Latest news with #Guess
Yahoo
14 hours ago
- Entertainment
- Yahoo
'AI models in Vogue?' Guess ad sparks uproar
Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue. In Vogue's latest issue, a two-page Guess ad features a model sitting at a table while wearing a pale blue romper detailed with creme floral mesh appliqué, and the same model leaning against a wall in a black-and-white chevron-patterned maxi dress, with a coordinating handbag. In fine print in the corner of the ad reads: "Produced by Seraphinne Vallora on AI." Reactions to the use of an artificial intelligence-generated model has been swift. Social media commentary have been harsh, especially toward Vogue, with calls to discontinue support for the magazine. "boycott Vogue NOW! they're pushing out models for AI, devaluing hard work and art of real people," one user wrote on X. "Had to end the Vogue magazine subscription I've had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue?" another person wrote. Others shared disappointment that a real model was not used. "so many models wanting to appear in vogue, only for them to end up using AI models," one person wrote. "No actual human being has body proportions naturally like this with that symmetrical of a face and that airbrushed of of skin," YouTuber Isabel Brown said in a reaction video. "There already was major societal backlash to magazines trying to make women look completely unattainable and not realistic whatsoever." Guess has yet to post the advertisement on its social media pages. That has not stopped commenters from calling out the clothing company on other posts. USA TODAY has reached out to Vogue and Guess for comment. Seraphinne Vallora responds to AI, Vogue backlash The one company that has come out about the ad is its creator, Seraphinne Vallora. Described as an "AI-driven" marketing agency, the company's work has also been seen in Elle, Grazia, the Wall Street Journal, FT Magazine and Harper's Bazaar, according to the company's website. "Why can't engineers, graphic designers, 3D artists, coders, architect -any kind of creative- build beauty too?" the company said in a July 27 Instagram post. "And funnily enough, we actually hire photographers and models as part of our workflow," the company added, "we understand people may think Al will be replacing jobs, but in reality, it's just like any other tool in the design industry and it CREATES jobs, because this images are Al-Driven but made by HUMANS, CREATIVES AND DESIGNERS." H&M made headlines earlier this year when it announced it planned to make digital clones of its models, though it's "exploring" how to do so in "a responsible way." This article originally appeared on USA TODAY: Vogue AI model sparks uproar after Guess ad
ABC News
18 hours ago
- Entertainment
- ABC News
BTN Newsbreak 28/07/2025
AI MODELSThis model was featured in the latest edition of Vogue, but she's caused a bit of controversy. When people were flipping through the latest edition of Vogue, they came across this ad for American clothing company Guess, and, upon closer inspection, realised the model was made using AI. Now, she wasn't just randomly generated, she was created by a company called Seraphine Vallora. They say they specialise in creating these types of AI campaigns for brands, and even offer a service called: AI digital twins, where they create AI versions of real models so they can work in two places at once. Their recent work with Guess has set the internet on fire. Sparking fresh talks about the future of advertising, the modeling industry, and even beauty standards, which people say are already TREATYAustralia has just signed a historic 50 year treaty with the British government. It's all to do with the AUKUS agreement, which will see the UK, US and Australia teaming up to make our next generation nuclear powered submarines a reality. The deputy prime minister Richard Marles met with Britain's defence secretary to shake hands on the Geelong KILDAAnd what on earth is going on in the AFL? Because just when Melbourne thought they had the game all sewn up against St Kilda, the Saints produced what some are calling the greatest AFL comeback ever, kicking 9 goals to Melbourne's zero in the final quarter to claw their way back from 46 points down. Saints star Nasiah Wanganeen-Milera sealed the historic win with this goal after the final siren!F1 PIASTRIThe saints weren't the only ones enjoying a historic win! Despite some kind of wet conditions, the 24 year old Aussie cruised past Charles Leclerc and his McLaren teammate Lando Norris to take home his SIXTH victory of the season, the most by an Aussie in any F1 season in history!WOMEN'S EUROSpeakin' of rackin' up the trophies, England's Lionesses have defended their title at the European Championships! Spain went into the game as massive favourites and took an early lead, but the Lionesses kept their cool and leveled the score in the second half, eventually sending the game to a dramatic penalty shootout!TOUR DE FRANCEAnd the world's greatest bike race, the Tour de France, has wrapped up! While Wout van Aert was the winner of the day, it was Tadej Pogacar who took out top spot for the whole tour, marking his fourth Tour de France title in a RUNFirst up, to a convoy of more than 80 trucks carrying thousands of bales of hay, all the way from Western Australia to drought-affected parts of South Australia. Truck drivers and volunteers travelled from all around the country to be part of the charity run, bringing help to farmers in RUNNow to Bolivia. Where hundreds of dogs and their owners hit the streets for a big race. Organised by the local police as a way to encourage responsible dog ownership, it didn't matter what breed, size, or age, everyone gave it their best SCOOTER And finally to France, where an experimental flying vehicle has taken a test flight across the English Channel. Powered by hybrid electric and petrol motors, the single person flying machine can travel about 100 kilometers... in theory. Unfortunately for this test run, they ran into technical issues and had to crash land in the ocean. But don't worry, the man inside was fine. Albeit a bit disappointed.
