Latest news with #GretaLee
Tatler Asia
6 days ago
- Business
- Tatler Asia
Tiffany & Co. explores love and strength in new campaign
Mikey Madison, Greta Lee and Anna Weyant shine in an empowering HardWear campaign from Tiffany & Co. New York is a city of harmonious contrasts, sounds and frenetic energy—the kind that breathes creative freedom and dynamic transformation. And its pulsating heart is Manhattan, the home of Tiffany & Co. The luxury jewellery brand, founded in this concrete jungle by Charles Lewis Tiffany in 1837, has long infused the borough's spirit in one of its iconic collections. Don't miss: Jericho Rosales and Janine Gutierrez are stealing the spotlight as the most talked-about 'It' couple in town Inspired by a bracelet design from 1962, HardWear by Tiffany pieces are coveted for and distinguished by their bold, raw language. A signature gauge link anchors the series, complemented by innovative clasps, detachable ball and lock charms, extraordinary pearl accents and asymmetrical pavé diamond links that capture the enduring nature of both love and Manhattan's captivating elegance. Above Tiffany & Co. HardWear small link rings with diamonds (Photo: Tiffany & Co.) Above Tiffany HardWear large link bracelet in 18c rose gold with diamonds (Photo: Tiffany & Co.)
South China Morning Post
25-02-2025
- Entertainment
- South China Morning Post
Kim Kardashian reps Balenciaga and Dolce & Gabbana, Beyoncé sings in Tiffany jewels, Rosé carries Saint Laurent luggage and Timothée Chalamet wears Chanel scents – but is the age of endorsements endin
When was the first time you were sold something by a celebrity? Not literally, but you get the gist: think red lipsticks swiped on in slow-motion video; high-production perfume ads set against azure waters and rugged Italian coastlines; food supplements endorsed by lithe household names (many of whom are probably taking more than just vitamins to preserve their youthful looks). In today's fashion landscape, starry ambassadors giving endorsements are so ubiquitous, it can be hard to keep track of who's wearing what and where. It's been going on for a while too: according to the World Advertising Research Centre, the first celebrity in the modern sense to endorse a commercial product was the socialite and West End stage actress Lillie Langtry, whose likeness was plastered on posters in 1882 to sell Pears Soap. Before that, England's Royal Warrants bestowed on trusted suppliers a literal monarchic stamp of approval for centuries. To this day, you'll find the phrase 'By appointment to …' trumpeted by businesses ranging from Smythson to Burberry to Fortnum & Mason. Advertisement Balenciaga's 2024 Closet campaign starring Kim Kardashian. Photo: Handout In today's media landscape, reaching peak influencer often means being an A-list brand ambassador. Alongside her various entrepreneurial pursuits, Kim Kardashian reps Balenciaga, as well as Dolce & Gabbana; Beyoncé tours in and posts Tiffany & Co.; Rosé travels exclusively with Saint Laurent bags and Rimowa suitcases in tow; and Timothée Chalamet smells like Bleu de Chanel – or at least that's what we're led to believe in Martin Scorsese's promotional film for the scent. Even the more aloof fashion brands aren't immune to star power. Witness The Row, which in 2021 was tagged in Instagram carousels by actors Zoë Kravitz and Jonah Hill, who were both clad in the label's opulent looks, not long after Kendall Jenner was seen on several occasions donning full The Row runway ensembles. The label, helmed by former child stars Mary-Kate and Ashley Olsen and famous for banning phones at its runway shows, has since dressed the likes of Greta Lee, Jennifer Lawrence and Ariana Grande for red carpet appearances. Greta Lee wears The Row to the Lacma Art+Film Gala in November 2024. Photo: AFP Indeed, in this day and age, it's a struggle listing luxury brands that don't dabble in celebrity marketing in one way or another. Designers Dries Van Noten and Rick Owens, both known for not loaning looks to celebrities or paying for A-listers to wear their designs, are two holdouts. French jeweller Van Cleef & Arpels is a rare exception within its category due to its policy of not dressing celebrities for red carpets – a page on the brand's website entitled 'Icons of Van Cleef & Arpels' lists only four women, including Princess Grace of Monaco and opera star Maria Callas, all of them dead for decades. Then there's ever-elusive monogrammed bag-maker Goyard (the consensus is the company does little to no advertising at all) and fellow leather goods maison Hermès, which made a rare departure from its consistent celeb-averse strategy by dressing Nomadland director Chloé Zhao for the 2021 Academy Awards. Chloé Zhao wears Hermès as she poses with one of her Oscars for Nomadland (2020). Photo: Ampas/PA Media/dpa Clearly brands don't need celebrities to be successful, but in a world littered with influencers and infinitely scrollable feeds, expensive celebrity tie-ups are key to a fashion brand's ability to be visible and stay that way as the trends, and the years, come and go. This is especially true in Asian markets, where Thai heartthrobs and Korean girl groups are relatively direct, albeit transient, short cuts through which businesses can reach young, and particularly female, target audiences.
