Latest news with #GetReadywithMe
Scoop
2 days ago
- Entertainment
- Scoop
Vape Messaging Targets Young People Via Social Media
A leading e-cigarette brand's global Instagram account is promoting vapes to vast audiences, including in New Zealand, where regulations prohibit vape marketing to young people. Partnership deals with Formula One racing, and glamorous young influencers are promoting vapes to vast global audiences. Many countries, including the UK and New Zealand, have brought in regulations to prevent marketing vapes to young people. Social media platforms also have policies for this purpose. A new study published in Health Promotion International has found Vuse, the world's leading e-cigarette brand, is using a global social account to enter into paid partnerships, including a Formula One racing team, to promote vapes to massive audiences. 'Collaborations with music festivals and inuencers show that the company is targeting young people and may be using social media's global reach to bypass local bans,' says Dr Lucy Hardie, a population health researcher at Waipapa Taumata Rau, University of Auckland, who led the international study. 'Fast cars and beautiful women are a tried-and-true marketing strategy used by the tobacco industry,' Hardie says. The study reviewed more than 400 Instagram posts associated with the internationally leading e-cigarette brand, Vuse, owned by British American Tobacco, between August 2023 to July 2024. Hashtags like #VuseInsider were used to promote brand ambassadors and festival experiences. Vuse has partnerships with social media influencers who produce stylised 'Get Ready with Me' videos linked to music festivals. 'You see a beautiful young influencer choosing fashion and makeup set to cool music, a type of clip popular with young women. It finishes with her popping a vape into her handbag as she heads out the door to attend a music festival,' Hardie says. Vuse also sponsors Formula One race team McLaren, meaning the company's branding and logos are used in posts that are promoted to its nearly 14 million followers. Despite the platform's policy, these are seldom disclosed as paid partnerships, the study finds. The researchers warn that Vuse's global Instagram marketing strategy allows it to bypass national advertising bans, such as those in New Zealand and in the UK, effectively exploiting legal gaps and weak platform enforcement. 'Social media is borderless and so is this type of marketing,' Hardie says. 'We urgently need global agreements restricting e-cigarette marketing on social media, and platforms need to enforce breaches of platform policy. 'There needs to be greater scrutiny and accountability for brand partnerships that target vulnerable audiences with highly addictive substances.' The long-term health effects of youth vaping are not yet known, but associations are emerging in research that link vapes to heart and lung conditions, as well as well-established issues related to nicotine addiction. Another related study just published in Tobacco Control reveals how one New Zealand-based vape company uses environmental schemes to maintain a presence at youth-oriented music festivals in New Zealand, despite a strict sponsorship ban since 2020. The study, also led by Hardie with colleagues from the University of Otago and the University of Sydney, revealed that leading vape company VAPO has established a recycling initiative, VapeCycle, that can sponsor major festivals like Rhythm and Vines attended by more than 20,000 young people. The company's branding still features at the festivals on recycling bins. Hardie says the studies point to a need for stronger regulations and enforcement to better protect young people.
