Latest news with #GenerationZ
Yahoo
2 hours ago
- Entertainment
- Yahoo
38 Things People Over 30 Used To Do That Would Be Seen As Wiiiiiiiild Today
@talantorriero asked people on TikTok, "What's one thing millennials did back in the day that today's generation would think was crazy?!" @talantorriero/ As a millennial (I know, shocking,) here are the ones I found especially relatable in the replies: 1."Getting asked and asking A/S/L." 2."Calling the radio station to request a song in order to hear it." 3."Asking a gas station worker directions somewhere." 4."Literally calling 411 to 'look up' stuff." 5."Used to check out cinema listings in the newspaper." 6."Using Photobucket to store photos." 7."Use a phone on our kitchen wall with no privacy." 8."Recording a TV show with our VCR!" 9."Take MacBook photo booth pics with the filters and the rollercoaster backgrounds etc. before going out for the night." 10."Hang out at a mall." 11."Wait 3 hours to download one song on limewire just to find out it's a clip of crazy frog." 12."Waiting for your fav song to come on the radio to record it on your boom box." 13."Slamming a phone when hanging up." 14."'Burning' CDs." 15."Jean skirts and uggs lol." 16."Calling our parents jobs when we needed them, and asking another coworker if they were there." 17."Pay for ring back tones." 18."Rushing home to watch TRL." 19."Hitting a number key on a flip phone 3 times to get the letter you wanted to type in a text." 20."Tanning as a teenager literally every day after school, with a lil stick[er] on your hip to show the progress." 21."Call[ing] people after nine and talk on the phone the whole night." 22."TV guide channel and spacing out, forgetting to look at a certain channel, and having to rewatch it." 23."Carrying a digital camera around our wrist to the bar." 24."Having to wait for a certain day and time to watch your favorite show and its one episode per week. No binge-watching or anything." 25."Accidentally opening the browser on your cell phone." 26."Going to blockbuster and renting a movie/video game." 27."Wearing business casual to the club." 28."Leave the house without a phone." 29."We had to just sit and wait for our parents to pick us up, and hope they didn't forget us." 30."Memorize your friends' phone numbers .... their HOUSE phone." 31."Having to call a friend's house and talk to their parents first. It was awful." 32."Print off mapquest to know where to drive." 40 pictures to Facebook from a single night out." 34."Waiting for your school to scroll across the bottom of the TV to see if you had a snow day or not." 35."Spend hours coding and creating the perfect MySpace profile." 36."Recording 20 seconds of a song for your voicemail." 37."Ranking our friends publicly LOL aka MySpace top 8." lastly, "Made our own ankle socks by rolling over crew socks." Now that's a look.
Newsweek
4 hours ago
- Entertainment
- Newsweek
Gen Z Woman's Strategy for Landing Her Dream Job at 22 Goes Viral
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A Generation Z graduate has gone viral online after revealing the interview techniques that helped her land her dream job. Hali Jama, 22, graduated in the summer of 2024, and she didn't waste any time before diving headfirst into job interviews. Many might dread the recruitment process, but not Jama, who spent time crafting the perfect technique to help her be at her most confident and professional. It's frequently said that first impressions last a lifetime, and Jama bears that in mind at the start of every interview. Whether in person or on a video call, Jama invites small talk and opens up about herself, telling Newsweek that it's "the human thing to do" in any setting. Just because it's a job interview, it doesn't mean you have to forgo any natural conversation. "I do gauge the interviewer and their energy, and that often signifies how much small talk I want to do," Jama said. "Some people like to get straight to the point, so I try to go with the vibe." After engaging in some light small talk, Jama follows this up by discussing her past roles and involvements. She pays particular attention to any details which are especially relevant to the job she's interviewing for. Hali Jama, 22, discussing her interview technique after landing her dream job. Hali Jama, 22, discussing her interview technique after landing her dream job. @haliijama / TikTok If there are any skills she gained from those positions which would help her land the job, there's no doubt that she's going to mention them. "This is important because it highlights how you can fit into the role you are interviewing for. It's also an organized way to talk about your involvements without getting scrambled about where to start," Jama continued. Once the past is covered, she seamlessly moves onto the present day. Jama explained that she goes into detail about how she discovered the job role that was advertised, and even how she felt about applying. In October 2024, when interviewing for her dream job, Jama told the interviewer that she was "sad about the learning ending" after graduating from college. But after coming across the job role and reading the description, she realized that didn't have to be her reality at all. "A big part of market research is the consistent learning and research. So, it was a strength that I was able to mention indirectly early in the interview," Jama said. Lo and behold, she got a call several days later to congratulate her on getting the job. Much of her advice was learned from people who Jama looked up to, or who worked at companies she aspired to. As the first person in her family to graduate college and progress into the workforce, Jama sought out people who could help her. She told Newsweek that she had approximately "80 coffee chats" with people to gain as much useful information as possible. During that time, she took notes and asked an abundance of questions to make the most of