Latest news with #GSHOCK
Yahoo
01-07-2025
- Entertainment
- Yahoo
Casio Announces XG as Global Ambassador for G-SHOCK Brand
XG, The Global Girl Group Taking the World by Storm DOVER, N.J., July 1, 2025 /PRNewswire/ -- Today, Casio America, Inc. announced the appointment of the internationally acclaimed hip hop / R&B girl group, XG, as the global ambassador for the G-SHOCK brand of shock-resistant watches. Known for its bold music and powerful performances, XG consists of seven members; JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. The name XG stands for "Xtraordinary Girls," reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture. Having pioneered a new music genre called "X-Pop," XG is breaking away from the conventions of J-Pop and K-Pop to create a style of their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand's global ambassador. To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan "No Destination," the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one's future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan's most promising rising artists — and delivered a bold and energetic visual experience. "G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough." Said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let's go!" Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG. For more information on this announcement visit the XG landing page on About G-SHOCKCASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." About XG XG is a seven-member hip hop / R&B girl group consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. They made their debut in March 2022 with their first single, "Tippy Toes." The group's name, XG, stands for "Xtraordinary Girls" and reflects their commitment to empowering people from diverse backgrounds around the world through their boundary-defying music and performances. XG has achieved numerous global milestones, including becoming the first Japanese artist to top the U.S. Billboard "Hot Trending Songs Powered by Twitter" chart in the weekly ranking, and the first Japanese girl group to grace the cover of the U.S. Billboard magazine. In November 2024, their second mini-album, AWE, marked their first appearance on the Billboard 200 album chart. XG launched their first world tour, XG 1st WORLD TOUR "The first HOWL," in 2024, performing 47 shows across 35 cities before concluding at Tokyo Dome on May 14, 2025. In April 2025, they also became the only Japanese act to perform at the Coachella Valley Music and Arts Festival, where they closed the Sahara Stage and received high praise from both domestic and international media. FOR MEDIA INQUIRIES CONTACT:5WPRgshock@ Sue VanderSchans / Cecilia LedererCASIO AMERICA, INC.(973) 361-5400SVanderSchans@ View original content to download multimedia: SOURCE Casio America, Inc. Sign in to access your portfolio
Yahoo
27-05-2025
- Business
- Yahoo
Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI
Newly Developed Structure Fusing Different Materials TOKYO, May 27, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks and logos by Casio Computer Co., Ltd. is under license. View original content to download multimedia: SOURCE CASIO COMPUTER CO., LTD
Associated Press
16-05-2025
- Business
- Associated Press
Weekly Recap: 14 Consumer Press Releases You Need to See
A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including new summer workbooks for children, a G-SHOCK and Crocs collaboration, and a new Wayfair retail location. NEW YORK, May 16, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed. The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download. For more news like this, check out all of the latest retail-related releases from PR Newswire. Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most. Helping Journalists Stay Up to Date on Industry News These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists. Once they're signed up, reporters, bloggers, and freelancers have access to the following free features: About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world. For questions, contact the team at [email protected]. View original content to download multimedia: SOURCE PR Newswire
