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Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy's and Letterman
Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy's and Letterman

Business Mayor

time24-05-2025

  • Automotive
  • Business Mayor

Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy's and Letterman

Rolling into this weekend's Indianapolis 500, both the NTT IndyCar series and Fox are moving at top speed toward their goals for the collaboration. In June 2024, IndyCar announced that it was shifting partners from NBCUniversal to Fox and putting all 17 of its races, plus two days of qualifying rounds for the Gainbridge-sponsored Indy 500, on live network broadcasts. The circuit saw immediate dividends during its opening race in St. Petersburg, when Fox drew an audience of 1.42 million—a viewership level IndyCar hadn't hit since the 2011 Indianapolis 500 and 45% higher than last year's opener on NBC, according to Sports Media Watch. As Fox announced during its upfront earlier this month, IndyCar viewership is up 25% on Fox from the same time last year. That didn't happen in a vacuum, as Fox began marketing IndyCar in fall and early winter during its college football and National Football League broadcasts, using its other Fox Sports properties to boost awareness of IndyCar. 'We were able to use that platform to start advertising and talking about IndyCar and the drivers to a wide audience, and that was an important part of the liftoff of the new season and the new relationship with Indy continued that through the playoffs and the Super Bowl,' said Robert Gottlieb, president of marketing at Fox Sports. 'We've used our NASCAR broadcast, beginning with the Daytona 500, which has large amounts of motorsports fans, and we're able to talk to them a lot about IndyCar, and so that all led to a pretty virtuous circle that delivered us to our opener at St Petersburg.' Read More Goodbody Stockbrokers to cut 20 jobs amid Iseq exodus Gottlieb considers the Indianapolis 500 broadcast an inflection point for Fox's IndyCar coverage, with much of it building to this stage. During the Super Bowl, Fox's IndyCar ads focused on 26-year-old Mexican driver Pato O'Ward, who dabbles in Formula 1 with McLaren and came in second at last year's Indy 500 after a raucous final lap. The campaign also featured reigning champion Josef Newgarden, who's going for his third-consecutive victory after winning the previous two races in Indianapolis on the last lap. businessmayor May 23, 2025

Lindsay Gottlieb pays a visit to watch Kiki Iriafen play in the WNBA
Lindsay Gottlieb pays a visit to watch Kiki Iriafen play in the WNBA

USA Today

time22-05-2025

  • Sport
  • USA Today

Lindsay Gottlieb pays a visit to watch Kiki Iriafen play in the WNBA

Lindsay Gottlieb pays a visit to watch Kiki Iriafen play in the WNBA Lindsay Gottlieb got to watch Kiki Iriafen play for the WNBA's Washington Mystics on their West Coast road trip Kiki Iriafen's young WNBA career is off to a strong start. The No. 4 overall pick in this year's draft has scored in double figures in all three of her career games thus far, and recorded a double-double in two of them. On Wednesday, Iriafen and the Washington Mystics traveled to San Francisco to take on the Golden State Valkyries. Iriafen had a special guest in attendance for the game: USC head coach Lindsay Gottlieb. "Kiki's a pro!!!!!!!" Gottlieb wrote on social media. "So cool to be here." The trip to the Bay Area marked a return of sorts for both Iriafen and Gottlieb. Prior to transferring to USC last season, Iriafen spent the first three years of her college career at Stanford. Gottlieb, meanwhile, previously spent eight seasons as the head coach at Cal, taking the Bears to the Final Four in 2013. Iriafen and Washington fell 76-74 to Golden State. They will look to bounce back on Friday night when they visit the Las Vegas Aces. Interestingly, the last time Iriafen played a game in Las Vegas was the 2024 Pac-12 Tournament Championship Game as a member of Stanford, when her team lost to Gottlieb and USC.

