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New York Post

Gowanus is getting a $25K/month rental

The low-slung industrial buildings that once defined Brooklyn's Gowanus are disappearing. In their place: $25,000-a-month rentals. The rezoned neighborhood's newest luxury condominium is coming on the market this month. 544 Carroll, developed by the real estate investment firm Avery Hall, is meeting what it says is growing demand for spacious, luxury condos among the brownstones of Brooklyn. The 17-story development, located at the border of Gowanus and Park Slope, is made up of 133 units, including two floors of penthouses and one extra-pricey duplex. 7 A rendering of the soon-to-be launched 544 Carroll. Courtesy of Avery Hall 7 The 175-foot-tall development enjoys far-reaching views across the otherwise low-lying Gowanus. Courtesy of Avery Hall The 2,500-square-foot duplex at 544 Carroll will be the largest advertised rental on the Gowanus market, according to StreetEasy — and the most expensive. The $25,000-a-month unit beats out the neighborhood's current highest rental price by an excess of $13,500. Located across the sixth and seventh floors, the residence includes four bedrooms and 1,082 square feet of outdoor space. The rest of the one-, two- and three-bedroom units in the building range in price from $4,700 for the smallest one-bedroom to $15,000 for a premium three-bed penthouse. A quarter of the apartments are designated as permanently affordable. In addition to luxurious touches throughout the units, like marble countertops and walk-in closets, the 175-foot-tall building prioritizes spaciousness. Its smallest units are a sizable 630 square feet, and every two-bedroom comes with two bathrooms to match. 7 A rendering of a unit at 544 Carroll, featuring large windows and a sleek kitchen. Courtesy of Avery Hall 7 Some units in the building enjoy free-standing tubs and double vanities. Courtesy of Avery Hall Jesse Wark and Brian Ezra, founding partners of the Gowanus-based Avery Hall, told The Post that despite rapid housing growth in the area, current layouts neglect those looking for extra elbow room. 'I think most people would not recognize these as New York rentals,' Wark said. 'Given the space, you can fit a dining table in your one-bedroom along with your living room. These things are not standard in the market.' Gowanus has room to grow, and renters want to enjoy it. The firm cited a growing renter-by-choice demographic made up of high-earning New Yorkers who prefer the flexibility of renting to home ownership, whether due to the transient nature of their jobs, languishing high mortgage rates or ongoing economic uncertainty. In addition to large two-bedrooms and lofty duplexes, the building offers the gamut of luxe condo amenities, including a dedicated pilates studio, a cave-centric children's play area, a pet spa and a private dining room. 7 A rendering of the children's playroom. Courtesy of Avery Hall 7 The sun-drenched lobby at 544 Carroll. Courtesy of Avery Hall 7 A pilates room is located inside the building's fitness studio. Courtesy of Avery Hall 544 Carroll represents another step in the Gowanus's snappy transformation. Where gritty warehouses and an odorous canal once defined the neighborhood, kitschy axe throwing bars, art studios and a Whole Foods now dot its landscape. In May, the real estate analytics company Marketproof tracked 141 residential projects with roughly 6,700 new units currently under development in Gowanus, Brick Underground reported. But the Manhattan-like rents at 544 Carroll are tied to the building's dual identity — situated on Carroll Street and Fourth Avenue, it's just a crosswalk away from pricey Park Slope. While Gowanus has undergone massive changes, Ezra told The Post that the firm would not have built a project like 544 Carroll anywhere else in the neighborhood. Gowanus' rebirth and Park Slope's established amenities made it possible. 'It's the combination of tapping into that new energy and also harnessing this existing, beautiful, super strong neighborhood in Park Slope that created this unique opportunity,' Ezra said. 'It will be a part of both communities,' Wark added.