Scoop
3 days ago
- Business
- Scoop
Vape Messaging Targets Young People Via Social Media
Press Release – University of Auckland Collaborations with music festivals and inuencers show that the company is targeting young people and may be using social medias global reach to bypass local bans, says Dr Lucy Hardie, a population health researcher at Waipapa Taumata Rau, … A leading e-cigarette brand's global Instagram account is promoting vapes to vast audiences, including in New Zealand, where regulations prohibit vape marketing to young people. Partnership deals with Formula One racing, and glamorous young influencers are promoting vapes to vast global audiences. Many countries, including the UK and New Zealand, have brought in regulations to prevent marketing vapes to young people. Social media platforms also have policies for this purpose. A new study published in Health Promotion International has found Vuse, the world's leading e-cigarette brand, is using a global social account to enter into paid partnerships, including a Formula One racing team, to promote vapes to massive audiences. 'Collaborations with music festivals and inuencers show that the company is targeting young people and may be using social media's global reach to bypass local bans,' says Dr Lucy Hardie, a population health researcher at Waipapa Taumata Rau, University of Auckland, who led the international study. 'Fast cars and beautiful women are a tried-and-true marketing strategy used by the tobacco industry,' Hardie says. The study reviewed more than 400 Instagram posts associated with the internationally leading e-cigarette brand, Vuse, owned by British American Tobacco, between August 2023 to July 2024. Hashtags like #VuseInsider were used to promote brand ambassadors and festival experiences. Vuse has partnerships with social media influencers who produce stylised 'Get Ready with Me' videos linked to music festivals. 'You see a beautiful young influencer choosing fashion and makeup set to cool music, a type of clip popular with young women. It finishes with her popping a vape into her handbag as she heads out the door to attend a music festival,' Hardie says. Vuse also sponsors Formula One race team McLaren, meaning the company's branding and logos are used in posts that are promoted to its nearly 14 million followers. Despite the platform's policy, these are seldom disclosed as paid partnerships, the study finds. The researchers warn that Vuse's global Instagram marketing strategy allows it to bypass national advertising bans, such as those in New Zealand and in the UK, effectively exploiting legal gaps and weak platform enforcement. 'Social media is borderless and so is this type of marketing,' Hardie says. 'We urgently need global agreements restricting e-cigarette marketing on social media, and platforms need to enforce breaches of platform policy. 'There needs to be greater scrutiny and accountability for brand partnerships that target vulnerable audiences with highly addictive substances.' The long-term health effects of youth vaping are not yet known, but associations are emerging in research that link vapes to heart and lung conditions, as well as well-established issues related to nicotine addiction. Another related study just published in Tobacco Control reveals how one New Zealand-based vape company uses environmental schemes to maintain a presence at youth-oriented music festivals in New Zealand, despite a strict sponsorship ban since 2020. The study, also led by Hardie with colleagues from the University of Otago and the University of Sydney, revealed that leading vape company VAPO has established a recycling initiative, VapeCycle, that can sponsor major festivals like Rhythm and Vines attended by more than 20,000 young people. The company's branding still features at the festivals on recycling bins. Hardie says the studies point to a need for stronger regulations and enforcement to better protect young people.
Pink Villa
21-06-2025
- Entertainment
- Pink Villa
Jahnvi Kapoor's 30 seconds get ready with me VIDEO is a must-watch, Shikhar Pahariya's cameo is unmissable
Janhvi Kapoor has been on vacation with her rumored beau, Shikhar Pahariya and sister Khushi Kapoor. The Kapoor sisters have been the epitome of beauty and style, and there is no second thought about it. Janhvi recently shared a video offering fans a glimpse of her London vacation. She documented a full day's outing as she and her two partners explored London's streets. Before heading out, the actress did a quick Get Ready with Me and has now shared a glimpse of it on her Instagram account. Janhvi Kapoor's makeup guide Janhvi Kapoor uploaded a video from her vacation to London. In this video, she aimed to show her fans 24 hours in just 30 seconds. From waking up on her bed to horse riding to getting ready to go out to enjoying delicacies and having fun and more, Jahnvi, Khushi Kapoor and Shikhar Pahariya truly had a blast, and this video stands as proof of it. By sharing this video, she wrote, "Thnx khushu for introducing me to powdered sunscreen (kiss emoticon) can u guys tell @orry edited my reel." In this video, Janhvi Kapoor gave a full tutorial of her makeup routine in just a few seconds. Steps of Jahnvi Kapoor's makeup ritual - Moisturiser, Concealer, Lip balm, Cream, Lipstick and Blush. Watch Janhvi Kapoor's video here- In this clip, Janhvi Kapoor, Khushi Kapoor and Shikhar Pahariya are seen exploring the streets of London, relishing food, enjoying theatre, visiting museums and more. After Janhvi shared this video, fans quickly dropped comments on this clip. One fan commented, "Why 30sec we can watch u for 24hrs," another fan wrote, "Cutest short vlog i ever seen," and so on the comments continued. This is not the first video from their vacation. A video of Janhvi and Shikhar walking hand-in-hand while vacationing in London went viral on the internet. Although Janhvi Kapoor and Shikhar Pahariya never confirmed their relationship, both have hinted about being in love on multiple occasions. On the work front, Janhvi Kapoor was last seen in Devara Part 1 opposite Jr NTR. She is gearing up for the release of Param Sundari, her first collaboration with Sidharth Malhotra.
