Latest news with #GoWild
Fibre2Fashion
09-05-2025
- Business
- Fibre2Fashion
Germany's Puma hits Q1 2025 sales of $2.27 bn amid global challenges
German sportswear brand Puma has reported first-quarter (Q1) 2025 sales of €2.1 billion (~$2.27 billion), reflecting a 1.3 per cent decline on a reported basis but a slight 0.1 per cent increase on a currency-adjusted basis (ca). The gross profit margin decreased by 60 basis points (bps) to 47 per cent. Puma's wholesale business declined by 3.6 per cent (ca) to €1,529.5 million, with the softness largely attributed to the US and China, as expected. In contrast, the direct-to-consumer (DTC) segment grew by 12 per cent (ca) to €546.5 million, driven by a 17.3 per cent (ca) increase in e-commerce and an 8.9 per cent (ca) rise in owned and operated retail store sales. The DTC share climbed to 26.3 per cent, up from 23.5 per cent in Q1 2024, Puma said in a press release. Sales in the Europe, Middle East, and Africa (EMEA) region rose by 5.1 per cent (ca) to €891.7 million, fuelled by strong double-digit growth in Eastern Europe, the Middle East, and Africa (EEMEA). In the Americas, sales declined by 2.7 per cent (ca) to €753.7 million, primarily due to weaker performance in North America, although Latin America achieved robust double-digit growth. Meanwhile, the Asia/Pacific region saw sales fall by 4.7 per cent (ca) to €430.5 million, impacted by continued softness in Greater China. Puma has reported sales of €2.1 billion (~$2.27 billion) in Q1 2025, down 1.3 per cent but up 0.1 per cent on currency-adjusted basis. DTC grew 12 per cent, while wholesale fell 3.6 per cent due to softness in the US and China. EMEA sales rose, while Asia-Pacific and Americas declined. Footwear grew 2.4 per cent. Puma maintained its FY25 outlook, excluding impacts from new US tariffs. The footwear sales increased by 2.4 per cent (ca) to €1,186 million, driven by the running, basketball and sportstyle categories. Sales in apparel decreased by 1.5 per cent (ca) to €594.3 million while accessories decreased by 5.7 per cent to €295.7 million due to golf. In terms of product development, Puma unveiled 'Go Wild', its largest brand campaign to date, with the first chapter spotlighting running. The brand motivated runners at the Boston and London Marathons with the debut of its fastest-ever racing shoe, the 'Fast-R Nitro Elite 3'. In fitness, Puma and Hyrox introduced their first joint collection, comprising co-branded footwear and performance apparel. Additionally, Puma achieved a major sustainability milestone in 2024 by producing 90 per cent of its products using recycled or certified materials. 'In the first quarter and despite a challenging environment, Puma achieved sales on last year's level in constant currencies. Our DTC business, driven by e-commerce, grew by 12 per cent, while our wholesale business declined by 4 per cent—primarily because of the US and China. Our adjusted operating profit came in broadly in line with our expectations,' said Markus Neubrand, chief financial officer (CFO) at Puma. 'Despite the challenges we had to face in the first quarter, such as a slightly decreasing gross profit margin and higher operating expenses, we remain committed to executing our next level cost efficiency program which is progressing as planned. We are on track to have approximately 500 corporate positions reduced globally by the end of the second quarter 2025,' added Neubrand. For full FY25, the company forecasts adjusted EBIT (excluding one-time costs) between €520 million and €600 million, with capital expenditure (capex) projected at around €300 million. The outlook does not account for potential impacts from US tariffs announced after the company's initial forecast on March 11, 2025, added the release. The company further anticipates ca sales growth in the low- to mid-single-digit percentage range for the full financial year. Puma is actively implementing its nextlevel cost efficiency programme, which is expected to result in one-time costs of up to €75 million in 2025. 'In the evolving global trade landscape and amidst macroeconomic volatility, we concentrate on controllable factors and diligently serve our retail partners, consumers, and brand ambassadors. Our outlook for the financial year 2025 remains unchanged. Due to the highly uncertain implications from the US tariffs, we are not quantifying the potential implications at this stage. We already reduced US imports from China, and we will continue to remain agile and ready to manage the increased market volatility and swiftly respond to changing external conditions,' said Neubrand. Fibre2Fashion News Desk (SG)
Yahoo
02-05-2025
- Climate
- Yahoo
DNR: Wisconsin's general inland fishing season opens statewide on May 3
(WFRV) – Starting this weekend, anglers all across Wisconsin will be hitting the waters as the general inland fishing season begins statewide. The Wisconsin Department of Natural Resources (DNR) announced that the general fishing season opens on Saturday, May 3. All Wisconsin residents age 16 and older are required to purchase a fishing license, with annual licenses costing $20 per person and a spousal license running $31. Nonprofit raising money to help local vet move closer to cancer treatment With more than 15,000 inland lakes, 42,000 miles of perennial streams and rivers, 1,000 miles of Great Lakes shoreline, and 260 miles of the Mississippi River, there are plenty of great places to reel in the big one this summer. For anglers looking to find and explore a new spot, the Wisconsin DNR recommends its new Wisconsin Fishing Finder. Fishing licenses and stamps can be purchased in multiple ways, including online through Go Wild, at a registered sales location, or at DNR Service Centers. Sheboygan PD celebrates decorated career of retired K9, helped seize 32K grams of narcotics The Wisconsin DNR shared the following reminders to all anglers: Help minimize the spread of aquatic invasive species by removing plants and animals from boats before and after launching, draining all water from compartments, and never moving live fish away from any water body. To prevent the spread of fish diseases, remove all water, aquatic vegetation, and/or mud from fishing equipment before leaving their fishing location. All fishing equipment, including boats, trailers, boots, waders, nets, and float tubes, should be thoroughly cleaned and dried before being used again. If not keeping your catch, follow proper fish handling protocols to ensure a safe release. Follow safe boating procedures and always wear a life jacket when on the water. Review all the rules and regulations for the waters you intend to fish. Anglers can also find additional information on the DNR's Fishing webpage or by contacting a local fisheries biologist. