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Business Standard
a day ago
- Business
- Business Standard
KLH Global Business School Launches Certificate Program in Digital Marketing with AI
PNN New Delhi [India], May 29: KLH Global Business School (KLH GBS), Hyderabad has announced the launch of its pioneering Certificate Program in Digital Marketing with AI. This program is specifically designed to cultivate future-ready professionals equipped to thrive in the rapidly evolving digital economy, expertly blending the power of artificial intelligence with essential digital marketing techniques. The one-month, hybrid-format program is set to commence on June 15, 2025. It features 30 intensive online sessions, complemented by a unique 4-day immersive campus experience at the modern KLH GBS campus in Kondapur, Hyderabad. The comprehensive course fee is Rs30,000, and the program is open to individuals aged 18 and above, including students, entrepreneurs, freelancers, content creators, and marketing professionals looking to significantly upgrade their digital marketing capabilities with advanced AI tools. Er. Koneru Lakshman Havish, Vice President of KLEF Deemed to be University, commented on the strategic importance of this new offering, "In today's rapidly evolving digital landscape, practical skills augmented by artificial intelligence are no longer an advantage, but a necessity. This program is a testament to our commitment to bridge the industry-academia gap, ensuring our learners emerge as leaders in the AI-driven digital economy." Dr. Anand Bethapudi, Dean of KLH Global Business School further elaborated on the program's immediate impact, stating that it will enable learners with real-world, AI-enhanced marketing skills that are absolutely critical for success. This initiative aligns with the school's broader vision to foster global business leaders equipped with both sharp technological insight and strategic creativity. The rich and hands-on curriculum covers a wide array of crucial topics, including website building, SEO (Search Engine Optimization), email and social media marketing, influencer outreach, meme marketing, and campaign automation. Participants will gain practical experience using cutting-edge tools such as ChatGPT, Canva, Google Keyword Planner, and Meta Ads Manager. A distinctive feature of this program is its strong focus on AI integration, enabling learners to efficiently generate content, design smarter campaigns, target audiences more effectively, and make data-driven decisions that impact real-world results. Registrations for this pioneering program are now open and are being accepted on a rolling basis. Interested candidates are strongly encouraged to apply early to secure their seats in this high-demand program. KLH GBS of #KLEF Deemed to be University, committed to fostering global business leaders equipped with technological insight and strategic creativity. For more detailed information, call 93984 34621, write at onlinegbs@ or visit
Time Business News
13-05-2025
- Business
- Time Business News
How to Rank Your Website in Google: Key Things You Should Know
If you're trying to get your website to show up on Google, you're not alone. Everyone wants a piece of that search engine traffic. But Google's algorithm can seem like a mystery sometimes, right? Don't worry, though! There are some key things you can focus on to boost your website's ranking and get noticed. One of the best strategies is to work with the best digital marketing agency that specializes in SEO (Search Engine Optimization). With their expertise, you can refine your site's content, improve user experience, and make sure your website is optimized for Google's ever-changing you're trying to get your website to show up on Google, you're not alone. Everyone wants a piece of that search engine traffic. But Google's algorithm can seem like a mystery sometimes, right? Don't worry, though! There are some key things you can focus on to boost your website's ranking and get noticed. Let's break it down in a more relaxed way. First off, Google uses a ton of factors to decide how to rank your site. While we can't know everything, here are some of the biggies: Quality Content : Google loves high-quality, useful content that answers people's questions. : Google loves high-quality, useful content that answers people's questions. Backlinks : The more trustworthy websites link to you, the more Google thinks you're important. : The more trustworthy websites link to you, the more Google thinks you're important. Mobile-Friendliness : More people are on their phones now, so make sure your site works well on mobile. : More people are on their phones now, so make sure your site works well on mobile. Page Speed : Nobody likes waiting for a slow site to load. Faster sites get rewarded. : Nobody likes waiting for a slow site to load. Faster sites get rewarded. User