Latest news with #H-Street
Hypebeast
5 days ago
- Entertainment
- Hypebeast
PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection
Summary PUMAand Seoul-based fashion labelOPEN YYhave unveiled their second collaborative collection, breathing new life into the iconic H-Street sneaker and offering a range of elevated apparel. This partnership seamlessly merges PUMA's athletic heritage with OPEN YY's distinctive, feminine-edged streetwear aesthetic. The centerpiece of the collaboration is the reimagined PUMA H-Street sneaker, a track & field icon from 2003 with roots in the late 90s Harambee spike. OPEN YY elevates the silhouette with premium nubuck overlays, open mesh underlays for breathability, and a detachable dual-branded tongue for versatile styling. It will be available in three clean colorways: beige, blue, and white. Beyond the footwear, the collection features a range of 'elevated apparel' designed to blur the lines between performance and style. This includes running vests, tailored shorts, and minimalist sleeveless tops, merging utilitarian design with a feminine edge. The campaign, which saw an initial launch event in Seoul attended by PUMA ambassador Rosé, emphasizes movement, light, and self-direction, showcasing how the collection seamlessly blends with daily life. The full collection is set to launch globally on June 10, 2025online.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Why Rosé Loves These Low-Key Sneakers
Where Rosé goes, Seoul follows. This past weekend, the solo artist and Blackpink member partnered with Puma to celebrate the latest version of the iconic H-Street sneaker ahead of its June release. To celebrate, the brand kicked things off with a pop-up experience. Fans gathered in crowds outside the venue Layer 41, craning their necks to catch a mere glimpse of the K-pop sensation. The fanfare didn't stop there—other all-star guests included Itsy's Yeji and Squid Game's Yuri Jo. Inside, Rosé toured the immersive installations alongside press and select VIP guests, learning about the history of Puma's sneakers while decked out in her own neon green H-Street pair. 'I think of comfort the most when I head out,' the global ambassador tells ELLE. 'Being able to look cute and comfy all at the same time, whether at rehearsals or in the studio, [working with Puma] has been really rewarding.' For the singer, ease has always been key to her personal style as a performer. As she explains, 'At the very beginning, I didn't understand what made me feel comfortable and what didn't. Now just knowing that, and no matter what other people say, as long as I feel comfortable that's all that matters.' When asked what drew the brand to Rosé and to Seoul, Gregor Abenstein, head of Puma Select, says, 'We very much look to Seoul when we want to see what's next. When we kicked off the Speedcat [sneaker], Seoul was also the first city where we saw the shoes on the feet of the right people. Our Korean team basically gave us the heads up that low profile might be coming back.' Abenstein also explained that they wanted the immersive experience to feel authentic to the venue's neighborhood and the city's style. 'We relied heavily on our partners and the communities that they acquired to help lead us to the heart of the city. From the food that's been chosen, down to the DJs and the nail artists, it has been specifically curated to be part of our cultural community.' As a result, the event tapped vendors including Cold Archive and Inside Tag to curate an installation of interactive art zones. Featuring everything from custom screen-printed T-shirts emblazoned with '___ Sucks' to alien-like nail art, each station complemented the display of archival Puma products. On the main floor, guests were able to walk through the history of the brand, tracing its very first pair of track spikes to the H-Street sneaker's inception in 2003. The Puma H-Street sneakers, including the event's signature neon green colorway, as sported by Rosé, will be available for purchase in late June. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
Fashion Network
19-05-2025
- Entertainment
- Fashion Network
Puma: storytelling and teasing at immersive space in Seoul, starring K-pop star Rosé
To celebrate the upcoming release of the new Puma H-Street sneaker, friends and family of the German brand gathered in Seoul this week at a party opening the marque's unexpected new immersive experience. Taking place on May 16, the exclusive event brought together Puma's VIP community. Starring global brand ambassador and K-pop icon Rosé, as well as local talents like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee, Puma's entourage was able to customize their pairs of sneakers during an evening centered around music and culture. Ring Seoul, a community-driven space that has become a staple in Seoul's club culture for its immersive sound experiences, oversaw the event's musical identity. The party was part of a bigger activation, a four-day 'Future Archives' happening, dreamed up by Puma to honor its H-Street silhouettes. It pays tribute to the sportswear giant's icons by blending the brand's heritage with a forward-thinking cultural vision. 'The opening night was a massive success. It was incredible to see so many familiar faces from the Puma community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, exploring the space—it just felt special," says Christina Mirabelli, global marketing director, Puma Sportstyle. Staged at Layer 41 in Seoul, the installation mashes up music, styling, and design, as the German sportswear giant partnered with galleries, artists, musicians, and magazines like Eyesmag. Curated by Inside Tag and Cold Archive, archival pieces will be displayed on-site during community-driven activations. Against a sleek, futuristic setting resembling the aesthetic of an art gallery, the space features interpretations of track-and-field elements to better locate the latest take on the H-Street model, which originally debuted in 2003. The H-Street, priced at €90, is a low-key, minimalist running shoe that quickly became a cult classic of the brand. With the re-edition of the pair, worldwide musical sensations like Rosé wearing it, and the brand's immersive activation surrounding it, Puma is clearly determined to drive the H-Street back into the spotlight. The immersive space runs from May 16 to May 18.