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Associated Press
30-04-2025
- Entertainment
- Associated Press
PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Apr 30, 2025-- Global sports company PUMA launches the 'Go Wild Podcast' as the brand continues to amplify its 'Go Wild' philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones - who embody PUMA's philosophy to Go Wild by fearlessly redefining their fields in sport. This press release features multimedia. View the full release here: Global sports company PUMA launches the 'Go Wild Podcast' as the brand continues to amplify its 'Go Wild' philosophy. The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt's extraordinary career, including overcoming lows such as the infamous 2011 disqualification. The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation. Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: 'The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA's brand DNA, told through the lens of inspiring individuals who truly embody PUMA's philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.' Following the launch of PUMA's largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy. Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women's Football Euro Championship. To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit or follow our journey on social media @PUMA. Notes to editors: Go Wild Podcast Playlist on YouTube: LINK First Episode on YouTube: LINK Images: LINK PUMA PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. View source version on CONTACT: Media Contacts: PUMA Kseniia Iliushina Global Brand PR Manager [email protected] Almeida Director of Global PR & Brand Activations [email protected] KEYWORD: GERMANY EUROPE INDUSTRY KEYWORD: ENTERTAINMENT SPORTS SOCIAL MEDIA PODCAST INFLUENCER OTHER SPORTS FASHION CELEBRITY RETAIL COMMUNICATIONS FOOTWEAR RUNNING SOURCE: PUMA Copyright Business Wire 2025. PUB: 04/30/2025 04:00 AM/DISC: 04/30/2025 03:59 AM
National Post
30-04-2025
- Entertainment
- National Post
PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game
Article content Usain Bolt features as first podcast guest with untold stories in new podcast launch Article content Article content HERZOGENAURACH, Germany — Global sports company PUMA launches the 'Go Wild Podcast' as the brand continues to amplify its 'Go Wild' philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones – who embody PUMA's philosophy to Go Wild by fearlessly redefining their fields in sport. Article content PUMA launches Go Wild podcast, featuring inspiring brand ambassadors and spokespeople that have redefined the game. Article content The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt's extraordinary career, including overcoming lows such as the infamous 2011 disqualification. Article content The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation. Article content Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: 'The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA's brand DNA, told through the lens of inspiring individuals who truly embody PUMA's philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.' Article content Following the launch of PUMA's largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy. Article content Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women's Football Euro Championship. Article content To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit or follow our journey on social media @PUMA. Article content PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Article content Article content Article content Article content Article content Contacts Article content Media Contacts: PUMA Kseniia Iliushina Global Brand PR Manager Article content Article content
Business Wire
30-04-2025
- Entertainment
- Business Wire
PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA launches the 'Go Wild Podcast' as the brand continues to amplify its 'Go Wild' philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones - who embody PUMA's philosophy to Go Wild by fearlessly redefining their fields in sport. PUMA launches Go Wild podcast, featuring inspiring brand ambassadors and spokespeople that have redefined the game. Share The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt's extraordinary career, including overcoming lows such as the infamous 2011 disqualification. The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation. Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: 'The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA's brand DNA, told through the lens of inspiring individuals who truly embody PUMA's philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.' Following the launch of PUMA's largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy. Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women's Football Euro Championship. To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit or follow our journey on social media @PUMA. Notes to editors: Go Wild Podcast Playlist on YouTube: LINK First Episode on YouTube: LINK Images: LINK PUMA PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
