Latest news with #HOOK
Yahoo
04-08-2025
- Business
- Yahoo
Pyxl Acquires HOOK, Expanding Creative Capabilities Across the U.S. and Europe
CHARLESTON, S.C., August 04, 2025--(BUSINESS WIRE)--Pyxl, a leading full-service digital agency with a seventeen-year history of delivering transformative marketing solutions, today announced the acquisition of HOOK, a twenty-year award-winning creative agency known for producing emotionally resonant campaigns for ambitious brands. This strategic acquisition enhances Pyxl's creative firepower and deepens its ability to serve clients across the United States and Europe. Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns rooted in creativity, clarity, and emotional impact. Their work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out and connect with audiences in meaningful ways across industries, including apparel, machinery, hospitality, technology, and consumer goods. "HOOK brings a strategic, creative force that complements Pyxl's full-service capabilities," said Bonnie Winter, President of Pyxl. "Their team has a proven ability to craft impactful, memorable brand experiences — and we're excited to bring that strength to our clients worldwide." Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl's end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering. "This partnership supercharges our ability to grab customers by the heart," said Brady Waggoner, Co-Founder of HOOK. "Joining our strategy-driven creative work with Pyxl's global reach and deep digital services means exponential value for our clients." The HOOK acquisition follows Pyxl's recent acquisition of Cobble Hill, a conversion-focused digital agency known for marrying design excellence with measurable performance—reinforcing the agency's momentum and strategic commitment to uniting premier creative and digital talent under one high-performance team. Key Benefits of the Combined Capabilities Expanded Creative Firepower – HOOK's award-winning brand storytelling and design excellence joins forces with Cobble Hill's conversion-focused creative and Pyxl's digital strategy to deliver campaigns that are as emotionally compelling as they are performance-driven. Comprehensive Lead Generation Engine – The integration of HOOK's visual and messaging impact with Cobble Hill's performance marketing and content expertise and Pyxl's go-to-market and technology background creates a powerhouse for measurable growth across the entire buyer journey. Advanced Performance Marketing & Optimization – Combined analytics, testing, and personalization capabilities maximize ROI through data-informed creative, AI-powered campaign refinement, and multi-channel insights. Cross-Platform Martech Expertise – Clients benefit from deep, hands-on experience with HubSpot, Klaviyo, and additional platforms for CRM, email, SMS, and automation—built into cohesive buyer journeys and customer engagement strategies. Enterprise-level Digital Execution – Pyxl's robust engineering and UX/UI capabilities transform creative and strategy into fully realized web and application experiences with speed, scalability, and business alignment. Global Delivery with Local Insight – A unified team servicing the U.S. and Europe ensures always-on collaboration, regional nuance, and the ability to scale complex programs quickly across industries and markets. All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. For more information about this acquisition or to learn more about the companies' combined service offerings, please visit or contact info@ About Pyxl Pyxl is a full-service digital agency with a client footprint spanning the U.S. and Europe. Recognized by Clutch as a Top Branding and Digital Strategy Company, Pyxl offers a comprehensive suite of services including branding, marketing, UI/UX design, and web and application development. The agency blends creative vision with digital precision to help clients grow, scale, and transform. Learn more at About HOOK HOOK is an award-winning, strategic creative agency that helps brands make bold, emotional connections with their audiences. Since 2005, HOOK has delivered strategic, visually striking campaigns that elevate relevance and drive meaningful results across industries. In 2013 HOOK was named in the 100 Best in Advertising by Graphis International Awards. Learn more at About Cobble Hill Cobble Hill is a digital marketing agency specializing in beautiful, measurable marketing that delivers real results. Known for its sharp design and data-informed lead generation campaigns, Cobble Hill works with clients across the U.S. and Europe to create compelling content across paid media, email, and creative channels. Learn more at View source version on Contacts Media Contact:Kati TerzinskiDirector of Marketinginfo@ (615) 647-6792Pyxl Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23-05-2025
- Business
- Yahoo
Gilead (GILD) to Acquire HOOK for $10 million
