creativity, originality – and those all-important selfie skills – will have their photos professionally printed and receive an instax mini 41™ instant camera, including case and film, £500 cash and the title of 'Britain's Best Selfie Taker'. To enter, participants can simply submit their favourite selfie on the MyFUJIFILM website before 1 August. Advertisement Hide Ad Advertisement Hide Ad The map, which uses the volume of Instagram hashtags in a particular area, has named Big Ben overall winner, London Eye coming in second, and Tower Bridge taking third place. It's no surprise that the capital dominates the list, with Buckingham Palace and St Paul's Cathedral featuring in the top ten, but iconic locations across the country make the cut too, with Stratford-Upon-Avon, Brighton Palace Pier and Stonehenge also on the list. Theo Georghiades, General Manager – Imaging Solutions, FUJIFILM UK, said: 'The UK offers so many great locations to see, snap and serve the best selfie. From iconic landmarks to historical sites and must-see tourist attractions, our new research has revealed some of the most Instagram-worthy selfie spots from all over the UK. 'We love seeing how people use pictures to express themselves, so we're encouraging Bedfordshire selfie takers to share their best pics to complete the map and be in with a chance of winning our prize bundle. Advertisement Hide Ad Advertisement Hide Ad 'We look forward to seeing the most fun and creative selfies from budding photographers – with the chance to bag the title of 'Britain's Best Selfie Taker', £500 cash, instax goodies and professional prints of your photo to display proudly for many years to come.' For more information and how to enter, visit: MyFUJIFILM offers personalised high-quality printed gifts and services, including retro prints, customisable water bottles, mugs, wooden photo blocks, and magnetic frames to bring photos to life using Fujifilm Original Photographic Paper and printing technology. Top selfie spots in the UK
Tom's Guide
a day ago
- Tom's Guide
I spent two weeks testing the Fujifilm X-E5 — it's the perfect street camera let down by one glaring issue
The Fujifilm X-E5 is the latest in Fuji's X-E line of street cameras, which are essentially the interchangeable lens versions of the fixed-lens X100 line, including the Fujifilm X100VI. Compact and lightweight, X-E cameras are designed for street and documentary style photography. Capable yet stripped-back, they're also intended to be fun, and to provide a classic, tactile shooting experience. The X-E5's predecessor, the Fujifilm X-E4, embodied that multi-faceted ethos perfectly, as did its predecessors the X-E3 and X-E2, so the X-E5 has some big ancestral shoes to fill. And it does fill them... and then some. Fuji has thrown the kitchen sink at this camera, fitting it with the same 40.2MP sensor, X-Processor 5 and 5-axis IBIS system as the Fujifilm X-T5 and X100VI. In predictable fashion, Fuji has also gone and thrown in a couple of extra dials for good measure, plus a smattering of 'purist'-oriented features. All in an effort to justify the elephant in the room: a list price double that of its predecessor. So, is it worth it? Could this be one of the best mirrorless cameras for street photography? Find out in my full Fujifilm X-E5 review. Sensor 40.2MP APS-C X-Trans CMOS 5 Processor X-Processor 5 Stabilization 5-axis IBIS, up to 7 stops AF System Intelligent Hybrid AF Viewfinder 0.39-inch OLED EVF, approx. 2.36 million dots Display Tilt-Type LCD touchscreen, approx. 1.04 million dots ISO range ISO125-51,200 Max video resolution 6.2K @ 30p Ports USB-C; Micro-HDMI; 3.5mm mic; 1x SD/SDHC/SDXC UHS-II Wireless connectivity Wi-Fi; Bluetooth Max shooting speed 8fps mechanical; 20fps electronic Battery life (CIPA) 310 shots Size 4.9 x 2.8 x 1.5 inches Weight 15.6 ounces You ought to sit down for this. The Fujifilm X-E5 costs $1,699 body-only, a frankly sickening price given a) the $849 list price of its predecessor; b) that the range-topping X-T5 also costs $1,699; and c) that while the X-E5 builds upon its predecessor in many ways, it's actually a backwards step in certain areas, such as display resolution and battery life. Tariffs or no, I simply cannot fathom how $1,699 is a fair price for this camera. But the very least Fuji could've done while gouging us all was to improve the X-E4 in every single way. Now, while I can't justify it, that isn't to say I'm clueless as to why this camera is so expensive. I wasn't born yesterday. Fujifilm understands that its brand is currently at a zenith of popularity. Just like the X100VI, Fuji knows the X-E5 will sell no matter how much it charges, particularly if supply is short. Profiteering, or simply capitalizing on market demand? There's a very thin line between the two, especially