Latest news with #GenerationBeta
The National
01-05-2025
- Business
- The National
Seven megatrends shaping Middle East travel, from gig tourism to AI
Forget sleep tourism, noctourism and ancestral trips – these are all trends or micro-trends that are popular right now, but don't have the staying power of megatrends. What's the difference? The former are often a bandwagon to jump on for a limited time, while megatrends are shaping the tourism industry and how we travel. A handful of megatrends are having an impact on traveller experiences in the Middle East, according to experts at Arabian Travel Market, which is taking place at Dubai World Trade Centre this week. They crop up in conversation time and time again, and range from the huge potential of the cruise sector to gig tourism and travellers' use of AI. Increasingly, travellers around the world are planning trips to coincide with major events. Think the 'Taylor Swift effect', where the US megastar's Eras Tour had a direct economic benefit on the cities where she performed. Known as 'gig tourism', it is particularly popular in the Middle East, where Coldplay, for example, brought international travellers to the UAE. 'It's not just about attending an event,' says Sebastien Doussin, senior vice president of global travel services and destination management at dnata Travel Group. 'It's about what surrounds it – the access, the cultural immersion, the sense of belonging to something larger.' This is why tour operators are creating one-off experiences for travellers flying into the UAE during these 'big-ticket events'. For example, Arabian Adventures has scheduled an exclusive desert evening with former Haas F1 Team principal Guenther Steiner during Abu Dhabi Grand Prix weekend in December. With world-class venues such as Expo City Dubai, the Coca-Cola Arena, and facilities at Yas Island such as the Etihad Arena, the UAE is uniquely equipped to host major international audiences, Doussin tells The National. 'Beyond the venues themselves, the UAE offers an unmatched supporting ecosystem: seamless airport connectivity, premium accommodation at every scale, a vibrant culinary scene, cutting-edge transport and a highly service-oriented hospitality sector.' For the first time, technically speaking, seven generations can travel together, from the babies of Generation Beta to the ageing Silent Generation. This is giving rise to the trend of multi-generational travel worldwide, but particularly in the Middle East, where family values underpin everyday life. New luxury travel agency Jovial Travels, based in Dubai's JLT, says this has also generated a new trend called 'soft summering'. This movement is centred on slower rhythms and meaningful togetherness. Nearly half (45 per cent) of UAE residents prioritise family holidays focused on quality time and relaxation, while 58 per cent of millennial and Gen Z parents plan to bring extended family on holiday in 2025, and 89 per cent cite 'quality time' as their top motivation, according to Vinoli Obeysekara, head of sales at Jovial Travels. 'We're witnessing a real appetite for travel that feels restorative, not rushed.' While we have long been able to take cruises in this region, this is only going to become more popular, particularly following the introduction of Aroya Cruises, the first Saudi Arabian cruise line. In the UAE, the cruise sector is projected to reach $16.17 million this year, and the Emirates is becoming a popular destination thanks to its luxe ports, vibrant culture and warm weather, according to Statista Market Insights. Middle East ports are expected to record 300,000 cruise visits in 2025, according to the ATM Travel Trends Report, and cruise capacity is rising to build regional connectivity. Leading Swiss-Italian cruise line MSC Cruises has long been committed to the region and is set to expand its offerings, according to global executive director Angelo Capurro. These include more attractive offers for Middle East residents, such as last-minute booking options, which the company has noted as a local preference. Saudi Arabia is arguably having the biggest impact on regional tourism, as it continues to break all records in the sector, with 30 million international arrivals last year. By 2030, the country aims to reach 70 million visitors, making it one of the top seven most-visited nations worldwide, according to the kingdom's Ministry of Tourism. A huge proportion of this comes from religious tourism, as more pilgrims than ever head to Makkah for Umrah and Hajj, but Saudi Arabia is also benefitting from increased connectivity and tapping into younger, wealthier travellers who are seeking new and authentic experiences, according to the ATM Travel Trends Report. Speaking of authentic experiences, one of the biggest talking points of ATM this year is the trend of 'experiential travel' and 'authenticity'. While these can be seen as buzzwords, their essence is really important, says Paul Mulcahy, chief commercial officer of Mauritius hotel management company The Lux Collective. The brand perhaps epitomises this trend, and has two properties scheduled to open within the next few years in Sharjah. 