Latest news with #G-Star
Korea Herald
13-07-2025
- Entertainment
- Korea Herald
Inside PUBG Seongsu: Krafton's new flagship in Seoul
Seoul factory transformed into gaming and lifestyle hub centered on Korean hit shooter PUBG: Battlegrounds A gaming and lifestyle hub has opened its doors in the heart of Seongsu, Seoul's burgeoning cultural district, welcoming not only gaming fans but nearby residents and the wider community as well. PUBG Seongsu is a multifaceted cultural space dedicated to Korean gaming company Krafton's blockbuster shooter, PUBG: Battlegrounds. The venue, which operated as a pop-up space since last summer, is housed in a repurposed former leather factory that once supplied military goods. It has since been transformed into a permanent, year-round destination blending experiences with art, retail and social venues. Upon arrival, visitors are greeted by an expansive outdoor courtyard that was designed featuring curved ledges adorned with graffiti. According to Jung Hyun-seop, director of PUBG Seongsu, the front yard was designed as a skateboard park to best capture the underground vibe of the PUBG IP and resonate with people in their teens and 20s. The complex itself, which surrounds the skateboard park, is divided into two buildings. Building A spans three floors dedicated to interactive exhibits and gameplay experiences, while Building B offers a cafe space designed for relaxation and community gatherings. On the first floor of Building A, the Survivor Hall stands out as a versatile cultural venue, set to host exhibitions and live performances. Nearby, the Loot Store aims to recreate the fun of obtaining loot from the game in real life. Rather than a simple retail outlet, the Loot Store is designed as a lifestyle boutique expected to appeal to a broader audience, according to Jung. 'We don't see it simply as a merchandise shop but as a space that leads trends," said Jung. On Building A's third floor, the Play Arena welcomes visitors with its expansive, open layout. Recognizing the lack of dedicated PC cafes in the Seongsu area, Krafton has launched a PUBG-exclusive PC gaming lounge, initially operating for three months to test audience interest before expanding to other titles. In a heavily air-conditioned, futuristic esports-style space decorated with various neon lights and comfortable gaming chairs, visitors can enjoy PUBG-themed beverages and snacks while gaming, heightening the immersive experience. Building B complements the experience with a lounge equipped for DJ sets, hosting live performances every weekend throughout the month. It also serves as a gallery space showcasing select Krafton artworks previously featured at G-Star, between 2018 and 2019. G-Star is the nation's largest gaming festival held annually at Busan. Looking ahead, PUBG Seongsu plans to turn the space into a vibrant community hub by hosting an array of events, including fan meetups, gaming conferences, streamer showcases and amateur esports tournaments. 'PUBG Seongsu is more than just a brand experience space; it is a living platform that connects fans, the brand and the city,' Jung said. 'We plan to develop it into a space that experiments with new values of the game IP and where users take the lead in creating culture together.' yoonseo.3348@
SowetanLIVE
16-05-2025
- Entertainment
- SowetanLIVE
Caribbean couture hits G-Star Raw
How do you preserve the G-Star heritage without compromising on modernity? Herrebrugh: We are in a lucky position because we were given time to do profound research in the archives. G-Star has one of the largest general archives. We have been going through all of those and the lookbooks. That's our way of informing ourselves of the DNA, so we infuse ourselves with knowledge of G-Star and eventually process it. What surprised you about the G-Star archives? Botter: A lot of stuff we found from the beginning of the 1990s were still modern, with these intelligent cuts and innovative seaming. So, sometimes we just changed the fit, tweaking it. Herrebrugh: It was the same for me. The quality of the refinement of the garments, the finishing, seaming, buttons, stitching. In the past, they loved to have intentionally wrong stitching but in the right placements. That inspired us. Botter has been worn by Madonna, Lewis Hamilton, and Burna Boy. Who would you like to see the Raw Research collection on? Botter: We are always