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Honor and Blue Bulls announce technology device partnership
Honor and Blue Bulls announce technology device partnership

The Citizen

time5 days ago

  • Business
  • The Citizen

Honor and Blue Bulls announce technology device partnership

The technology and innovation company has been announced as the technology device partner, ushering in an era of technologically driven performance for the Pretoria outfit. The Blue Bulls are proud to announce global technology brand, Honor, as their exclusive technology devices sponsor. The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes. The collaboration emphasises Honor's dedication to fuse useful technology with everyday life, work and play. The brand's notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa demonstrate its investment and activity in the South African market. Its latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices. As the technology partner to the Bulls, Honor will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living. Fred Zhou, CEO of Honor Technologies Africa, expressed that, 'The Blue Bulls are a South African brand that is synonymous with sporting achievement that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As Honor, we've decided to join this family and together we intend on ushering an era of technology and innovation-driven performance and connection.' Rugby is a huge part of the lives of South Africans. Every success achieved on the pitch has a significant impact on the mood and attitude of the country. The link between this sporting culture and technological innovation can only maximise the success we've come to expect over the years. 'For us as the Bulls, this partnership with Honor entrenches our longstanding commitment to continually improve the efficacy of our team's coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as an extension of themselves,' says Blue Bulls CEO, Edgar Rathbone. Seamless trust between technological innovation and people can be likened to the tact, adaptability and awareness required in the field of play. The association between performance and innovation is implicit. 'As with our recently launched HONOR 400 & 400 Pro devices which deliver steady, social-ready results every time, manifested in crisp, AI-enhanced zoom of up to 50×, the Blue Bulls player is an individual who stays steps ahead in the game, and I must say that we're glad to be partnership with them,' summed up Fred Zhou.

HONOR and Blue Bulls Announce Technology Device Partnership
HONOR and Blue Bulls Announce Technology Device Partnership

IOL News

time5 days ago

  • Business
  • IOL News

HONOR and Blue Bulls Announce Technology Device Partnership

The technology and innovation company has been announced as the technology device partner, ushering in an era of technologically driven performance for the Pretoria outfit. The Blue Bulls are proud to announce global technology brand, HONOR, as their exclusive technology devices sponsor. The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes. The collaboration emphasises HONOR's dedication to fuse useful technology with everyday life, work and play. The brand's notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, demonstrates its investment and activeness in the South African market. It's latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices. As the technology partner to the Bulls, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living. Fred Zhou, CEO of HONOR Technologies Africa, expressed that, 'The Blue Bulls are a South African brand that is synonymous with sporting achieving that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As HONOR, we've decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection.'

HONOR Commits to 6-Years of Android Updates for the Upcoming HONOR 400 Series
HONOR Commits to 6-Years of Android Updates for the Upcoming HONOR 400 Series

Syyaha

time21-05-2025

  • Business
  • Syyaha

HONOR Commits to 6-Years of Android Updates for the Upcoming HONOR 400 Series

[Shenzhen, China – May 21, 2025] Following Google I/O 2025, global technology brand HONOR today announced its commitment to providing 6 years[1] of Android™ updates for its upcoming HONOR 400 Series. This series will also feature advanced AI capabilities built using Google technology. At the Forefront of Android Development and Implementation Building on its long-standing collaboration with Google, HONOR is among the first to bring the latest Android experience to its users. This collaboration enables HONOR to provide developers with quick access to the latest Android releases, allowing users to experience the most recent and secure Android[2] features without delay. Last year, HONOR led the industry by being among the first to release the Android 15 Beta version to HONOR developers. Continuing this tradition of innovation, the Android 16 Beta 3 version has already been made available to developers on the HONOR Magic7 Pro since May 7th. Fostering Open Collaboration in the Intelligent Era HONOR's commitment to open collaboration stands as a cornerstone of the HONOR ALPHA PLAN, which aims at co-creating an open, value-sharing ecosystem with global partners. The deepening long-term partnership between HONOR and global partners exemplify the essence of the HONOR ALPHA PLAN in action. With HONOR 400 Series, users can explore different possibilities with AI Image to Video[3] generation on Vertex using Google's state of the art video generation model, Veo 2. The feature transforms static images – ranging from real photos and AI-generated artwork to precious old photographs – into captivating 5-7 second short videos and live photos. Technology enthusiasts and consumers alike can look forward to the launch of the HONOR 400 Series, which promises to deliver these advanced AI capabilities through the power of open collaboration. [1] HONOR 400 Series users in the EU are the first to benefit from the 6 years of Android™ updates. [2] Google and Android are trademarks of Google LLC. [3] It will be upgraded via OTA. The specific implementation effect may vary depending on the usage scenario, please refer to the actual Initial Sale Period (excluding Latin America and Eurasia): Duration: May 15 – August 31, 2025. Users can claim 2 months of free access via the photo gallery. Extension eligibility will be assessed based on actual usage frequency. Offer Details: After claiming the free access, users can enjoy up to 10 free uses per day within the 2-month period. Note: Offer availability and details vary by region. Please refer to the actual user experience. Avoid using photos of celebrities, political figures, national flags and other sensitive information to prevent risk control.