Yahoo
16-02-2025
- Entertainment
- Yahoo
Memento Intl. Rebrands as Paradise City Sales; Brings In-House Produced ‘My Notes on Mars' Starring Greta Lee, Andrew Scott to EFM (EXCLUSIVE)
Memento Intl., the well-established Paris-based international sales company behind 'Call Me by Your Name,' is rebranding as Paradise City Sales and is bringing 'My Notes on Mars,' starring Greta Lee and Andrew Scott, to the EFM. Emilie Georges, who founded Memento Intl. 20 years ago, launched the production vehicle Paradise City a few years ago with London-based Naima Abed. The pair have had great success with the pics they delivered, notably 2025 Sundance hit 'Atropia,' starring Alia Shawkat and Channing Tatum, and Anthony Chen's 2023 drama 'Drift,' with Cynthia Erivo. 'My Notes of Mars,' Hungarian director Lili Horvát's English-language debut feature, is the latest co-production on Paradise City's slate. More from Variety FilmSharks Pounces on International Sales Rights to Videocine's 'Don't Leave the Kids Alone' (EXCLUSIVE) LevelK Inks Multiple Deals on Sex Positive Comedy 'Sudden Outburst of Emotions' and 'Dancing Queen in Hollywood' at EFM (EXCLUSIVE) Freaks Factory and Ka-Ching Cartoons Board 'The Growcodile' (EXCLUSIVE) The rebranding comes at a pivotal time as Georges and Abed seek to build a closer bond between production and sales. As such, the sales outlet will now operate under the same Paradise City banner, which has offices in Paris and London, and will be more involved in projects at an earlier stage. 'This rebranding of our sales activities feels like the natural evolution of what we have been doing for years with both our production and sales hats — accompanying talents into ambitious projects with a global appeal and allowing them to exist in an ultra-competitive market,' said Georges, who will be celebrating the banner's new identity with a big bash organized at the Berlin Film Festival. Over the last two decades, Georges' boutique sales company has sold many movies by renowned directors, from Luca Guadagnino's 'Call Me By Your Name' (which Georges co-produced), to Cannes Palme d'Or winning films 'The Class' by Laurent Cantet and 'Winter Sleep' by Nuri Bilge Ceylan; 'Good Time' by the Safdie brothers; Asghar Farhadi's Oscar-nominated 'A Separation' and 'The Salesman'; 'Still Alice,' with Oscar-winning Julianne Moore; 'Cairo Conspiracy' by Tarik Saleh; and the Cesar-winning 'The Night of the 12th' by Dominik Moll. Going forward, Alexandre Moreau, head of sales, and Sata Cissokho, head of acquisitions, will continue to lead the sales team. The plan is for them to buy around 10 films per year from independent producers worldwide and work with both new voices and established filmmakers. Georges, Moreau and Cissokho pointed out the 'synergies between development, production, financing and sales are not only organic, they are necessary today. By bringing our two very experienced teams in their respective fields closer, we're helping each other in maintaining our ambition but also our relevancy.' Paradise City Sales, they said, will be focusing on arthouse projects that are director-driven, as well as market-friendly, with a special focus on English-language projects, alongside genre and animation. The idea is also to finance projects through international co-productions and tap into French and U.K. resources and talent pools. Set to shoot mostly in Budapest starting this summer, Horvát's 'Notes on Mars' stars Lee as Margot, a brilliant young scientist with a troubled marriage, who disappears inexplicably while hiking with her husband Sam (Scott) and a group of friends. A few weeks later, she reappears the day of her own memorial service. Margot is clearly not the same as before the accident. Nevertheless, Sam sees his wife's miraculous reappearance as a second chance. 'Notes of Mars,' which took four years to get made, is precisely the type of indie projects that Georges wants to help finance through Paradise City Sales. 