Latest news with #GrandPrixFestival
Montreal Gazette
15-06-2025
- Entertainment
- Montreal Gazette
‘I came because the métro is open': Crescent St. booms with fans for Grand Prix Festival
News Rob Jenkinson arrived in Montreal before 9 a.m. Friday, but the early wake up didn't stop him from attending the Grand Prix Festival on Crescent Street. It's the Buffalo, N.Y., native's third time at the event. He plans to take it all in, from practice to the big race on Sunday. But it isn't just the sport that he loves, it's also the city. In the past, he and his family visited Atwater Market and walked along the Lachine Canal, and took in the sights in Old Montreal. 'Montreal is such a city cool city to begin with and then how much more international it is, it's really fun,' he said Friday. 'And our kids enjoy it, too.' Jenkinson said for how close Montreal is to his own city, what he appreciates is that 'it's so different.' He did notice a few more questions when entering the Canadian border this time, he said. When asked about possible tensions from locals over the tariff war, he cheekily pointed out that he's not the president. 'I haven't found anything too different from in the past. I found they always welcomed Americans,' he said. Crescent was already bustling by noon Friday, where energy drinks, alcohol samples and free ice cream were being handed out. Fans decked out in jerseys and F1 merch took photos next to splashy cars on display, while others took part in games. 'We're very excited,' said Steve Gloyd, who came in with his friends from Maryland and is staying in Griffintown. 'We wanted to see all the activities, the cars and hear the live music, and experience all the shops' downtown, he said. Locals also checked out the scene. Shaun Hughson, who lives on the south shore, enjoyed seeing tourists and getting free ice cream. 'I came today because the métro is open,' Hughson said, referring to the STM strike that impacted service earlier in the week. The city's public transit system will be operating at full capacity throughout the weekend while maintenance workers are on a nine-day strike. Bus and metro service will be maintained throughout F1 as masses flock to Jean-Drapeau Park. 'A happy time' The Grand Prix is a boon for businesses, generating an estimated $100 million in revenues. Ziggy Eichenbaum, owner of Ziggy's Pub, said this weekend brings in about a month's worth of business. His staff is doubled for the period. Not only is it good for his pub, but he said it's great for Montreal. He also gets to meet people from all over the world, including Spain and Japan. 'It's a happy time,' Eichenbaum said. Outside, a few regulars who have been coming to the pub for Grand Prix for more 20 years were taking in the sunny day and each other's company. Paul Brisebois was among those having a beer, saying he liked the atmosphere and people the most. 'Today's a good day because I get to meet the boys and the friends,' he said. More security Montreal police and security guards will also be present throughout the weekend, including at the festival where the department had a tent set up. Police said Friday that officers will be at F1 race site 'to ensure everyone's safety' though it didn't specify the number of officers on the ground, citing security reasons. 'We adapt our operations according to each situation and people's behaviour. Our officers are always ready to intervene should there be any excesses or violations of laws and regulations,' a police statement said. Police also met with hotel mangers and employees from transportation companies in hopes of 'preventing and raising awareness about sexual exploitation.' Brochures were also distributed at different venues, according to the SPVM. 'Community outreach officers also manned information booths in certain central neighbourhoods before the festivities began.' This story was originally published June 13, 2025 at 4:37 PM.
National Post
11-06-2025
- Automotive
- National Post
Magnum Ice Cream Invites Race Goers to Enjoy the Ultimate Bite at Montreal's Crescent Street Grand Prix Festival
Article content MONTREAL — This weekend, Magnum Ice Cream (Magnum) is inviting Montrealers and race-week revelers to experience the ultimate bite. From June 12 to 15, visitors can stop by the Magnum ASMR Studio at The Crescent Street Grand Prix Festival and partake in a multi-sensory activation designed to deliver a moment of indulgence. Article content The immersive Magnum experience offers a pit stop from the action of the track with an experience that brings the signature 'crack' of Magnum's 100% Belgian chocolate-coated ice cream bars to life. Visitors can step into the Magnum ASMR Studio, get close to the mic and create their own ASMR-inspired content – from the slow unwrapping of an ice cream bar to the iconic chocolate crack from the first bite. Each guest will receive a video capturing their personalized Magnum Moment to share on social media. Article content 'In a weekend known for speed, sound and adrenaline, we're giving people a moment to slow down, indulge, and really savour the small luxury of a Magnum,' said Benjamin Finn, Marketing Lead for Ice Cream, Unilever. 'Our ASMR activation taps into a trend people can't get enough of, offering that satisfying chocolate crack and sensory delight our fans love.' Article content The hero of this year's activation is the Magnum Mini Double Caramel – a perfectly mini-sized ice cream bar featuring velvety vanilla ice cream, gooey caramel sauce, and a decadent layer of 100% Belgian chocolate. The perfect bite-sized indulgence, Magnum Minis are the ultimate treat for fans craving something sweet during race weekend. Magnum will be sampling June 12 – 15 starting at 11 a.m. ET until supplies last – AND everyone who visits the Magnum booth will have a chance to win a $1,000 gift card for a shopping spree. Article content As temperatures rise, there's no better time to treat yourself to the rich, luxurious taste of a Magnum. Whether you're racing between events or strolling the summer streets of Montreal, Magnum's premium ingredients and assortment of flavours is the perfect go-to for all your summer adventures. Article content For more information and updates, please visit and follow @ on Instagram. Article content About Magnum® Article content Launched in 1989, Magnum® was the first handheld ice cream brand targeted as a premium adult offering. Today, Magnum® is one of the world's leading ice cream brands, selling over 1 billion units annually worldwide. Since launching in Canada in 2011, Magnum® has remained committed to bringing premium, indulgent ice cream bars to Canadians. Article content About Unilever Article content Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content For more information about Unilever and our brands, please visit Article content Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. Article content For more information on Unilever U.S. and its brands visit: For more information on Unilever Canada and its brands visit: About Unilever in Canada Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content Our leading brands in Canada include Dove, Vaseline, Degree, Axe, SheaMoisture, TRESemmé, Knorr, Hellmann's, Breyers, Magnum, Ben & Jerry's, Liquid I.V., and OLLY. Article content Article content