inspired by African artists. I recently found out that my roots are in Nigeria. So, when I'm listening to the music, I'm feeling these similarities. I'm inspired by [musicians like] Asaki, Davido, Burna Boy, and Rema. For me, it's also about giving the podium to up-and-coming artists. Herrebrugh: It's beautiful how they blend everything … in a way that makes it their own. In terms of fashion, mixing women- and menswear. In music, mixing different cultures. They make the storytelling so personal — that's why we feel connected. What should we expect with the preview next month? Herrebrugh: The first collection is very curated. We were in love with the Elwood jeans. Why has this strong patent piece never been explored more? So this is something we played with, thinking about the Elwood details but implementing them in a jacket. We loved the 3D cutting of G-Star and the washings. You are going to see some visual washings that inspired us when we were on a trip in Dominican Republic, where my family is from. Do you know yet what the Paris Fashion Week collection will look like? Botter: I have had some dreams about it. We have been working on it for over a month. It's heading in a direction, but it's still open. * This article forms part of a commercial collaboration with G-Star Raw
Fashion Network
29-04-2025
- Entertainment
- Fashion Network
G-Star names Botter's Rushemy Botter and Lisi Herrebrugh as creative directors
The concept was exciting: combining G-Star 's cutting-edge denim innovations with Botter 's subtly skilful tailoring and deconstructed streetwear. Such an attractive idea that, on April 29, G-Star announced it has named Botter's and Lisi Herrebrugh as creative directors. Rushemy Botter and Lisi Herrebrugh - G-Star The designer duo, who were creative directors of Nina Ricci between 2018 and 2022, while also spearheading Botter, a label with Amsterdam and Caribbean influences, will present their first 'Raw Research' collection for G-Star in January 2026, during Paris Fashion Week Men. G-Star said that the first looks designed by Botter and Herrebrugh will be unveiled in June. 'I have great memories of G-Star from the late '90s. The designs, the styles I wore, and the influence the brand had on denim culture,' said Rushemy Botter in a press release, adding that 'it's an exciting opportunity to be part of [the brand's] next chapter.' The duo's appointment marks a creative shift and a strong style statement for G-Star, currently being relaunched by new owner WHP Global, which acquired the brand in 2023, and it is not the first time that G-Star, founded in 1989, will be collaborating with external designers. Long before joining Louis Vuitton, Pharrell Williams had contributed his design vision to G-Star (in which he had even bought a stake) in his capacity as head of imagination, from 2016. In the last decade, Argentina-born British designer Aitor Throup also brought his progressive touch to G-Star, first working on the Raw Research collection and later on all the brand's lines. 'We are happy to welcome Rushemy and Lisi to the team. Their contemporary thinking and respect for our design integrity make them the ideal partners to help guide the collection forward,' said Gwenda van Vliet, G-Star's chief brand officer. 'We believe this is the perfect match, both creatively and culturally, and we are excited about the journey ahead,' she added. See catwalk Botter - Fall/Winter 2024-25 - Menswear - France - Paris ©Launchmetrics/spotlight G-Star recently renewed its links with avant-garde creatives by dropping a collaboration with designer Walter Van Beirendonck, with whom Rushemy Botter began his career. But chiefly, in the past two years, the brand has worked to rebuild its fundamentals, re-releasing signature items like the Elwood jeans and various military-inspired jackets. G-Star has also added to its staff and re-introduced several monobrand stores in its key countries, such as the Dutch domestic market and more recently in France. Tapping Botter and Herrebrugh marks a new milestone for newly ambitious G-Star, and is expected to boost its international visibility, notably by featuring at a marquee event such as Paris Fashion Week. 'We're happy to join a brand that shares our values of innovation, sustainability, and craftsmanship. We look forward to working together to explore new possibilities for the brand,' concluded Herrebrugh.
