Latest news with #GoWit
Campaign ME
3 days ago
- Business
- Campaign ME
GoSpike launches as GoWit, Spike Media unite to power retail media in Saudi Arabia
GoWit, a global adtech company specialising in commerce and retail media technology, has announced a strategic partnership with Spike Media, the force behind Saudi Arabia's largest in-app media network, to unite as GoSpike Retail Media. The partnership aims to combine GoWit's technology with Spike Media's local reach to redefine the advertising landscape across the Kingdom. 'Our partnership with Spike Media reflects a shared belief in the transformative power of omnichannel advertising,' said Emrah Adsan, CEO of GoWit. 'Saudi Arabia is rapidly becoming one of the most exciting digital retail markets in the world,' Adsan continued. 'As retailers look for new ways to monetise their ecosystems and advertisers seek more accountable, data-driven performance, retail media sits at the intersection of both.' By combining GoWit's global retail media technology with Spike's local market expertise and in-app scale, GoSpike Retail Media aims to build the infrastructure to help Saudi businesses unlock new revenue, reach more customers, and shape the future of commerce media in the region.' GoWit's all-in-one, self-serve retail media ad (RMA) platform aims to empower retailers, agencies, brands, and publishers to launch omnichannel ad campaigns that connect with customers at every step of the journey. By leveraging first-party data, real-time insights, and seamless quick integrations, GoWit aims to help businesses increase visibility, drive incremental revenue, and unlock the full monetization potential of their owned media, both online and in-store. Spike Media claims its platform SpikeCom is the largest in-app media network in Saudi Arabia & GCC, simplifying the process of in-app advertising by connecting publishers and advertisers on a single, intuitive platform. This collaboration aims to be where the best of both worlds meet. 'We've always been committed to simplifying in-app advertising and creating real value for our partners,' said Osama Bukhari, CEO of Spike Media. 'This partnership with GoWit allows us to expand that value into the world of Retail Media, bringing together our in-app reach and local power in the Kingdom.' For retailers, retail media represents a high-margin business model, often delivering profit margins of over 70 per cent, according to GoWit. The adtech company claims that the Saudi Arabian retail sector is experiencing rapid digital transformation, and the need for targeted, performance-driven advertising solutions has never been greater. With the MENA retail media market projected to exceed $1bn by 2027, according to GroupM, the region is quickly becoming a hotspot for digital advertising innovation. According to McKinsey, 73 per cent of global advertisers expect to increase their investment in retail media in the coming year, a trend now extending into the Kingdom as businesses seek more accountable, ROI-driven marketing strategies. This partnership aims to directly address the rising demand for advanced retail media advertising capabilities in the region. 'We're excited to give retailers and advertisers the tools to build smarter and impactful advertising campaigns, monetise more touchpoints, and ultimately grow faster in a rapidly evolving market,' said Looking ahead, the launch of GoSpike Retail Media aims to marks a significant milestone in Saudi Arabia's digital advertising evolution. From awareness to consideration and conversion, the partnership aims to allow brands to be able to engage consumers at every step of their journey, across multiple channels, with accuracy and high performance.
Campaign ME
26-02-2025
- Business
- Campaign ME
Egypt's Etmana partners with GoWit for retail media advertising
Retail media advertising specialist GoWit has announced a strategic partnership with Etmana, an online fashion marketplace in Egypt and the Middle East. The collaboration aims to signify a milestone in the region's digital advertising landscape, enabling Etmana to leverage GoWit's advanced self-service retail media platform to deliver omnichannel experiences, increase brand visibility, boost sales, and enhance customer engagement. Through GoWit's omnichannel Retail Media Ads platform, GoWit RMA, the adtech company aims to provide Etmana with personalised campaigns targeting the right audiences and effectively influencing their purchase decisions. Through this partnership, Etmana hopes strengthen its digital advertising strategy and empower its wide network of brands. The partnership comes as a result of Etmana's intent to increase brand visibility in the region's busy market with a wide range of ad high-converting formats and capture customer attention. 'As the leading retail media provider in Turkey and the MENA region, collaborating with more retailers and helping them explore the potential of retail media is of great value to us,' said Emrah Adsan, CEO of GoWit. Through effective sponsored product, brand, display, and video ad formats across onsite and off-site channels, Etmana advertisers will drive high customer engagement. 'By empowering Etmana's brand partners with our state-of-the-art self-service platform, we aim to drive exceptional growth, brand visibility, and customer engagement. We look forward to achieving remarkable success together,' Adsan said. GoWit's advanced targeting tools aim to allow Etmana's brand partners to strategically reach specific customer groups based on location, shopping behaviors, and demographic characteristics, ensuring highly relevant and impactful ad campaigns. Through real-time ad metrics and reporting capabilities brands on Etmana can optimise their campaigns, refining their strategies to maximise returns on investment. Additionally, by bidding for high-yielding ad placements, brands can secure premium advertising spots that deliver the best value and conversion rates, driving significant sales growth. 'Partnering with GoWit is a strategic decision to strengthen our digital advertising ecosystem and provide our brand partners with powerful tools to effectively engage with our growing customer base,' said Hany Daba, CEO of Etmana. 'We are confident that GoWit's retail media platform will enable us to deliver highly personalised shopping experiences, drive impactful results for our brands, and elevate the shopping journey for our customers through enhanced ad relevancy.'
