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Daily Express
6 days ago
- Business
- Daily Express
TikTok Shop hits over 100 million daily product searches, drives strong e-commerce growth in Malaysia
Published on: Thursday, July 24, 2025 Published on: Thu, Jul 24, 2025 By: Bernama Text Size: For illustrative purposes only. KUALA LUMPUR: TikTok Shop has recorded a strong trend of over 100 million general product searches daily by local online shoppers, a milestone shared at its largest industry engagement event of the year, the TikTok Shop Summit. TikTok Shop Malaysia's Director of Strategic Partnerships Nur Azre Abdul Aziz said as consumer confidence deepened, a growing trend of shoppers using TikTok Shop for both discovery and deliberate shopping has been observed. 'Our full-funnel e-commerce ecosystem is uniquely positioned to help creators and businesses of all sizes, especially local MSMEs (micro, small and medium enterprises) and homegrown brands, connect with a nationwide community through Shoppertainment at scale,' she said in a statement today. Nur Azre noted that TikTok Shop remains committed to accelerating Malaysia's digital economic growth by fostering an inclusive ecosystem that empowers entrepreneurs with accessible solutions. At the TikTok Shop Summit, thousands of local businesses, creators and ecosystem partners gathered to learn, collaborate and shape the future of e-commerce in Malaysia. Attendees received first-hand insights on optimising growth through new solutions introduced by TikTok Shop, including the GMV Max automation tool, Affiliate Creatives for Ads (ACA) feature, Opportunity Centre functions, New Arrival Discount promotions, Product Data Synchronisation tool, Affiliate Link feature and the Star Creator badge. The platform has also enhanced the online shopping experience with initiatives like 30-Day Free Returns on TikTok Shop Mall, offering more flexible payment options via TikTok PayLater, and piloting Next-Day Delivery for select locations in Klang Valley, Johor and Penang. Since launching TikTok PayLater in Malaysia, sellers can now offer more accessible products to approve customers through personalised spending limits and robust affordability assessments. TikTok Shop's holistic efforts to strengthen its ecosystem for shoppers, sellers and creators have driven consistent growth in the local e-commerce industry, reflected in over 140 per cent year-on-year (YoY) sales uplift during the 6.6 Sale in June, more than 100 per cent during the Ramadan and Raya festivities in March, as well as over 90 per cent YoY sales uplift during the CNY Huat Sale in January, on TikTok Shop in Malaysia. Local businesses are encouraged to leverage the vast tools and resources offered by TikTok Shop, alongside the learnings from TikTok Shop Summit, to create and capture shoppable moments, especially in the coming year-end mega sales season. Malaysian online shoppers can expect twice the number of platform discount vouchers from TikTok Shop by year-end, while brands on TikTok Shop Mall will also enjoy two times more platform support in the second half of 2025. Aspiring entrepreneurs, local MSMEs and homegrown brands looking to accelerate growth can register at TikTok Shop Seller Centre and explore the step-by-step tutorials through TikTok Shop Academy. TikTok Shop is a one-stop e-commerce platform that enables brands to grow and sell directly on TikTok through shoppable short videos, live shopping events, and the Shop Tab marketplace. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
The Sun
6 days ago
- Business
- The Sun
TikTok Shop hits 100M daily searches, boosts e-commerce growth in Malaysia
KUALA LUMPUR: TikTok Shop has surpassed 100 million daily product searches in Malaysia, marking a major milestone in the platform's e-commerce expansion. The achievement was highlighted at the TikTok Shop Summit, the platform's largest industry event of the year. TikTok Shop Malaysia's Director of Strategic Partnerships, Nur Azre Abdul Aziz, noted the growing trend of users turning to the platform for both discovery and intentional shopping. 'Our full-funnel e-commerce ecosystem helps creators and businesses, especially local MSMEs, connect with shoppers nationwide through Shoppertainment,' she said. The summit brought together thousands of businesses, creators, and partners to explore new growth solutions. Key features introduced include the GMV Max automation tool, Affiliate Creatives for Ads (ACA), and the Opportunity Centre for better sales optimisation. To enhance the shopping experience, TikTok Shop has rolled out initiatives like 30-day free returns for TikTok Shop Mall, flexible payment options via TikTok PayLater, and next-day delivery trials in Klang Valley, Johor, and Penang. The platform's efforts have yielded strong results, with over 140% year-on-year sales growth during the 6.6 Sale in June and more than 100% growth during Ramadan and Raya festivities. Looking ahead, TikTok Shop plans to double discount vouchers for shoppers and increase platform support for brands in the second half of 2025. Entrepreneurs and MSMEs can access resources through the TikTok Shop Seller Centre and TikTok Shop Academy. - Bernama
Barnama
6 days ago
- Business
- Barnama
TikTok Shop Hits Over 100 Million Daily Product Searches, Drives Strong E-commerce Growth In Malaysia