Fashion Network
29-04-2025
- Entertainment
- Fashion Network
G-Star names Botter's Rushemy Botter and Lisi Herrebrugh as creative directors
The concept was exciting: combining G-Star 's cutting-edge denim innovations with Botter 's subtly skilful tailoring and deconstructed streetwear. Such an attractive idea that, on April 29, G-Star announced it has named Botter's Rushemy Botter and Lisi Herrebrugh as creative directors. Rushemy Botter and Lisi Herrebrugh - G-Star The designer duo, who were creative directors of Nina Ricci between 2018 and 2022, while also spearheading Botter, a label with Amsterdam and Caribbean influences, will present their first 'Raw Research' collection for G-Star in January 2026, during Paris Fashion Week Men. G-Star said that the first looks designed by Botter and Herrebrugh will be unveiled in June. 'I have great memories of G-Star from the late '90s. The designs, the styles I wore, and the influence the brand had on denim culture,' said Rushemy Botter in a press release, adding that 'it's an exciting opportunity to be part of [the brand's] next chapter.' The duo's appointment marks a creative shift and a strong style statement for G-Star, currently being relaunched by new owner WHP Global, which acquired the brand in 2023, and it is not the first time that G-Star, founded in 1989, will be collaborating with external designers. Long before joining Louis Vuitton, Pharrell Williams had contributed his design vision to G-Star (in which he had even bought a stake) in his capacity as head of imagination, from 2016. In the last decade, Argentina-born British designer Aitor Throup also brought his progressive touch to G-Star, first working on the Raw Research collection and later on all the brand's lines. 'We are happy to welcome Rushemy and Lisi to the team. Their contemporary thinking and respect for our design integrity make them the ideal partners to help guide the collection forward,' said Gwenda van Vliet, G-Star's chief brand officer. 'We believe this is the perfect match, both creatively and culturally, and we are excited about the journey ahead,' she added. See catwalk Botter - Fall/Winter 2024-25 - Menswear - France - Paris ©Launchmetrics/spotlight G-Star recently renewed its links with avant-garde creatives by dropping a collaboration with designer Walter Van Beirendonck, with whom Rushemy Botter began his career. But chiefly, in the past two years, the brand has worked to rebuild its fundamentals, re-releasing signature items like the Elwood jeans and various military-inspired jackets. G-Star has also added to its staff and re-introduced several monobrand stores in its key countries, such as the Dutch domestic market and more recently in France. Tapping Botter and Herrebrugh marks a new milestone for newly ambitious G-Star, and is expected to boost its international visibility, notably by featuring at a marquee event such as Paris Fashion Week. 'We're happy to join a brand that shares our values of innovation, sustainability, and craftsmanship. We look forward to working together to explore new possibilities for the brand,' concluded Herrebrugh.
Fashion Network
29-04-2025
- Entertainment
- Fashion Network
G-Star names Botter's Rushemy Botter and Lisi Herrebrugh as creative directors
The concept was exciting: combining G-Star 's cutting-edge denim innovations with Botter 's subtly skilful tailoring and deconstructed streetwear. Such an attractive idea that, on April 29, G-Star announced it has named Botter's Rushemy Botter and Lisi Herrebrugh as creative directors. Rushemy Botter and Lisi Herrebrugh - G-Star The designer duo, who were creative directors of Nina Ricci between 2018 and 2022, while also spearheading Botter, a label with Amsterdam and Caribbean influences, will present their first 'Raw Research' collection for G-Star in January 2026, during Paris Fashion Week Men. G-Star said that the first looks designed by Botter and Herrebrugh will be unveiled in June. 'I have great memories of G-Star from the late '90s. The designs, the styles I wore, and the influence the brand had on denim culture,' said Rushemy Botter in a press release, adding that 'it's an exciting opportunity to be part of [the brand's] next chapter.' The duo's appointment marks a creative shift and a strong style statement for G-Star, currently being relaunched by new owner WHP Global, which acquired the brand in 2023, and it is not the first time that G-Star, founded in 1989, will be collaborating with external designers. Long before joining Louis Vuitton, Pharrell Williams had contributed his design vision to G-Star (in which he had even bought a stake) in his capacity as head of imagination, from 2016. In the last decade, Argentina-born British designer Aitor Throup also brought his progressive touch to G-Star, first working on the Raw Research collection and later on all the brand's lines. 'We are happy to welcome Rushemy and Lisi to the team. Their contemporary thinking and respect for our design integrity make them the ideal partners to help guide the collection forward,' said Gwenda van Vliet, G-Star's chief brand officer. 'We believe this is the perfect match, both creatively and culturally, and we are excited about the journey ahead,' she added. See catwalk Botter - Fall/Winter 2024-25 - Menswear - France - Paris ©Launchmetrics/spotlight G-Star recently renewed its links with avant-garde creatives by dropping a collaboration with designer Walter Van Beirendonck, with whom Rushemy Botter began his career. But chiefly, in the past two years, the brand has worked to rebuild its fundamentals, re-releasing signature items like the Elwood jeans and various military-inspired jackets. G-Star has also added to its staff and re-introduced several monobrand stores in its key countries, such as the Dutch domestic market and more recently in France. Tapping Botter and Herrebrugh marks a new milestone for newly ambitious G-Star, and is expected to boost its international visibility, notably by featuring at a marquee event such as Paris Fashion Week. 'We're happy to join a brand that shares our values of innovation, sustainability, and craftsmanship. We look forward to working together to explore new possibilities for the brand,' concluded Herrebrugh.
