Latest news with #GlobalHotelAlliance
Hospitality Net
22-05-2025
- Business
- Hospitality Net
Sunway Hotels & Resorts Achieves Internationalisation with GHA, the World's Largest Alliance of Independent Hotel Brands
Sunway Hotels & Resorts, Malaysia's leading hospitality company with a diverse portfolio of hotels, resorts and integrated attractions across South East Asia, has taken a major step forward in its strategy to internationalise the brand and serve the needs of customers from all around the world, by becoming a member of the Global Hotel Alliance (GHA), the largest alliance of like-minded independent hotel brands. Effective mid-May 2025, all 11 of Sunway's hotels and resorts in Malaysia, Vietnam and Cambodia will become part of GHA DISCOVERY, the global loyalty programme with 30 million members, which has been proven to drive repeat business and increase incremental spending. Reciprocally, GHA DISCOVERY members will be rewarded with instant benefits, unique experiences, and DISCOVERY Dollars (D$) – D$1 equals US$1 - when they book and stay with Sunway. This will extend Sunway's reach significantly beyond Southeast Asia and inspire the world's discerning global travellers – including corporate guests – to include Sunway's hotels and resorts on their travel itineraries. With Sunway DISCOVERY, guests can look forward to rewarding stays at nine hotels and resorts in Malaysia. The newly-transformed five-star flagship Sunway Resort Hotel, along with Sunway Pyramid Hotel and Sunway Lagoon Hotel, are all co-located in the spectacular Sunway City Kuala Lumpur, an integrated resort complex along with world-class retail, MICE, entertainment and leisure experiences, while Sunway Putra Hotel and Sunway Velocity Hotel are perfectly positioned for visitors to Kuala Lumpur. The Banjaran Hotsprings Retreat is an ultra-luxurious villa resort and a haven of wellness, nestled amid the lush rainforests of Ipoh, while Sunway Hotel Georgetown and Sunway Hotel Seberang Jaya put guests in the heart of Penang, with intuitive options for business travellers and cultural explorers in UNESCO World Heritage-listed Georgetown. The group's latest property in Malaysia, Sunway Hotel Big Box is surrounded by a wealth of attractions in Johor Bahru. Sunway's world-class hospitality can also be enjoyed in two of South East Asia's most vibrant and charming capital cities at Sunway Hotel Hanoi in Vietnam and Sunway Hotel Phnom Penh in Cambodia. Sunway will continue to expand this portfolio in future, with new landmark projects set to rise in Ipoh and Penang, as well as a luxury resort nestled amid the mangrove forests of Johor, as it moves into an exciting new era of expansion and internationalisation. GHA, which celebrated its 20th anniversary in 2024, has grown to a collection of more than 45 brands with more than 850 hotels, resorts and palaces in 100 countries. The GHA DISCOVERY loyalty programme now generates USD 2.7 billion in revenue and 11 million room nights per year. Importantly, GHA also shares Sunway's deep commitment to environmental stewardship and social responsibility. We are delighted to join GHA, the world's largest alliance of like-minded independent hotel brands. This marks a major step forward in our growth strategy, as it enables us to bridge the gap between being a strong domestic and regional player to being part of an extensive worldwide network. With Sunway DISCOVERY, our globally-minded corporate and leisure customers now have the opportunity to earn DISCOVERY Dollars when they stay or dine with us, then redeem them all across GHA's global network. This is a testament to where we want to be, and our ambition to be recognised among the world's leading hospitality players. Alex Castaldi, CEO, Sunway Hospitality Group We are delighted to welcome Sunway Hotels & Resorts to Global Hotel Alliance, marking an exciting milestone in our journey of connecting independent, world-class hospitality brands. Sunway's commitment to exceptional guest experiences and sustainability aligns perfectly with our values, and we look forward to offering their guests access to our global loyalty programme, GHA DISCOVERY. This partnership enhances our presence in Malaysia, Vietnam and Cambodia and strengthens our promise of delivering unique and rewarding stays across the world. GHA CEO Chris Hartley As part of the Sunway DISCOVERY launch, all GHA members will earn double D$ when they book their stay at any of the 11 Sunway Hotels & Resorts properties. The booking period is from 12th May 2025 to 30th September 2025, while the stay period is until 30th April 2026. The D$ earned will be valid for 12 months from the date of issuance. To learn more about Sunway Hotels & Resorts, please visit and for more information about GHA, please visit About Sunway Hotels & Resorts Sunway Hotels & Resorts operates 11 hotels and resorts in Malaysia, Cambodia and Vietnam, representing a collection of over 3,300 guestrooms, suites and villas. The division's diverse portfolio of hospitality assets and services includes ownership and management of a cluster of hotels with large scale convention, meeting and exhibition facilities in an integrated city, to private villa destination, a wellness retreat and a portfolio of 5, 4 and 3-star hotels in mixed-use developments. To find out more about Sunway Hotels & Resorts, visit
Tourism Breaking News
06-05-2025
- Business
- Tourism Breaking News
Global Hotel Alliance partners with ExploreTECH to streamline hospitality technology procurement for its 850+ hotels in 100 countries
