Latest news with #Greystar
Yahoo
9 hours ago
- Business
- Yahoo
Adara Unveils New Amenities, Renovated Apartments
PHOENIX, June 9, 2025 /PRNewswire/ -- Briar Capital is pleased to announce that it has opened renovated amenities and updated apartments at the newly-christened Adara Apartments in downtown Phoenix. Adara Apartments are professionally managed by Greystar. "Adara has been updated to foster a sense of community and calmness in the middle of a bustling downtown," Karilyn Bell, RPM, Greystar said. "The renovations were intentional to help residents feel more at ease with inviting lounges, co-working spaces and serene courtyards as well as cool-toned interiors to encourage collaboration and creativity in a calm, naturally lit space." Adara offers studio, one-, two-, three- and four-bedroom floorplans. By the bed rentals are available in the three- and four-bedroom layouts. Each residence features a spacious floorplan, modern granite countertops, stainless steel appliances, large closets and an in-unit washer and dryer. For the interior renovations, Briar Capital worked with interior designer, Felicia Lindley at Urban Interior Concepts, to create an organic modern space that is unique to the Phoenix market. The clubhouse has been refreshed with a new organic, earth-tone color scheme. Notable updates include new kitchens in the clubrooms, revitalized lounge spaces, a new conference room, glass fencing surrounding the south pool and all new pool furniture in both pool areas. Other amenity updates include an expanded 24-hour fitness center with new equipment, upgrades to the pools in each building, a resident lounge with conference room, community game and entertainment lounge, courtyards with firepits, controlled access, and more. The community's design was important as the property blends co-living housing with traditional multifamily use. The new approach features light, airy, clean lines combined with organic materials and wood tones. Existing concrete floors, concrete masonry unit walls and semi-exposed ceilings combined with new modern details creates a more natural feel for the community. Adara sits in a prime location in the heart of the Roosevelt Row area, which is home to an array of dining, entertainment, nightlife and shopping options. First Fridays can also be experienced on Adara's doorstep every month. The community is also close to Arizona State University's downtown campus, University of Arizona College of Medicine Downtown, the PHX Arena and major transit including the Metro Rail. The community is also close to I-10 which provides easy access to Phoenix Sky Harbor and more. For more information, or to schedule a tour, please visit or call 602-687-1529. View original content to download multimedia: SOURCE Greystar
Irish Times
2 days ago
- Business
- Irish Times
Drivers put a brake on Tesla sales,
Irish drivers have put a brake on buying Tesla electric cars, says The Sunday Times. The company run by billionaire Elon Musk, whose split with US president, Donald Trump, dominated headlines this week, has suffered a 13 per cent drop in Irish sales so far this year. Chinese rival BYD has overtaken Tesla, increasing its sales by 48 per cent, the newspaper reports. 'In Ireland Tesla's year got off to a good start with sale of his cars doubling year on year in early 2025, driven by the arrival of the cheaper Tesla Model 3,' it says. 'But sales plunged by 62 per cent last month.' READ MORE Housing policy chasing developers away Government policy is driving investment in housing to other countries, according to the Sunday Independent. Developers including Claire Solon, managing director of the Irish arm of international player, Greystar, tells the newspaper that the Government needs to tackle 'planning, infrastructure, rent caps and viability'. The company warns that 'problematic policy changes' are pushing housing investment to other countries. Michael O'Flynn, chief executive of O'Flynn Group, says additional taxes on the building industry in the middle of a housing crisis are 'actually holding back the delivery of new homes'. He maintains that the residential zoned land tax has become a development tax. Hotelier's Heathrow runway pitch Billionaire hotelier, Surinder Arora is joining forces with US engineering giant Bechtel, to pitch an alternative third runway plan for London's Heathrow airport , reports The Sunday Telegraph. Mike Kane, Britain's aviation minister, says the country's government is open to alternative bids for the hub's third runway. Mr Arora told the newspaper that his bid could no doubt 'build it cheaper than Heathrow airport Ltd'. The hotels mogul previously led an alternative bid in 2018, saying he could do it one third cheaper than the airport company. Renewables' biogas call Renewables developer Bia Energy says data centres and large energy users should be obliged to use biogas to aid kick-starting the industry here, the Business Post writes. The firm, backed by businessman Eamon Waters, who sold Panda Recycling to Macquarie Infrastructure Fund for €1.2 billion, warns that the Government will not meet its climate plan biogas targets. Bia Energy is calling for a 'renewable heat obligation policy' which legally binds large energy users, such as data centres and pharmaceutical manufacturers, to buy renewable energy. The Republic faces penalties of up to €28 billion by 2030 if it fails to cut greenhouse gas emissions by 51 per cent.
