Latest news with #GoldenTrailerAwards
Time of India
01-08-2025
- Entertainment
- Time of India
Not just a tease: The trailer is the movie's real first act
In many ways, trailers are sales pitches disguised as entertainment. The trailer of a film is just as important as the film itself. Maybe more. It's the first impression, a preview of trust, that can intrigue audiences or push them away. 'A trailer isn't just about drawing people in, it's about setting the emotional contract,' says director Shakun Batra , who admits the trailer of Gehraiyaan (2022) 'created a lot of hype but made the wrong promise' to the audience. Something similar happened with Celine Song's The Materialists, marketed as a fun rom-com but actually a thoughtful reflection on dating and self-worth. Meanwhile, when Kalki 2898 AD dropped multiple teasers, two trailers, and character promos, Reddit users were left wondering: 'What's left to watch?' So what makes for a good trailer — one that intrigues without misleading or spoiling? Filmmaker Hansal Mehta posed a timely question on X, 'Shouldn't a good trailer stir curiosity? Shouldn't compelling promo units and — most importantly — a good film or series be enough?' If a trailer is compelling but not truthful, it becomes a short-term win and a long-term mismatch – Shakun Batra, filmmaker In many ways, trailers are sales pitches disguised as entertainment. 'Trailers are one of the most important assets one can have for a movie,' says Chinni Nihalani, a trailer editor and founder of a promo company. He calls it a 'mini, sub-industry within the film industry.' There's even a dedicated award ceremony in the US called the 'Golden Trailer Awards'. In a world where audiences are drowning in content, trailers help decide what to watch. A 2023 report by Boston Consulting Group (BCG) and Meta revealed that viewers across OTT, TV, and theatres consider trailers and teasers their top reason for choosing content — ranking above reviews, promos, or star power. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Paul Gascoigne's Actual House Left Us With No Words - Take A Look Ohi Blog Undo Originally, trailers ran after the feature presentation - that's actually how they got the name "trailer." 'Sell the feeling, not the plot' Crafting a trailer is a "delicate dance", says Shakun. 'The key is to sell the feeling, not the plot,' he explains. A trailer, he believes, shouldn't just outline what happens, but convey what it feels like to live in that world. 'There's always pressure to give more so audiences know what they're walking into, but sometimes, giving more takes away the invitation to discover.' The process often begins with a film's rough cut. 'First, I watch it as an audience member and mark the hook — those standout shots and dialogues,' says Anoop Vilakkadan, a freelance trailer editor. For films without stars, longer cuts are preferred. 'There's no time cap — just whatever pulls people in,' adds Ravi Padda, who has cut trailers for Lagaan, Koi Mil Gaya, Dabangg, and more recently, Badass Ravikumar. After watching the trailer, the audience should understand what the film is about, what the conflict is, who the hero is and who the villain is. We generally follow a three-act structure –Anoop Vilakkadan, freelance trailer editor Chinni Nihalani, who's worked across Hindi and South Indian cinema, likens trailers to short films. 'There's a lot of basic writing that goes into it. Then there's editing, sound, music… It really takes all departments to put out an ad for a film. It is not a one-person job. It is a collaborative effort.' 'When big stars lead a film, the trailer doesn't need to reveal much' Aamir Khan didn't want Lagaan's trailer to reveal about the cricket match in the film and Farhan Akhtar also had specific instructions for the trailer of Shah Rukh Khan-led Don 2. The trailer for Lagaan had a very specific brief. " Aamir Khan didn't want a single shot suggesting there is a cricket match in the film. Let that be the twist for the viewers,' says Ravi Padda. The team signed an NDA and took three months to crack the trailer's first look. Sometimes, less is more. 'In Don 2, Don plans to rob a bank in the second act, but Farhan [Akhtar] didn't want that revealed. So we built intrigue around his jailbreak, showing everyone reacting like, 'What's he up to?' With a major star like SRK , we didn't need to show much — just build the mystery," recalls Chinni. When big stars lead a film, the trailer doesn't need to reveal much — just their presence and aura can do the heavy lifting. 'You have the liberty to conceal the plot and simply build the star,' says Chinni. But with smaller films or lesser-known faces, the story needs to be front and centre. 'For CA Topper, a Netflix film about an accountant-turned-gigolo, we had to spell out the plot to get people interested,' he adds. 'If you sell one experience and deliver another, people feel misled' Shakun believes a trailer sets an expectation. 'A great trailer shapes decisions—especially today, where attention is fractured. But it also has to speak to the soul of the project. If it's compelling but not truthful, it becomes a short-term win and a long-term mismatch.'If you sell one experience and deliver another, people feel misled.' Anoop recalls directors occasionally asking for a tone shift to appeal to a broader audience. 'Sometimes, a violent action drama is sold as a family film. It may even work—audiences get more than expected.' They should consider a trailer as important as the film. If you take your trailer lightly, you are taking your film lightly — Ravi Padda, visual promoter He adds that briefs are more common when directors reach out directly. 'They say things like: don't reveal the villain, don't show the cameo, or make it subtler than the film actually is.' Why do filmmakers need separate trailer editors? 'Because editors and directors are not able to detach themselves from the film,' says Ravi. 'An editor is very close to the film, and to promote it, you need an outside eye. Hence, it has become a specialised job.' How much is too much? From teasers and trailers to behind-the-scenes reels and music drops, movie marketing today is a full-blown blitz. But are audiences being overwhelmed? 'Sometimes it's not a creative call, it's business,' says Chinni. 'Music companies demand promo slots. If you have five songs and each gets a three-minute promo, plus a trailer and teaser, that's already 20 minutes of the film out there. It has to be done tactfully.' Shakun agrees that trailers now exist within a larger emotional campaign. 'You're not just selling a story — you're inviting people into its world through cast interviews, reels, BTS clips, and music teasers.'
