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Wrexham AFC Unveils New Third Kit Honouring Welsh Heritage in Patagonia
Wrexham AFC Unveils New Third Kit Honouring Welsh Heritage in Patagonia

Business News Wales

time5 days ago

  • Entertainment
  • Business News Wales

Wrexham AFC Unveils New Third Kit Honouring Welsh Heritage in Patagonia

Wrexham AFC has unveiled a 2025/26 third kit which pays tribute to the Welsh community in Patagonia on the 160th anniversary of the first settlers' arrival. Inspired by the flag of Y Wladfa, the Welsh settlement in Argentina, the new design aims to celebrate the cultural ties between Wales and Patagonia, which is home to the largest Welsh-speaking community outside of Wales. The kit launch is accompanied by a new short film from Wrexham AFC and United, featuring two choirs — one perched on a cliff in Wales, the other in Patagonia — singing Yma o Hyd. The collaboration draws inspiration from United's REUNITED documentary, featured in Welcome to Wrexham Season 3. The film followed Patagonians with Welsh heritage as they travelled to Wrexham for the first time. 'This new third kit is a powerful tribute to our shared heritage with the Welsh community in Patagonia,' said Wrexham AFC CEO Michael Williamson. 'Through its celebration of Y Wladfa, it honours a 160-year bond rooted in resilience, identity, and pride – all values that continue to shape Wrexham AFC today. As we look to the future, we remain deeply connected to our past.' Based on the colours of the Patagonia flag, the new shirt features dragon outlines within the blue Argentinian stripes, a Welsh dragon on the nape and the words 'Don't forget where you came from' on an internal tape around the hem. The collar of the shirt is a white crew neck edged in red, as are the sleeve cuffs. The front features the Macron Hero and Wrexham AFC crest, both applied in heat-transferred silicone, and the United logo across the middle. Sleeve sponsors HP and back-of-shirt sponsors Meta Quest are also featured. The third kit is completed by white shorts with light blue stripes along the thigh edges and red details, and by socks featuring horizontal light blue and white bands, finished with a white top edge and a central red horizontal stripe. 'The kit, conceived as a tribute to Y Wladfa, completes a Game Set for Wrexham AFC that we are truly proud of and that we hope will inspire the team to many achievements in the upcoming season,' said Macron CEO Gianluca Pavanello. 'At Macron, what really sets us apart in designing kits for our partner clubs is the freedom to start from a completely blank canvas. With the home, away and third kits for 2025/26 season, we feel we have truly captured the spirit and identity of the club, blending tradition with innovation, all while keeping quality at the heart of everything we do.' 'We're excited to see the emotion of Reunited live on in this new kit and short film,' said United Airlines Chief Advertising Officer Maggie Schmerin. 'Connecting people is at the heart of what we do and the symbolism of the Y Wladfa flag on the kit and the two choirs in the film is a beautiful way to honour the deep ties between Wales and Patagonia.'

Wrexham AFC unveil Patagonia-inspired third kit for 25/26
Wrexham AFC unveil Patagonia-inspired third kit for 25/26

Leader Live

time31-07-2025

  • Entertainment
  • Leader Live

Wrexham AFC unveil Patagonia-inspired third kit for 25/26

The Reds are set to compete in the EFL Championship for the season ahead, having enjoyed three consecutive promotions. Today (July 31), the club, along with Macron and United, have revealed the club's 2025/26 third kit - a striking tribute to the Welsh community in Patagonia on the 160th anniversary of the first settlers' arrival. Inspired by the flag of Y Wladfa, the Welsh settlement in Argentina, the new design celebrates the enduring cultural ties between Wales and Patagonia - home to the largest Welsh-speaking community outside of Wales. The kit launch is accompanied by a new short film from Wrexham AFC and United, featuring two choirs - one perched on a cliff in Wales, the other in Patagonia - singing 'Yma o Hyd' ('We're still here'), a Welsh folk anthem of resilience and pride. You can watch that here... For Y Wladfa. Our new 3rd kit sponsored by @united. Celebrating 160 years since Welsh people first moved to Patagonia. 🔴⚪ #WxmAFC It's a powerful visual of voices joined across continents, echoing the connection between the two communities. The collaboration draws inspiration from United's REUNITED documentary, featured in Welcome to Wrexham Season 3. The film followed Patagonians with Welsh heritage as they travelled to Wrexham for the first time, deepening a bond that now lives on through this kit. Wrexham AFC CEO Michael Williamson said: "This new third kit is a powerful tribute to our shared heritage with the Welsh community in Patagonia." He added: "Through its celebration of Y Wladfa, it honours a 160-year bond rooted in resilience, identity, and pride - all values that continue to shape Wrexham AFC today. As we look to the future, we remain deeply connected to our past." Based on the colours of the Patagonia flag, the new shirt features dragon outlines within the blue Argentinian stripes, a Welsh dragon on the nape and the words 'Don't forget where you came from' on an internal tape around the hem. As well as referencing the opening titles to Welcome to Wrexham, it is a reminder that our Patagonian Welsh cousins will always have a home in the 'Land of our fathers'. READ MORE: The collar of the shirt is a white crew neck edged in red, as are the sleeve cuffs. The front features the Macron Hero and Wrexham AFC crest, both applied in heat-transferred silicone, and the United logo across the middle. Sleeve sponsors HP and back-of-shirt sponsors Meta Quest are also featured. The third kit is completed by white shorts with light blue stripes along the thigh edges and red details, and by socks featuring horizontal light blue and white bands, finished with a white top edge and a central red horizontal stripe. Macron CEO Gianluca Pavanello said: "The kit, conceived as a tribute to Y Wladfa, completes a Game Set for Wrexham AFC that we are truly proud of and that we hope will inspire the team to many achievements in the upcoming season. 'At Macron, what really sets us apart in designing kits for our partner clubs is the freedom to start from a completely blank canvas. With the home, away and third kits for 2025/26 season, we feel we have truly captured the spirit and identity of the club, blending tradition with innovation, all while keeping quality at the heart of everything we do.' United AIrlines chief advertising officer Maggie Schmerin added: 'We're excited to see the emotion of Reunited live on in this new kit and short film. 'Connecting people is at the heart of what we do and the symbolism of the Y Wladfa flag on the kit and the two choirs in the film is a beautiful way to honor the deep ties between Wales and Patagonia."