Irish Independent
2 days ago
- Business
- Irish Independent
€100,000 viability gap per new apartment means the homes we need won't be built, developers warn
'Would-be homeowners are not willing to pay €500,000 for an apartment' Sean Pollock and Fearghal O'Connor Today at 21:30 A number of Ireland's most prominent housing developers have voiced major concern over the Government's handling of the ongoing housing crisis. One big international player in the Irish market, the US property firm Greystar, warned that housing investment is now being deployed in other countries due to 'problematic policy changes' in Ireland that had created 'uncertainty in the market and often unintended consequences'.
Associated Press
14-05-2025
- Business
- Associated Press
From The Future Deploys AI-Driven SEO Strategy to Fuel 43% Organic Growth for Greystar
Philadelphia, Pennsylvania--(Newsfile Corp. - May 14, 2025) - From The Future, a Philadelphia-based marketing and customer experience agency, has announced the results of a large-scale AI-powered SEO content program developed for Greystar, the largest property management firm in the United States. The initiative, which combined automated content generation with editorial oversight, drove a 43% month-over-month increase in organic sessions and significantly improved search visibility across key metro markets. Additionally, the success of the campaign was highlighted by Clutch as one of 2025's Best Digital Marketing Campaigns. Greystar, with over $79 billion in assets under management, engaged From The Future to develop a scalable and organic growth model that competes with major rental listing platforms. The agency's solution was to build a custom AI-enabled content engine that accelerated production timelines, maintained quality, and optimized content for search performance at scale, in service of: 'We created a system that could go from research to first draft in minutes—not weeks—without sacrificing relevance or brand voice,' said Lance Hollander, CEO of From the Future. 'The goal was to win back organic visibility from aggregator sites, and our team delivered a strategy that's both scalable and deeply rooted in performance.' [ This image cannot be displayed. Please visit the source: ] From The Future Logo To view an enhanced version of this graphic, please visit: AI-Enabled Content, Editorially-Refined for Search and Precision The program launched in Texas, one of Greystar's largest markets, and included over 120 city- and neighborhood-level landing pages within the first 8 weeks. Each piece of content was generated using a proprietary AI process, then refined by human editors for accuracy, tone, and local specificity. Designed to blend AI automation with strategic human oversight, the content engine allowed From The Future to publish more than 300 optimized pages within 13 weeks, while maintaining consistency, brand alignment, and local salience at scale. Key results included: [ This image cannot be displayed. Please visit the source: ] Lance Hollander, CEO of From The Future To view an enhanced version of this graphic, please visit: 'Every company in our industry is leveraging—and talking about—AI in some respect. It can be hard to sift through the noise. Marketers, particularly at the enterprise level, must stand out in not just implementing AI, but actually using it for functional, productive, innovative, and scalable purposes beyond what was previously possible,' said Josh Silverbauer, Head of Analytics and CRO at From The Future. 'We set out to use AI to build a system that could outperform what humans could be capable of in the time frame allotted, and built a system that could scale beyond our own capacity.' The campaign reflects From The Future's broader commitment to AI-enabled marketing strategy, combining technical depth with creative refinement and execution. The agency works with enterprise and growth-stage clients across industries, offering integrated services that include SEO, paid media, customer experience design, analytics, and conversion rate optimization. 'Our work is about more than driving traffic—it's about building sustainable, data-driven growth engines and enriching user experiences,' Chloe Drake, Head of SEO, noted. 'Creating content for content's sake, or primarily for SEO rankings, is an easy way to tank your performance. Our process creates content that people actually want to read and engage with. The proof is in the data.' From The Future is actively partnering with enterprise-level brands seeking scalable, performance-focused content strategies powered by AI and guided by human intelligence. Media Contact [email protected] To view the source version of this press release, please visit
