Latest news with #HSMAI
Travel Daily News
4 days ago
- Business
- Travel Daily News
HSMAI launches new edition of CHDM Study Guide
HSMAI releases the 7th edition of its CHDM study guide, updating hospitality professionals on AI, OTT, revenue management, and evolving digital strategies. McLEAN, VA – The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide – the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification. Each CHDM certification applicant receives a digital copy of the guide, which is also available as a standalone educational tool for hoteliers and hospitality leaders seeking to stay competitive in a rapidly evolving digital landscape. The 7th edition features expanded content across all sections to reflect the major shifts in digital marketing since the last edition in June 2023. New for this year are four chapters designed to reflect the current demands and intersections of hotel commercial strategy: Over-the-Top (OTT) Advertising for Hotels; A Hotel Marketer's Guide to Revenue Management; Hotel Distribution Essentials for Marketers; and The Interdependence of Sales & Marketing. Other key updates include the latest developments on Google, Meta, and OTAs – covering new offerings, advertising processes, and platform evolutions—as well as an updated chapter on Artificial Intelligence, complemented by AI-related insights and actionable strategies woven throughout the guide. 'The 7th edition reflects the pace and complexity of digital transformation in hospitality,' said Nancy Johns, CHDM, Head of Marketing at JC Resorts and Chair of HSMAI's Marketing Advisory Board. 'It's a reference for anyone looking to lead strategically in marketing, sales, or revenue optimization. The added focus on AI, new media channels, and cross-functional collaboration makes it an indispensable tool.' Created for hospitality marketing, sales, and revenue optimization professionals, the CHDM certification and study guide empower individuals to level up their skills, pivot into digital roles, or better understand how digital impacts every corner of commercial strategy. The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region.
Hospitality Net
4 days ago
- Business
- Hospitality Net
HSMAI Launches New Edition of Certified Hospitality Digital Marketer (CHDM) Study Guide
McLean, VA – The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide—the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification. Each CHDM certification applicant receives a digital copy of the guide, which is also available as a standalone educational tool for hoteliers and hospitality leaders seeking to stay competitive in a rapidly evolving digital landscape. The 7th edition features expanded content across all sections to reflect the major shifts in digital marketing since the last edition in June 2023. New for this year are four chapters designed to reflect the current demands and intersections of hotel commercial strategy: Over-the-Top (OTT) Advertising for Hotels; A Hotel Marketer's Guide to Revenue Management; Hotel Distribution Essentials for Marketers; and The Interdependence of Sales & Marketing. Other key updates include the latest developments on Google, Meta, and OTAs—covering new offerings, advertising processes, and platform evolutions—as well as an updated chapter on Artificial Intelligence, complemented by AI-related insights and actionable strategies woven throughout the guide. The 7th edition reflects the pace and complexity of digital transformation in hospitality. It's a reference for anyone looking to lead strategically in marketing, sales, or revenue optimization. The added focus on AI, new media channels, and cross-functional collaboration makes it an indispensable tool. Nancy Johns, CHDM, Head of Marketing at JC Resorts and Chair of HSMAI's Marketing Advisory Board Created for hospitality marketing, sales, and revenue optimization professionals, the CHDM certification and study guide empower individuals to level up their skills, pivot into digital roles, or better understand how digital impacts every corner of commercial strategy. To learn more about the CHDM certification, visit Certified Hospitality Digital Marketer (CHDM). About HSMAI The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at
Hospitality Net
16-05-2025
- Business
- Hospitality Net
Negotiation Mastery for Commercial Leaders
Former hostage negotiator Sandy Hein, Negotiation Instructor and Coach, The Black Swan Group, knows a thing or two about high-stakes communication. At HSMAI's Commercial Strategy Week, she'll show hospitality leaders how to apply those same skills in negotiations, team collaboration, and commercial strategy. HSMAI staff had a chance to sit down with Hein and chat about her upcoming session. Hein will introduce the concept of tactical empathy, a trust-based approach to influence that prioritizes deep listening, psychological awareness, and authentic connection. This isn't about manipulation, she says. It's about building rapport and influencing with integrity. Attendees can expect to learn: Levels of listening and why most people aren't listening as well as they think Tools like labels, mirrors, dynamic silence, and summarizing to drive conversations forward How to practice influence in low-stakes settings to prepare for high-stakes deals Why putting the other party first leads to better outcomes and stronger collaboration Hein brings a unique perspective to Commercial Strategy Week, drawing on her 23 years in law enforcement and her work with The Black Swan Group coaching professionals on multimillion-dollar deals. We've used these skills in life-or-death situations, and they work just as powerfully in business, she explains. Her session resonates with the conference's broader theme of breaking down silos and elevating commercial strategy across functions. Whether you're in marketing, sales, or revenue, you'll leave with communication tools that improve every conversation and every result. Pro tip: Bring a pen and paper. According to Hein, writing things down helps your brain absorb these new techniques. This is like learning a foreign language you have to practice it, or you lose it. Want to explore more? Hein recommends Never Split the Difference by Chris Voss, Ego, Authority, Failure by Derek Gaunt, and The Black Swan Group's free resources—including their weekly negotiation newsletter and Negotiation Mastery YouTube channel. About HSMAI The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at View source