'We genuinely try to bring the culture into the hotel,' Mulcahy explains. 'We put a lot of thought into making sure that when a visitor comes, they know where they are and they get a chance to really experience the location.' The company does this by incorporating local ingredients and cuisine, collaborating with nearby communities on architecture, artworks or experiences, and respecting the environment where each hotels is located. The Middle East is a travel destination that appeals to wealthier, younger audiences and those interested in adventure tourism and niche activities, according to the travel trends report. Authenticity is key, says Dave Goodger, from Oxford Tourism Economics, which worked with ATM on the report. A group of experts broke down the trend further at a panel discussion called The Power to Empower: Cultural Connectivity and Inclusion on day two of the ATM event. Deborah Thomson, cluster general manager of JA Hatta Fort Hotel and Terra Cabins, gave the example of an on-site coffee shop, based on a Hatta businessman's concept, which has become a popular local hangout. 'Hatta is quite a small place, with a population of 7,000, so it's important that we make the community feel part of our resort,' she said. Another example came from Blacklane, a global premium chauffeur service, which incorporates cultural elements into the car journey. In Saudi Arabia, this includes traditional fragrances, dates and coffee – things that connect travellers to the local environment. Again, this is a global trend, but one that has really taken hold in the region. Wellness tourism is set to jump from $830.2 billion in 2023 to over $1.3 trillion in 2028, according to the Global Wellness Institute. The Middle East and North Africa has been cited as one of the fastest-growing regions for this trend. 'We call it passport to immortality,' said Fouad Talaat, regional manager for at another panel discussion at ATM. 'This is customers wanting to travel and experience longevity wellness resorts that offer cutting-edge technology like red light, cryotherapy and more to seek benefits beyond immediate relaxation. They want long-term benefits.' This is another trend The Lux Collective has tapped into. It is introducing wellness programmes that include a follow-up when you get home. 'The idea is, you come and you'll do something that you take away with you,' says Mulcahy. 'We've all been there -you try to be good for a period of time and then let it all go. We're trying to make it last that bit longer, make it a bit more sincere.' We couldn't talk trends without touching on AI. New technology is being embraced across the region's travel industry, not just by hotels or tour operators, but by travellers themselves. 'Would-be travellers to the Middle East are twice as likely as other travellers to use AI chatbots,' says Goodger. Around 60 per cent of those interested in visiting the Middle East have used AI at least once before for their travel planning, while 60 per cent of travellers from the UAE trusted AI to plan every aspect of their trip compared to 48 per cent of tourists elsewhere. 'The algorithm is the planner,' said Aleix Rodriguez Brunsoms, director of strategy at Skift Advisory, in a talk about trends shaping the region. 'Social feeds and AI are inspiring and booking travellers' next trips. They're no longer just sources of inspiration, but trip planning and booking platforms.' Eighty per cent of travellers consult social media before making a travel decision, and 60 per cent are comfortable booking directly via social media, according to Skift. 'Gen Z and millennials are using this before Google, and influencers have gone from passive content creators to active travel sellers,' said Brunsoms. 'Destination marketing in the region is not about flashy campaigns, but building thousands of micro moments that are then emphasised by AI and distributed by influencers.'