Experience (UX): A clean, easy-to-navigate website makes users happy—and Google notices that. On-page SEO is all about tweaking things directly on your website. A few simple changes can make a big difference: Keyword Research : Find the words people are searching for, then use them in your content. Google Keyword Planner, Ahrefs, or SEMrush are great tools for this. : Find the words people are searching for, then use them in your content. Google Keyword Planner, Ahrefs, or SEMrush are great tools for this. Title Tags & Meta Descriptions : These little bits of text help tell Google what your page is about. Make sure they're clear and include your target keywords. : These little bits of text help tell Google what your page is about. Make sure they're clear and include your target keywords. Header Tags : Break up your content with H1, H2, and H3 tags. It helps both readers and Google understand what's important. : Break up your content with H1, H2, and H3 tags. It helps both readers and Google understand what's important. Content Length : More detailed content often ranks higher, but make sure it's quality—don't just write a lot of fluff. : More detailed content often ranks higher, but make sure it's quality—don't just write a lot of fluff. Image Optimization: Compress your images to help pages load faster, and don't forget to add alt text to make them accessible. Content really is king! Google's all about rewarding content that helps users. Here's how to create content that works: E-A-T (Expertise, Authoritativeness, Trustworthiness) : Especially for sensitive topics like health or finance, Google wants to know you're an expert. Make sure your content is credible and reliable. : Especially for sensitive topics like health or finance, Google wants to know you're an expert. Make sure your content is credible and reliable. Be Comprehensive : Write content that really dives deep into the topic. People like in-depth, well-researched articles. : Write content that really dives deep into the topic. People like in-depth, well-researched articles. Keep It Fresh: Update your content regularly, especially if it adds value. Google loves fresh, relevant content. Technical SEO is about making sure your website is easy for Google to crawl and understand. Some key things to focus on: XML Sitemaps : These help Google find and index your pages. Make sure yours is up to date. : These help Google find and index your pages. Make sure yours is up to date. : This file tells search engines which pages to index. Don't accidentally block important pages. : This file tells search engines which pages to index. Don't accidentally block important pages. Clean URLs : Keep URLs short and descriptive. Google and users both prefer them. : Keep URLs short and descriptive. Google and users both prefer them. HTTPS : Security matters. Sites with SSL certificates (those with ' rank better. : Security matters. Sites with SSL certificates (those with ' rank better. Fix Broken Links: Google doesn't like broken links. Check your site regularly and fix any 404s. Let's face it: No one likes waiting for slow websites to load. Google definitely doesn't either. Here's how to speed things up: Optimize Images : Tools like TinyPNG or ImageOptim can compress images without losing quality. : Tools like TinyPNG or ImageOptim can compress images without losing quality. Minify Code : Reduce the size of your CSS, JavaScript, and HTML files using tools like Google PageSpeed Insights. : Reduce the size of your CSS, JavaScript, and HTML files using tools like Google PageSpeed Insights. Use Caching: Caching helps repeat visitors load your site faster. It's a win-win. Backlinks (other websites linking to you) are a huge ranking factor. But quality over quantity is key. Here's how to get them: Guest Posts : Write content for other websites in your industry. It's a great way to build backlinks and visibility. : Write content for other websites in your industry. It's a great way to build backlinks and visibility. Broken Link Building : Find broken links on other sites and suggest your content as a replacement. : Find broken links on other sites and suggest your content as a replacement. Create Shareable Content : If your content is really useful, people will want to link to it. : If your content is really useful, people will want to link to it. Network with Influencers: Building relationships with influencers in your field can lead to more backlinks. More people are using their phones to browse the web than ever before. If your site isn't mobile-friendly, you're missing out. Here's what to focus on: Responsive Design : Your site should look good and function properly on all devices, especially phones. : Your site should look good and function properly on all devices, especially phones. Easy Navigation : Make sure buttons are big enough to click and that text is readable without zooming. : Make