Latest news with #HONOR400
The Citizen
7 days ago
- Business
- The Citizen
Honor and Blue Bulls announce technology device partnership
The technology and innovation company has been announced as the technology device partner, ushering in an era of technologically driven performance for the Pretoria outfit. The Blue Bulls are proud to announce global technology brand, Honor, as their exclusive technology devices sponsor. The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes. The collaboration emphasises Honor's dedication to fuse useful technology with everyday life, work and play. The brand's notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa demonstrate its investment and activity in the South African market. Its latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices. As the technology partner to the Bulls, Honor will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living. Fred Zhou, CEO of Honor Technologies Africa, expressed that, 'The Blue Bulls are a South African brand that is synonymous with sporting achievement that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As Honor, we've decided to join this family and together we intend on ushering an era of technology and innovation-driven performance and connection.' Rugby is a huge part of the lives of South Africans. Every success achieved on the pitch has a significant impact on the mood and attitude of the country. The link between this sporting culture and technological innovation can only maximise the success we've come to expect over the years. 'For us as the Bulls, this partnership with Honor entrenches our longstanding commitment to continually improve the efficacy of our team's coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as an extension of themselves,' says Blue Bulls CEO, Edgar Rathbone. Seamless trust between technological innovation and people can be likened to the tact, adaptability and awareness required in the field of play. The association between performance and innovation is implicit. 'As with our recently launched HONOR 400 & 400 Pro devices which deliver steady, social-ready results every time, manifested in crisp, AI-enhanced zoom of up to 50×, the Blue Bulls player is an individual who stays steps ahead in the game, and I must say that we're glad to be partnership with them,' summed up Fred Zhou.
News24
14-07-2025
- Business
- News24
How slick is really slick?
There's a clear shift in what South Africans expect from a smartphone. Performance matters but so does style. With a frosted finish, flat edges and carefully considered colours, the new HONOR 400 series looks the part, without even trying too hard. Both the HONOR 400 and HONOR 400 Pro seize the spotlight when the cameras roll, meetings start and when the cutting-edge AI content possibilities make their entrance with a gasp. Smartphone features matter in Mzansi, which is why most new launches loudly announce their shopping list of specs. Yet, the HONOR 400 series knows how confusing this can be for those wanting a device with the right form and fit. This is why they've focussed on making their own flair - flow into everyday life. It's like great style - it should speak for itself, without needing to be explained. That's exactly where the HONOR 400 Series is slicker than the average. At a glance, they carry all the symbols of a high-end device from frosted-glass finishes, polished camera layout, symmetrical lines and style simplified. Both devices then follow through with the confidence to show up in the hands of the right people: creators, entrepreneurs, future-focussed students and professionals - who don't just use their phones, they rely on them. Wherever they need to impress they look the part from power to performance. In lecture halls and study cafés, where next-gen minds capture ideas and edit on the fly At launch events and small business pop-ups, where content needs to be shot, cleaned and shared instantly · Behind the lens of stylists, designers and curators, where its AMOLED accuracy matters Or on daily runs of meetings, meetings and more meetings, where battery life can't tap out early. Slick seen in all the right spaces The AI-enhanced camera system adds to this series' aura. A 200MP main sensor, combined with AI Portrait Snap and Veo 2-powered Image-to-Video, makes your best moment reel-ready without the need for retouching. On the HONOR Pro, a 50MP telephoto and 50× AI SuperZoom takes storytelling to new heights and distances. Whether you're translating a business call or reviewing footage under pressure, The Snapdragon chips, supported by MagicOS 9.0 and a 6000mAh battery, keeps the on point, on target - power that goes on and on. In an industry where specs often shout, the HONOR 400 Series simply fits, effortlessly, elegantly and clearly designed for people who prefer to be noticed for all the right reasons. Because sometimes, the slickest moves are the ones that just quietly stepped into the spotlight.
IOL News
14-07-2025
- Business
- IOL News
Why the HONOR 400 Series Stands Out in the Smartphone Market
There's a clear shift in what South Africans expect from a smartphone. Performance matters but so does style. With a frosted finish, flat edges and carefully considered colours, the new HONOR 400 series looks the part, without even trying too hard. Both the HONOR 400 and HONOR 400 Pro seize the spotlight when the cameras roll, meetings start and when the cutting-edge AI content possibilities make their entrance with a gasp. Smartphone features matter in Mzansi, which is why most new launches loudly announce their shopping list of specs. Yet, the HONOR 400 series knows how confusing this can be for those wanting a device with the right form and fit. This is why they've focussed on making their own flair - flow into everyday life. It's like great style - it should speak for itself, without needing to be explained. That's exactly where the HONOR 400 Series is slicker than the average. At a glance, they carry all the symbols of a high-end device from frosted-glass finishes, polished camera layout, symmetrical lines and style simplified. Both devices then follow through with the confidence to show up in the hands of the right people: creators, entrepreneurs, future-focussed students and professionals - who don't just use their phones, they rely on them. Wherever they need to impress they look the part from power to performance.
The South African
14-07-2025
- Business
- The South African
How slick is Really slick?
There's a clear shift in what South Africans expect from a smartphone. Performance matters, but so does style. With a frosted finish, flat edges and carefully considered colours, the new HONOR 400 series looks the part, without even trying too hard. Both the HONOR 400 and HONOR 400 Pro seize the spotlight when the cameras roll, meetings start and when the cutting-edge AI content possibilities make their entrance with a gasp. Smartphone features matter in Mzansi, which is why most new launches loudly announce their shopping list of specs. Yet, the HONOR 400 series knows how confusing this can be for those wanting a device with the right form and fit. This is why they've focused on making their own flair-flow into everyday life. It's like great style – it should speak for itself, without needing to be explained. That's exactly where the HONOR 400 Series is slicker than the average. At a glance, they carry all the symbols of a high-end device from frosted-glass finishes, polished camera layout, symmetrical lines and style simplified. Both devices then follow through with the confidence to show up in the hands of the right people: creators, entrepreneurs, future-focused students and professionals – who don't just use their phones, they rely on them. Wherever they need to impress, they look the part from power to performance. In lecture halls and study cafés, where next-gen minds capture ideas and edit on the fly At launch events and small business pop-ups, where content needs to be shot, cleaned and shared instantly Behind the lens of stylists, designers and curators, where its AMOLED accuracy matters Or on daily runs of meetings, meetings and more meetings, where battery life can't tap out early. The AI-enhanced camera system adds to this series' aura. A 200MP main sensor, combined with AI Portrait Snap and Veo 2-powered Image-to-Video, makes your best moment reel-ready without the need for retouching. On the HONOR Pro, a 50MP telephoto and 50× AI SuperZoom take storytelling to new heights and distances. Whether you're translating a business call or reviewing footage under pressure, The Snapdragon chips, supported by MagicOS 9.0 and a 6000mAh battery, keep the on point, on target – power that goes on and on. In an industry where specs often shout, the HONOR 400 Series simply fits, effortlessly, elegantly and clearly designed for people who prefer to be noticed for all the right reasons. Because sometimes, the slickest moves are the ones that just quietly step into the spotlight.
The Citizen
04-07-2025
- Business
- The Citizen
The HONOR 400 & 400 Pro launch underscores
Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand's momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy. The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including: The first global rollout of Google Cloud's Veo 2 Image-to-Video tool , built directly into the phone's gallery , built directly into the phone's gallery AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. and to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. HONOR's 50× AI SuperZoom , intelligent editing tools and the incredible 200MP main sensor , intelligent editing tools and the incredible 200MP main sensor A 6000mAh silicon-carbon battery, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G. The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer: Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy. At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!