if Fuji deliberately limits supply to inflate demand. I'll leave you to decide which you think is at play, but you can probably guess my opinion. In the U.K., the X-E5 costs £1,299 body-only. Not quite as sharp a gut punch as the U.S. pricing, but nevertheless a £500 premium over the X-E4. Specs-wise, you're better off with the almost identically-specced Fujifilm X-T50 ($1,399) for less money, or the higher-spec X-T5 ($1,699) for the same price. If you're after as much bang for buck as possible, I'd also suggest the similarly-priced full frame Nikon Z5II, which offers much more performance (while sacrificing looks). The X-E5 was released alongside a new kit lens, the XF23mm F2.8 R WR, a weather-resistant pancake lens which replaces the X-E4's 27mm lens. I prefer the 23mm focal length to the 27mm lens, which I found rather 'here nor there' — its 40mm full frame equivalent field of view wasn't wide enough for expansive scenes, and a too wide for a typical standard field of view, it was an uncomfortable lens for me. The 23mm equates to a 34.5mm field of view on full frame, which I find much more usable. With the XF23mm, the X-E5 costs $1,899 / £1,549, so you're paying $200 for the lens (which feels fair). The lens is available for purchase standalone from November 2025. The Fujifilm X-E5 sees the reimplementation of a front grip and rear thumb rest after the X-E3's were removed for the flat-fronted, straight-backed X-E4. These make the X-E5 a much easier camera to keep hold of, although it's lacking the sheer security and comfort of its grip-endowed stablemates, the X-T50 and X-T5. The general profile is more or less the same as the X-E4 — a relatively compact, rectangular rangefinder. Thanks to its stabilized sensor and full-aluminum top plate, the X-E5 weighs 2.8 ounces (81g) more than the X-E4 and is a few millimeters wider and deeper. While the difference is small, it definitely feels bigger. That said, this is still a lightweight camera in general terms. The relatively trim figure, combined with the rangefinder design, devolved ergos and classic controls, all make for a decent handling street camera. And all without sacrificing Fujifilm's typically exquisite build quality — of which the new full metal top plate is the chief highlight. The X-E4 was a stripped back camera with few buttons and dials. It gave you just what you needed to change settings quickly and intuitively, without overloading you with a plethora of custom function buttons. Everything you remapped was wholly deliberate and crucial to your shooting. The X-E5 has watered that down somewhat by adding more controls. The tactile top plate dials are familiar, as are the two command dials and limited Fn buttons. But now there's an X100VI-style lever and button up front, just by the lens, and naturally a film simulation dial — no self-respecting Fujifilm could be without a film sim dial these days. I didn't resent having either, though, and found them useful for quickly changing settings on-the-fly. Unfortunately, though, the film sim dial is placed right above the eye sensor, turning off the screen every time you use it. This is a real pain if you're framing with the display, and the worst Fuji design decision since the Fujifilm X-T30/II's awfully placed Q button. The X-E5 features the same 2.36M-dot OLED EVF as the X-E4. It would've been nice to see the higher-res 3.69M-dot EVF from the X-T5, though, befitting the resolution of the new camera, not to mention the price. The tilting rear display resolution, meanwhile, has actually decreased from 1.62M-dots on the X-E4 to 1.04M-dots on the X-E5 — unacceptable given the doubled price. Both displays are bright, and I had no issues using them in bright sunlight. There are a handful of display settings to aid immersive shooting. The front lever is a display toggle by default, letting you enable/disable displays if you'd like to avoid using the screen. This harkens to the 'purity of experience' ethos of the X-Pro line — the X-Pro 3 has a hideable rear display to discourage using it. There's also a limited display mode, which only shows key info at the bottom of the display. Naturally, Fuji is acting as though both of these are revolutionary features, although you've been able to do each of the above on, well, all recent Fujifilm cameras (albeit not as quickly and easily). Another experiential feature is the X-E5's 'Surround View' mode, essentially an Optical Viewfinder (OVF) simulator — this applies a frame crop to the EVF/display and JPEGs, but still shows the full 3:2 frame outside your frame boundaries via the EVF, like an OVF. I enjoyed using it, although I doubt die-hard OVF fans will find it satisfying. For $1,699, though, I would've liked to see the hybrid OVF/EVF of the X100VI and X-Pro 3. The X-E5 isn't particularly