sure buttons are big enough to click and that text is readable without zooming. Fast Mobile Load Times: Speed matters on mobile too. Google will prioritize mobile-optimized sites. If you run a local business, local SEO is super important. Here's what you can do: Google My Business : Claim and optimize your Google My Business profile. This helps you show up in local search results. : Claim and optimize your Google My Business profile. This helps you show up in local search results. Use Local Keywords : Think about how people search locally (e.g., 'best coffee in New York') and include those keywords. : Think about how people search locally (e.g., 'best coffee in New York') and include those keywords. Collect Local Reviews: Get reviews on Google and local directories to boost your credibility. To know if your efforts are paying off, you need to keep an eye on your website's performance. Here are some tools to help: Google Analytics : Track your website traffic, user behavior, and goals. : Track your website traffic, user behavior, and goals. Google Search Console : See how your site performs in search, check for issues, and monitor impressions. : See how your site performs in search, check for issues, and monitor impressions. Rank Tracking Tools: Tools like Ahrefs or SEMrush can help you track how your keywords are ranking. Google is always updating its search algorithm, so it's important to stay informed. Here are some trusted sources for updates: Google Webmaster Central Blog Moz Blog Search Engine Journal Search Engine Land Ranking on Google is a journey, not a sprint. It takes time, patience, and ongoing effort to see results. But by focusing on creating great content, improving your site's technical aspects, building backlinks, and staying up to date with changes, you'll be well on your way to getting noticed by Google. Just remember: SEO isn't a one-time thing. Keep optimizing, stay consistent, and you'll start seeing the traffic roll in! TIME BUSINESS NEWS
New York Post
06-05-2025
- Entertainment
- New York Post
Kinkiest US states revealed: Is yours steamy — or just plain dull?
It's the home of Sin City — and a whole lot of raunchy residents. Those looking to spice up their sex life should move to Nevada, which was recently ranked the kinkiest state in the USA, according to a salacious new study by SmutFinder. The site, which uses artificial intelligence to create custom erotic stories, compiled 'kink scores' based on five key metrics to look at the steamiest states in the Union. Advertisement New York ranked 13th when it comes to getting freaky while our neighbors across the Hudson in New Jersey clocked in as the most boring in the boudoir. SmutFinder's five metrics were online searches for adult content, online searches for adult stores and related terms like 'adult toys,' online searches for fetish-related terms such as pegging and BDSM, number of OnlyFans creators, and number of strip clubs. 6 Las Vegas in Nevada, which was named the kinkiest state in the Union. Shutterstock This data, adjusted for the population of each state, was based on an intensive 15-month analysis of data from the U.S. Census Bureau, Google Keyword Planner, and Only4Search. Advertisement The goal wasn't to kink-shame certain US regions, but rather to glean 'better insight into where interest in adult content and experiences is most concentrated,' a SmutFinder spokesperson declared. 'These rankings aren't about judgment; they're about understanding,' they insisted. 'Whether you're quietly curious or proudly adventurous, it's fascinating to see how different regions express interest on their own terms.' 6 Clocking in at 13th place was New York, where coincidentally the favorite kink is the giantess fetish — a sexual fascination with preternaturally large women. Christopher Sadowski Advertisement 6 Jersey City skyline as seen from a helicopter. jovannig – From these raunchy results, researchers concluded that 'kink isn't just a coastal trend or urban phenomenon, but rather that 'curiosity and exploration are gaining momentum in unexpected places.' Nevada was the capital of kink, coming in first place in terms of OnlyFans creators per capita, second place in online searches for adult stores, while also 'placing in the top 10 for searches related to fetishes.' The home of Sin City also 'performs above average in interest in adult content and strip clubs per capita as well.' Advertisement Following close on their heels were Colorado, Oregon and Texas respectively, proving that everything is bigger in the Lone Star State, including sexual appetites. 6 SmutFinder based their findings on search results. 