Latest news with #FuoriserieFutura
Yahoo
28-03-2025
- Automotive
- Yahoo
Maserati Just Unveiled a Program That Lets You Design Your Own One-of-a-Kind Sports Car
For the design of your next Maserati, the marque is letting you take the reins. The storied Italian brand just launched a new customization program, called Officine Fuoriserie Maserati, at its plant in Modena, Italy. The bespoke process will give customers a chance to be more hands-on in the making of their new auto, Car and Driver reported. More from Robb Report Meet the Italian Menswear Brand That's Making Slippers Sexy Again Diane Keaton's Pinterest-Inspired Home in L.A. Is Up for Grabs at $28.9 Million A Couple of Prominent Collectors List Their Art-Filled Coral Gables Mansion for $16.7 Million The program offers two avenues for you to take with your car. The first option allows you to choose between two customizable lines, Fuoriserie Corse and Fuoriserie Futura. With Corse, it takes its design cues from Maserati's historic race cars, evoking a more timeless style. The main focus here is color; the liveries are made entirely of paint, using no decals, and you can pick between a variety of hues for the interior leather and upholstery. As for Futura (as the name suggests), that's all about looking ahead. You can experiment with new tech and materials, inspired by the interior design, sportswear, and product design industries, all with a focus on sustainability and performance. The second option within Officine Fuoriserie Maserati is centered around bespoke. Here, it's all about you: You'll be able to completely design your own one-of-one car with the help of the marque every step of the way, according to Car and Driver. To kick things off, you'll get a wooden box full of colors and materials from the brand to get a sense of what's on offer. And if you want a color that will only be used on your car, and your car alone, Maserati can do that, too. As of now, the only thing that won't be bespoke is the bodywork, though that could be a choice in the future, according to the publication. To show off what its new program can do, Maserati unveiled the MC20 Cielo Less Is More…? one-off car. Inspired by the Bauhaus movement, the ride has geometric shapes adorning its Blu Corse Matte bodywork, coming together in the rear to create a trident, which, of course, is the marque's logo. 'Maserati is synonymous with Italian luxury around the world and celebrating this concept at the highest level means putting the customer's desires first in everything we do, especially in the creation of exclusive cars through the Fuoriserie programme,' the marque's CEO Santo Ficili said in a statement. 'The attention to detail and needs of those who decide to buy a Maserati is what distinguishes us: with the new Officine Fuoriserie Maserati, we offer an additional tailor-made experience, a new chapter in our brand's history to celebrate our tradition of excellence in artisanship and innovation.' It's time to put on your creativity cap, then. Best of Robb Report The 2024 Chevy C8 Corvette: Everything We Know About the Powerful Mid-Engine Beast The World's Best Superyacht Shipyards The ABCs of Chartering a Yacht Click here to read the full article.
Yahoo
26-03-2025
- Automotive
- Yahoo
Maserati Launches Officine Fuoriserie Bespoke Program
has launched a new customization program called Officine Fuoriserie Maserati that is open to its full lineup. The program is split between customizable "catalog" models and full-blown tailor-made bespoke cars created as one-of-one models. Maserati launched the program by revealing an exclusive titled "Less is More...?" with a livery that mixes matte and glossy paint colors. According to Maserati CEO Santo Ficili, "Bespoke is the history and future of luxury cars." That's why earlier today, the Italian brand launched a new customization program called Officine Fuoriserie Maserati to give its customers more freedom in customizing their cars. The program is split into two categories. The first offers two customizable collections: Fuoriserie Corsa and Fuoriserie Futura. The second category is all about individuality and offers bespoke, one-of-one cars that customers get to design throughout the build process in conjunction with Maserati's creative department. Maserati says the Fuoriserie Corsa models are inspired by the brand's racing heritage. They use "color as a material" with liveries inspired by racing icons throughout Maserati's history. The brand stressed that none of the Corse models use decals, instead creating each livery entirely out of paint. Fuoriserie models are meant to focus more on material and "chromatic experimentation," according to Maserati. The second collection draws its inspiration from the interior design, product design, and sportswear industries. As for the bespoke models, Maserati says that unlike the neighbors in Maranello, it has no plans to reject a customer's creative choices to protect the Maserati image. Instead, the brand will work with customers through every step of the design process to create a one-of-one model. As part of that process, Maserati will send a wooden box with physical examples for customers to get a sense of the available color and material. For customers with deep enough pockets, the brand will even work to create bespoke colors that won't be available on any other car. The one thing the brand won't do in the bespoke process is work with customers on bespoke bodywork, though Klaus Busse, Maserati's head of design, said that could become an option in the future. As proof of concept for the new program, Maserati revealed the MC20 Cielo Less is More...? one-off car. It's got a custom paint job that mixes a a Blu Corse Matte base with a glossy livery made up of geometric shapes inspired by the Bauhaus art style. The shapes are finished in shades of white, blue, yellow, and red. You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!