Gilead Sciences Inc. (NASDAQ:GILD) has announced it will be taking over HOOKIPA Pharma Inc. (NASDAQ:HOOK) for a consideration of $10 million. Gilead Sciences Inc. (NASDAQ:GILD) commercializes medicines in the areas of unmet medical need in the United States, Europe, and internationally. GILD is only purchasing HOOK's antiviral programs, specifically the 'HB-400' & 'HB-500'. The company first invested $21.25 million in HOOK in 2023, with the aim of advancing its HIV program, i.e., through only the HB-500 program at that time. Gilead Sciences Inc. (NASDAQ:GILD) has also backed a merger between HOOK and Poolberg Pharma, in an attempt to make a stronger clinical-stage biopharmaceutical company focused on next-generation immunotherapies for cancer and other serious diseases HOOKIPA Pharma is a clinical-stage biopharmaceutical company that develops immunotherapies targeting infectious diseases based on its proprietary arenavirus platform. HOOK has a current market capitalization of over $19 million. Regarding the terms and timelines of the financing, the agreement will take place in three milestones. The first $3m will be paid out at the close of the deal. After that, a three-phase transfer plan will make HOOK eligible to receive $7m. The first phase will give HOOK access to the first tranche of $3m, and the remaining two phases will see HOOK receive $2 million for each phase. The deal is currently awaiting approval from the shareholders of HOOK. The company's share price peaked at $1.75 on May 21, 2025, and closed at $1.52 at the end of trading. While we acknowledge the potential of GILD, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than GILD and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and Disclosure: None. Sign in to access your portfolio
Yahoo
17-04-2025
- Entertainment
- Yahoo
Surprise Teammate For The Opps Leads To Trios Title Change On AEW Dynamite
Image Credit: All Elite Wrestling The Opps have done what no one has been able to do for a couple of months, and taken down the Death Riders thanks to some help. To close out tonight's episode of AEW Dynamite, The Opps and Death Riders went at it for the AEW Trios Championships. Because of HOOK's injury, however, The Opps had some extra help…in the form of none other than Powerhouse Hobbs. Advertisement Hobbs wasn't the only one who would help The Opps, though. Late in the match, The Young Bucks came out to try and interfere. Swerve Strickland was waiting, though, and surprised the crowd by appearing and stopping the Bucks from getting anything going. Strickland threw the group over the security barricades and caused them to run off. Back inside the ring, Samoa Joe ended things by locking Moxley into a Coquina Clutch, and finally handing a loss to the Riders. Following the match, a large portion of AEW's locker room came out to celebrate the newly crowned champions. What did you think? Are you happy to see The Opps score a win against the Death Riders? Where do we go from here? Let us know in the comments below. Advertisement READ MORE: AEW Dynamite Results: Review, Grades, Card For April 16 The post Surprise Teammate For The Opps Leads To Trios Title Change On AEW Dynamite appeared first on Wrestlezone.
Yahoo
10-04-2025
- Entertainment
- Yahoo
AEW Dynamite Results: Review, Grades, Card For April 9
Image Credit: All Elite Wrestling Our AEW Dynamite coverage for tonight include the fallout of AEW Dynasty. As Swerve Strickland deals with his tough loss, he'll face off against PAC in a look for revenge. The Women's Owen Hart Cup Tournament will also continue, with Kris Statlander and Thunder Rosa going at it with AEW Women's Champion Toni Storm on commentary. Samoa Joe and HOOK will also face off against the Death Riders in tag team action, and more will undoubtedly occur. AEW Dynamite Card Swerve Strickland vs. PAC Women's Owen Hart Cup Tournament : Kris Statlander vs. Thunder Rosa Jon Moxley vs. Katuyori Shibata Death Riders vs. The Opps (Samoa Joe & HOOK) $400,000 Explosive 8-Man Tag Team Match : 'Speedball' Mike Bailey, Will Ospreay, Mark Briscoe & Kevin Knight vs. Ricochet, Lio Rush, Action Andretti & The Beast Mortos The Hurt Syndicate Celebration TV Time with The Learning Tree & Chris Jericho AEW Dynamite Results: We're here on the Dynamite after Dynasty, and Jon Moxley is kicking off the show with a vignette. He says AEW Dynamite has the single greatest roster of stars ever, but still can't get it done when it matters. They keep making excuses for themselves while not addressing the real problem: no one wants it. Moxley says they will 'scorch the earth' with any fake pretender before they give in. Advertisement Moxley then addressed The Young Bucks shocking return. He said he's a 'king on the front lines,' but doesn't recognize Matt and Nick anymore, and that they should be careful before they make anymore moves. Jon Moxley vs. Katusyori Shibata The post AEW Dynamite Results: Review, Grades, Card For April 9 appeared first on Wrestlezone.