The National
01-05-2025
- Business
- The National
Seven megatrends shaping Middle East tourism, from gig tourism to AI
Forget sleep tourism, noctourism and ancestral trips – these are all trends or micro-trends that are popular right now, but don't have the staying power of megatrends. What's the difference? The former are often a bandwagon to jump on for a limited time, while megatrends are shaping the tourism industry and how we travel. A handful of megatrends are having an impact on traveller experiences in the Middle East, according to experts at Arabian Travel Market, which is taking place at Dubai World Trade Centre this week. They crop up in conversation time and time again, and range from the huge potential of the cruise sector to gig tourism and travellers' use of AI. Increasingly, travellers around the world are planning trips to coincide with major events. Think the 'Taylor Swift effect', where the US megastar's Eras Tour had a direct economic benefit on the cities where she performed. Known as 'gig tourism', it is particularly popular in the Middle East, where Coldplay, for example, brought international travellers to the UAE. 'It's not just about attending an event,' says Sebastien Doussin, senior vice president of global travel services and destination management at dnata Travel Group. 'It's about what surrounds it – the access, the cultural immersion, the sense of belonging to something larger.' This is why tour operators are creating one-off experiences for travellers flying into the UAE during these 'big-ticket events'. For example, Arabian Adventures has scheduled an exclusive desert evening with former Haas F1 Team principal Guenther Steiner during Abu Dhabi Grand Prix weekend in December. With world-class venues such as Expo City Dubai, the Coca-Cola Arena, and facilities at Yas Island such as the Etihad Arena, the UAE is uniquely equipped to host major international audiences, Doussin tells The National. 'Beyond the venues themselves, the UAE offers an unmatched supporting ecosystem: seamless airport connectivity, premium accommodation at every scale, a vibrant culinary scene, cutting-edge transport and a highly service-oriented hospitality sector.' For the first time, technically speaking, seven generations can travel together, from the babies of Generation Beta to the ageing Silent Generation. This is giving rise to the trend of multi-generational travel worldwide, but particularly in the Middle East, where family values underpin everyday life. New luxury travel agency Jovial Travels, based in Dubai's JLT, says this has also generated a new trend called 'soft summering'. This movement is centred on slower rhythms and meaningful togetherness. Nearly half (45 per cent) of UAE residents prioritise family holidays focused on quality time and relaxation, while 58 per cent of millennial and Gen Z parents plan to bring extended family on holiday in 2025, and 89 per cent cite 'quality time' as their top motivation, according to Vinoli Obeysekara, head of sales at Jovial Travels. 'We're witnessing a real appetite for travel that feels restorative, not rushed.' While we have long been able to take cruises in this region, this is only going to become more popular, particularly following the introduction of Aroya Cruises, the first Saudi Arabian cruise line. In the UAE, the cruise sector is projected to reach $16.17 million this year, and the Emirates is becoming a popular destination thanks to its luxe ports, vibrant culture and warm weather, according to Statista Market Insights. Middle East ports are expected to record 300,000 cruise visits in 2025, according to the ATM Travel Trends Report, and cruise capacity is rising to build regional connectivity. Leading Swiss-Italian cruise line MSC Cruises has long been committed to the region and is set to expand its offerings, according to global executive director Angelo Capurro. These include more attractive offers for Middle East residents, such as last-minute booking options, which the company has noted as a local preference. Saudi Arabia is arguably having the biggest impact on regional tourism, as it continues to break all records in the sector, with 30 million international arrivals last year. By 2030, the country aims to reach 70 million visitors, making it one of the top seven most-visited nations worldwide, according to the kingdom's Ministry of Tourism. A huge proportion of this comes from religious tourism, as more pilgrims than ever head to Makkah for Umrah and Hajj, but Saudi Arabia is also benefitting from increased connectivity and tapping into younger, wealthier travellers who are seeking new and authentic experiences, according to the ATM Travel Trends Report. Speaking of authentic experiences, one of the biggest talking points of ATM this year is the trend of 'experiential travel' and 'authenticity'. While these can be seen as buzzwords, their essence is really important, says Paul Mulcahy, chief commercial officer of Mauritius hotel management company The Lux Collective. The brand perhaps epitomises this trend, and has two properties scheduled to open within the next few years in Sharjah. 'We genuinely try to bring the culture into the hotel,' Mulcahy explains. 'We put a lot of thought into making sure that when a visitor comes, they know where they are and they get a chance to really experience the location.' The company does this by incorporating local ingredients and cuisine, collaborating with nearby communities on architecture, artworks or experiences, and respecting the environment where each hotels is located. The Middle East is a travel destination that appeals to wealthier, younger audiences and those interested in adventure tourism and niche activities, according to the travel trends report. Authenticity is key, says Dave Goodger, from Oxford Tourism Economics, which worked with ATM on the report. A group of experts broke down the trend further at a panel discussion called The Power to Empower: Cultural Connectivity and Inclusion on day two of the ATM event. Deborah Thomson, cluster general manager of JA Hatta Fort Hotel and Terra Cabins, gave the example of an on-site coffee shop, based on a Hatta businessman's concept, which has become a popular local hangout. 