Latest news with #H-Street
Fibre2Fashion
07-08-2025
- Entertainment
- Fibre2Fashion
Puma launches Jamaican-Inspired H-Street at Notting Hill Carnival
Paying homage to the fastest nation in the world, PUMA will be re-releasing its special-edition 2003 H-Street in two Jamaica inspired colorways, as a tribute to the Caribbean nation and its globally recognized track and field legacy. Black, yellow, and green colorways recall PUMA's campaign from 2003, which launched PUMA's partnership with the Jamaican national track and field team. The visuals showcased Jamaican culture, style, and sports heritage, centering around a lineup of H-Street colorways, including a special Jamaican-flag edition that returns for 2025. Puma re-releases its 2003 H-Street in Jamaica-inspired colourways, honouring the island's track legacy. Launching August 22, the drop coincides with Notting Hill Carnival, featuring community activations, music, and Caribbean cultural celebrations. The H-Street blends retro design with modern flair in tribute to Jamaican speed and style. Lightweight and minimalist yet stylishly distinctive, the H-Street features a breathable mesh upper, nostalgic T-shaped toebox, and track-inspired outsole tread. Celebrating the legendary speed, power, and distinctive style that the island nation is known for, the limited-edition H-Street carries the story of a country that has achieved excellence on the track. Adapted from an archival running spike, the H-Street traces its lineage back to PUMA's late-'90s Harambee silhouette, an innovative racer built for speed. The release date also coincides with the weekend of Notting Hill Carnival: London's iconic celebration of Caribbean culture, and the largest street festival in Europe. PUMA will mark the occasion with community-focused activations, starting August 22nd. This will be followed by a vibrant presence across the two-day carnival, teaming up with artists, supporting grassroots creatives, and celebrating Caribbean heritage through music. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Hypebeast
27-06-2025
- Entertainment
- Hypebeast
Kith Reunites With PUMA on the New H-Street Model
Name:Kith Women x PUMA H-StreetColorways:Espresso and BlackSKUs:405513-02 and 405518-01MSRP:$110 USDRelease Date:June 27Where to Buy:Kith Kithhas officially reprised its partnership withPUMA. The duo are back in action together and are already treating sneakerheads to a drop, featuring two monochromatic makeovers of the newH-Streetsneaker for theKith Womenbrand. The model looks back to the Harambee, a '90s track spike from PUMA, to inform its slender design. Additionally, this project arrives just after the H-Street debuted as part of a collaboration withOPEN YY. Two colorways of the H-Street see the sneaker don looks of 'Espresso' and 'Black.' The former offers a combination of a mesh upper and suede Formstrip in a rich dark brown whereas the 'Black' pair begins with a leather base and stacks suede branding atop it. The Kith crest has been embroidered at both the toe cap and heel while also appearing at the sockliner branding. Both of the Kith Women x PUMA H-Street colorways are available now exclusively at the Kith Women flagship in New York City. As for the global launch, it is scheduled to take place tomorrow, June 27, via Kith channels worldwide, including the brand's website, with pairs priced at $110 USD.