well connected, but as a street camera, it doesn't need to be. There's a single SD slot, which has been upgraded to UHS-II compatible from the X-E4's UHS-I, for faster write speeds. There are microphone, USB-C and micro-HDMI slots underneath the side hatch. There's no headphone jack, although the USB-C port can be used for headphones when shooting video. The X-E5's body is not weather sealed, so you'll need to be careful using it in poor conditions, and avoid using it in extremely sandy or dusty environments. However, many Fuji lenses, including the new XF23mm kit lens, are weather resistant, which will provide you with some protection if you get caught in a light shower while out on the street. The Fujifilm X-E5 features hybrid contrast/phase detection autofocus, while its X-Processor 5 image processor brings Fuji's latest AF algorithms and the familiar array of subject detection AF modes from other recent Fujifilm cameras. The AF is pretty snappy for stills using the new XF23mm pancake lens and my XF35mm F2. That said, the XF23mm proved a little frustrating for video, where it was quick slow to focus and refocus on continuous AF mode, especially when subjects moved out of and back into frame — I had to use focus lock for the footage in the video section below, to ensure it maintained focus when the cup came back into shot. For stills, though, it was absolutely fine. The X-E5's subject detection was able to detect and lock onto subjects quickly and easily. Humans were an absolute breeze, and in the portrait above the camera had no problem locking onto the subject's eye, even behind her glasses. It was also able to detect the eye of the sheep in the image below, tracking and holding onto it through the frame as the sheep approached me. When shooting street and architecture, I prefer to focus manually or set my focal point with the joystick. That said, it's reassuring to have such a competent AF system there when you need it, during fast-changing situations on the street, for example. The Fujifilm X-E5 is the first camera in the X-E line to feature in-body image stabilization (IBIS). I don't think these cameras particularly need it, and it sorta undermines the whole lightweight, stripped-back street camera ethos. That said, there's no disputing the fact that IBIS adds lots of functionality, so it's objectively a good feature to have for low-light shooting and video. With higher resolution sensors also comes greater amounts of micro-blur, which IBIS helps to reduce. The X-E5 features a 5-axis IBIS system providing up to 7-stops of stabilization. In the images above, I was able to shoot down to about 1/5sec before camera shake started to render the scales legends blurry. The X-E5's performance is roughly on par with Fuji's other 40MP cameras like the X-T50 and X-T5, although the lower-res (26MP) Fujifilm X-S20 ($1,299) managed down to 1sec, making that a better camera for low-light work. The Fujifilm X-E5 uses the X-Trans CMOS 5 HR 40.2MP imaging sensor, which is very familiar by now, having featured in the Fujifilm X-H2 ($2,499), X-T5 and X-T50. It's a brilliant sensor, producing highly detailed stills. The first image in the gallery above is a heavy crop of the second, and there's plenty of detail thanks to having so much resolution to play with in the first place. Of course, this is a Fujifilm street camera with a film simulation dial, so a big part of the experience of using the X-E5 is dabbling with the film recipes for retro, film-like aesthetics. The film simulation dial has the most popular recipes assigned to it, with three custom slots so you can assign any other favorites of yours. I assigned Eterna Bleach Bypass, Pro Neg Hi and Acros + R filter. The film simulations, as always, are a lot of fun to experiment with, although as a black and white shooter, Acros always has my heart. As I mentioned above, I found the OVF simulation pretty useful, allowing me to choose a crop to fit the scene (I particularly enjoy cinematic 16:9), then view it in the EVF while keeping the whole frame visible around it — this let me time my shots while subjects moved through the frame. The second and third photos in the gallery below show the cropped and un-cropped (RAW) versions of the same file. The X-E5 isn't a high-speed camera, and it only uses a single SD-slot, so I didn't spend time testing out its sustained high speed drive performance. That said, it'll shoot at up to 20fps, where in RAW + JPEG you can expect 20 frames, so around a second of shooting. If using the mechanical shutter, this will apply a crop. I used the lower drive 5fps drive setting when taking the sheep photos above, where you can expect around 20 frames again, this time equating to 4 seconds of shooting. These drive modes are more than enough for capturing some fast-paced