6 SmutFinder, which uses artificial intelligence to create custom erotic stories, compiled these 'kink scores' based on five key metrics: Online searches for adult content, online searches for adult stores and related terms like 'adult toys,' online searches for fetish-related terms such as pegging and BDSM, number of OnlyFans creators, and number of strip clubs. M-Production – The wildcard was the fifth-place contender Wyoming, which ranked second when it came to strip clubs per capita and boasted average scores across the other four categories. 'The Equality State may be small in population, but it's clearly curious about the wild side,' SmutFinder wrote. Clocking in at 13th place was New York, where coincidentally the favorite kink is the giantess fetish — a sexual fascination with preternaturally large women. 6 'These rankings aren't about judgment; they're about understanding,' SmutFinder reps insisted. 'Whether you're quietly curious or proudly adventurous, it's fascinating to see how different regions express interest on their own terms.' stokkete – Advertisement As for the tamest states, New Jersey ranks as number 1 despite its density and proximity to the debaucherous Big Apple. While certain headlines might make our neighbors seem like something out of the 1979 sexploitation flick 'Caligula,' the Garden State is surprisingly staid when it comes to fetishes, ranking last in OnlyFans creators per capita. It also sits near the bottom in terms of online searches for both adult content and adult stores, per the SmutFinder study. In conclusion, 'New Jersey takes a backseat when it comes to turning up the heat,' the erotica hawker wrote. Advertisement NJ was followed by Delaware, South Dakota, Maryland and Rhode Island. The top 10 kinkiest states are: Nevada Colorado Oregon Texas Wyoming Washington Montana Florida Alaska The ten tamest states are: New Jersey Delaware South Dakota Maryland Rhode Island Connecticut Wisconsin New Mexico Alabama South Carolina
Time Business News
03-05-2025
- Health
- Time Business News
How Australian Healthcare Providers Can Benefit from SEO
In today's digital-first world, patients are increasingly turning to search engines like Google to find healthcare services. Whether it's searching for 'dentist near me,' 'best pediatrician in Sydney,' or 'bulk billing GP in Melbourne,' the journey often starts online. For healthcare providers in Australia, this presents a powerful opportunity to grow their patient base and establish authority in their specialty all through the power of Search Engine Optimization (SEO). In this guide, we'll explore how SEO can transform the digital presence of healthcare professionals and clinics in Australia and how to implement it effectively. 1. Patients Start Their Journey Online According to a recent study, over 70% of Australians use online search to find health information and services. If your clinic or practice isn't showing up in the top search results, you're missing out on a large chunk of potential patients. 2. Trust and Credibility Ranking high on Google not only boosts visibility but also adds credibility. Patients tend to trust healthcare websites that appear on the first page of search results over those buried deeper. 3. Cost-Effective Marketing Unlike paid ads, SEO is a long-term investment. Once your site ranks well, you can continue to receive traffic and leads without ongoing ad spend. Healthcare SEO involves optimizing your website and online presence so that patients can easily find your services through search engines. It includes: Keyword research Local SEO On-page optimization Content creation (blogs, FAQs, service pages) Technical SEO Link building Most patients are looking for services near their location. That's why local SEO is vital for doctors, clinics, and specialists. Key Local SEO Strategies: Google Business Profile optimization optimization Adding clinic info to health directories like HealthShare or HotDoc like HealthShare or HotDoc Collecting and managing patient reviews Using location-based keywords, e.g., 'podiatrist in Brisbane' or 'bulk billing GP Perth' Example: When someone searches for 'physiotherapist in Adelaide,' Google will show a map with local results. If your profile is optimized, your clinic could be among the top listings driving foot traffic and bookings. You want your content to reflect the search language of your patients. Here are some common keyword categories: Service-based: 'skin cancer screening Melbourne,' 'orthopedic surgeon Sydney' 'skin cancer screening Melbourne,' 'orthopedic surgeon Sydney' Condition-based: 'treatment for back pain Brisbane,' 'eczema specialist Perth' 'treatment for back pain Brisbane,' 'eczema specialist Perth' Urgency-based: 'walk-in clinic near me,' 'after hours GP Gold Coast' 'walk-in clinic near me,' 'after hours GP Gold Coast' Question-based: 'how much does a root canal cost in Australia?' Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to find relevant search terms in your area. A well-structured and optimized website improves both user experience and SEO rankings. Here's what to focus on: 1. Homepage Clearly state who you are, what services you provide, and your location. 