Yahoo
14-05-2025
- Business
- Yahoo
From The Future Deploys AI-Driven SEO Strategy to Fuel 43% Organic Growth for Greystar
Philadelphia, Pennsylvania--(Newsfile Corp. - May 14, 2025) - From The Future, a Philadelphia-based marketing and customer experience agency, has announced the results of a large-scale AI-powered SEO content program developed for Greystar, the largest property management firm in the United States. The initiative, which combined automated content generation with editorial oversight, drove a 43% month-over-month increase in organic sessions and significantly improved search visibility across key metro markets. Additionally, the success of the campaign was highlighted by Clutch as one of 2025's Best Digital Marketing Campaigns. Greystar, with over $79 billion in assets under management, engaged From The Future to develop a scalable and organic growth model that competes with major rental listing platforms. The agency's solution was to build a custom AI-enabled content engine that accelerated production timelines, maintained quality, and optimized content for search performance at scale, in service of: Amplifying Greystar's B2C branding Expanding SEO as the dominant acquisition channel over paid media Prioritizing local search from the local rental market Driving direct leases and reducing overall CAC "We created a system that could go from research to first draft in minutes—not weeks—without sacrificing relevance or brand voice," said Lance Hollander, CEO of From the Future. "The goal was to win back organic visibility from aggregator sites, and our team delivered a strategy that's both scalable and deeply rooted in performance." From The Future Logo To view an enhanced version of this graphic, please visit: AI-Enabled Content, Editorially-Refined for Search and Precision The program launched in Texas, one of Greystar's largest markets, and included over 120 city- and neighborhood-level landing pages within the first 8 weeks. Each piece of content was generated using a proprietary AI process, then refined by human editors for accuracy, tone, and local specificity. Designed to blend AI automation with strategic human oversight, the content engine allowed From The Future to publish more than 300 optimized pages within 13 weeks, while maintaining consistency, brand alignment, and local salience at scale. Key results included: 43% month-over-month growth in total organic sessions 69% month-over-month increase in clicks for optimized pages 1,371 new keywords ranking on the first page of search engine results Enhanced visibility in competitive local markets Lance Hollander, CEO of From The Future To view an enhanced version of this graphic, please visit: "Every company in our industry is leveraging—and talking about—AI in some respect. It can be hard to sift through the noise. Marketers, particularly at the enterprise level, must stand out in not just implementing AI, but actually using it for functional, productive, innovative, and scalable purposes beyond what was previously possible," said Josh Silverbauer, Head of Analytics and CRO at From The Future. "We set out to use AI to build a system that could outperform what humans could be capable of in the time frame allotted, and built a system that could scale beyond our own capacity." The campaign reflects From The Future's broader commitment to AI-enabled marketing strategy, combining technical depth with creative refinement and execution. The agency works with enterprise and growth-stage clients across industries, offering integrated services that include SEO, paid media, customer experience design, analytics, and conversion rate optimization. "Our work is about more than driving traffic—it's about building sustainable, data-driven growth engines and enriching user experiences," Chloe Drake, Head of SEO, noted. "Creating content for content's sake, or primarily for SEO rankings, is an easy way to tank your performance. Our process creates content that people actually want to read and engage with. The proof is in the data." From The Future is actively partnering with enterprise-level brands seeking scalable, performance-focused content strategies powered by AI and guided by human intelligence. Media Contactpress@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