Hospitality Net
12-05-2025
- Business
- Hospitality Net
Meet Our Mentors – Empowering You and Strengthening Your Company
Whether you operate on a national, European, or global level — and whether you are an emerging leader or a seasoned executive the need for continued learning and fresh perspectives has never been greater. The hospitality and travel industry is evolving rapidly. To stay ahead, we must embrace growth, connection, and lifelong learning. Why Mentorship Matters – For Individuals and Companies – Do You Need an Internal or External Mentor? The best scenario is to have both. While internal mentors provide vital guidance within a company's culture, an external mentor brings new perspectives, broader industry insights, and impartial support. This creates a powerful complement to internal development programs. Companies that encourage external mentorship signal they invest in their people which builds loyalty, sharpens skills, and strengthens the business. An external mentor is not a replacement for internal leadership – they are an additional resource to help your team grow and thrive. That's exactly what HSMAI Europe's mentorship program offers! Why Join? Our pan-European program is cross-disciplinary and connects people across companies and countries. It's designed to benefit both mentors and mentees — personally, professionally, and in a way that strengthens your organization and the broader industry. Offered at No Cost to HSMAI Europe Member Companies For Mentees – Tailored Guidance at Every Stage Whether you're entering the industry, stepping into leadership, or looking to evolve in your senior role, HSMAI Europe's mentorship program connects you with a mentor who understands your needs. Our mentor network includes both senior executives and next-gen leaders — each selected for their passion, expertise, and desire to give back. For Mentors – Share Your Experience and Keep Learning Many of our 30 mentors tell us they would also like a mentor themselves — a reminder that growth is continuous. We are expanding our mentor network and welcome professionals who want to support others while enhancing their own leadership. Who Can Be a Mentee? From new managers to seasoned directors or top leaders, anyone working in hospitality or travel can apply. You will gain personalized advice, industry insights, and access to a supportive peer network — all designed to help you succeed. About the 1 year HSMAI Europe Mentor Program The HSMAI Europe Mentor Program is an initiative designed to create meaningful and productive mentor-mentee relationships. Here's what you can expect: Comprehensive Support: We provide resources, tools, and guidance to ensure a successful mentorship experience, such as the HSMAI Europe Personal And Professional Growth Handbook Monthly meetings between mentor and mentee Flexible Engagement: The program is designed to fit into your busy schedule, with virtual and in-person options. Make an Impact: Be part of a network across Europe, fostering collaboration and innovation in the industry And remember, whether you are a mentor or a mentee, the company you work for is, of course, a member of HSMAI Europe Meet our 30 Mentors Mentees can apply here Best regards, Ingunn Hofseth President & CEO HSMAI Europe & Helle Luxe Leader Mentorship Program HSMAI Europe View source
Hospitality Net
08-05-2025
- Business
- Hospitality Net
Trends in Europe March 2025: a two-speed hospitality business by MKG Consulting
March 2025 revealed a mixed picture for the European hotel industry. Several segments saw their performances fluctuate, in particular the budget and economy segments, with domestic customers less able to multiply their stays due to the economic context. While Eastern Europe is once again doing well, with strong growth, other regions, such as North-Western Europe, are struggling to return to a positive trajectory. European hotel performances are very uneven from one range to another. After returning to a degree of stability last month, the budget and economy segments plunged back into the red, with RevPAR declines of -10.2% and -2.4% respectively. The midscale segment is also experiencing a slight decline in performance (-0.5%), with the upscale segment being the only one not to be caught up in this downward trend (+0.9%) thanks to the international clientele. European hotel trends: March 2025 - RevPAR par Hospitality ON — Photo by HSMAI Europe Eastern Europe vs Southern Europe: the battle goes on Two of the strongest RevPAR increases were in Eastern Europe, confirming the dynamism of this region. As in February, Latvia and Hungary are in the top three, but this time alongside Greece, which has radically reversed the previous month's trend. North-West Europe still lagging behind With the exception of the Czech Republic, whose RevPAR fell by -13.4%, the worst performers are all to be found in the West. Unsurprisingly, the Czech Republic tops the podium, followed by France (-4.3%) and the Netherlands (-3.7%). In March 2025, European hotel performance showed notable disparities, with solid results in regions such as Eastern Europe and the Mediterranean, where destinations such as Latvia, Hungary and Greece posted strong RevPAR growth. Conversely, some destinations in Western Europe, notably France and the Netherlands, saw their performance held back by a variety of external factors. Article by MKG About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines. Read More HSMAI Europe HSMAI Europe View source