HONOR and Google Cloud Deepen Partnership to Usher in New Era of Intelligent Devices
HONOR and Google Cloud Deepen Partnership to Usher in New Era of Intelligent Devices

Filipino Times

time17-04-2025

  • Business
  • Filipino Times

HONOR and Google Cloud Deepen Partnership to Usher in New Era of Intelligent Devices

HONOR, a global leading AI device ecosystem company, showcased its continued collaboration pushing the boundaries of innovation in intelligent devices and user interaction with Google Cloud at Cloud Next 2025 last week. Eric Fang, Senior Director of Product Planning at HONOR, articulated the company's visionary partnership with Google Cloud, has yielded many user-friendly innovations such as Magic Portal 2.0. Now, empowered by Google's cutting-edge Gemini large language models (LLMs), this collaboration is entering a new era, focused on pioneering AI features that will redefine user experiences. Eric Fang, Senior Director of Product Planning, HONOR, at a panel discussion Google Cloud Next 2025 HONOR ALPHA PLAN: Paving the Way for AI Innovation In March, HONOR unveiled its ambitious HONOR ALPHA PLAN, announcing its intention to become a leading global AI device ecosystem company. HONOR's partnership with Google Cloud is a cornerstone of the ALPHA PLAN, providing access to cutting-edge AI infrastructure and expertise that will be instrumental in developing truly intelligent smartphones augmented with next-generation AI capabilities. HONOR is committed to breaking through technological boundaries in collaboration with partners like Google Cloud to co-create a new paradigm for AI devices. This partnership represents a crucial first step in realizing the ambitions of HONOR's ALPHA PLAN. Working closely with Google Cloud, HONOR will deeply integrate more AI functions into its smartphones, enriching the diversity of its imaging capabilities. Through close collaboration, the two companies are set to continue leading the way for innovation in both on-device and cloud-based AI, with all-new AI features that are poised to generate significant buzz among consumers. AI Outpainting: Redefining Post-Processing in the AI Era During a panel discussion, Eric Fang shared insights into one of HONOR's latest AI features, AI Outpainting. This innovative feature, part of HONOR's AiMAGE suite, uses Google's Imagen model to allow users to zoom out and expand their photos up to twice their original size. Users can reframe and rotate their photos after capturing them, reducing the need for careful pre-shot framing. 'AI Outpainting is a game-changer,' commented Eric Fang. 'It allows users to focus on capturing the decisive moment without worrying about perfect framing. The optimized generative fill ensures that the expanded images are seamlessly integrated, even in complex scenes like buildings and landscapes.' AI Eraser: Effortless Photo Editing Another highlight of HONOR's collaboration with Google Cloud is the AI Eraser feature. This powerful tool allows users to easily remove unwanted objects from their photos with just a few taps. The integration of Imagen's advanced AI technology ensures that the removed areas are filled with realistic and contextually appropriate content, minimizing the occurrence of AI hallucinations. Democratizing AI Access for Users Globally HONOR's commitment to making AI accessible to everyone was a key theme during Cloud Next. By leveraging Google Cloud's powerful infrastructure and cutting-edge AI capabilities, HONOR aims to empower users globally with innovative features that enhance their everyday experiences. To this end, HONOR is committed to making flagship-level AI features available on its midrange devices wherever possible, for example with the recent launch of the HONOR 400 Lite in Europe on April 7th, which includes the AI Outpainting, AI Eraser and AI Upscale features. 'Democratizing AI is at the core of our mission,' said Eric Fang. 'We want to make advanced AI features available to everyone, unlocking the full potential of intelligent technology for a smarter future.' A Strategic Milestone in AI-Powered User Experiences HONOR's deep collaboration with Google Cloud represents a significant milestone in its unwavering dedication to delivering leading-edge technology and exceptional user experiences. Beyond the specific AI features unveiled at Google Cloud Next 2025, the partnership underscores HONOR's proactive and future-oriented approach to AI integration. By working closely with global technology leaders like Google Cloud, HONOR is reinforcing its commitment to pushing the boundaries of innovation and providing users with intuitive, powerful, and truly intelligent devices that anticipate their needs. This collaboration is a testament to HONOR's confidence in the transformative power of AI and its strategic vision for the future of mobile technology. HONOR Teases Next-Generation Product and Productivity Features Powered by Google Cloud AI Eric Fang also teased upcoming products that will integrate even more advanced AI features, promising exciting new experiences for users. Fang announced that HONOR has collaborated deeply with Google Cloud on its upcoming new products, set to launch in May 2025. Leveraging Veo, Google's state-of-the-art video generation, HONOR will introduce co-developed experiences that accurately represent motion with enhanced realism. This integration has the potential to interpret user commands and generate videos that represent their creative vision, unlocking new possibilities for artistic expression. Furthermore, to significantly enhance user productivity, HONOR will feature more advanced office tools on these upcoming devices, co-developed with Google Gemini. These tools are designed to streamline workflows and empower users with intelligent assistance for everyday tasks. HONOR's collaboration with Google Cloud will continue to drive innovation in the combination of device and cloud AI, setting new standards for intelligent devices. Both parties are also continuously co-developing futuristic AI features to create truly intelligent smartphones, serving users and making an impact in global markets.