street action. As we've seen in other cameras with this sensor, the X-E5 handles high sensitivity settings fairly well given the high MP count and modestly-sized APS-C sensor. The images in the gallery directly below are RAW files (with no noise processing), exported as JPEGs in Adobe Photoshop with no processing made at all. At ISO12,800, images are still usable. There's lots of grain visible in the background, but the subject is still reasonably sharp. Any higher, though, and noise starts to overwhelm the photo and degrade sharpness. The photos below are the out of camera JPEGs files of the same images. In these files, the camera has applied noise reduction (using the default amount). As usual with Fuji cameras, the noise suppression is very good. At ISO25,600, the subject is still pleasingly sharp, although lots of half-smoothed noise is visible in the background. The ISO51,200 JPEG is still serviceable, I'd say, despite a noticeable loss of definition in the central subject. You likely wouldn't find yourself shooting here often, but it's good to know you could come away with a just-about-passable JPEG. The X-Trans CMOS 5 HR's dynamic range performance is also strong. The gallery photos below of a backlit lens are the same image, taken with the camera's default level of dynamic range optimization (DR100). The second image has had the shadows boosted and highlights reduced in post production. As you can see, I was able to reveal plenty of details in the shadows. I placed some prop ice cubes on the softbox netting behind, to check for blown highlights — lots of highlight detail was retrievable, too. This is primarily a street-oriented stills camera, although it has a few punchy (and familiar) video specs to facilitate the odd bout of video. It will shoot 6.2K video at 30p, or 4K at up to 60p, both in 4:2:2 10-bit color for a wide color gamut and extra flexibility with managing color in post. There's also F-Log and F-Log2 profiles for wide dynamic range capture, and naturally, you can use any of Fujifilm's film simulation profiles for ready-graded footage out of camera. A useful feature for vloggers is the flip-up display, which facilitates framing and settings changes when shooting to camera. Again, though, this isn't really a video-oriented camera, and Fuji isn't pushing it as such. If you do want to shoot lots of video with the benefits of Fuji styling and film simulations, I'd recommend a more video-focused camera, such as the Fujifilm X-S20 or Fujifilm X-M5 ($799). The Fujifilm X-E5 uses the same NP-W126S battery as its predecessor, which was CIPA-rated for 460 frames in the X-E4 (Normal mode). But thanks to the new sensor and process running gear, CIPA-rated battery life has gone backwards to just 310 frames in the X-E5 (Normal mode), or 400 frames (Eco mode). That's quite a slump. I think battery life is paramount in a street camera, so I prefer the chunkier NP-W235 battery from the X-T5, although this requires extra housing space in the grip, which would've compromised the X-E5's form factor. CIPA testing is done under strict conditions that don't totally reflect real world usage, however the Normal mode figures more or less bore true in testing. I was able to shoot around 250 combined stills and short 4K/60p video files before I was presented with a flashing battery icon. This also included operation of the camera, changing settings and using both the EVF and rear display on their brightest settings during bright sunlight — general usage. In short, it isn't great, so pack a spare battery (luckily, NP-W126S batteries are cheap). The Fujifilm X-E5 is a blend of evolution and devolution from the X-E4. Fuji had to do something to the X-E4: it couldn't just rerelease the same camera. Fitting the X-E5 with the latest autofocusing algos and sensor tech — not to mention IBIS — results in a highly competent camera at its core, and a strong evolution of the lineup. And of course, there's still the compact form factor, tactile handing and retro styling to live up to the spirit of the X-E line. There's a little too much devolution here, though, for me to bestow our 4.5-star rating and Editor's Choice award, and a lot of that comes down to price. $1,699 is, frankly, a crazy price, and is simply unwarranted. The X-E5 is a step backwards in certain areas, including its rear display and battery life, and for this much money, I expected the hybrid OVF/EVF from the X100VI. As I said, the X-E5 is a brilliant little camera at its core. It'll make a phenomenal street and documentary camera and I would definitely recommend it if you're willing to splash a bucket load of cash. However, the only way I could recommend the X-E5 over the cheaper X-T50 and similarly-priced X-T5 (both 4.5* cameras) would be if it were priced sensibly, which it isn't.