Time of India
22-05-2025
- Entertainment
- Time of India
Janhvi Kapoor gets emotional at Cannes, pays tribute to Sridevi: ‘Feels weird…'
Marking her red carpet debut at the 2025 Cannes Film Festival, Janhvi Kapoor found herself overwhelmed with emotion as she remembered her late mother, legendary actress Sridevi . In a candid 'Get Ready with Me' segment for Vogue India, Janhvi opened up about the personal significance Cannes holds for her family. She revealed that the French Riviera was Sridevi's favourite vacation destination, and they had spent several consecutive summers there together. Janhvi Remembers Sridevi at Cannes "You know this place was my mom's favourite place to come to for a holiday. We spent 3–4 consecutive summers here,' Janhvi shared. Recalling the special moments, she added, 'Every time mom was being awarded or one of her movies was premiering — like English Vinglish at the Toronto Film Festival — we would all be there together as a family. We celebrated all her big life moments.' 'It Feels Weird Coming Back Without Her' Now accompanied by her father Boney Kapoor and sister Khushi Kapoor , Janhvi confessed that returning to Cannes without Sridevi feels strange and emotional. 'She always took me to her big moments. I miss her a lot,' Janhvi said. The actress has previously spoken about how Sridevi played an integral role in shaping her journey in cinema, and being at Cannes without her felt like something was missing. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like USDJPY đang đi lên không? IC Markets Đăng ký Undo Despite the glitz of the event, Janhvi's emotional connection to her mother was deeply felt and appreciated by fans across social media, with many praising her for keeping Sridevi's legacy alive. A Tribute Through Style Janhvi honoured her mother not just through words but also with her appearance. For her Cannes red carpet debut on May 20, she wore a stunning rose-coloured creation by designer Tarun Tahiliani. The ethereal outfit featured a delicate veil that covered her low bun, reminiscent of old-world elegance. Pearl jewellery added a touch of timeless grace — a subtle, heartfelt tribute to Sridevi's classic beauty and poise. Meanwhile the Janhvi Kapoor starrer 'Homebound' received a 9-minute standing ovation. Janhvi Kapoor Relives 'Gunjan Saxena' Days Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
NDTV
22-05-2025
- Entertainment
- NDTV
Janhvi Kapoor Reveals Sridevi's Favourite Holiday Spot Was Cannes: "Feels Weird Coming Back Without Her"
New Delhi: Janhvi Kapoor made a grand debut at the 78th Cannes Film Festival ahead of the premiere of Neeraj Ghaywan's Homebound. During Get Ready with Me segment by Vogue India, Janhvi Kapoor remembered her late mother Sridevi and shared Cannes was her favourite holiday destination. Recalling the fond memories of visiting the place with Sridevi, Janhvi told Vogue India, "You know this place was my mom's favourite place to come to for a holiday. We spent 3-4 consecutive summers here... It was like a big thing with us as a family. Every time mom would do something, every time she was getting an award, or her movie (was getting screened somewhere)... I remember English Vinglish premiered at the Toronto Film Festival, or when dad was shooting somewhere... All of these big life moments. We would be together as a family and experience them together and celebrate." Sharing the feeling of emptiness after visiting Cannes without her mother, Janhvi said, "We are back in Cannes. My dad (Boney Kapoor) and Khushi are with me... It is weird coming back here without her and especially because she always took me to her big moments. I miss her a lot." Janhvi Kapoor let her fashion game do all the talking at Cannes. She paid a tribute to her mother, wearing a rose-pink ensemble from the shelves of Tarun Tahiliani. She accentuated her look with pearl jewellery. View this post on Instagram A post shared by Janhvi Kapoor (@janhvikapoor) For the premiere of her film Homebound, Janhvi Kapoor walked the red carpet in a breathtaking custom gown that effortlessly blended Indian heritage with modern couture from the shelves of Anamika Khanna. The talking point of her look was a bare back, adorned with a statement necklace which was worn backwards. View this post on Instagram A post shared by Janhvi Kapoor (@janhvikapoor) Janhvi Kapoor, Ishaan Khatter, Vishal Jethwa along with director Neeraj Ghaywan and producer Karan Johar attended the screening of the Homebound. The film received a 9-minute standing ovation at the Cannes Film Festival.