Hypebeast
05-06-2025
- Entertainment
- Hypebeast
PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection
Summary PUMAand Seoul-based fashion labelOPEN YYhave unveiled their second collaborative collection, breathing new life into the iconic H-Street sneaker and offering a range of elevated apparel. This partnership seamlessly merges PUMA's athletic heritage with OPEN YY's distinctive, feminine-edged streetwear aesthetic. The centerpiece of the collaboration is the reimagined PUMA H-Street sneaker, a track & field icon from 2003 with roots in the late 90s Harambee spike. OPEN YY elevates the silhouette with premium nubuck overlays, open mesh underlays for breathability, and a detachable dual-branded tongue for versatile styling. It will be available in three clean colorways: beige, blue, and white. Beyond the footwear, the collection features a range of 'elevated apparel' designed to blur the lines between performance and style. This includes running vests, tailored shorts, and minimalist sleeveless tops, merging utilitarian design with a feminine edge. The campaign, which saw an initial launch event in Seoul attended by PUMA ambassador Rosé, emphasizes movement, light, and self-direction, showcasing how the collection seamlessly blends with daily life. The full collection is set to launch globally on June 10, 2025online.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Why Rosé Loves These Low-Key Sneakers
Where Rosé goes, Seoul follows. This past weekend, the solo artist and Blackpink member partnered with Puma to celebrate the latest version of the iconic H-Street sneaker ahead of its June release. To celebrate, the brand kicked things off with a pop-up experience. Fans gathered in crowds outside the venue Layer 41, craning their necks to catch a mere glimpse of the K-pop sensation. The fanfare didn't stop there—other all-star guests included Itsy's Yeji and Squid Game's Yuri Jo. Inside, Rosé toured the immersive installations alongside press and select VIP guests, learning about the history of Puma's sneakers while decked out in her own neon green H-Street pair. 'I think of comfort the most when I head out,' the global ambassador tells ELLE. 'Being able to look cute and comfy all at the same time, whether at rehearsals or in the studio, [working with Puma] has been really rewarding.' For the singer, ease has always been key to her personal style as a performer. As she explains, 'At the very beginning, I didn't understand what made me feel comfortable and what didn't. Now just knowing that, and no matter what other people say, as long as I feel comfortable that's all that matters.' When asked what drew the brand to Rosé and to Seoul, Gregor Abenstein, head of Puma Select, says, 'We very much look to Seoul when we want to see what's next. When we kicked off the Speedcat [sneaker], Seoul was also the first city where we saw the shoes on the feet of the right people. Our Korean team basically gave us the heads up that low profile might be coming back.' Abenstein also explained that they wanted the immersive experience to feel authentic to the venue's neighborhood and the city's style. 'We relied heavily on our partners and the communities that they acquired to help lead us to the heart of the city. From the food that's been chosen, down to the DJs and the nail artists, it has been specifically curated to be part of our cultural community.' As a result, the event tapped vendors including Cold Archive and Inside Tag to curate an installation of interactive art zones. Featuring everything from custom screen-printed T-shirts emblazoned with '___ Sucks' to alien-like nail art, each station complemented the display of archival Puma products. On the main floor, guests were able to walk through the history of the brand, tracing its very first pair of track spikes to the H-Street sneaker's inception in 2003. The Puma H-Street sneakers, including the event's signature neon green colorway, as sported by Rosé, will be available for purchase in late June. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
Fashion Network
19-05-2025
- Entertainment
- Fashion Network
Puma: storytelling and teasing at immersive space in Seoul, starring K-pop star Rosé
To celebrate the upcoming release of the new Puma H-Street sneaker, friends and family of the German brand gathered in Seoul this week at a party opening the marque's unexpected new immersive experience. Taking place on May 16, the exclusive event brought together Puma's VIP community. Starring global brand ambassador and K-pop icon Rosé, as well as local talents like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee, Puma's entourage was able to customize their pairs of sneakers during an evening centered around music and culture. Ring Seoul, a community-driven space that has become a staple in Seoul's club culture for its immersive sound experiences, oversaw the event's musical identity. The party was part of a bigger activation, a four-day 'Future Archives' happening, dreamed up by Puma to honor its H-Street silhouettes. It pays tribute to the sportswear giant's icons by blending the brand's heritage with a forward-thinking cultural vision. 'The opening night was a massive success. It was incredible to see so many familiar faces from the Puma community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, exploring the space—it just felt special," says Christina Mirabelli, global marketing director, Puma Sportstyle. Staged at Layer 41 in Seoul, the installation mashes up music, styling, and design, as the German sportswear giant partnered with galleries, artists, musicians, and magazines like Eyesmag. Curated by Inside Tag and Cold Archive, archival pieces will be displayed on-site during community-driven activations. Against a sleek, futuristic setting resembling the aesthetic of an art gallery, the space features interpretations of track-and-field elements to better locate the latest take on the H-Street model, which originally debuted in 2003. The H-Street, priced at €90, is a low-key, minimalist running shoe that quickly became a cult classic of the brand. With the re-edition of the pair, worldwide musical sensations like Rosé wearing it, and the brand's immersive activation surrounding it, Puma is clearly determined to drive the H-Street back into the spotlight. The immersive space runs from May 16 to May 18.