Yahoo
06-06-2025
- Entertainment
- Yahoo
‘28 Years Later': Sony's Danny Boyle S Is Biggest Advance Ticket Seller For Horror Pic YTD, Eyes $34M+ Opening
In its first 24 hours since movie tickets went on sale Tuesday, Sony Pictures' 28 Years Later has become the best horror ticket pre-seller of 2025, outstripping advance tickets at the same point in time for Sinners and Final Destination: Bloodlines. The sequel also has outpaced the presales for 2024's Nosferatu and Alien: Romulus. More from Deadline '28 Years Later' Is 2nd Most Watched Horror Trailer Ever; Sony Releasing '28 Days Later' On Digital Due To Fan Response '28 Years Later' New Trailer: 'There Are Many Kinds Of Death… And Some Are Better Than Others' '28 Years Later' Named Best In Show At Golden Trailer Awards; 'Severance', 'Sinners' & 'Wicked' Lead Winners 28 Years Later's advance-ticket sales record is inclusive of Fandango and all exhibitors. Momentum started for Oscar winner Boyle's auteur horror film when its first trailer gained 60.2 million global views in its first 24 hours, becoming the biggest horror trailer launch of 2024, ahead of A Quiet Place: Day One (46.6M views), Smile 2 (33.1M views) and Nosferatu (26.4M views). The trailer topped the Golden Trailer Awards and won in three categories, including best of show, most original trailer and the Don LaFontaine Award for best voice over. In 28 Years Later, written by Academy Award-nominated writer Alex Garland, it's been almost three decades since the rage virus escaped a biological weapons laboratory. And now, still in a ruthlessly enforced quarantine, some have found ways to exist amidst the infected. One such group of survivors lives on a small island connected to the mainland by a single, heavily-defended causeway. When one of the group leaves the island on a mission into the dark heart of the mainland, he discovers secrets, wonders and horrors that have mutated not only the infected but other survivors as well. The original 28 Days Later (2002) takes place in a world where animal rights activists have freed a group of infected chimpanzees to horrifying results. Murphy's bicycle courier wakes up from a coma in a deserted London hospital 28 days later to find that the world has been overrun with zombies. The 28 horror franchise pics originally was released respectively by Searchlight Pictures and Fox Atomic labels at the former 20th Century Fox, the two films combined to gross nearly $150M at the global box office. Cillian Murphy and Naomie Harris starred in 28 Days Later, while Rose Byrne, Jeremy Renner and Robert Carlyle starred in the 2007 sequel, 28 Weeks Later. Murphy returns to star and is also an EP. Producers are Andrew Macdonald, former head of Searchlight Pictures, Peter Rice; Bernard Bellow, Boyle and Garland. Pic stars Jodie Comer, Aaron Taylor-Johnson, Jack O'Connell, Alfie Williams and Ralph Fiennes. The budget for the new movies are in the range of $75 of Deadline 2025 TV Series Renewals: Photo Gallery 'Stick' Soundtrack: All The Songs You'll Hear In The Apple TV+ Golf Series 'Nine Perfect Strangers' Season 2 Release Schedule: When Do New Episodes Come Out?