their wisdom. Jama said: "Once I learned all this information, I implemented it in my internships, interviews, and networking opportunities. I always say the best way to learn is to experience it yourself or learn from those who have already done it. I chose to do both." She also found it beneficial to address her mindset. Rather than putting interviewers on a pedestal and getting anxious, she reminds herself that it's "a transactional process," and she is learning about the company just as much as they're learning about her. Amanda Fischer, an executive leadership and career coach, thinks Jama's advice is spot on, but perhaps the most important factor is her confidence. Fischer told Newsweek that being confident in your own ability is "a crucial component of succeeding" in any interview. "A lack of confidence is a huge problem and can be detrimental to even the most experienced candidates," Fischer said. "There are many ways that an individual can boost their confidence before an interview, including positively visualizing how it will go, listening to music, and moving your body directly before." Mindset is a powerful tool, as Jama suggests. Candidates shouldn't feel anxious about being perceived a certain way, as this can lead to too many questions or coming across as aggressive, Fischer says. Viewing yourself as a professional catch that a company would be lucky to have is a great way to start any interview. "Another effective mindset strategy is to treat the people you're talking with as if they're already your colleagues. Be friendly, give the benefit of the doubt to their good intentions, assume that they want to work with you, and occasionally speak about the company as if you already have the role," Fischer continued. The Online Response Jama has documented her advice on social media (@haliijama), with many of her videos going viral online. A clip explaining how she landed her dream job at 22 has amassed over 268,600 views and more than 31,300 likes on TikTok at the time of writing. She didn't intend to go viral, but Jama hopes her content will be useful to others who currently find themselves searching through the job market. Her advice is to have courage, belief, and to try no matter what. "When I think back to summer 2021, right before starting university, I could've never imagined the doors that would open for me. And yet, here I am. Not because it was easy, but because I chose to try, even when the odds were stacked against me," Jama said. Among the comments on her TikTok posts, social media users thanked Jama for the advice and praised her confidence. One comment reads: "Congrats on getting the job!" Another person wrote: "I love this pitch honestly. Ties everything about your growth and who you truly are. Thank you for the tip." While another TikTok user added: "You're the blueprint for my uni experience." Have you had a workplace dilemma? Let us know via life@ We can ask experts for advice, and your story could be featured on Newsweek.
Time of India
11 hours ago
- Business
- Time of India
The role of storytelling in building a coffee brand
HighlightsThe global coffee market sees a staggering consumption of approximately 2.25 billion cups daily, with India's coffee industry projected to grow at a compound annual growth rate of 4.3% from 2024 to 2030. Effective storytelling in branding humanizes the coffee experience, shifting consumer perception from mere products to meaningful narratives that foster loyalty and community connection. Today's consumers, particularly Generation Z and Millennials, prefer brands that offer deeper understanding and engagement through storytelling, transforming a simple cup of coffee into an informed and emotional choice. By Preetam Patnaik Every day, nearly one in eight people around the world begin their morning with a cup of coffee, adding up to an estimated 2.25 billion cups consumed globally each day. It's a staggering demand—and an even bigger market to compete in. In India alone, the coffee industry is seeing steady growth, with projections showing a 4.3% compound annual growth rate from 2024 to 2030. By 2028, the out-of-home coffee segment is expected to cross the $3.2 billion mark. With international players and ambitious startups entering the fray, vying for consumer attention, how does a coffee brand truly stand out? The answer lies in storytelling. Why people choose your brand over others often comes down to how you tell your story. In an era where consumers no longer buy products, but the narratives behind them, storytelling has become one of the most powerful tools in a brand's arsenal, especially in the coffee industry. Coffee is inherently emotional. It's tied to personal rituals, meaningful conversations, and cultural moments. And that's precisely what makes it such fertile ground for storytelling, stories that speak to identity, community, and a larger purpose. For coffee brands, storytelling is not just a marketing tactic—it's the bridge between beans and belief, between product and purpose. From Commodity to Community: Humanising the Brand At its core, storytelling humanises the brand. It shifts the narrative from what we sell to why we exist. For a product as widely consumed as coffee, differentiation is not just about origin or roast profiles, but about the values you stand for and the community you nurture. When a brand tells the story of a fourth-generation coffee farmer in Chikmagalur or a single-mother barista in Bengaluru pursuing her passion for craft brewing, it shifts from being a label to becoming a collective of lived experiences. This human connection fosters empathy, familiarity, and, most importantly, loyalty. Facilitating Deeper Understanding and Interaction Today's consumers crave meaning. Younger consumers, especially Gen Z and Millennials, value openness over perfection. They are more likely to engage with brands that make them feel something or help them learn