'We want to provide solutions for ambitious European films that are very difficult to finance at the moment, particularly for slightly younger directors,' Georges said. She pointed out the movie was initially supposed to be filmed in the U.S. and Canada. 'Then, at a certain point, we thought we'd shoot it in France, but we quickly gave up and said to ourselves, 'We'll play the card of setting this story in its own country, Hungary, and try to get the initial funding there. And that's what we managed to do,' she said, adding that the film was supported by the National Film Institute of Hungary. 'Notes on Mars' was produced Dóra Csernátony under their Poste Restante banner, together with Paradise City, Anne Carey, Alexander Dumreicher-Ivanceanu and Bady Minck of Amour Fou; and Mirsad Purivatra and Jovan Marjanovic of Obala Art Center. The project has already lured high profile partners, such as Komplizen film in Germany. Post-rebranding, the company's remaining team also includes Jeanne Loriotti, Vincent Comoy and Anaïs Gargliardi working on sales, marketing and festivals; Morgane Le Dissez as CFO; Christina Komninou, legal and business affairs, and Fatim Camara, chief accountant. The banner's current slate includes Norwegian genre title 'The Ugly Stepsister,' which opened the Sundance Midnight section and is playing in Berlin's Panorama sidebar, and 'Unidentified' by Haifaa Al-Mansour, as well as 'Primavera' by Damiano Michieletto. Best of Variety New Movies Out Now in Theaters: What to See This Week Grammy Predictions, From Beyoncé to Kendrick Lamar: Who Will Win? Who Should Win? What's Coming to Netflix in February 2025
South China Morning Post
10-02-2025
- Entertainment
- South China Morning Post
Why pleats have endured from ancient Greece to modern fashion in designs by Chanel, Issey Miyake, Fortuny and Robert Wun, and worn by Sofía Vergara, Greta Lee and Saoirse Ronan
From cocoon-like Issey Miyake separates to preppy school uniforms, pleats are ubiquitous when you really pay attention. For recent A-list examples, see Greta Lee and Saoirse Ronan , who each donned a pleated The Row gown in Los Angeles at the Lacma Art+Film Gala and at Elle's annual Women in Hollywood event respectively. On the Emmys 2024 red carpet, Sofía Vergara was a vision in a red, micro-pleated custom gown by Dolce & Gabbana. Greta Lee looks graceful in The Row draped pleats at the LACMA Art+Film Gala. Photo: AFP Advertisement While fashion has zigged and zagged as usual over the last decade, pleats have endured: remember Pieter Mulier's hit spring 2025 collection for Alaïa, shown at New York's Guggenheim Museum, which referenced the late Azzedine Alaïa's love of pleating? Or the baby blue pleated Prada gown Lupita Nyong'o wore to the 2014 Academy Awards, which planted her firmly on many a best-dressed list? Or further back, with Marilyn Monroe's famous pleated ivory halter dress in 1955's The Seven Year Itch, and French couturier Madame Grès' signature Hellenic draped gowns made in mid-century Paris, which inspire countless designers (Alaïa and Mulier included) to this day? Saoirse Ronan has worn pleats on several high-profile occasions – such as the Elle Women in Hollywood celebration in LA. Photo: AP Big picture, decades are a blink of an eye; in a way, humans have almost never not worn pleats. According to New York-based fashion historian Ruby Redstone, pleated fabrics can be traced back to Ancient Greece, when togas were the pinnacle of style. While people once assumed that the Greeks were simply manipulating fabric and belting the pleats in place, studies done in the 50s through to the 70s revealed that they used egg white paste to fix the folded fabric, Redstone says. 'They'd use the paste to create the organic-looking rippling pleats that would fall down to the ground, but [the fabrics] would dry really stiff. The stiff togas we see in marble sculptures are actually probably more representative of what the dresses looked like,' she explains.