Salesforce sellers are using AI to improve their face-to-face client meetings and calls
Salesforce sellers are using AI to improve their face-to-face client meetings and calls

Business Insider

time07-05-2025

  • Automotive
  • Business Insider

Salesforce sellers are using AI to improve their face-to-face client meetings and calls

After a long day of meeting with clients, Haley Gault, a Salesforce seller, received a last-minute ping from a customer saying they wanted to meet with her face-to-face within the hour. Gault started to sweat: The customer's business, electric vehicle charging stations, was not a topic she knew well. To get up to speed, she pulled up Salesforce's Slack AI chatbot, typed in "EV contractors," and received a dossier of previous sales, call recordings, and industry trends. "I don't have a vertical, so I'm no industry expert in regards to electric vehicle contracting," Gault said. "That's a way for me to really quickly get up to speed on who this customer is. What were the previous conversations with Salesforce? Who are the key stakeholders?" Gault isn't alone in harnessing AI tools for her sales role. When McKinsey asked about 1,500 companies about how they used generative AI, sales and marketing were the most common responses. Dan Gottlieb, Gartner's vice president analyst for sales, told Business Insider that sales professionals are an industrious group of self-starters who are actively searching for new AI use cases. They use artificial intelligence to compile research, develop leads, and even hone their pitching skills, Gottlieb said. But the increasing implementation of AI in sales raises the question: Could this integration diminish the power of human connection? Corporate selling is, after all, a fundamentally human process that relies on relationship building, typically via phone calls and client dinners. At Salesforce, its 25,000 sellers use AI tools to improve their human approach to sales, not erase it, Connor Marsden, the company's North America president of industrial, consumer, and energy, told BI. How AI can bolster seller goals The Columbia Business School professor Michael Brown said he'd noticed some sales professionals worrying about whether AI is dehumanizing the selling process. "I don't know any buyer who wants to be sold to by a copilot," Brown told BI. He added that there would always be client-buyers who want to have in-person conversations with sellers about pricing, discounts, and legal agreements. At the same time, Brown said he had a positive outlook on AI's expansion to sales processes, so long as it continues to enhance worker performance. To do that, sellers should think about applying AI to their daily unstructured tasks, like client research, brainstorming how to approach a particular situation, and making sense of large amounts of information quickly, Gottlieb said. Gault, for example, has shared parts of her favorite sales-related book with Salesforce's autonomous AI agent, Sales Coach. After Gault input passages from "Never Split the Difference" by the former FBI hostage negotiator Christopher Voss into her agent, it offered her advice based on Voss' techniques, like to acknowledge customers' emotions when they express frustrations. With Sales Coach, Gault said she could role-play and get a critique of her performance to prepare for client meetings. Gault, who works remotely from Pittsburgh, said these AI-powered tools help her prepare for customer interactions because she often lacks in-person colleagues to role-play with and receive feedback from. The evolution of AI use at Salesforce AI isn't new in Salesforce's operations, but its utility continues to change, Kris Billmaier, the executive vice president and general manager of Sales Cloud and growth products at Salesforce, told BI. He said the company had invested in predictive and assistive AI tools, as well as autonomous AI agents. For autonomous AI, Billmaier used the example of updating client statuses in Sales Cloud, Salesforce's platform for tracking sellers' statuses for each of their clients, from generating leads to closing deals. He said Salesforce's predictive AI used to make status-update recommendations based on its analysis of a sales lead's communications. To complete the process of approving and recording the status change, sellers had to review the AI's recommendation, then manually click "accept." But as sellers became more acquainted with the AI's suggestions, Salesforce began to use autonomous agents for that process. Now sellers can set up an agent to approve their status changes without human intervention. AI adoption requires employee awareness and accessibility Bringing AI to a workplace so dependent on human connection is no easy feat. Marsden said it's a "new motion" many sellers aren't used to. He said a solution is to ensure that AI-powered features are "living and breathing" in the tools that sellers use every day. When, for example, a customer tells Gault that they're using HubSpot, a competing marketing software, she looks to the right-hand corner of her screen. There, her Sales Coach autonomous AI agent is already populating ways other sellers have tackled objections from HubSpot users. Salesforce sellers can also find Slack's AI chatbot among their options for colleagues to message. "There's a baked-in incentive for them to be really good at using AI so they can come across authentically in front of their customers," Marsden said. "The human side is having the conversation, doing the discovery, and inquiring about what the customer's needs are," he said. "And then AI is there to complement, to help you make sure you captured all the needed feedback."