2. Service Pages Create dedicated pages for each service you offer. For example: /general-practice /women-health /pediatric-care 3. About Page Patients want to know about your qualifications and approach to care. 4. Contact Page Include your phone number, email, address, and a clickable map. 5. Blog Educate patients with articles like: 'How to choose the right GP in Melbourne' 'What to expect during a dermatology check-up' 'Is telehealth covered by Medicare in Australia?' Blogging is a great way to: Answer patient questions Rank for long-tail keywords Establish authority in your medical field Content Ideas: FAQs about your treatments Seasonal health tips (e.g., flu season) COVID-19 updates and vaccination info Case studies or patient testimonials (anonymized) Google cares about site performance and user experience, so make sure your website is: Mobile-friendly Fast-loading Secure (HTTPS) Easy to navigate Avoid intrusive popups, especially those that might violate Google's rules around health-related content. 📈 Tracking Results with Analytics Use tools like: Google Analytics – to see where visitors come from and what they do – to see where visitors come from and what they do Google Search Console – to monitor keyword rankings and site health – to monitor keyword rankings and site health Hotjar – to understand user behavior on your website Regularly reviewing this data helps you improve your content, optimize conversion paths, and stay competitive. 👨⚕️ Real-World Example: How SEO Helped a GP Clinic in Melbourne A local general practice in Melbourne optimized its website for key services like 'children's vaccinations,' 'mental health support,' and 'after-hours GP.' They: Improved their Google Business Profile Created blog content targeting local health concerns Optimized for mobile and improved load speed Within six months, their website traffic increased by 85%, and appointment bookings grew significantly without spending a dollar on ads. 🛠️ Working with an SEO Agency in Australia If you don't have the time or expertise to do all this yourself, consider hiring a reputable SEO agency that understands the healthcare niche. Look for agencies that: Specialize in local SEO Understand Google's healthcare content guidelines Provide transparent reporting and real results One such agency is Global Genie They've helped multiple healthcare providers across Australia enhance their visibility with custom SEO strategies, on-page optimization, and content planning. Healthcare SEO isn't just about getting clicks, it's about helping real people find the care they need. With the right SEO strategy, Australian healthcare providers can: Grow their patient base Establish trust and authority Improve service access for their local communities Whether you're a solo practitioner or part of a multi-specialty clinic, investing in SEO is no longer optional; it's essential. TIME BUSINESS NEWS
Time Business News
26-04-2025
- Business
- Time Business News
Mastering Digital Branding: Essential SEO and Social Media Marketing Strategies for Startups
Your Brandwala Building a strong online presence is a must for any new business. Your brand's visibility depends on how well you use SEO and social media. These tools help you reach more people, earn trust, and grow fast. Startups need a clear plan that combines these two areas to stand out in a crowded digital world. Building a Strong Digital Branding Foundation Defining Your Brand Identity Your brand identity is what makes your business unique. Creating a story that connects with your audience turns visitors into loyal customers. Use a compelling narrative that highlights your mission, values, and what makes your startup different. Next, develop visual branding like a logo, color palette, and fonts that reflect your personality. Consistency is key—use brand style guides to keep your look uniform on every platform. This helps people recognize your brand instantly. Identifying Your Target Audience Knowing who you want to reach makes your marketing more effective. Start by researching your market and creating detailed customer profiles. Think about their age, interests, pain points, and online habits. Align your branding messages with what your audience cares about. For example, Airbnb adapted its branding to different markets, making each feel personal and relevant. That way, you speak directly to their needs. Setting Clear Branding Goals Define specific goals you want to hit with your branding efforts. Do you want to boost awareness, generate leads, or increase engagement? Make these goals measurable, like growing your social followers by 20% or increasing website visits by 30%. Tie your branding goals to your overall business plans. Use SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to stay on track and see progress clearly. Implementing Effective SEO Strategies for Startups