'Hatta is quite a small place, with a population of 7,000, so it's important that we make the community feel part of our resort,' she said. Another example came from Blacklane, a global premium chauffeur service, which incorporates cultural elements into the car journey. In Saudi Arabia, this includes traditional fragrances, dates and coffee – things that connect travellers to the local environment. Again, this is a global trend, but one that has really taken hold in the region. Wellness tourism is set to jump from $830.2 billion in 2023 to over $1.3 trillion in 2028, according to the Global Wellness Institute. The Middle East and North Africa has been cited as one of the fastest-growing regions for this trend. 'We call it passport to immortality,' said Fouad Talaat, regional manager for at another panel discussion at ATM. 'This is customers wanting to travel and experience longevity wellness resorts that offer cutting-edge technology like red light, cryotherapy and more to seek benefits beyond immediate relaxation. They want long-term benefits.' This is another trend The Lux Collective has tapped into. It is introducing wellness programmes that include a follow-up when you get home. 'The idea is, you come and you'll do something that you take away with you,' says Mulcahy. 'We've all been there -you try to be good for a period of time and then let it all go. We're trying to make it last that bit longer, make it a bit more sincere.' We couldn't talk trends without touching on AI. New technology is being embraced across the region's travel industry, not just by hotels or tour operators, but by travellers themselves. 'Would-be travellers to the Middle East are twice as likely as other travellers to use AI chatbots,' says Goodger. Around 60 per cent of those interested in visiting the Middle East have used AI at least once before for their travel planning, while 60 per cent of travellers from the UAE trusted AI to plan every aspect of their trip compared to 48 per cent of tourists elsewhere. 'The algorithm is the planner,' said Aleix Rodriguez Brunsoms, director of strategy at Skift Advisory, in a talk about trends shaping the region. 'Social feeds and AI are inspiring and booking travellers' next trips. They're no longer just sources of inspiration, but trip planning and booking platforms.' Eighty per cent of travellers consult social media before making a travel decision, and 60 per cent are comfortable booking directly via social media, according to Skift. 'Gen Z and millennials are using this before Google, and influencers have gone from passive content creators to active travel sellers,' said Brunsoms. 'Destination marketing in the region is not about flashy campaigns, but building thousands of micro moments that are then emphasised by AI and distributed by influencers.'
Express Tribune
28-03-2025
- Politics
- Express Tribune
Future loss
Listen to article Generation Alpha followed Generation Z, and they are naming the generation now being born Generation Beta. This sounds like textbook late-capitalism dark humour. In online subcultures, "beta male" means men who lack masculinity. Why would anybody choose such a loaded word for an entire generation if it were not dark humour? Not fair. Youth and late capitalism have been debated for a long time, especially since the market crash of 2008. That fateful crisis turned countless lives upside down. Suddenly, families with great expectations for the future saw all their dreams evaporating before their eyes. America's middle class still has not fully recovered from its aftershocks. Whether it is a health crisis like Covid or the hyperinflation of recent years, those with diminished savings find themselves struggling like fish out of water. Yet, the consequences of these and other crises have been toughest on the young. They are the ones for whom the changes have been most drastic. After initially being brought up in relative comfort, they saw their parents and guardians struggling to make ends meet. The creature comforts they could count on vanished, and an uncertain future stared them in the face. As their educational careers progressed, many could not get into good schools and consequently had to prematurely join the workforce or were saddled with bone-crushing student loans. If you think prominent Americans are free of this problem, look no further than Congresswoman Alexandria Ocasio-Cortez (AOC) and former transport secretary Pete Buttigieg, who are still in the process of paying off their debts. I think I have mentioned it more than once in my columns, but perhaps repetition may help the message sink in. I have not read a better encapsulation of the tragedy faced by youth than the late Mark Fisher's Ghosts of My Life: Writings on Depression, Hauntology and Lost Futures (2014). A chapter titled 'Slow cancellation of the future' describes a cultural and social condition in late capitalism where the ability to imagine, create, or move toward genuinely new futures has been eroded. Instead of progress, marked by radical shifts in art, music, technology, or politics, society is trapped in a state of inertia, endlessly recycling the past. Fisher argues this is not a sudden collapse but a gradual, almost imperceptible process, where the expectation of novelty and transformation has been replaced by nostalgia, repetition, and a haunting sense of "what could have been". Fisher borrows 'Hauntology' from Jacques Derrida, using it to describe a cultural mood where the present is haunted by 'lost futures' - visions of progress (for