New York Times therapist tackles whether family should keep toddler away from Donald Trump-supporting grandparents
New York Times therapist tackles whether family should keep toddler away from Donald Trump-supporting grandparents

Sky News AU

time28-04-2025

  • Politics
  • Sky News AU

New York Times therapist tackles whether family should keep toddler away from Donald Trump-supporting grandparents

A New York Times "Ask the Therapist" piece tackled whether a liberal family should keep their two-year-old son away from his Trump-supporting grandparents. "My husband and I are raising our wonderful 2-year-old son," the person seeking advice asked. "He isn't close with his family, while I have a somewhat closer relationship with mine, particularly my dad and stepmom. However, they are Trump voters, and my husband doesn't want our son spending time with them because they endorse values we do not share." The piece, headlined "I Hate My Parents' Politics. Should I Keep My Son Away?" was published Thursday and included the reader's question and a response written by Lori Gottlieb, a psychotherapist. "We are liberal, and our occupations are currently being negatively impacted by Trump administration changes, which has only heightened my husband's concerns. While I don't entirely disagree with his perspective, it's still important to me that our son has the opportunity to know his grandparents. I've made it clear to my husband that he's welcome to sit out visits if he prefers, but he remains uncomfortable with this arrangement," the parent asking Gottlieb for advice continued. Gottlieb said that exposing a child to different viewpoints could be valuable. "That's why it's not just OK for your son to be around people with different worldviews — it can be valuable," she said. "Moreover, by barring your son — or excluding himself — from visits with the grandparents, your husband would be modeling values that I'm guessing he wouldn't ordinarily endorse or want to pass along to your child, such as seeing others in a very narrowly defined way," Gottlieb continued. Gottlieb said the husband should consider what their son might think when he's older about being cut off from his grandparents. "Keeping your son from his grandparents neither protects nor connects, but giving him access does both. You can, of course, attempt to set some ground rules. If visits veer into ideological territory that makes time together tense, you can say to your father and stepmother something like: 'We so enjoy being with you and watching you spend time with your grandson. Because we don't agree on politics and want these visits to be pleasant, we'd like to avoid sharing political opinions when we're together,'" Gottlieb continued. A similar New York Times Ethicist column responded to a reader's question about how Democratic voters should deal with close relatives who supported Trump in November. The Times author encouraged the person who was troubled by their mother being a Trump supporter to remember that people are much more than "the sum of their political views." Another Times Ethicist piece from October responded to a reader's question about whether it was appropriate to leave the country if the "wrong" candidate became president. Originally published as New York Times therapist tackles whether family should keep toddler away from Donald Trump-supporting grandparents

New FDNY order sending patients to closest hospital provokes backlash: ‘Stupid — in a word'
New FDNY order sending patients to closest hospital provokes backlash: ‘Stupid — in a word'

New York Post

time27-04-2025

  • Health
  • New York Post

New FDNY order sending patients to closest hospital provokes backlash: ‘Stupid — in a word'

