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TECHx
30-06-2025
- Business
- TECHx
HPE Unifies Partner Programs Under One Framework
Home » Tech Value Chain » Global Brands » HPE Unifies Partner Programs Under One Framework Hewlett Packard Enterprise (HPE) has announced a unified partner program designed to enhance the partner experience across its entire portfolio. The new framework, named HPE Partner Ready Vantage, consolidates existing programs such as HPE Partner Ready and HPE Partner Ready for Networking. HPE reported that this integration will simplify enrollment, offer flexible participation, and provide comprehensive support. The rollout of the new program will begin in phases, starting on November 1. The company revealed that the program was built with partner input and incorporates best practices from HPE's award-winning programs. It enables partners to grow their expertise and deliver better outcomes to customers. HPE Partner Ready Vantage features: One program framework A single compensation model A consistent experience Partners can choose from different centers and competencies to align with their business goals. They may focus on developing or integrating solutions, reselling HPE technologies and services, or delivering services under the HPE brand or their own. Simon Ewington, Senior Vice President of Worldwide Channel and Partner Ecosystem at HPE, stated that the program reflects HPE's commitment to empowering partners and accelerating business growth. HPE noted that partners enrolled in the Sell Track can now resell the full HPE portfolio, including both opex (HPE GreenLake Flex) and capex models. Dedicated centers are available for Compute, Hybrid Cloud, and Networking. The program also enables cross-selling across the HPE portfolio. Partners will access training and certifications based on requirements in each center. Optional competencies allow them to specialize in areas such as: Private Cloud HPE GreenLake Flex Hybrid Cloud Operations SASE New and updated certifications include: HPE Solutions for AI HPE Sovereign Cloud HPE Morpheus VM Essentials HPE Aruba Networking Private 5G HPE emphasized partner enablement by offering tools, training, and certifications to support ongoing development and market differentiation. The company also announced several new initiatives alongside the unified program: HPE CloudPhysics Plus and new migration tools to optimize IT estates and new migration tools to optimize IT estates Expanded AI opportunities to help partners build scalable AI practices to help partners build scalable AI practices New HPEFS financing for HPE Private Cloud AI developer systems for HPE Private Cloud AI developer systems HPE Smart Choice for preconfigured data center solutions targeting SMBs and mid-market clients HPE CloudPhysics Plus will be available for free in Q4 FY2025. It allows partners to assess IT environments, including Hyper-V, bare metal, Kubernetes, and public clouds. Rapid migration tools will help partners deliver assessments, recommendations, and seamless workload migrations. Partners in the Professional Services center can access the rapid migration tool for free. It includes support for VM Essentials migrations and provides detailed feasibility analyses. AI Focus partners will gain access to enablement tools, AI assessments, and co-investments. HPE is expanding this initiative to 20 more countries. The goal is to support partners in developing and scaling AI offerings. The AI Acceleration Workshops now include insights on emerging trends such as agentic AI and physical AI. NVIDIA experts will contribute to the workshops, helping partners deepen technical skills and build customized practices. Additionally, HPE Financial Services is offering limited-time reduced-rate financing on the HPE Private Cloud AI developer system. This option spreads costs over 36 months, allowing partners to demonstrate the system's capabilities without large upfront investments. HPE Smart Choice, now globally available through the channel, provides ready-to-go solutions for SMB and mid-market customers. With fixed pricing and curated SKUs, the program streamlines ordering and accelerates sales cycles. It currently includes: HPE ProLiant Compute servers HPE MSA and tape storage systems HPE Tech Care Services The company revealed upcoming additions to Smart Choice, such as HPE Compute Ops Management (COM) and HPE Morpheus VM Essentials. According to HPE, Smart Choice addresses the demand for fast, easy-to-deploy solutions. Kevin Samuels, Director of E-Commerce Brand and Content Management at BlueAlly, stated that Smart Choice allows faster order fulfillment and improved customer satisfaction in today's competitive market. HPE continues to focus on simplifying partner engagement, expanding capabilities, and driving customer success through its evolving programs and solutions.