example, space travel, utopian societies) once promised but never materialised. These ghosts linger in art and media, evoking a melancholic sense of absence. Building on Fredric Jameson's ideas of late capitalism, Fisher sees this stagnation as a symptom of neoliberalism's triumph in the 1980s and 1990s. The system prioritises profit and stability over innovation, flattening time into an eternal 'now' where radical change feels impossible. This is where we may need the help of another author. Kurt Andersen's Evil Geniuses: The Unmaking of America: A Recent History is custom-built to explain this stagnation. Published in 2020, it is a cultural, economic and political chronicle of how America transitioned from a relatively equitable society in the mid-20th century to one marked by extreme inequality and stagnation by the early 21st century. Andersen argues that this shift was not accidental but the result of a deliberate, decades-long campaign by a coalition of wealthy elites, big business leaders, and right-wing ideologues. Beginning in the 1970s, this group, whom he dubs 'evil geniuses', systematically dismantled the New Deal's progressive framework, reengineering the economy to favour the rich while leaving the middle and working classes with diminishing prospects. The book blends historical analysis, personal memoir, and sharp critique, tracing how policies like deregulation, tax cuts, and union-busting reversed a century of economic fairness. If you want to see the consequences of economic stagnation, there is no better example than Japan. After growing by leaps for decades, the country's economy started to stagnate in the 1990s. Until then, it had been at the centre of most innovations. Matt Alt, in his book Pure Invention: How Japan Made the Modern World, does an incredible job of tracing Japan's major contributions to innovation and technology. But then it all stopped. A number of political economists believe it was America, the country's chief benefactor after the Second World War, which deliberately slowed Japan's growth out of fear of a pre-war political relapse. Whatever the reasons, it is clear the society suffered and showed us the consequences of such stagnation. One heartbreaking example is 'enjo k?sai', a practice where young women, often teenage girls, engage in compensated relationships with older men in exchange for money or luxury goods, emerging prominently during Japan's post-bubble economic slump of the 1990s. Alt presents it as a transactional arrangement facilitated by telephone clubs or early internet platforms, ranging from platonic companionship to implied sexual encounters. It is tied to the materialistic desires of youth (for example, designer bags) in a society where traditional economic security had eroded. He situates 'enjo k?sai' within the 'lost decades', linking it to economic distress and gender inequality. He notes its association with the kogal (gyaru) subculture and its perception as a moral failing, sparking public outrage and debates about exploitation versus agency. He views it as a darker reflection of Japan's inventive spirit - a subcultural response to economic hardship that contrasts with the escapist creativity of otaku or Pokémon. Alt does not romanticise it but uses it to illustrate how societal pressures birthed complex, controversial coping mechanisms. All opinions given above are personal views of the authors, and you can disagree with them. But think about this moment in time. The global population keeps exploding. In his Capital in the Twenty-First Century, Thomas Piketty has already exposed the true scale of global inequality. The rise of the populist and libertarian right has resulted in more deregulation and the dismantling of the administrative state. On top of all this, competition in the field of AI development accelerates the pace of technological displacement and the erosion of job opportunities. Yet, there is no global consensus on the matter. While Elon Musk encourages people to have more babies, the question remains how safe the future is for those already brought into this world. It looks like the recipe for future loss is now complete.
South China Morning Post
27-03-2025
- Science
- South China Morning Post
From Gen Z to millennials to Gen Beta, what do these labels tell us? Experts weigh in
First there were baby boomers. Then there was Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged. Advertisement Generation Beta, expected to span those born from 2025 to 2040, is already being discussed by demographers and sociologists, and the term is fast gaining traction in English-language media. But just how meaningful are these generational labels and what do they really tell us about the people they supposedly define? 'They are more of a popular science category,' says generational researcher and author Ruediger Maas. Sociologist and youth researcher Klaus Hurrelmann says: 'The classifications have become very common [not only] in marketing and advertising but also in science.' A new generation emerges on the scene roughly every 15 years: baby boomers – those born after World War II up until 1964 – were followed by Generation X , born from 1965 to 1979. Advertisement
Yahoo
12-03-2025
- Business
- Yahoo
‘Gen Z' the label hurts young people at work—and ‘Gen Beta' is even more doomed if nothing changes