Fashion Network
17-05-2025
- Entertainment
- Fashion Network
Puma: storytelling and teasing at immersive space in Seoul, starring K-pop star Rosé
To celebrate the upcoming release of the new Puma H-Street sneaker, friends and family of the German brand gathered in Seoul this week at a party opening the marque's unexpected new immersive experience. Taking place on May 16, the exclusive event brought together Puma's VIP community. Starring global brand ambassador and K-pop icon Rosé, as well as local talents like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee, Puma's entourage was able to customize their pairs of sneakers during an evening centered around music and culture. Ring Seoul, a community-driven space that has become a staple in Seoul's club culture for its immersive sound experiences, oversaw the event's musical identity. The party was part of a bigger activation, a four-day 'Future Archives' happening, dreamed up by Puma to honor its H-Street silhouettes. It pays tribute to the sportswear giant's icons by blending the brand's heritage with a forward-thinking cultural vision. 'The opening night was a massive success. It was incredible to see so many familiar faces from the Puma community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, exploring the space—it just felt special," says Christina Mirabelli, global marketing director, Puma Sportstyle. Staged at Layer 41 in Seoul, the installation mashes up music, styling, and design, as the German sportswear giant partnered with galleries, artists, musicians, and magazines like Eyesmag. Curated by Inside Tag and Cold Archive, archival pieces will be displayed on-site during community-driven activations. Against a sleek, futuristic setting resembling the aesthetic of an art gallery, the space features interpretations of track-and-field elements to better locate the latest take on the H-Street model, which originally debuted in 2003. The H-Street, priced at €90, is a low-key, minimalist running shoe that quickly became a cult classic of the brand. With the re-edition of the pair, worldwide musical sensations like Rosé wearing it, and the brand's immersive activation surrounding it, Puma is clearly determined to drive the H-Street back into the spotlight. The immersive space runs from May 16 to May 18.
Time of India
17-05-2025
- Entertainment
- Time of India
Blackpink's Rosé shines in Puma h-street sneakers at Seoul event ahead of June release
Blackpink's Rosé shines in Puma h-street sneakers: Rosé, a K-pop sensation, is once again making waves in the fashion industry by collaborating with PUMA on an exclusive sneaker release event in Seoul. The occasion highlights the brand's dedication to cutting-edge design and style and is a pivotal point in the collaboration between Rosé and PUMA's collection. We'll walk you through the event's highlights in this post, which include Rosé's charisma and the stylish designs of PUMA's newest sneakers. Prepare to explore the world of fashion and music fusion from the runway to the streets. To learn more about this fascinating partnership, continue reading. Puma H-Street sneaker events In Seoul, South Korea, Blackpink member Rosé went out this week to assist with the sneaker's preview of Puma's revamped H-Street. In addition to local stars like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee, the VIP launch event was part of Puma's continuing Future Archives project, which highlights the brand's iconic low-profile silhouettes. The Future Archives activity, which celebrates the brand's low-profile shapes, includes the Puma H-Street event. Throughout the four-day activation, Puma shares the stage with a variety of regional partners in partner-dedicated rooms focused on styling, music, and design. In Seoul, partners Inside Tag and Cold Archive are present, coordinating a community activation and archive product installation. Additionally, Puma has enlisted Korean partners, such as local periodicals, artists, musicians, and art galleries. The special launch honours the new silhouette's running background at Layer 41, where it is housed in a gallery-inspired setup with reinterpreted track-and-field features. About Puma's H-Street sneaker There are numerous colour options available for the H-Street sneaker. Puma Sportstyle's global marketing director, Christina Mirabelli, claims that the redesigned design brought new life to the original model. Inspired by the vintage Harambee, a running spike from the late 1990s, the H-Street was first released as a lifestyle model in 2003 and redesigned for 2025. The Harambee was a cutting-edge racer designed for speed, and its name comes from the Swahili term that means "pull together. "The special launch is held in an ired setup that honours the new silhouette's running roots by reinterpreting track-and-field components. "The new H-Street will look very similar to the 2003 model to the consumer's eye," Mirabelli told FN in an interview. "But to better satisfy the needs of our contemporary customers, we have updated the sole to add some new comfort features." The shoe will be available in three hues worldwide on June 28, according to the Puma executive. The neon green colourway of our hero launch colourway, she explained, "plays into the brighter colours that are trending in the running shoe category." "A silver Formstripe will be featured on both the ivory and black colorways." A "takedown version" of the Seoul event will be held in every region of the world at launch time next month, according to Mirabelli, who also anticipates hosting other Future Archives activations this year and in 2026. However, Mirabelli is currently enjoying her victory in Seoul. She went on to say, "The first night was a huge success." "Seeing so many well-known members of the Puma community come out and support this moment was amazing." It felt unique to observe the various ways people accessorized the H-Street, personalize their pairs, and explore the area. Blackpink's Rosé in PUMA sneakers The K-pop artist wore a Puma bomber jacket and miniskirt combination for the occasion, going sporty-chic. She slung the jacket over her shoulders and accessorized the ensemble with a black and white T-shirt that she folded into a crop top. The miniskirt has a white Puma emblem at the waistband and pickets on it. To finish the ensemble, she wore the brand-new Puma H-Street sneakers in a striking lime green, silver, and black hue. Red, baby blue, electric blue, and black were among the several colourways of the multipurpose low-profile sneakers that were on exhibit at the event. The laces match the colouring, and the sides of the sneakers have a silver Formstrip. The sneakers will be available in June. In June 2024, Puma revealed their collaboration with Blackpink member Rosé. "I can't wait to become a part of the Puma family." At the time, the singer stated, "I am so excited for my fans to be a part of my next chapter with Puma." Along with Rihanna, A$AP Rocky, Dua Lipa, Skepta, Lamello Ball, and others, she became a Puma partner. To stay updated on the stories that are going viral for sneakers then follow Sneaker News.