Channel Post MEA
24-06-2025
- Business
- Channel Post MEA
HPE Unveils Unified Partner Program for Profitable Growth
HPE has announced a single, unified partner program consolidating existing programs to enhance partner experiences across the entire HPE portfolio. All programs will combine under HPE Partner Ready Vantage, including HPE Partner Ready and HPE Partner Ready for Networking, to offer simplified enrollment, flexible participation, and comprehensive support through various program tracks. The unified program will roll out in phases, beginning with an initial launch on November 1. The design of HPE Partner Ready Vantage reflects partner input and the best practices of HPE's award-winning programs, equipping partners to build their expertise as deep or as broad as they need while delivering exceptional customer outcomes. The program supports every partner, from solution providers and managed service providers to systems integrators, independent software vendors, and beyond with an industry-leading approach to increase growth opportunities across the HPE portfolio. HPE Partner Ready Vantage is simple, with one program framework, a single compensation model, and a consistent experience. The program offers flexibility so partners can choose the relevant centers and competencies that will support their business goals and differentiation. Partners can focus on: Developing or integrating solutions Reselling consumption solutions or the HPE technologies and services Delivering other services under their own brand, the HPE brand, or both 'The new, unified HPE Partner Ready Vantage reflects our commitment to empowering partners and making it easier for them to differentiate with customers and grow their businesses,' said Simon Ewington, senior vice president of Worldwide Channel and Partner Ecosystem at HPE. 'This new program is simple, flexible and relevant, accelerating partners' ability to engage with us, and deliver innovative solutions and services that provide brilliant results for their end customers.' As part of the unified HPE Partner Ready Vantage Sell Track, partners can now easily resell the entire HPE portfolio of products and services in both operational expenditures (opex) via HPE GreenLake Flex solutions, and capital expenditures (capex) models through one program membership. Partners can choose where they want to focus and effectively drive growth in discrete technology areas like Compute, Hybrid Cloud and Networking, each having a dedicated center in the Sell Track. At the same time, partners can flexibly cross-sell across the full solutions portfolio, opening new growth opportunities. Partners obtain core product training and certifications based on requirements in each center, and through optional competencies can develop specialized expertise in areas like Private Cloud, HPE GreenLake Flex, Hybrid Cloud Operations and SASE to differentiate themselves in the market. Partner enablement is at the forefront to deliver on HPE's customer first, partner centric commitment by ensuring partners have the training, certifications, competencies and tools to continually develop and enhance their capabilities, giving customers the assurance they are working with the most qualified partners to meet their needs. New competencies and certifications give partners access to adjacent markets to pursue new business areas and enable them to drive outstanding customer outcomes and helps promote and differentiate HPE partners in the market. New and updated competencies and certifications are: HPE Solutions for AI competency verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements. verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements. HPE Solutions for Sovereign Cloud competency helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture. helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture. HPE Morpheus VM Essentials Software certification allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies. allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies. HPE Aruba Networking Private 5G competency provides partners with expertise in developing solutions that streamline private cellular and integrate it with Wi-Fi . As an example, HPE GreenLake Flex is fully integrated within the Sell Track, Hybrid Cloud Center, and is available to resell in an as-a-service business model. Additionally, competencies are available for partners who want to specialize in driving as-a-service business based on HPE GreenLake Flex which is an opportunity for small to mid-size partners given the strong momentum in the market for this solution. In addition to the unified partner program under Partner Ready Vantage, HPE is also announcing: HPE CloudPhysics Plus and new assessment and migration tools empower partners in modernizing and optimizing IT estates Expanded AI opportunities help more partners establish AI practices for long-term growth New HPEFS financing option available to partners for HPE Private Cloud AI developer system HPE Smart Choice offers ready-to-go data center solutions, opening significant opportunity for partners to serve SMB and mid-market customers 'Preconfigured options are exactly what our online customers are looking for – solutions that are easy to understand, ready to deploy, and available for fast shipping,' said Kevin Samuels, director of E-Commerce Brand and Content Management at BlueAlly. 'These Smart Choice SKUs allow us to fulfill and process orders quickly, getting the product into the hands of customers faster and more efficiently than ever before. That speed and simplicity make a big difference in today's competitive online marketplace, where expectations around convenience and delivery are higher than ever.'