KUALA LUMPUR, July 24 (Bernama) -- TikTok Shop has recorded a strong trend of over 100 million general product searches daily by local online shoppers, a milestone shared at its largest industry engagement event of the year, the TikTok Shop Summit. TikTok Shop Malaysia's Director of Strategic Partnerships Nur Azre Abdul Aziz said as consumer confidence deepened, a growing trend of shoppers using TikTok Shop for both discovery and deliberate shopping has been observed. 'Our full-funnel e-commerce ecosystem is uniquely positioned to help creators and businesses of all sizes, especially local MSMEs (micro, small and medium enterprises) and homegrown brands, connect with a nationwide community through Shoppertainment at scale,' she said in a statement today. Nur Azre noted that TikTok Shop remains committed to accelerating Malaysia's digital economic growth by fostering an inclusive ecosystem that empowers entrepreneurs with accessible solutions. At the TikTok Shop Summit, thousands of local businesses, creators and ecosystem partners gathered to learn, collaborate and shape the future of e-commerce in Malaysia. Attendees received first-hand insights on optimising growth through new solutions introduced by TikTok Shop, including the GMV Max automation tool, Affiliate Creatives for Ads (ACA) feature, Opportunity Centre functions, New Arrival Discount promotions, Product Data Synchronisation tool, Affiliate Link feature and the Star Creator badge. The platform has also enhanced the online shopping experience with initiatives like 30-Day Free Returns on TikTok Shop Mall, offering more flexible payment options via TikTok PayLater, and piloting Next-Day Delivery for select locations in Klang Valley, Johor and Penang. Since launching TikTok PayLater in Malaysia, sellers can now offer more accessible products to approve customers through personalised spending limits and robust affordability assessments. TikTok Shop's holistic efforts to strengthen its ecosystem for shoppers, sellers and creators have driven consistent growth in the local e-commerce industry, reflected in over 140 per cent year-on-year (YoY) sales uplift during the 6.6 Sale in June, more than 100 per cent during the Ramadan and Raya festivities in March, as well as over 90 per cent YoY sales uplift during the CNY Huat Sale in January, on TikTok Shop in Malaysia.
New Straits Times
6 days ago
- Business
- New Straits Times
Over 100 million TikTok Shop searches daily in Malaysia
SETIA ALAM: TikTok Shop records over 100 million product searches daily in Malaysia. The e-commerce platform announced this yesterday at an industry engagement event in Setia City Convention Centre here, which brought together thousands of local businesses, content creators and e-commerce partners. TikTok Shop Malaysia strategic partnerships director Nur Azre Abdul Aziz said the platform saw a growing number of Malaysians turning to TikTok Shop not just for "product discovery", but also for "intentional shopping". "As consumer confidence deepens, we have observed a shift in shopping behaviour where users are increasingly relying on TikTok Shop for both inspiration and direct purchases. "Our full-funnel e-commerce ecosystem is uniquely designed to empower entrepreneurs, especially micro, small and medium enterprises (MSMEs) and homegrown brands by connecting them with a nationwide audience through engaging, shoppable content," she said. At the summit, TikTok Shop unveiled several new tools aimed at helping sellers and creators grow their businesses. These include the GMV Max automation tool, Affiliate Creatives for Ads (ACA), opportunity centre, arrival discount promotions, product data synchronisation, affiliate link feature and the Star Creator badge. Nur Azre said the platform also showcased a miniature high-tech studio, where trainers and sellers can conduct training and produce high-quality live streams using an all-in-one device to improve conversion rates. "The platform also highlighted recent features, such as 30-day free returns for TikTok Shop Mall products, the introduction of TikTok PayLater for more flexible payments, and a pilot programme offering next-day delivery in selected areas in Klang Valley, Johor and Penang "For TikTok PayLater, both communities, which are sellers and buyers, benefit because it offers zero interest for both parties. "Sellers can receive more orders as buyers are more willing to spend, and with more product choices in the market, buyers tend to have higher average order values," she said. She said TikTok PayLater had safeguards such as personalised spending limits and affordability checks. She added that users could look forward to the upcoming TikTok Year-End Sale, as well as the Beli Barangan Malaysia campaign, which promotes local products at affordable prices. "TikTok Shop's efforts to improve its ecosystem have translated into impressive sales growth. "The platform recorded a 140 per cent year-on-year (YoY) sales increase during the 6.6 Sale in June, over 100 per cent YoY growth during Ramadan and Raya in March, and more than 90 per cent YoY growth during the Chinese New Year Huat Sale in January." Nur Azre said TikTok Shop encouraged local businesses to use its tools and resources ahead of the year-end mega sales season. She added the platform would offer double the number of discount vouchers for shoppers, while brands on TikTok Shop Mall will receive twice the amount of platform support in the second half of 2025. "Entrepreneurs and businesses interested in joining the platform can register via the TikTok Shop Seller Centre and access step-by-step tutorials through the TikTok Shop Academy."