Fast Company
a day ago
- Entertainment
- Fast Company
The ‘Vogue' AI model backlash isn't dying down anytime soon
BY Listen to this Article More info 0:00 / 3:41 AI -generated 'models' have now made their way into the hallowed pages of Vogue. In the August print edition of Vogue, a Guess advertisement features an almost-too-perfect model wearing a striped dress and a floral playsuit from the brand's summer collection. In very small print, it notes that she was created using AI. While Vogue states the AI model was not an editorial decision, the fashion magazine has still faced considerable backlash online. Some critics have gone so far as to call it the 'downfall of Vogue.' Although the AI-generated model appeared in an ad campaign rather than a fashion editorial, for many, that's beside the point. 'Note to publications doing things like this: it makes you look cheap and chintzy, lazy and hasty, desperate and struggling,' another user wrote. This isn't the first time an AI model has appeared in Vogue. The June 2024 Vogue Portugal issue featured an AI-generated model on its cover, while the May 2023 edition of Vogue Italia used AI to create the background of a cover starring Bella Hadid. As AI becomes increasingly embedded in our daily lives and workflows, it's now infiltrating both digital and even analog media. Fast Company previously reported that one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers, according to research from Whop, a marketplace for digital products. Could the same apply to AI-generated models? Seraphinne Vallora, the company behind the ad, created the AI model after being approached by Paul Marciano, Guess's co-founder, via Instagram DMs. Their Instagram page, which has over 225,000 followers, features hundreds of similar AI-generated supermodels—all conforming to the same Eurocentric beauty standards, devoid of human flaws or unique features. The founders told the BBC they've attempted to feature more diverse models, but those posts failed to gain traction. (Fast Company has reached out to Vogue, Guess, and Seraphinne Vallora for comment.) As one X user wrote, 'as if beauty standards haven't become unrealistic enough, now girls will be competing with and comparing themselves to women who aren't even real. incredible work everyone.' The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today. Sign up for our weekly tech digest. SIGN UP This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Privacy Policy
USA Today
a day ago
- Entertainment
- USA Today
'AI models in Vogue?' Guess ad sparks uproar
Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue. In Vogue's latest issue, a two-page Guess ad features a model sitting with at a table while wearing a pale blue romper detailed with creme floral mesh appliqué, and the same model leaning against a wall in a black-and-white chevron-patterned maxi dress, with a coordinating handbag. In fine print in the corner of the ad reads: "Produced by Seraphinne Vallora on AI." Reactions to the use of an artificial intelligence-generated model has been swift. Social media commentary have been harsh, especially toward Vogue, with calls to discontinue support for the magazine. "boycott Vogue NOW! they're pushing out models for AI, devaluing hard work and art of real people," one user wrote on X. "Had to end the Vogue magazine subscription I've had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue?" another person wrote. Had to end the Vogue magazine subscription I've had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue? Others shared disappointment that a real model was not used. "so many models wanting to appear in vogue, only for them to end up using AI models," one person wrote. "No actual human being has body proportions naturally like this with that symmetrical of a face and that airbrushed of of skin," YouTuber Isabel Brown said in a reaction video. "There already was major societal backlash to magazines trying to make women look completely unattainable and not realistic whatsoever." Guess has yet to post the advertisement on its social media pages. That has not stopped commenters from calling out the clothing company on other posts. USA TODAY has reached out to Vogue and Guess for comment. Seraphinne Vallora responds to AI, Vogue backlash The one company that has come out about the ad is its creator, Seraphinne Vallora. Described as an "AI-driven" marketing agency, the company's work has also been seen in Elle, Grazia, the Wall Street Journal, FT Magazine and Harper's Bazaar, according to the company's website. A post shared by Seraphinne Vallora (@seraphinnevallora) "Why can't engineers, graphic designers, 3D artists, coders, architect -any kind of creative- build beauty too?" the company said in a July 27 Instagram post. "And funnily enough, we actually hire photographers and models as part of our workflow," the company added, "we understand people may think Al will be replacing jobs, but in reality, it's just like any other tool in the design industry and it CREATES jobs, because this images are Al-Driven but made by HUMANS, CREATIVES AND DESIGNERS." H&M made headlines earlier this year when it announced it planned to make digital clones of its models, though it's "exploring" how to do so in "a responsible way."
The Independent
a day ago
- Entertainment
- The Independent
Fashion fans react to Vogue's use of AI models
Vogue 's August issue has sparked controversy by featuring an AI -generated model in a double-page advertisement for the fashion label Guess. The AI model was created by Seraphinne Vallora, an agency specialising in AI-driven marketing campaigns, and was identified by a fine print label. The use of an AI model has drawn mixed reactions from readers, with many expressing concern over its implications for beauty standards and the fashion industry. Plus-size model Felicity Hayward criticised the move as "lazy and cheap," warning it could undermine efforts towards greater diversity in fashion. This development follows a recent multi-year partnership between OpenAI and Condé Nast, Vogue's publisher, to integrate content into ChatGPT search results.