Post Views: 108 ExploreTECH and Global Hotel Alliance (GHA) announced that they have signed an agreement to make ExploreTECH's White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search. ExploreTECH's new White Label Solution offers hotel groups and global hospitality brands a customised digital marketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand's operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience. Mona Faraj, CEO of ExploreTECH commented: 'Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group's full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.' By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace. 'Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,' said Folker Heim, COO of Global Hotel Alliance. 'We look forward to leveraging this platform to further enhance and streamline communication with our member brands, particularly in relation to approved technology vendors and preferential pricing. It will play a key role in optimising our internal processes and ensuring our brands and hotels can seamlessly access top-tier solutions at competitive rates.' The highly customisable White Label Solution, created with input from a Think Tank comprising industry buyers and sellers of hospitality tech, is specifically developed for global hospitality brands and larger hotel chains. The customised digital marketplace can be tailored to the bespoke tech strategy and operational structure of each operator, from strict lists of proprietary solutions and approved vendors to recommended prequalified technologies. 'We are very excited to partner with the Global Hotel Alliance as our first enterprise partner for the White Label Solution, which exemplifies our Vision for ExploreTECH, which is to become the omnichannel for all things hospitality tech. Through this partnership, GHA will be able to extend support to its 850 member hotels with easy access to its tech stack used across the portfolio and generate valuable data on negotiated tech solutions for member brand consideration. 'The launch of the White Label Solution marks a critical milestone for ExploreTECH, allowing us to scale even quicker and empower hotel brands and groups with a customised digital marketplace, becoming their omnichannel for all things brand tech,' concluded Faraj.
Zawya
06-05-2025
- Business
- Zawya
Rotana expands into Africa, Iraq with six new hotels
Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added: 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: • Centro Baghdad (Miraj) – 210 keys • Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Trade Arabia
06-05-2025
- Business
- Trade Arabia
Rotana expands into Africa, Iraq with six new hotels
Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added: 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: • Centro Baghdad (Miraj) – 210 keys • Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' -TradeArabia News Service
Mid East Info
30-04-2025
- Business
- Mid East Info
Global Hotel Alliance partners with ExploreTECH to streamline hospitality technology procurement for its 850+ hotels in 100 countries
Dubai: Today, ExploreTECH and Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, announced that they have signed an agreement to make ExploreTECH's White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search. ExploreTECH's new White Label Solution offers hotel groups and global hospitality brands a customised digital marketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand's operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience. Mona Faraj, CEO of ExploreTECH commented: 'Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group's full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.' By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace. 'Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,' said Folker Heim, COO of Global Hotel Alliance. 'We look forward to leveraging this platform to further enhance and streamline communication with our member brands, particularly in relation to approved technology vendors and preferential pricing. It will play a key role in optimising our internal processes and ensuring our brands and hotels can seamlessly access top-tier solutions at competitive rates.' The highly customisable White Label Solution, created with input from a Think Tank comprising industry buyers and sellers of hospitality tech, is specifically developed for global hospitality brands and larger hotel chains. The customised digital marketplace can be tailored to the bespoke tech strategy and operational structure of each operator, from strict lists of proprietary solutions and approved vendors to recommended prequalified technologies. 'We are very excited to partner with the Global Hotel Alliance as our first enterprise partner for the White Label Solution, which exemplifies our Vision for ExploreTECH, which is to become the omnichannel for all things hospitality tech. Through this partnership, GHA will be able to extend support to its 850 member hotels with easy access to its tech stack used across the portfolio and generate valuable data on negotiated tech solutions for member brand consideration. 'The launch of the White Label Solution marks a critical milestone for ExploreTECH, allowing us to scale even quicker and empower hotel brands and groups with a customised digital marketplace, becoming their omnichannel for all things brand tech,' concluded Faraj.