Generational labels have long served as a shorthand for understanding workforce trends, but they often miss the mark in accurately representing the complexities of these cohorts. Gen Z, the cohort that entered the workforce during a pandemic, continues to be defined by sweeping generalizations that don't fully capture the range of their experiences. As we still attempt to define Gen Z's role in the workplace, discussions about a new cohort—"Generation Beta"—are already gaining traction. But is it too soon to apply another label? Some believe the generational divide could start as early as the mid-2020s. Among them is Mark McCrindle, the Australian demographer who coined the term 'Generation Alpha' to define the cohort following Gen Z—and who also introduced 'Generation Beta' as its successor. A more apparent distinction might not come until the 2040s, argues Jessica Kriegel, chief strategy officer at workplace culture advisory firm Culture Partners. She contends that generations need more than just a shift in technology or social trends; they require defining historical moments with real cultural significance. Mausam Kumar Garg, an expert in demography and quantitative research, echoes this sentiment, warning that a rush to define new generations might lead to an oversimplified view of complex, ongoing societal changes. "We haven't yet pinpointed a clear technological or societal change that allows us to draw a definitive line marking the start of Generation Beta," he says. The problem is not unique to Generation Beta. Similar issues arose with Gen Z. Initially, their generational starting point was assigned to the mid-'90s. However, the boundaries shifted repeatedly to fit emerging narratives rather than a clear, well-documented historical moment. These shifting definitions highlight how generational labels are often adapted based on external factors rather than being grounded in rigorous, long-term societal change. For Kriegel, generational labels aren't just imprecise—she says they can be 'a destructive way of simplifying the complexity of human behavior into buckets of stereotypes,' undermining the unique qualities of individuals within these groups. Why, then, do generational labels persist in workplace conversations? Employers and analysts often rely on them to predict behaviors, values, and work ethics. This is especially true when strategizing about recruitment and retention. However, the portrayal of Gen Z in the workplace—especially in the media—proves how flawed this approach can be. At first, Gen Z was hailed as the tech-savvy, socially conscious, and adaptable generation set to take the workforce by storm. However, as they started filling roles, the narrative began to shift. Gen Z was suddenly labeled as entitled, difficult to manage, and prone to 'quiet quitting.' These contradictions aren't the result of inherent flaws in Gen Z but of how generational labels are applied without acknowledging the diversity of experiences within any given cohort. The labels are often more about reinforcing a narrative than reflecting any concrete, verifiable trends. Instead of asking how Gen Z differs from millennials or predicting how Gen Beta might behave, a better question would be: What workplace conditions help all employees—regardless of their generation—thrive? Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people in the workforce today. Wage stagnation, work-life balance, and evolving workplace norms are just a few examples of factors that affect people of all ages, often in ways that are more meaningful than simple generational divides. When new generational labels are pushed before we've fully examined the impact of previous ones, we risk perpetuating stereotypes that do more harm than good. The truth is that social and technological changes don't adhere to neat 15- or 20-year cycles. 'We can't assign a fixed time period to each generation,' says Garg. 'It should be based on the significance and impact of changes occurring in the world.' Given that Generation Beta has already been named, what are the consequences of officially adopting this label moving forward? For today's young people—those who are growing up in a world marked by rapid advancements in artificial intelligence, automation, and climate change—the premature labeling of their future could create misguided expectations before they've had the opportunity to shape their own paths. It could lead businesses to make assumptions about how they will behave in the workplace instead of addressing the evolving needs of a workforce that spans multiple generations. It's crucial to consider the long-term impacts of these labels. If we hastily assign a generational title, we risk framing an entire group of workers according to assumptions that may not stand up to reality. History has shown that generational divides, while convenient, are far from perfect predictors of behavior. What might be more productive is focusing on the changing dynamics of the workforce as a whole and how companies can adapt to meet the diverse needs of workers across all age groups. Generational labels may offer some convenience in broad discussions, but they've outlived their usefulness when navigating the modern workplace. Instead of defining workers by the year they were born, the focus should shift to the economic, technological, and social conditions that shape the professional experiences of all workers. Before we jump to conclusions about who Generation Beta is, let's take a deeper look at Gen Z—beyond the headlines—and understand how they're contributing to the workforce. Perhaps more importantly, it's time to ask whether generational labels are still helpful at all in the ever-evolving world of work. Instead of further dividing workers into categories that may not reflect their reality, the conversation needs to shift to the structural issues that affect every generation in the workplace. The opinions expressed in commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune. Read more: Gen Z doesn't lack a work ethic. They're just uninspired by today's workplace Managers are puzzled by Gen Zers as giving feedback becomes a lost art in the era of the 'coddled mind' Gen Z are demanding more in the workplace. Here's how we changed our culture for them to thrive Gen Zers walk into the workplace with one foot out the door—slandering them won't solve the future-of-work conundrum This story was originally featured on
