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From Analog To AI: Educationists Push For Complete Curriculum Redesign
From Analog To AI: Educationists Push For Complete Curriculum Redesign

NDTV

time27-05-2025

  • Business
  • NDTV

From Analog To AI: Educationists Push For Complete Curriculum Redesign

Artificial Intelligence (AI) is not just a subject but a transformative force reshaping education globally, and India must urgently reimagine its curriculum to remain relevant, experts said at the NDTV Education Conclave. Stressing the need for technology-integrated education, they called for foundational reforms rather than piecemeal updates. Ratuldev Ghosh Choudhury, Advisor to GLA University, said India's higher education curriculum must undergo a complete overhaul to match the pace of global technological advancement. "You cannot avoid technology-right from the curriculum design to the way it is delivered and the environment in which it is developed," he said, noting that nearly 47-48% of Indian graduates are not employable. He warned against incremental changes to outdated curricula. "The students we are getting have never seen analog, they have all seen digital. The curriculum that is coming to them is from the old age. We have to revamp from the scratch, bringing technology right in the curriculum-not just in topics, but subjects." Mr Choudhury also pointed to systemic issues holding back Indian academia from competing globally. "Top universities like MIT are way ahead of us because they included the research component at a very early stage. They have the proper ecosystem. Practical learning has been the core part of their education system," he said, adding that India must also foster critical thinking through industry-embedded courses. Highlighting a cultural hurdle, he said, "In India, we have extremely high intolerance towards failure. It's not a stigma. There is a lot to learn from failure." Echoing similar concerns, Professor Pradipta Kumar Nanda, Vice Chancellor of Siksha 'O' Anusandhan Deemed to be University, said that the gap between academic learning and industry needs is gradually closing, thanks to reforms under the National Education Policy (NEP) 2020. "The industry wants job-ready students. Earlier there was a gap, now the gap is decreasing. The curriculum has been revamped to prepare students for the workforce," Professor Nanda said. He added that specialised domains like AI, machine learning, cybersecurity, and robotics are now embedded across disciplines. "Students are eager to study these subjects. We can't teach them everything, but we are introducing key components across engineering and health sciences so they feel confident to face challenges and step into the corporate world." He also emphasised the importance of undergraduate research. "Undergraduate students should participate in research and upskill themselves as per the requirements in the current job market." India's demographic advantage can only be harnessed with the help of technology and innovation-not merely additions, but as the foundation," the educationist stressed.

GLA University boosts enrolment and builds leadership through Quora
GLA University boosts enrolment and builds leadership through Quora

Business Standard

time15-05-2025

  • Business
  • Business Standard

GLA University boosts enrolment and builds leadership through Quora

PRNewswire Mumbai (Maharashtra) [India], May 15: GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. "The platform has allowed us to connect with curious users actively seeking information about our university and courses," said Amit Agrawal, Director of Admission & Marketing at GLA University. "Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections." A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. "GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results," said Gurmit Singh, General Manager at Quora APAC and MEA. "We are proud to support institutions like GLA University in their mission to guide and empower students."

GLA University boosts enrolment and builds leadership through Quora
GLA University boosts enrolment and builds leadership through Quora

Business Upturn

time15-05-2025

  • Business
  • Business Upturn

GLA University boosts enrolment and builds leadership through Quora

MUMBAI, India , May 15, 2025 /PRNewswire/ — GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. 'The platform has allowed us to connect with curious users actively seeking information about our university and courses,' said Amit Agrawal , Director of Admission & Marketing at GLA University. 'Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections.' A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. 'GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results,' said Gurmit Singh , General Manager at Quora APAC and MEA. 'We are proud to support institutions like GLA University in their mission to guide and empower students.' About Quora Quora is a knowledge-sharing platform with over 100 million monthly unique visitors in India . By connecting brands with engaged audiences through its targeted advertising solutions, Quora helps businesses tell their stories effectively and meaningfully. Photo: Logo:

GLA University boosts enrolment and builds leadership through Quora
GLA University boosts enrolment and builds leadership through Quora

Yahoo

time15-05-2025

  • Business
  • Yahoo

GLA University boosts enrolment and builds leadership through Quora

MUMBAI, India, May 15, 2025 /PRNewswire/ -- GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community. Reaching the Right Audience with Advanced Targeting To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns. The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution. Impressive Results that Outperform Industry Benchmarks The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65. "The platform has allowed us to connect with curious users actively seeking information about our university and courses," said Amit Agrawal, Director of Admission & Marketing at GLA University. "Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections." A Testament to the Power of Targeted Advertising The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience. "GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results," said Gurmit Singh, General Manager at Quora APAC and MEA. "We are proud to support institutions like GLA University in their mission to guide and empower students." About Quora Quora is a knowledge-sharing platform with over 100 million monthly unique visitors in India. By connecting brands with engaged audiences through its targeted advertising solutions, Quora helps businesses tell their stories effectively and meaningfully. Photo: View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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