HONOR underscores commitment to open collaboration at MWC Barcelona 2025
HONOR underscores commitment to open collaboration at MWC Barcelona 2025

Filipino Times

time11-03-2025

  • Business
  • Filipino Times

HONOR underscores commitment to open collaboration at MWC Barcelona 2025

At MWC Barcelona 2025, global technology brand HONOR participated in two insightful discussions, the Connect X Fireside Chat and the AI+ panel discussion, joining representatives from industry leading partners to share insights into the connected intelligent future. Among the numerous topics HONOR and its partners discussed, the common theme was clear: The need for open collaboration to address the challenges and opportunities brought by AI technology is greater than ever before. This is echoed by the recently unveiled HONOR ALPHA PLAN. In executing the new corporate strategy, HONOR will work together with partners to maximize human potential to embrace an intelligent world. 'As we move into the physical AI era, we need to open our industry boundaries and co-create a new paradigm for the AI ecosystem. This can be done by opening the industry's AI capabilities to provide a platform for a wider range of devices, enabling seamless collaboration across different operating systems, and building a value-sharing ecosystem,' said James Li, CEO of HONOR during the keynote announcing the HONOR ALPHA PLAN. This is why all of us need to work together to maximize human potential to embrace an intelligent world.' Building intelligent ecosystems beyond raw connectivity During the fireside chat, the central theme of the discussion was the evolution beyond raw connectivity to create intelligent ecosystems that proactively address user needs. HONOR shared a vision where technology anticipates and simplifies daily tasks, sharing examples such as smartphones seamlessly connecting to vehicles and homes, and wearables providing personalized health insights. This vision is brought to life through the HONOR ALPHA PLAN, underscoring the company's commitment to delivering innovations with human-centric design that combine cutting-edge technology, transforming productivity, society, and culture like never before. Driving AI connectivity and innovation through collaboration The fireside chat also highlighted the critical role of industry collaboration in driving innovation and ensuring interoperability. Recognizing the need for collaboration in standards setting, HONOR has consistently promoted open collaboration with key industry leaders to develop unified AI connectivity standards and solutions. As AI technology evolves, ushering in the physical AI era and beyond, a united effort to co-create an open, intelligent ecosystem will become increasingly important as more industry players navigate the complexities of the evolving technological landscape. Maintaining a strong emphasis on on-device technology At the AI+ panel discussion, HONOR shared insights into the balance between on-device and cloud-based AI, reiterating the importance of clearly distinguishing the roles. Using the world's first GUI-based mobile AI agent, the all-ecosystem exchange technology and AiMAGE as examples – all featured at the recent HONOR keynote address – HONOR provided tangible evidence of how it has been prioritizing user privacy with on-device processes, while smartly leveraging the cloud for its vast computing resources without compromising on data security. HONOR's stance on prioritizing user privacy was further reinforced with the recently published Privacy Protection White Paper, which was referenced during the panel discussion. The white paper details five principles that the company will adhere to as it protects user data: data minimization; sensitive data on-device protection; on-device processing first; data desensitization and encryption before uploading to cloud; and data deletion after use. HONOR also reiterated the importance of opening up boundaries for the intelligent future, calling on industry partners to unite together. The company will remain steadfast in executing the HONOR ALPHA PLAN, working together with industry partners in open collaboration as it takes one step at a time to maximize the human potential for the new intelligent future. Experience the Innovations at the HONOR Booth Between March 3-6, visitors of MWC Barcelona 2025 are invited to explore the latest innovations from HONOR and its partners at the HONOR booth located at Stand 3H10 in Hall 3, Fira Gran Via, Barcelona.

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