Keyword Research and Optimization Find the words your potential customers use when searching for products or services like yours. Use tools like Google Keyword Planner or SEMrush. Incorporate these keywords naturally into your website content, titles, and meta tags. Long-tail keywords—phrases with three or more words—help you target niche markets. For example, instead of 'coffee shop,' try 'organic coffee shop in downtown Denver.' It's easier to rank high for specific searches. On-Page SEO Best Practices Make your website easy for search engines to crawl. Create a simple sitemap, use clear URL structures, and organize content with headers. Write concise meta descriptions that invite clicks, and ensure your images have descriptive alt tags. Moz used solid on-page SEO tactics to improve its search rankings by fixing HTML issues and optimizing content. These steps helped boost visibility and traffic. Content Marketing for SEO and Branding Content builds your authority and shows who you are. Develop high-quality blog posts, videos, infographics, and case studies that solve your audience's problems. Consistency matters—posting regularly helps you stay relevant and earn backlinks. Great content makes people talk about your brand and share your message. When your content is helpful, visitors trust your business more. Local SEO for Startups Get found in your local area by optimizing your Google My Business listing. Add accurate info, photos, and opening hours. Manage reviews and citations on local directories. Appearing at the top of local searches can boost foot traffic and online inquiries. Because most customers prefer nearby options, local SEO is a smart move for new stores. Leveraging Social Media Marketing for Brand Growth Choosing the Right Platforms Not every social media site suits your brand. Research where your audience spends most of their time. If you target young people, TikTok or Instagram may be best. For professional clients, LinkedIn works well. Tailor your content to each platform's style. For example, Glossier uses Instagram stories and photos to create a community around beauty products. Match your content with platform norms to get better results. Creating Engaging and Shareable Content Easy-to-share content gets your message across faster. Use storytelling—show real customer success stories or behind-the-scenes looks. Add eye-catching visuals to hook attention. Encourage followers to share and comment. Use user-generated content, like reviews or photos, for authenticity. When people see themselves in your content, they feel more connected. Using Paid Social Media Advertising Paid ads can boost your reach quickly. Set clear goals for each campaign—whether it's brand awareness or sales. Use audience targeting options like age, location, and interests for high relevancy. Track performance carefully. If one ad performs well, put more budget behind it. Adjust your strategy based on what the data shows. This keeps your advertising effective and cost-efficient. Building an Online Community Interaction is vital. Respond to comments, pick polls, and host live Q&A sessions. These actions turn followers into fans who support your brand. Partner with influencers or brand advocates to expand your reach. Casper used social media to connect with customers and build a community that shares their values. Integrating SEO and Social Media for Maximum Impact Cross-Promotion of Content Promote your blog posts, videos, and infographics on all platforms. Share links to your website content on social media channels. Add social share buttons to your posts to make sharing easy. High-performing SEO content benefits from social amplification, bringing more traffic and backlinks that boost rankings. Consistent Brand Messaging Keep your voice and visuals uniform everywhere. Your message should reflect your core values consistently. When the messaging aligns, your brand becomes more memorable and trusted. Data-Driven Adjustments Use analytics tools like Google Analytics and social media insights to see what works. Test different content formats and campaigns to find what resonates most. Adjust your tactics based on these results for continuous improvement. Tools and Technologies Use helpful tools to simplify your work: Keyword research: SEMrush, Ubersuggest SEMrush, Ubersuggest Scheduling and automation: Buffer, Hootsuite Buffer, Hootsuite Analytics: Google Analytics, Sprout Social These tools save time and help you make smarter choices. Conclusion Combining SEO and social media is vital for startup success. When done right, these efforts build a recognizable, trusted brand that stands out. Keep your strategy flexible, base decisions on data, and stay consistent. The key is to start small, learn fast, and grow steadily. With patience and smart planning, your brand will thrive online, drawing loyal customers and lasting success. TIME BUSINESS NEWS