A new city Fire Department directive aimed at slashing the rise in 911 response times has provoked a huge backlash, with patients and hospitals claiming it's actually jeopardizing safety instead of being a lifesaver. FDNY Commissioner Robert Tucker imposed a rule March 12 requiring EMS ambulance crews to transport all patients — whether their condition is life-threatening — to the nearest hospital, not one where the patients have a relationship with their doctor or where they prefer to go. 4 FDNY Commissioner Robert Tucker imposed a rule requiring EMS ambulance crews to transport all patients to the nearest hospital. AP The previous directive only required ambulance crews to deliver patients to the closest hospital during severe or life-threatening medical emergencies. The selection of the hospital is aided by a computer. In rare instances, an appeal to a tele-FDNY doctor can overturn the computer-aided decision. The new policy is too rigid and undermines patient safety and care, said Dr. Bret Rudy, executive vice president and chief of hospital operation at NYU Langone Hospital-Brooklyn. He said that for example, a patient with a broken hip was recently sent to the emergency department of a hospital that didn't have an orthopedic surgeon to perform surgery. NYU Langone's team ended up going to the other hospital to transfer the patient to Langone for surgery. 'This policy does not produce good outcomes. It's going to result in bad outcomes,' Rudy warned to The Post. 'It's putting more patients at risk.' 4 The new policy is too rigid and undermines patient safety and care, said NYU Langone Hospital-Brooklyn's Dr. Bret Rudy. NYU Langone The new directive has led to confrontations between patients and ambulance crews, too. Eli Gottlieb, 84, said he was suffering from kidney failure and that his doctor, who was affiliated with Mt. Sinai Brooklyn, told him to call 911 for an ambulance to take him to the facility. Gottlieb said he sat in an ambulance for 30 minutes as he haggled with its crew, which was instructed to take him to Maimonides Midwood Community Hospital. Gottlieb refused to go there, noting that the hospital that treats him, Mt. Sinai Brooklyn, was not much farther away from his home. The ambulance crew called the FDNY-teledoctor, who overruled the computer dispatch selection and allowed the ambulance crew to send him to Mt. Sinai Brooklyn. Gottlieb said the ordeal wasted precious time. Asked how he would describe the nearest-hospital-first policy, Gottlieb responded, 'Stupid — in a word.' 4 In rare instances, an appeal to a tele-FDNY doctor can overturn the computer-aided decision. Matthew McDermott A woman in Bensonhurst, Brooklyn, also called 911 to transport her grandmother, who had blood in her stool, to NYU Langone-Brooklyn Hospital, which is in Sunset Park. The woman, who requested anonymity, said her grandmother is Chinese and that she preferred to send grandma to a hospital with more Chinese-speaking staff. But the paramedic and EMT in the ambulance said they had to take granny to Coney Island Hospital, which was closer. The family ended up refusing the medical assistance and drove the grandmother to Langone-Brooklyn. The new ambulance policy has 'created a lot of consternation' in the hospital industry, said Kenneth Raske, CEO of the Greater New York Hospital Association. He said negotiations are ongoing to see if tweaks can be made to the directive. But FDNY Commissioner Tucker defended the policy during a Post interview, as did the union leader representing paramedics and EMTS on 911 ambulance crews. Tucker said some hospital officials are not happy that patients are not being steered to their hospitals by the FDNY 911 system. 'That's a business dispute. I'm in the business of saving lives,' Tucker said. 'I don't steer patients. I take them for the most part to the local hospital. We're not the Uber business or Lyft business to take people where they want to go.' He said transporting patients to the nearest hospital in most instances is 'the right thing to do' so that ambulance crews can more quickly respond to the next 911 call. 4 The previous directive only required ambulance crews to deliver patients to the closest hospital during severe or life-threatening medical emergencies. Getty Images The average ambulance response time to life-threatening emergencies jumped more than 34 seconds, from 8 minutes and 14 seconds in 2024 fiscal year to 8 minutes and 48 seconds for the first quarter of the 2025 fiscal year running from July 1 through November, according to the mayor's management report in January. The FDNY is in discussions with hospital officials over possible tweaks to the policy, but Tucker does not foresee dramatic change. 'It's working,' he said. 'Response times are coming down.' A patient who is not facing a life-threatening situation can refuse medical assistance and take a private car service or other transport, Tucker noted. Oren Barzilay, president of FDNY EMS Local 2507 representing FDNY EMS paramedics and EMTS, backed the new 911 directive, repeating many of the points made by Tucker. He said some patients want to avoid the city's public hospitals. 'People think we're a cab service to take them where they want to go. We take you to the local hospital to be treated,' Barzilay said.

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