something. Storytelling enables this by facilitating a deeper understanding of the product and its cultural, economic, and environmental contexts. For instance, educating audiences on the nuances of Arabica versus Robusta beans or the impact of sustainable sourcing on local communities transforms a simple cup of coffee into an informed choice. These narratives inform; they invite dialogue, and make consumers co-authors in the brand journey. Creating Experiences, Not Just Products A great story is constantly immersive. The most memorable coffee brands today do not just sell sachets or cups; they create experiences. This is where storytelling becomes sensory. Be it through evocative packaging that reflects the terroir of the beans or digital campaigns that take viewers behind the scenes of the roasting process, storytelling brings the brand to life. A compelling narrative can turn the morning cup into a moment of mindfulness or a café visit into a cultural exchange. Connecting Consumers to a Larger Purpose Coffee is more than a beverage—it's a lifestyle, a shared moment and a conversation starter. Effective storytelling taps into this expansiveness by connecting consumers to a larger purpose. Whether it's highlighting efforts to reduce carbon footprints in production, initiatives to empower women in the coffee industry, or advocating for fair trade practices, when brands take the time to tell these stories, they turn that ordinary sip into a moment of awareness. In doing so, they transform passive buyers into passionate believers. Storytelling as a Strategic Marketing Lever Think of the last coffee brand that truly stayed with you. Chances are, it wasn't just the aroma or the aftertaste—it was a story. Maybe it was the tale of a single-origin bean from a micro-lot in the Western Ghats of Karnataka, or a campaign that captured the chaos of mornings softened by one warm cup. Contrary to the myth that storytelling is a 'soft' tool, storytelling's impact on marketing is deeply strategic. Stories provide context, build memory structures, and create emotional resonance, all of which influence purchase decisions. Campaigns anchored in a narrative, whether it's the origin journey of a signature blend or the chronicles of a brand ambassador, tend to outperform transactional content in both recall and reach. The Brewed Truth At the end of the day, a cup of coffee is just that—until it becomes a story of origin, of effort, of ethos. In the crowded, caffeinated world of consumer choices, storytelling elevates a coffee brand from just another label on the shelf to something people remember, return to, and recommend. For brands looking to build both mindshare and heartshare, storytelling is essential. When brands weave stories into their very fabric, they don't just sell a product; they create a feeling, a memory, a ritual. Because the brands that will endure are not those that speak the loudest, but those that speak most meaningfully—to the heart, the senses, and the soul. (The author is head of marketing, Continental Coffee. Opinions are personal)
Yahoo
18 hours ago
- Business
- Yahoo
This week in 5 numbers: Gen Z opts for skilled trades
This story was originally published on HR Dive. To receive daily news and insights, subscribe to our free daily HR Dive newsletter. U.S. workers report higher levels of stress at work given current economic uncertainty and government policy changes. Here's a look at those and some of the other numbers making headlines in the HR world. By the numbers 12% The percentage of companies that feel effective at skill validation, which could be a cause for concern when trying to implement a skills-first hiring approach, according to a report from Hirevue and Aptitude Research. 42% The percentage of Generation Z adults who are working in or pursuing a blue-collar or skilled trade job, according to a Resume Builder report. 54% The percentage of U.S. workers who say job insecurity has significantly affected their stress levels at work, according to a report from the American Psychological Association. 69% The percentage of hiring managers who say their company looks at relevant experience over a bachelor's degree while making hiring decisions, according to a Resume Templates report. 1,500 The number of Walmart employees whose jobs will be cut as part of a restructuring of the company's global tech and Walmart U.S. operations, according to an internal memo. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The Sun
20 hours ago
- Health
- The Sun
Gen Z are turning to very old-fashioned favourite as modern food is too hard to cook
GENERATION Z are turning to old-fashioned faves like spam — because modern food is too tricky to cook. Classics including steak and kidney pie, tripe and liver and onions are also enjoying a resurgence. One-third of the adults under 28 polled say modern dishes are too complicated to rustle up. Almost three in five often scoff canned Spam for convenience. One in ten even plate up spam fritters for their children. Spam was launched in 1937 by US food processing company Hormel and became popular during World War Two. Its main ingredients are pork shoulder and ham, and it became a part of popular culture through a Monty Python sketch which repeated its name many times — which led to it being used to refer to unsolicited emails. Spam was also parodied in the Python-based Spamalot musical. The food survey, meanwhile, also found that just over two in five Gen Z parents give their kids corned beef hash. Tripe and onions is served by 16 per cent. Nearly one in three cook classic dishes in the air fryer because it is easier and tastier, according to the survey of 2,000 Brits. By contrast, eight in ten over-60s — who grew up on food like tripe — now opt for the trendy breakfast treat avocado toast. Martin Senders of Philips, which commissioned the poll, said: 'It's great to see traditional dishes making a comeback.'