The Verge
3 days ago
- The Verge
The Fujifilm X-E5 proves familiar isn't always a bad thing
The X-E5 is Fujifilm's tiny powerhouse. It's part of a line of cameras that has often been described as similar to the X100, except with an interchangeable lens. But the X-E line has evolved this year and is taking on a new shape. It used to be seen as a budget option, but at $1,699, that can no longer be said. Despite the fact that I've used almost every Fuji out there, this was my first time playing around with any of the X-E line of cameras. The X-E5 is a gorgeous, petite, and classy-looking camera with sharp lines throughout the body, and with buttons and an occasional concave edge for some extra flair and a distinctive look. It is ever-so-slightly shorter and thicker than the X100VI, but weighs about the same when paired with one of Fujifilm's pancake lenses. It is hard to keep your eyes and hands off of it. Over the last few weeks using the camera, I've had a lot of people asking me about it. Two even assumed it might be a Leica. The camera build feels incredibly solid. The dials and the buttons are very clicky; even the side door just feels right. The hinges on the flip screen are sturdy, and it can flip all the way around for some vlogging, too. All those little details matter and make the camera feel premium, but unfortunately this camera is not weather sealed (something you'd also expect for this price). The big new feature for the X-E is the dedicated film simulation dial. We've seen other Fujis adding these, but this was my first time using it. I rarely shift between film simulations since I have a few of my own, which I stick to 99 percent of the time. But the dial does make saving these sims easier, and encouraged me to experiment with different looks a lot more than before. When it comes to video, you get 6.2k up to 30fps and 1080p up to 240fps. The X-E5 can also film in F-Log and F-Log 2 color spaces, so there is plenty of latitude for post-processing, which will match well with other Fujifilm cameras. And there's HLG HDR too. The rolling shutter isn't the greatest, although it's far from bad. But the X-E5 shouldn't be your primary video camera for two big reasons: the video mode takes a toll on this battery, and I've had it overheat after 13 minutes of continuous filming. As stated earlier, this Fuji is equipped with the same sensor we've seen for a few years now. It is a 40MP BSI CMOS 5 sensor and it is capable of making some great images. It has been my favorite Fuji sensor since the CMOS III. The photos are sharp, with plenty of detail, and the noise levels are well managed. Anything above 2000 ISO will slowly start to break down and look mushy and soft. This is where the 7-stop IBIS comes in and helps you to keep that shutter open for a bit longer, therefore lowering your ISO too. I brought this camera with me on a trip to Mexico along with a handful of lenses. The X-E5 proved to be a brilliant travel camera. I loved having the option to stick to my pancake 27mm for an ultra-compact setup or bring the all-rounder 16-55mm zoom lens for some versatility on a long day out. But despite how much I loved my time with the X-E5, all of the recent Fujifilm cameras are becoming too similar to each other when it comes to performance. Some of those cameras excel in some way, but the X-E5 doesn't have anything unique going for it. It is a classic jack of all trades. And that's not a bad thing. But once you start looking at the prices, you might have some second thoughts. When the X-E4 came out it was $850 and was seen as a hidden gem in the lineup. At $1,700, it starts to become a harder sell. However, if you do pick this one, be assured you're picking a brilliant and gorgeous camera. It might no longer be a hidden gem, but it's still a gem. Posts from this author will be added to your daily email digest and your homepage feed. See All by Vjeran Pavic Posts from this topic will be added to your daily email digest and your homepage feed. See All Camera Reviews Posts from this topic will be added to your daily email digest and your homepage feed. See All Cameras Posts from this topic will be added to your daily email digest and your homepage feed. See All Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. See All Reviews Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech
The Citizen
3 days ago
- Entertainment
- The Citizen
Fujifilm's GFX Challenge open to South African creators
The program is a global initiative designed to support and nurture aspiring creatives in bringing their imaging projects to life. Fujifilm has announced the launch of the GFX Challenge Grant Program 2025, with applications now open to creatives worldwide, including South Africa. The program is a global initiative designed to support and nurture aspiring creatives in bringing their imaging projects to life. South Africans have been encouraged to apply, following the success of Cape Town-based Jodi Windvogel, a Global Grant recipient of the challenge in 2023. Prize Creatives have the chance to receive a US$10 000 Global Grant Award or a US$5 000 Regional Grant Award, helping to transform their creative ideas into reality. Winners also receive access to a Fujifilm GFX System camera body and two GF lenses for the duration of their project, as well as mentoring and technical assistance from Fujifilm technicians and product experts. In total, there are five Global Grant Awards available, with 10 Regional Grant Awards in place. ALSO READ: Fujifilm launches X Half camera to make photography fun again Amateur and professional The GFX Challenge Grant Program 2025 is open to amateur and professional photographers and videographers who are residents of South Africa, with the submission period closing on 31 August 2025. The award recipients will be announced in January 2026, with the final projects to be exhibited in various countries as well as on the website. What to shoot? Windvogel was announced as a Global Grant recipient for her project 'The Body at Risk'. The project was a harrowing look at the landscapes in South Africa where incidents of gender-based violence took place. 'Start with a strong concept that is close to your heart – one that is well-researched, timely and meaningful. Ask yourself: why this story, why now and why you? Let your proposal reflect your commitment and the urgency of the narrative,' Windvogel said. 'The panel is not just looking for beautiful images; they're looking for work that moves, educates and sparks dialogue. Be honest, passionate and prepared to immerse yourself in the process.' Photographers and videographers looking to enter the GFX Challenge Grant Program 2025 are able to do so until 31 August 2025. NOW READ: Huawei unveils Pura 80 series smartphones with innovative camera system [VIDEO]