Broadcast Pro
23-05-2025
- Entertainment
- Broadcast Pro
Egyptian film ‘Seeking Haven for Mr. Rambo' Trailer nominated for Golden Trailer Awards
The film was inspired by a 2015 incident in Egypt where a viral video of a dog's brutal killing led to four men being jailed. The trailer for Seeking Haven for Mr. Rambo, the debut feature film by Egyptian director Khaled Mansour, has earned a nomination for Best Foreign Teaser at the Golden Trailer Awards — marking the first time an Egyptian trailer has been recognised in this category. Produced by Mohamed Hefzy through Film Clinic and marking Rasha Hosny's debut as a feature film producer, the film's global distribution is managed by Film Clinic Indie Distribution. Seeking Haven for Mr. Rambo has already garnered several awards, including the Visual Identity and DCP Services Award from Creative Media Solutions at the fifth Amman Film Industry Days (AFID) and Amman Project Market. Additionally, it received production grants from the Red Sea Film Fund, the Arab Fund for Arts and Culture (AFAC) and Fonds Image de la Francophoni. Written by Mohamed El-Hosseiny and Khaled Mansour, the drama stars Essam Omar, Rakin Saad, Sama Ibrahim and Ahmed Bahaa. Seeking Haven For Mr. Rambo tells the story of a young man confronting his past fears to save his dog and best friend from an uncertain fate. Hassan is a man in his thirties, living with his mother and Rambo, his dog and best friend, in a poor neighbourhood. He hates having a steady job, but his mother pressures him to keep one so he can assist her with their daily expenses. After his mother threatens to cut off the little money she gives him, he decides to go back to his old job, working for Shiko as a sandwich seller. One night, when Hassan returns home, he gets into a fight with Karem, a neighbour working as a car mechanic. Hassan is hit hard, and in his defence, Rambo rushes down and bites Karem in the crotch. When Karem recovers, he tries to vindicate his lost pride. People of the neighbourhood suggest that Rambo is given to Karem, yet Hassan disagrees to such a deal, finding himself in a tough spot. Assisted by his friend Ahmed, who works in a poor governmental veterinary hospital, and Asmaa, a girl who loves Hassan, the protagonist begins a journey in which he attempts to move Rambo to a safe place within the country. Unfortunately, with Karem's connections within their neighbourhood, Hassan is being watched everywhere he goes. With the help of Jamila, an animal aid activist, Hassan finally succeeds in finding a shelter for his dog outside of the country. This drives Karem mad, and so Hassan and his mother are kicked out of their home, and left with an unknown fate.
CairoScene
22-05-2025
- Entertainment
- CairoScene
‘Seeking Haven For Mr. Rambo' Nominated for Golden Trailer Award
The film is the first from Egypt to be nominated for the Golden Trailer Awards' 'Best Foreign Teaser' category. May 22, 2025 The trailer for Egyptian film 'Seeking Haven For Mr. Rambo' has been nominated for the Golden Trailer Awards in the 'Best Foreign Teaser' category, marking the first time an Egyptian trailer has received a nomination in this category. Directed by Khaled Mansour, the film tells the story of Hassan, a man trying to protect his dog, Rambo, in the face of eviction and mounting pressure from his landlord and legal authorities. Set in a working-class Cairo neighbourhood, the film explores themes of loyalty, survival, and personal dignity. The nominated teaser uses a blend of static and handheld cinematography to build tension and emotion without revealing too much of the story. Its nomination reflects growing international interest in regional storytelling and film craft, and highlights the emerging visibility of Egyptian cinema on global platforms. The Golden Trailer Awards honour excellence in film marketing and are considered a key barometer of industry recognition for trailers, teasers, and other promotional content. The winners will be announced later this year.
Egypt Today
21-05-2025
- Entertainment
- Egypt Today
‘Seeking Haven For Mr. Rambo' Becomes First Egyptian Film Trailer Nominated for Global Golden Trailer Awards
For the first time, an Egyptian film trailer has been shortlisted for the prestigious Golden Trailer Awards. Seeking Haveb For Mr. Rambo's trailer which is directed by Markus Eryan, is competing in the Best Foreign Teaser category against international heavyweights like Wicked and Deadpool. Eryan had already made headlines by becoming the first Egyptian to win Best Trailer at the Global Entertainment Awards — also for this standout film. Seeking Haven for Mr. Rambo tells the story of Hassan, a young man in his thirties who rediscovers himself on a quest to save his dog and best friend "Rambo". He is forced to confront the fears of his past. Hence, Hassan seeks to save himself and Rambo from an unknown fate after getting involved in a serious incident without guilt. Overnight, his neighbour, Karem, as well as the residents of the neighbourhood, start chasing him. The events also shed light on multiple details in Hassan's life and his relationship with those around him. The film is director Khaled Mansour's first feature-length narrative after directing a number of short films that were screened in several international and regional festivals. It is written by screenwriter Mohamed El-Hosseiny, starring rising actor Essam Omar, as his first cinematic experience, Rakin Saad, Sama Ibrahim, co-founder of the musical group Sharmoofers, Ahmed Bahaa, as his first acting experience, Sama Ibrahim, and other young talents and guest stars.