Sports specialist Macron sees surging revenues as Europe, UK and US boom
Sports specialist Macron sees surging revenues as Europe, UK and US boom

Fashion Network

time31-07-2025

  • Business
  • Fashion Network

Sports specialist Macron sees surging revenues as Europe, UK and US boom

Italian sportswear business Macron — whose largest markets are the UK and Italy — has reported strong sales growth for the first half of the year. It saw total revenues of €107 million, up from €93 million for the same period last year and only €79 million in H1 2023. The Bologna-based firm's H1 revenue rise was 14.7% year on year for the half and 30% on a two-year basis. And for the full year it expects record revenues. It didn't put a monetary figure or percentage on that but last year's annual revenue reached €223.6 million. Its sales are increasingly derived from markets outside of Italy and as well as the UK being hugely important to it, the company has seen 'significant growth' in Germany and the US. And it added that growth has also been driven by investments in the Macron Campus with construction having begun on the fourth building that will further increase the company's overall operational capacity. For instance, German revenues rose 45% in the period and US revenues — while coming from a low starting point — were up by an even bigger percentage. They rose from €1.4 million in H1 2024 to €5.4 million in H1 2025. That was helped by the opening of the new distribution centre in Connecticut in 2024, which it said 'further demonstrates Macron's ability to achieve its growth objectives even in macroeconomic environments marked by volatility'. It's also a further sign of how smaller players in the sportswear market are challenging the dominance of much bigger global names. CEO Gianluca Pavanello said: 'The results achieved in the first half once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalisation and our unwavering commitment to product quality. 'Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.'

Sports specialist Macron sees surging revenues as Europe, UK and US boom
Sports specialist Macron sees surging revenues as Europe, UK and US boom

Fashion Network

time31-07-2025

  • Business
  • Fashion Network

Sports specialist Macron sees surging revenues as Europe, UK and US boom

Italian sportswear business Macron — whose largest markets are the UK and Italy — has reported strong sales growth for the first half of the year. It saw total revenues of €107 million, up from €93 million for the same period last year and only €79 million in H1 2023. The Bologna-based firm's H1 revenue rise was 14.7% year on year for the half and 30% on a two-year basis. And for the full year it expects record revenues. It didn't put a monetary figure or percentage on that but last year's annual revenue reached €223.6 million. Its sales are increasingly derived from markets outside of Italy and as well as the UK being hugely important to it, the company has seen 'significant growth' in Germany and the US. And it added that growth has also been driven by investments in the Macron Campus with construction having begun on the fourth building that will further increase the company's overall operational capacity. For instance, German revenues rose 45% in the period and US revenues — while coming from a low starting point — were up by an even bigger percentage. They rose from €1.4 million in H1 2024 to €5.4 million in H1 2025. That was helped by the opening of the new distribution centre in Connecticut in 2024, which it said 'further demonstrates Macron's ability to achieve its growth objectives even in macroeconomic environments marked by volatility'. It's also a further sign of how smaller players in the sportswear market are challenging the dominance of much bigger global names. CEO Gianluca Pavanello said: 'The results achieved in the first half once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalisation and our unwavering commitment to product quality. 'Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.'

Sports specialist Macron sees surging revenues as Europe, UK and US boom
Sports specialist Macron sees surging revenues as Europe, UK and US boom

Fashion Network

time31-07-2025

  • Business
  • Fashion Network

Sports specialist Macron sees surging revenues as Europe, UK and US boom

Italian sportswear business Macron — whose largest markets are the UK and Italy — has reported strong sales growth for the first half of the year. It saw total revenues of €107 million, up from €93 million for the same period last year and only €79 million in H1 2023. The Bologna-based firm's H1 revenue rise was 14.7% year on year for the half and 30% on a two-year basis. And for the full year it expects record revenues. It didn't put a monetary figure or percentage on that but last year's annual revenue reached €223.6 million. Its sales are increasingly derived from markets outside of Italy and as well as the UK being hugely important to it, the company has seen 'significant growth' in Germany and the US. And it added that growth has also been driven by investments in the Macron Campus with construction having begun on the fourth building that will further increase the company's overall operational capacity. For instance, German revenues rose 45% in the period and US revenues — while coming from a low starting point — were up by an even bigger percentage. They rose from €1.4 million in H1 2024 to €5.4 million in H1 2025. That was helped by the opening of the new distribution centre in Connecticut in 2024, which it said 'further demonstrates Macron's ability to achieve its growth objectives even in macroeconomic environments marked by volatility'. It's also a further sign of how smaller players in the sportswear market are challenging the dominance of much bigger global names. CEO Gianluca Pavanello said: 'The results achieved in the first half once again confirm the soundness of our growth path and the value of the strategic choices made in recent years, particularly in terms of internationalisation and our unwavering commitment to product quality. 'Our expansion into complex markets shows that our model based on innovation, sporting passion and attention to detail is appreciated worldwide. At the same time, the ongoing investments in the Macron Campus are essential to supporting this growth: we want to keep improving, looking to the future with ambition, convinced that beautiful things are created in beautiful places.'

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